Aug 22, 2022

Best Content Writing Tools For SEO Every Marketer Should Know in 2023

Image of Aditya Singh Rajput, Content Writer
Aditya Singh Rajput
Best Content Writing Tools For SEO Every Marketer Should Know in 2023

Best Content Writing Tools For SEO Every Marketer Should Know in 2023

Using the best content writing tools for SEO can bring you a lot of benefits. In this article, we'll help you find out tools that are best for you!
Best Content Writing Tools For SEO Every Marketer Should Know in 2023

Table of contents

As a marketer, you know the importance of content marketing. But writing good content can be a time-consuming and daunting task.

That's where content writing tools for SEO come in. They help you create keyword-rich, engaging, and descriptive content.

Using the best AI SEO tools, you can boost your search engine optimization efforts and achieve greater success with your online marketing campaigns. Read this blog on how AI in SEO can help boost content marketing for better understanding.

In this blog post, we will look at the best content writing tools on the market today and recommend one to you. Read on to learn how these tools can help you write better content and improve your SEO rankings.

Why Do You Need Content Writing Tools for SEO?

Digital marketing professionals need to make data-driven decisions. Therefore, robust content writing tools are essential for marketers in 2022.

Not only do they make writing content on a topic easy and fun, but they also make it easier to research and create optimized copy for search engines.

AI SEO tools are very helpful for the following reasons:

  • They plan and draft the content.
  • The tools help you reach new audiences.
  • You can recycle or repurpose content.
  • They boost search engine optimization (SEO).
  • They make the content accessible to target audiences.
  • These tools help edit content by checking spelling and grammar.

Criteria for Selecting the Best Content Writing Tool for SEO

There are multiple content writing tools for SEO available in the market but choosing the one you need is no less than a challenge.

However, using certain criteria, you can know the most suitable content writing tool for SEO that fulfills your needs. 

Here are the features that a content writing tool must have:

Create Original Content

A content writing tool must have the ability to generate unique content and not just extract the content from top-ranking websites and mix it up to look original.

A good content-selection algorithm is a must for the best content writing tool for SEO.

Rephrase or Paraphrase According to SEO Standards

A good tool must be able to rephrase or paraphrase content per SEO standards. It uses Artificial Intelligence and Natural Language Processing to rephrase an input piece of content simply.

Ultimately, you get a rewritten piece of content that is well-formatted, well-structured, and can be published on your website.

Try our free AI writing tools:

Fix Grammatical Errors

Any mistake in your content can compromise your credibility as a writer. Therefore, the best content writing tool for SEO should integrate great proofreading and editing capabilities.

It allows users to just copy and paste the content in the input field to save time. Moreover, it also highlights the errors.

Evaluate Your Content’s Quality

A good content writing tool for SEO must ensure that your content is authoritative, trustworthy, and showcases a high level of expertise.

It offers accurate information based on established research rather than your beliefs or “gut feel.”

Help You Pick the Right Topics

The best content writing tool for SEO helps brainstorm ideas to integrate the top themes relevant to your business. It brings integrated tools like topic clusters that help you pick a group of topics for in-depth research and aligned content.

Also read: 6 Simple Steps To Create Topic Cluster And Pillar Page Strategy

Best Content Writing Tools for SEO

Below is a list of the best content writing tools for SEO. Go through the list and see which tool interests you the most and is best aligned with your needs. 

Cruise Mode by Scalenut

Get desired rankings on SERPs! Cruise Mode has everything you need for creating quality content — creativity, optimization, and speed.

Let’s see how the Cruise Mode AI writer by Scalenut works:

- The Cruise Mode operates in 5 stages. In its initial stage, you need to feed the tool with details by writing a short description of your blog.

- In the second stage, add a catchy title to your blog. You can pick a title from the top-ranking URLs or create one with the help of the tool.

- In the third stage, complete the outline by adding ranking or AI-generated header tags and frequently asked questions from Google, Reddit, Quora, and more, as per your liking.

