Jun 12, 2023

10 Best Website Competitor Analysis Tools

Suman Samal, Asst. Marketing Manager
Suman Samal
10 Best Website Competitor Analysis Tools
Suman Samal, Asst. Marketing Manager
Suman Samal
Jun 12, 2023

10 Best Website Competitor Analysis Tools

Discover the best website competitor analysis tools to stay ahead in the game and efficiently assess your competitors' strategies.
10 Best Website Competitor Analysis Tools

Table of contents

If you're running a website, there's no denying that one of the most important parts of your job is keeping an eye on what your competitors are up to. This is where website competitor analysis tools come into play – they allow you to get insights into your competitors' online activities and marketing strategies.

The benefits of using these tools are numerous: from identifying opportunities for growth to improving SEO or finding new content ideas. Knowing who your competitors are and what they're doing can help you stay ahead of the competition.

There are many different types of website competitor analysis tools available on the market today, each offering its own unique features and benefits. Some focus on analyzing keyword rankings or backlink profiles, while others offer detailed audience demographics or social media statistics.

Whatever your needs may be, it's worth taking some time to explore the best website competitor analysis tools available so that you can ensure that your business stays competitive in today’s digital landscape.

Top Competitor Analysis Tools for Websites

Let’s dive into the top 10 competitor analysis tools for your websites: 

1. Scalenut

Scalenut is an AI-powered SEO and content marketing platform designed to help businesses grow their online presence. With its advanced competitor analysis feature, Scalenut scans the web pages of competitors and provides in-depth reports on areas such as traffic sources, social media engagement, and keyword ranking. 

Key Features

One notable feature of Scalenut is its ability to perform a comprehensive backlink analysis of competitor sites. This helps users understand which links are driving traffic to their competitors' sites and how they can replicate those efforts. 

Another impressive aspect of Scalenut is its detailed breakdowns of on-page SEO elements such as meta tags, headers, and keyword usage. Users can quickly spot areas for improvement in their own site's optimization strategy by comparing these metrics to those of their top-performing competitors.

Scalenut also provides valuable information on backlink profiles, anchor text distribution, and domain authority. This data helps users understand how their site stacks up against the competition in terms of search engine rankings.

Overall, if you're looking for an affordable yet comprehensive competitor analysis tool that won't break the bank -- give Scalenut a try.

Pricing of Scalenut

Scalenut offers three pricing plans: Essential, Growth, and Pro, starting at $23 per month when billed annually. 

2. SEMrush

SEMrush is a popular and comprehensive SEO tool offering everything from keyword research to site audits. It's an all-in-one solution that can help you identify your competitors, track their rankings, and analyze the keywords they're using.


One of SEMrush's standout features is its domain overview report. This report provides detailed information about any website, including organic search traffic, backlinks, and paid search traffic. You can also see which keywords the website ranks for in both organic and paid search results.

Another useful feature of SEMrush is its keyword research tool. With this tool, you can find relevant keywords for your website based on volume and competition level. Additionally, you can discover long-tail phrases related to your main target keyword.

SEMrush also has a backlink analysis feature that helps users understand where their competitors are getting their backlinks from so that they can replicate those strategies on their own websites.

If you run PPC campaigns or want to keep an eye on competitors' campaigns, SEMrush has a powerful advertising toolkit that allows you to view ads history data as well as ad copies by date range.

Overall, SEMrush is an excellent choice for businesses looking for a versatile SEO tool with advanced competitor analysis capabilities.

Pricing of SEMrush

SEMrush offers a free account with limited access to its tools and data requests. Paid plans start at $119.95 per month when billed annually. The available plans are Pro, Guru, and Business, with custom pricing plans and a 14-day free trial period available upon request.

3. Ahrefs

Ahrefs is a well-known website analysis tool that provides valuable insights into your competitors' online presence. It has an extensive database of over 12 trillion backlinks, making it one of the most popular link building tools.


One of Ahrefs' notable features is its Site Explorer, which lets you see all the backlinks and organic search traffic for any domain or URL. With this feature, you can analyze your competitor's top pages and keywords they rank for to develop a comprehensive SEO strategy.

Another useful feature of Ahrefs is its Keyword Explorer. This tool helps identify relevant keywords for your business by showing their search volume and difficulty level to rank on Google's first page.

Ahrefs’ Content Explorer tool allows users to find content ideas based on specific topics or industry niche by analyzing web pages with high engagement rates. Additionally, this tool enables users to discover sites linking back to similar content enabling them to outperform competitors who may have better rankings but fewer links from other reputable websites

In summary, using Ahrefs as part of your overall marketing strategy will provide you with crucial insights necessary for success in today’s crowded digital landscape.

