AI-generated content is powerful tool, but it still needs the human touch to be perfect. As the world goes increasingly digital, it's crucial to humanize AI text to ensure maximum engagement from the target audience.
This blog explains why human intervention is still needed while using AI-generated content writing tools and provides a step-by-step guide on how to do so.
What is AI-generated Content?
AI-generated content is written by tools that analyze large data sets and automatically generate text. While this type of content can be helpful for quicker writing, it still needs the human touch to ensure accuracy and appropriateness.
AI-generated content can be text, images, or videos created by algorithms rather than humans. It is commonly used to populate content for websites and social media platforms.
You can humanize AI-generated content by manually analyzing the AI-generated content. This makes it more user-friendly and relatable for your audience.
The Status of AI-generated Content in 2022
As per Gartner, the growth of AI software will be at $62 billion, a whopping increase of 21.3% from 2021. Semrush report also says that 64% of marketers consider AI to be a value-addition in their strategy.
As AI-generated content continues to gain popularity, businesses can leverage from a future where it increasingly dominates the content landscape.
What Does Google Think About AI-generated Content?
As per Google’s Search Advocate John Mueller, content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines.
However, if you're using AI-generated content for informational or marketing purposes, there's no problem.
How AI-generated Content is Helping Writers
AI-generated content is proving to be a boon for writers. Here are some ways in which AI is helping writers:
- Automating their workflow to generate research material for their content pieces.
- Enabling them to produce high-quality content on a manageable timetable.
- Providing resources and support for areas of content such as grammar, style, and punctuation.
- Creating lists and articles that are easily shareable.
Also read: Artificial Intelligence Blog Writing: Use Cases and Tips to Create Blog in 60 Minutes
Why Human Intervention is Needed While Using AI Content Writing Tools
While AI-generated content is powerful for writers and can save time with automation, it's important to be aware of the potential pitfalls.
For example, if an AI writing tool generates content that is automatically biased or skewed due to flawed machine learning algorithms, this could lead to inaccurate results.
In short, AI-generated content is useful for writers to speed up their workflow and produce high-quality content. However, human intervention is always needed to ensure quality control and accuracy.
Also read: Best Content Writing Tools For SEO Every Marketer Should Know in 2022
6 Tips to Better Your AI-generated Content
Here are the top 6 tips to humanize AI text for better engagement with your content:
Use Your Expertise to Modify Content Strategy Based on Data
As we know, AI content generation tools work on the GPT-3 Model. In this model, the tool has been fed with data existing as of 2019. Therefore, it can only access data available till 2019.
If you are creating a blog that requires the latest statistics and data points, the tool will not be able to provide the same and will keep giving old data.
Hence, it becomes important for you to use your expertise to modify the areas where the tool has filled in irrelevant information and further streamline the content based on recent data.
For example, consider that you are writing about Covid-19. The tool might not give you recent statistical data about the total number of active patients, death rates, etc.
Hence, you will need your research to include authentic and recent information. This limitation is solved in the Scalenut platform with its SERP Ideas feature, where the tool can give you current, factual information based on your inserted keyword.
Ensure You are Writing for Your Readers and Not Just Google Bots
Google recently rolled out an update where it gives priority to people-first content. What does that mean? It means that if the visitor feels that they have learned something or gained something out of reading your content, then you are doing a good job. It does not mean that SEO aspects should be ignored. They will always be needed to bring visibility and to rank. But content value supersedes SEO.
Ensure your content is original, add your two cents, check if there's any value add for your reader. Don’t stuff keywords to please the search engines.
Consider AI-generated Content as the First Draft, and Always Proofread
AI tech can give you your first blog draft, but it is not something you can instantly publish on your site. Human finishing touches will always be needed.
The Washington Post started utilizing its domestic AI technology, Heliograf, to develop around 300 short reports and notifications. This case indicates that an initial draft helps writers to overcome a writer’ block and simply modify the first draft generated by the AI tool.
With Scalenut’s AI Writer, you can generate a blog post within five minutes. The only thing you require to begin is adding minimal context.
Let’s say you’re writing a brief article about a “content creation process.” Here is an example of how the first draft might look:
This is not a perfect piece. But if you proofread and modify it with the latest data, do a little formatting, and relevant headings, it can definitely read better.
You can also use the AI writing tool to create content with more specific keywords like “how to create a content strategy?” or “AI content tool benefits.”
Stick to Your Brand's Voice
Brand voice means the emotions and personality a brand wants their target audience to associate with its messaging and content.
When you create AI-generated content, make sure to keep your brand’s voice at the center. Keep in mind the tone and voice that your brand is typically associated with to ensure effective engagement with your audience.
AI-generated content can sound robotic if not treated well. It usually lacks the specifics. That’s why you must keep your brand’s tone in focus so that AI can generate more personal and humanized output.
Here is an example of Grammarly’s AI tone detector that helps you identify your content’s tone.
Personalize Content for Every Stage of Buyers' Journey
There are four main stages of buyers' journey: awareness, consideration, evaluation, and purchase.
When writing AI-generated content, it's important to focus on content that will be relevant and useful for that stage of the buyers' journey. This means tailoring your information according to the topic or audience you're targeting.
For example, if you're writing an article about a new skincare line that's scheduled to launch soon, make sure the articles are geared toward people who are currently considering whether to invest in a skincare product.
Also Read: Top 9 Benefits of AI Content Marketing Explained
Use AI Writing Tool to Optimize for SEO
Google doesn’t have any problem with AI content as such. However, it does take issue with content that has no value to the user.
Here is an image depicting the search engine’s current policy on automatically generated content:
Therefore, it becomes critical to focus on SEO to rank on search engine result pages (SERPs). AI tools writing tools help writers optimize their content for SEO.
Scalenut’s SEO Hub tool that suggests the right key terms to be included in the content to make it more visible and rank higher on SERPs. These keyterms or NLP terms make the content more comprehensible by the search engines. However, ensure you create content with value for your audience, then align it with the best SEO practices to see the best results.
Also Read: How to use AI in SEO content creation and optimization?
It's important to remember that your AI-generated content is seen by both your readers and search engines.
Using an AI writing platform like Scalenut to help your research and writing process, you can ensure that every piece of content on your website is of the highest quality.
Plus, using AI writing can also help you optimize your content for SEO and improve the readability of your text. As a result, your readers will be more likely to stick around and learn about the things you have to offer.
If you want to generate helpful blogs or any other content variant, check out Scalenut now.
Signup for the free trial today!
Frequently Asked Questions
Q1. Can content that was written by AI rank on Google?
Ans: Google can not filter content written by AI. So if the content written by AI is original, valuable, comprehensive, and optimized, then it can rank. But the caveat is, that is not usually the case. Content purely generated by AI does need human finishing touches in order to make it better, personal, and more brand-specific.
Q2. Does Google penalize AI content?
Ans: Google does not penalize AI content if you ensure there is value addition in the content you put out. A first draft generated by AI usually needs fact-checking and tweaking to make it better. If you have been doing this, you are in the clear.