- You will then see all the headings and topics from the third stage put together. Choose the desired writing points for every heading. By now, you know — you can either select from the tool-generated points or add your own!

  • Hurrah! You have your first draft. Complete the draft with some finishing touches, and it’s ready. You can either download the draft or export it to the AI content editor.


Content is among a website's most crucial elements, and search engine optimization (SEO) is a key part of content marketing.

One tool that can help improve your writing quality, as well as your SEO efforts, is Grammarly.

Grammarly not only corrects grammar but also helps you with formatting and style guides, which makes it an excellent tool for all marketers in 2022.


Hemingway is a content writing tool that can help you create high-quality content for your website.

It delivers multiple features and benefits, such as increasing traffic to your website, improving SEO rankings, and making the process of writing content easier.

Additionally, it provides templates and guidelines to make sure all your content is uniform in style and quality.


Readable is a powerful readability score checker designed to help copywriters, marketers, and authors improve the readability of their content, boost sales, and increase ROI.

It is powered by multiple readability algorithms and the proprietary ReadablePro scoring to deliver scoring results in minutes.

Readable uses algorithms like Flesch-Kincaid, Gunning Fox Index, Flesch Reading Ease, SMOG Index, Automated Readability Index, Coleman-Liau Index, IELTS & CEFR, and Spache & New Dale-Chall.

Practical Tips to Use an SEO Content Writing Platform

Creating content that is search engine-friendly isn't always easy. 

However, it becomes much simpler with a few helpful tips and using a content writing platform like Scalenut, Hootsuite, BuzzSumo, or Google Sheets.

Follow these practical tips for using an SEO content writing platform:

Understand Factors that Help Ranking

First, you must understand that certain factors need to be taken care of to make SEO work. They are:

  • High content quality
  • Content relevance
  • Links
  • Website structure
  • Keywords
  • Conciseness
  • Readability

Focus on Keywords

Keywords can make or break your content writing game. If you are targeting more traffic to your website and achieving a higher conversion rate, you must keep an eye on this factor.

Make sure you use keywords in the meta title, description, and headings, and evenly distribute them throughout the content to achieve better SEO results. Read more on how to search keywords on website

Recognize the Reader’s Intent

You need to get into your audience’s shoes to provide relevant content to your audience. This way, you will find out what they are expecting from you.

If all they see is non-compelling content, they will bounce to the next site. So, ensure you spend time on proper research before drafting your content.

Tools for SEO Research

There are various content writing tools for SEO that can help with research.

Once you have a tool of choice, begin researching topics and writing content that will rank high in search engine results.

Every tool has pros and cons, so choosing the one that best suits your needs is important. Below, we have got some recommendations for you.

Google Search Console

Google Search Console is a free tool that gives you a comprehensive understanding of your website's SEO performance.

It tells you how well your site ranks in search engine results pages (SERPs), helps identify any issues with keyword research, and provides other important insights.

Make sure to use Google Search Console to its full potential using the tools it offers for audit, report, and traffic analysis.

As mentioned earlier, being mindful of all this data can help you improve your website's ranking on SERPs.

Keyword Planner by Google

Keyword research is an important part of content marketing. Without the right keywords, your efforts will be in vain.

That's where Google's keyword planner comes in handy. It allows you to find the best keywords for your content and research competitor content to see their target keywords.

Once you have a list of optimized keywords, it is time to think about how you can rank on search engines.

This could involve creating original content based on those keywords, placing ads with those terms targeted, or even building a blog around a specific topic related to those keywords. In short, using keyword tools will help you achieve better SEO results overall.

Uber Suggest

Ubersuggest is one of the most prevalent SEO and Content Marketing tools among digital marketers and SEO professionals. 

The tool helps you gain an edge with your strategy by offering you one of the largest keyword databases along with millions of content ideas. 

In addition, it also enables you to understand your competitors’ SEO strategy and guides you to overcome the marketing obstacles to reach on top. 

Answer the Public

Answer the Public is a robust content research tool that helps generate auto-complete terms, organized by question signifiers and alphabetically.

