Sep 14, 2022

Jasper AI vs. Surfer SEO: Which One To Choose?

Suman Samal, Asst. Marketing Manager
Suman Samal
Jasper AI vs. Surfer SEO: Which One To Choose?
Suman Samal, Asst. Marketing Manager
Suman Samal
Sep 14, 2022

Jasper AI vs. Surfer SEO: Which One To Choose?

Wondering which one to choose between Jarvis AI and Surfer SEO? Here’s a detailed comparison of Surfer SEO vs Jarvis AI to make your decision easier.
Jasper AI vs. Surfer SEO: Which One To Choose?

Table of contents

Generating ideas and producing quality content consistently isn’t an easy job. That is where AI writing tools come into the picture. 

Incorporating these tools can introduce new and exciting elements to your ad copy and blogs. At the same time, it’s essential for the content to reach its desired audience. For that, it’s vital to optimize your content for search engines using an SEO tool. 

We live in an era where machines can write quality content for organizations. AI writing and SEO tools are making the lives of social media managers and writers much easier. Two tools that have received much love and focus over the last few years are Jasper AI and Surfer SEO. 

But can these tools benefit your content strategy and growth? And if so, how? This blog will cover all this and more. We’ve carefully analyzed the features of these tools and compared their offerings to help you choose one that suits your needs. 

Let’s dive right into the comparison of Surfer SEO vs Jasper AI.

Meanwhile, you can also look at Scalenut, a great alternative for Jasper and Surfer. An AI-powered SEO and content marketing platform, it leverages advanced technologies, making it ideal for search engine optimized content creation, planning, and research. 

Interested in exploring? Sign up for a 7-day free trial today! 

Factors you should consider while choosing AI writing and content optimization tools 

With so many AI writing and content optimization tools in the market, it can be tedious to pick one. To choose software that meets all your needs, there are some factors one must consider. Read on to know what these are. 

1. Price: You must go through the price range of different AI writing and content optimization tools and pick one that suits your budget. An ideal AI platform will be the one that gives you AI writing, content planning, and content optimization features. 

2. Supported language: As creators, we have different language preferences. Every AI writing and optimization tool comes with a set of supported languages. So, pick one that supports your preferred languages. 

3. Templates: It’s vital to check the number of content writing templates you’d get with a particular AI writing or optimization tool. While some tools provide only 10-12 templates, others provide over 60 templates. So, opt for an AI writing tool that comes with enough templates that you can use. 

4. Accuracy of content: Not every AI writing or content planning tool will provide you with the most accurate content. That is why it’s essential to compare the accuracy provided by each one. 

5. Content Brief: Most tools today come with the article or blog outline creation feature. So, you can generate a blog or article outline by entering minimal information. Before choosing an AI writing tool or content planning software, it’s essential to check if it offers a content brief creation feature. 

6. SERP Analysis: The process of looking at the top ranking URLs or web pages in the search engine results page is known as SERP analysis. It helps you understand search intent and existing content quality. This will help you in strategizing your content planning.  It is a vital factor to consider when choosing an AI writing tool or an optimization tool.  

7. Content Optimization: In addition to providing the most compelling content to your audience, it’s vital to make it SEO-friendly. That’s where optimization tools come in. The ideal optimization tool helps you rank higher on search engines and facilitates content planning. 

In the next section, we will discuss in detail the differences between Surfer SEO vs Jasper AI. But before that, here is a snapshot of Surfer SEO and JasperAI and how they compare with each other:

Surfer SEO vs JasperAI: A quick comparison

Surfer SEO Jasper AI/ JasperAI
About It is an on-page optimization tool that compares and analyses an organization’s site to those currently placed at the top of search engine results. Moreover, it suggests content optimization for better ranking. Previously known as Jarvis, Jasper AI is an AI writing tool that can write eye-catching content for blogs, articles, product descriptions, and more.
Best Suited For Content Strategists, Entrepreneurs Content Writers, Social Media Managers
Core Features Content strategy generation
Article outline building
AI-led writing platform with blog writer (Bose Mode) for long-form content
Multiple languages
Pros Helps create data-driven content strategy.
Helps produce AI-guided content briefs.
It helps research the keywords that are easy to rank on.
Helps translate content into 26 languages.
AI writes faster than the average human.
Comes with an SEO training academy.
Cons Does not write content for you.
Not user-friendly for beginners.
Not recommended for highly technical content.
Not SEO-friendly if used without Surfer SEO.
Free Trial - 7-day free trial
Starting Price $19/month $39/month

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your content needs.