Pricing of Ahrefs

Ahrefs offers four pricing plans: Lite, Standard, Advanced, and Enterprise, starting at $99 per month when billed monthly. They also offer a 7-day trial for $7, which provides access to all features within the chosen plan during the trial period.

4. Moz Pro

Moz Pro is a powerful website competitor analysis tool that offers an all-in-one SEO solution for marketers and businesses. It provides features such as site audits, keyword research, link analysis, and more.


One of the standout features of Moz Pro is its ability to track rankings and visibility over time. With this feature, users can monitor their own website's performance as well as their competitors' websites to gain insights into how they're ranking in search engines.

Another great feature of Moz Pro is its Link Explorer tool which allows users to analyze backlinks pointing to their own website or their competitors'. The tool helps identify high-quality links that can improve a website's ranking in search results.

In addition, Moz Pro also offers a Keyword Explorer tool which provides valuable insights on keyword difficulty and volume. Users can use this data to optimize their content for the best possible chance at ranking for relevant keywords in search engine results pages (SERPs).

Moz Pro offers comprehensive features that make it a top choice among website competitor analysis tools.

Pricing of Moz Pro

Moz Pro offers four pricing plans: Standard, Medium, Large, and Premium, starting at $99 per month when billed monthly. They also provide a 30-day free trial, allowing you to test the platform and its features.

5. SimilarWeb

SimilarWeb is a web analytics tool that helps businesses and individuals to gain insights into their website traffic, as well as the traffic of their competitors. The platform provides users with valuable information on various aspects of website performance such as visitor demographics, referral sources, top pages and more.


One of the standout features of SimilarWeb is its ability to provide users with an estimate of a website's total monthly visitors. This feature is particularly useful for competitive analysis since it allows you to compare the traffic volume between your site and your competitors' sites.

Another notable feature is SimilarWeb's Traffic Sources tab which gives you detailed information about where your competitor's website visitors are coming from. This includes data on referral websites, social media platforms, search engines and advertising networks.

In addition to this, accurate data on audience engagement metrics like page views per visit or bounce rates can be used by marketers for planning effective digital marketing strategies aimed at increasing conversion rates.

Pricing of SimilarWeb

SimilarWeb offers a free basic plan with limited access to its platform. For more advanced features and higher data limits, they offer custom pricing plans depending on your requirements.

6. Alexa

Alexa is an Amazon-owned website that offers a range of tools for competitor analysis. The platform provides data on web traffic, audience demographics, and other important metrics necessary in assessing the competition.


One of the most significant advantages of using Alexa is its ability to provide keyword research data. By analyzing search terms used by visitors to your competitors’ websites, you can gain insights into what keywords are driving traffic to their site.

Alexa’s traffic analytics feature enables users to monitor web traffic trends over time. This information can be helpful in understanding fluctuations in your competitors' website performance and identifying seasonal patterns or trends.

Another useful tool within Alexa's arsenal is its backlink analysis feature. Users can view key metrics such as total links, referring domains, and anchor text distribution allowing them to perform effective link building strategies.

Furthermore, Alexa also allows businesses to track their social media profiles by monitoring engagement rates across various platforms such as Facebook and Twitter.

With its array of features available at different pricing plans including free options - Alexa provides businesses with an excellent option for competitor analysis regardless of budget limitations.

Pricing of Alexa

Alexa offers three pricing plans: Basic, Insight, and Advanced, starting at $9.99 per month. Each plan offers different levels of access to Alexa's features and data, so you can choose the one that best suits your needs.

7. BuzzSumo

BuzzSumo is a popular website competitor analysis tool that helps businesses identify what type of content performs well on social media platforms. It allows users to enter keywords or topics related to their industry and find the most shared articles, blog posts, videos, and infographics across different social media channels.


One of the key features of BuzzSumo is its ability to show users which influencers are sharing specific content. This information can help businesses reach out to those influencers for collaborations or partnerships in order to increase their brand visibility.

Another useful feature of BuzzSumo is its content alerts system. Users can set up alerts for specific keywords or domains so that they receive notifications whenever new content is published about those topics. This allows businesses to stay up-to-date with industry trends and monitor their competitors' activities.

BuzzSumo also provides insights into competitors' top-performing pages on Facebook by showing the number of engagements such as likes, shares, and comments received per post.

BuzzSumo's intuitive interface and robust data make it an effective tool for businesses looking to gain a competitive edge in online marketing strategies.

Pricing of BuzzSumo

Plans for BuzzSumo start at $119 per month when billed annually, with a 20% discount available for annual billing. A 30-day free trial is also available to test the platform's features and capabilities.