The free version gives you two free daily searches, which you can download in CSV format to analyze with your tools.

The paid version is far more valuable, enabling users to save and compare auto-complete results over time and across geographies.

The tool is quite simple to use:

- Type a keyword in the input field.

- Select a country (target audience).

- Get multiple ideas and questions about that query based on recent searches.

Keyword Finder

Keyword Finder is a tool widely used by online marketers to find the most buried long-tail keywords for their online businesses.

Using Google’s autocomplete API, it searches for thousands of long-tail keywords you should be targeting while preparing content for your website.

All-in-one Content Writing and SEO Tool

Content writing isn't a task that should be taken lightly, especially when it comes to SEO content. 

That's why it's essential to have a content writing tool that can help you improve your website's visibility across social media platforms. 

Check out these amazing tools to boost your SEO content drafting efforts.

Scalenut: AI-powered SEO and Content Marketing Platform

Scalenut is a powerful content writing and optimization platform that helps you to write high-quality, search engine-friendly content.

It uses AI to help improve your SEO and ensure that your content is seen by as many people as possible, resulting in better rankings for targeted keywords.

You can also use it to create amazing marketing campaigns that will engage and convert your target audience. 

This is the perfect tool for businesses looking to take their online presence up by a notch or two in 2022.

Also read: How to write 1500 word blog in less than an hour using artificial intelligence

Yoast: Real-time Content Analysis

If you're looking to improve your website's traffic and visibility, then Yoast is a tool that you should definitely consider.

This content writing and optimization tool helps with SEO and provides real-time content analysis so you can see where it ranks on search engines, which can help guide improvements.

You can also use it for lead generation, social media promotion, email marketing, etc.

SEMrush Writing Assistance Tool

If you're a digital marketer, you know that content writing tools are the most important requirements at your disposal.

And writing great content can be hard — it takes time and effort to research a topic thoroughly, write in an interesting and engaging way, and ensure that the site's SEO is taken care of.

SEMrush helps with all of this. The tool allows marketers to create better content faster (by assisting them in researching keyword density, making use of keywords throughout the piece, etc.). It also helps with optimization so search engines can rank your website higher.

Also read: Everything You Need to Know About Content Intelligence Platform

Conclusion: Boost your SEO Efforts with Scalenut

Search engine optimization (SEO) is more important in the digital age than ever. 

Using Scalenut, you'll be able to improve your ranking on search engines, making it a valuable tool in your arsenal for SEO success in 2022. Not only does Scalenut offer a wealth of features to make your work easier, but it also helps you write better and faster.

This makes it a fantastic content writing tool for SEO as it helps you produce search engine-friendly and informative content.

If you're looking to boost your SEO efforts, Scalenut is a tool you'll want to explore today. 

Sign up for free here. 

Frequently Asked Questions

Q1. Why isn't good content always enough to compete in SEO?

Ans: While well-written, keyword-rich content is necessary for a website's visibility on search engines, other factors such as social media engagement, backlinking, and link building are also significant.

Q2. Which tool is best for content writing?

Ans: Scalenut is a tool you'll want to consider if you're looking to boost your SEO efforts.

Q3. What are the drawbacks to using article spinning or web scraping for SEO?

Ans: One potential downside to using article spinning or web scraping for search engine optimization is that it can be time-consuming and may not produce the best results.

Q4. SEO agency vs SEO content optimization tools — which one to choose?

Ans: SEO content optimization tools are a good option to choose over an SEO agency if you're looking to do on-page optimization on your own.

This is because content optimization tools provide more flexibility and greater control over how and where to apply optimization.

Aditya Singh Rajput
Content Writer
ABout the AUTHOR
Aditya Singh Rajput
Content Writer

Aditya is a professional content writer at Scalenut. He is passionate about AI and its applications in demystifying the world of content marketing and SEO for marketers. He is on a mission to bridge the content gap between organic marketing topics on the internet and help marketers get the most out of their content marketing efforts.

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