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What is Surfer SEO? 

Surfer SEO is an on-page SEO optimization tool that can help you with keyword clusters, site content audits, SERP analysis, and AI writing.  

Surfer is popularly known for its content editor, popularly known as optimizer. It recommends accurate NLP (natural language processing) terms and heading suggestions that can increase the ranking potential of your content. 

The tool analyses the top-ranking pages of the target keyword to find similarities and provide suggestions like average word count, headings, paragraphs, and images.  

Surfer sources content suggestions like key terms and content structure from the top-ranking pages. Hence, it allows you to customize the competitors lists. You can add and remove pages according to your preference to outcompete specific competitors. 

As for the content creation part, Surfer integrates with Jasper AI to generate AI content. If you already have a Jasper subscription, you can access the Surfer editor from there. However, if you don’t, Surfer charges extra for AI articles and has not included this function in their standard plans. 

Besides the content editor, Surfer also helps you with keyword planning. The auto-clustering feature gives you access to multiple sets of keyword clusters in a few minutes as soon as you enter the seed keywords. Moreover, it only provides individual keyword research insights with the Chrome Extension; you cannot access it within the tool. So, it is best to pair up Surfer SEO with keyword research tools. 

Additional Read: 

Key Features of Surfer 

  • Keyword cluster creator 
  • Real-time content optimizer 
  • Content audit tool 
  • SERP analysis 
  • Keyword research tool (Chrome extension)

Pros of Using Surfer 

  • Powerful content editor that provides accurate suggestions.  
  • Competitor customization is beneficial for users who are aiming to outcompete particular top-ranking pages. 
  • Auto-keyword cluster saves the manual time spent on grouping keywords. 
  • SERP Analyzer summarizes similarities and differences between top-ranking pages. 
  • Content audit helps optimize old content for better performance. 
  • Intuitive interface that both novice and seasoned professionals can use. 
  • Integrates with Jasper AI to create content 
  • The Chrome Extension helps in finding individual keyword insights. 

Cons of Using Surfer

  • Does not have auto-optimization features.
  • Doesn’t provide you insights about where competitors are using the NLP or key terms in their content.  
  • Limited keyword insights as it does not provide extensive keyword data. 
  • Wears a higher price tag; hence, individuals and small content teams may find it unaffordable.  
  • Add-ons quickly increase the overall price you pay every month to access the full potential of the tool.  
  • AI articles are expensive and charged separately.
  • Overlapping features that provide the same information as others. 


Plan Monthly Monthly charge if paid Yearly
Essential $89 $69
Advanced $179 $149
Max $299 $249
Enterprise Custom Custom

What do users think about Surfer SEO?

  • G2 ratings - 4.8 / 5 stars 
  • Product Hunt ratings - 4.8 / 5 stars
  • Capterra ratings - 4.9 / 5 stars

What is Jasper?

Homepage of Jasper 

Jasper is one of the best AI writers and AI art generators on the market. Jasper AI is a dedicated AI writing assistant catering to individuals looking to streamline their content creation process. It utilizes advanced artificial intelligence technology, specifically GPT machine learning, to deliver exceptional content generation capabilities.

A notable feature of Japser’s AI copywriting tool is its extensive language support covering over 20 languages. The availability of more than one language broadens the tool’s accessibility and usability across different regions and linguistic contexts. 

Whether you need assistance with blog articles, marketing emails, landing pages, eCommerce product descriptions, or website copy, this long-form content writing tool can be of great help. You can also use it to write Facebook posts or Twitter captions.