8. Serpstat

Serpstat is a web-based platform that offers a range of SEO tools to help businesses optimize their websites and improve their online visibility. 


One of its standout features is the Keyword Research tool, which allows users to discover new organic keywords and identify keyword gaps in their content strategy.

Another key feature of Serpstat is the Site Audit tool, which scans your website for technical errors and provides actionable insights for improvement. This includes identifying broken links, duplicate content issues, and security vulnerabilities.

In addition to these core features, Serpstat also offers backlink analysis feature to help you monitor your link profile and identify opportunities for building high-quality backlinks. The platform's advanced filtering options allow you to quickly sort through large sets of data and zero in on specific metrics that matter most to your business.

One thing that sets Serpstat apart from other competitor analysis tools is its pricing model - while some platforms charge based on the number of queries or reports generated each month, Serpstat allows unlimited access to all features at a fixed monthly price point.

Pricing of Serpstat

You can try Serpstat for free with limited access, and paid plans start from $69 per month. They also offer a 14-day free trial to test their premium features.

9. BuiltWith

BuiltWith is a website competitor analysis tool that provides insights into the technology stack of any website. It helps users to identify what technologies are used on their competitors' websites and provides valuable information about their functionality, performance, and security.


One of the key features of BuiltWith is its ability to track changes in technology usage over time. This allows users to stay up-to-date with new trends and innovations in their industry. Additionally, it offers advanced filtering options for more precise results.

BuiltWith also provides extensive data about web traffic sources, including referrals from social media platforms or search engines. This can be incredibly useful when developing a comprehensive digital marketing strategy.

Furthermore, BuiltWith allows you to compare your own website against competitors across several metrics such as page load times and mobile responsiveness. It also has an API that integrates seamlessly with other tools like Salesforce or HubSpot.

If you're looking for a powerful tool that can help you analyze your competition's digital presence in detail while providing actionable insights into improving your own online profile then BuiltWith is definitely worth considering.

Pricing of BuiltWith

BuiltWith offers a free plan for individual site lookups, along with Basic, Pro, and Team access plans. The pricing for these plans varies depending on the features you need, allowing flexibility in choosing the right plan for your business.

10. WooRank

WooRank is a website analysis tool that provides insights into your website's performance, including SEO, social media, mobile-friendliness and more. It also offers suggestions on how you can improve your site's overall ranking.


One of the most useful features of WooRank is its ability to analyze keyword usage on your website. This helps to ensure that you're using relevant keywords in the right places for optimal search engine optimization.

Another great feature is WooRank's ability to evaluate your competitors' websites as well. This gives you valuable information about what they're doing well and where they may be lacking so that you can adjust your own strategy accordingly.

WooRank also has a user-friendly dashboard that displays all of its findings in an easy-to-understand format. And with its integrations with Google Analytics and other popular marketing tools, it makes tracking and optimizing your website easier than ever before.

WooRank is a powerful tool for improving the performance of any website by providing comprehensive insights and actionable recommendations for optimization.

Pricing of WooRank

WooRank offers a 14-day free trial for new users. Paid plans start at $79.99 per month when billed annually.

Factors to Consider When Choosing a Website Competitor Analysis Tool

When it comes to choosing a website competitor analysis tool, there are several factors that you need to consider. 


The first and foremost factor is the purpose of your analysis. Are you looking to analyze your competitors' SEO strategy or their social media presence? Depending on your purpose, you may want to choose a tool that specializes in one area over another.

Level of Detail: 

Another important consideration is the level of detail provided by the tool. Some tools offer basic information such as keyword rankings and backlinks while others provide more detailed insights into specific factors like content performance and search engine visibility.

Ease of Use

Ease of use is also an important factor when selecting a website competitor analysis tool. You want a tool that is user-friendly and doesn't require extensive technical knowledge or training.

Price and Budget

When selecting a competitor analysis tool, it's essential to consider the cost and how it fits within your budget. Many tools offer free trials or limited-access versions, allowing you to test their features and capabilities before committing to a paid plan. 

Be sure to compare the pricing of different tools and choose one that offers the features and functionality you need at a price that suits your budget.

It's essential to evaluate all these factors before making a final decision on which website competitor analysis tool best suits your needs.


Understanding your competitors' strategies and tactics is vital to staying ahead in today's competitive digital landscape. Website competitor analysis tools can help you gain valuable insights into their strengths, weaknesses, and marketing strategies, allowing you to make well-informed decisions and optimize your own efforts. By choosing the right tool for your needs, you can efficiently assess your competitors and gain a competitive edge in your industry. You can also sign up for a free 7-day trial with Scalenut to do effective competitor analysis and take your site higher in the search engine rankings. 

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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