Additional Read: 

Who Should Use It? 

  • Entrepreneurs 
  • Marketing agencies

Jasper Features 

  • Template Library: Jasper provides users with a vast selection of AI-powered templates, offering over 50 options to help you generate marketing copies, product descriptions, and other types of content.
  • Boss Mode: By utilizing Jasper's "Boss mode" feature, users can accelerate blog content creation with improved efficiency and effectiveness.
  • Jasper Chat: Engage in interactive conversations with an AI through Jasper Chat, allowing you to revise your content, generate ideas, and perform other collaborative tasks.
  • Jasper Art: Tap into Jasper Art to create unique images and photos custom-made for your content, adding an extra visual dimension to your work.
  • Language Translation: The tool can generate and translate content in over 30 languages, accommodating a wide range of linguistic requirements and facilitating effective communication.

Jasper Pros 

  • It offers a free 7-day trial where you can see how the multiple AI models work for you.
  • Jasper allows users to create individual folders for each project. You can work efficiently by systematically organizing all relevant content within their respective folders.
  • Jasper’s Chrome extension seamlessly integrates the AI assistant into your workflow, allowing you to use the tool on the go.
  • Jasper’s Copyscape integration helps you ensure that your content is unique and plagiarism-free.

Jasper Cons

  • Jasper comes with a steep learning curve, which might make some users hard to navigate the tool. 
  • Users need to use other resources to fact-check the content generated by Jasper. 
  • Users have indicated that the tool generates repetitive content. 


Plan Monthly Monthly charge if paid Yearly
Creator $49 $39
Pro $69 $59
Custom Contact Sales Contact Sales

In-depth comparison of Surfer SEO vs JasperAI features 

To help you choose the best SEO and AI writing tool, we used Surfer SEO and Jasper individually, and here is what we learned about them. Both tools offer different features and have unique strengths and weaknesses. 

Keep reading for a detailed comparison of some vital characteristics of Surfer SEO and Jasperin our next section. 

Features Surfer SEO Jasper
NLP Optimization Present Not Present
Content Score Present Present
Plagiarism Check & SEO Present Integration with Surfer/Copyscape
Integration with third-party apps Present Present
Customer support Live Chat feature, email support Email support
AI writing Not present Present
Supported languages 2+ 26

Surfer SEO vs Jasper AI: Real-Time Content Feedback

Real-time Content Feedback is a feature in the software that provides real-time feedback as you write. It determines the content quality and brings you closer to optimized content. Both JasperAI and Surfer SEO provide content audits or real-time feedback. 

Winner: While there is not much that differentiates these tools in real-time content feedback, Surfer SEO provides easy-to-implement fixes that help boost organic traffic in days by identifying key content gaps. So, Surfer is a level above Jasper in this aspect. 

Surfer SEO vs Jasper AI: Content Planning 

Content planning is a layout for the kind of content an organization needs to produce, along with when and how it’d produce it. Surfer generates the entire content strategy in minutes. All users have to do is enter relevant topics and keywords. With Jarvis, you can schedule your posts in advance and save time. 

Winner: Surfer SEO is the winner in this as their content planning suite is quite advanced.

Surfer SEO vs Jasper AI: Supported Languages 

Jasper AI lets you create content in 24 languages. Surfer SEO also provides support in over 20 languages. 

Winner: As both tools offer support in 20+ languages, it’s a tie. So unless you’re looking for an additional language that either tool can offer, it’s tough to pick a winner.

Surfer SEO vs Jasper AI: Plagiarism Check & SEO 

Jasper AI doesn’t have an in-built plagiarism check, though you can integrate it with tools like Copyscape or Surfer. So, if you want to run the plagiarism check in Jarvis, you’d have to pay for the other tool. On the contrary, Surfer has a native plagiarism checker & SEO features. 

Winner: Surfer SEO is the winner here as it comes with an in-built plagiarism checker, whereas with Jasper you need a third party integration to get the same features.

Surfer SEO vs Jasper AI: User Interface

User Interface (UI) is the point of human-software interaction and communication. These include the aesthetic design of all the visual elements. While the user interface of Surfer SEO is all right for experts, beginners can have trouble navigating it. In contrast, Jasperoffers a more intuitive UI that you can use to develop different content types using a slew of templates. 

Winner: While both the tools have a smooth user interface, Jasper AI is the winner here. That’s because Jasper’s UI is more intuitive, ensuring everyone navigates it with ease. 

Surfer SEO vs Jasper AI: Customer Support & Community 

Customer support is like the grievance cell. Conversely, customer communities are the places or platforms for users to have discussions or share reviews on the tool. Both the tools have a customer support & community section for their users. Jasper AI and Surfer promise quick feedback through an email feature.

Winner: While both are neck-to-neck, Surfer SEO is a clear winner here. Unlike Jasper, that doesn’t offer a live chat feature, Surfer does. Moreover, Surfer SEO also offers extensive how-to guides for its customers. 

Wondering what are the pros and cons of Surfer SEO Vs JasperAI? We’ve covered them in detail in the next section. 

Advantages and Disadvantages of SurferSEO 

Advantages of Surfer SEO 

Here are some advantages of Surfer SEO:

  • Its enablement center is loaded with resources for users to learn more about SEO and easily navigate the tool.
  • It suggests the word count for the blogs to rank higher. 
  • It facilitates keyword analysis that allows you to rank higher on search engines through content optimization. 
  • It gives you suggestions after comparison with other websites in your domain. 
  • It helps update your existing articles and optimize them to rank. 

Disadvantages of Surfer SEO 

  • Beginners can face issues early on as the interface isn’t very user-friendly. 
  • The analysis can be high-level many times. 
  • Does not provide AI writing capability 

Pros and cons of Jasper AI/Jarvis

Pros of Jasper AI 

Read on to learn about the advantages of Jasper AI: 

  • It has an easy-to-use interface. 
  • It comes with a boss mode where you can use AI to write blog articles for you.  
  • It is a reliable AI tool that uses NLP and machine learning to create accurate content. 
  • It provides over 50+ AI templates to help you with short-form writing.  

Cons of Jasper AI 

Here are some disadvantages of Jasper AI:

  • Not ideal for highly technical content. 
  • Can be costly for small creators. 
  • The AI content generator sometimes shows irrelevant information that users need to edit. 

Which is better, Surfer SEO or Jasper/Jarvis: The final verdict 

Jasper is an AI writing tool that allows you to generate long-form content and enhance existing content. On the other hand, Surfer allows users to create briefs and optimize their content for SERPs. 

Both these tools have different capabilities. So, choosing one would depend upon what you plan on achieving through these platforms. 

If you’re after a potent AI writing tool, opting for Jasper will be a good call. It provides you with a wonderful AI writing experience. In addition, it has a user-friendly interface that makes the experience smoother. 

Conversely, Surfer SEO is a better tool when it comes to optimization for SERP ranking. It provides you guidelines based on top-ranking pages and valuable insights on your content. As a result, you can enhance your blog structure and include relevant keywords to rank higher on SERP results. 

While Surfer SEO doesn’t let individuals write AI content and isn’t user-friendly, it is a superior software compared to JasperAI. That is because it allows users to create content briefs, provides NLP optimization, and comes with a third-party integration option. 

That said, choosing the one between Jasper AI and Surfer SEO would depend on what your goal with these tools is. 

Is there a better alternative to Jasper AI and Surfer SEO?

Jasper AI and Surfer SEO are great tools in their niches. 

But what if you could have a tool that provides you with the best of both worlds? Enter, Scalenut. 

Scalenut, an AI-powered SEO and content marketing platform, is the perfect alternative for Surfer SEO and Jasper AI as it offers a complete suite of features needed for marketing teams to plan, write and optimize content. 

For example, it has a Keyword Planner tool that helps you automate your pillar page strategy, 40+ AI templates for writing marketing copies, and a Content Optimizer for improving the performance of your content inventory. 

Want to know more about Scalenut? See it yourself by Signing up for a 7-day free trial today!

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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