Jun 14, 2023

Unlocking SEO Success: Unveiling the Best Keyword Finder Tools for Optimal Discoverability

Suman Samal, Asst. Marketing Manager
Suman Samal
Unlocking SEO Success: Unveiling the Best Keyword Finder Tools for Optimal Discoverability
Suman Samal, Asst. Marketing Manager
Suman Samal
Jun 14, 2023

Unlocking SEO Success: Unveiling the Best Keyword Finder Tools for Optimal Discoverability

Explore the top keyword finder tools for business owners, marketers, SEO experts, and AI enthusiasts to skyrocket your website's organic traffic and rankings.
Unlocking SEO Success: Unveiling the Best Keyword Finder Tools for Optimal Discoverability

Table of contents

Keyword finder tools are essential for businesses and marketers looking to optimize their website content and improve search engine rankings. By identifying relevant keywords and understanding their search volume, competition, and other factors, these tools can help you create an effective SEO strategy tailored to your industry and target audience. 

This blog post will introduce you to the top keyword finder tools and provide an in-depth analysis of their features, benefits, and pricing. Let's commence the discussion. 

Top Keyword Finder Tools List

Here's a comprehensive list of the best keyword finder tools that you can select from on the internet. 

1. Scalenut 

Scalenut tool homepage

Scalenut is an AI-powered SEO and Content Marketing Platform that covers the entire content lifecycle. So, you can plan, write, optimize, and publish your content within a single platform. 

Scalenut's Keyword Planner is a powerful tool designed for SEO experts and marketing teams aiming to build a robust brand presence through content. It analyzes data from across the web, offering sets of keywords and keyword clusters that should be addressed within your content to enhance your site's overall ranking and credibility.

To use the tool, you first need to locate the Keyword Planner feature on the left navigation panel of your Scalenut Dashboard. Enter the topic or keyword for which you want to find related keywords and ideas, select your target location, and click on 'Create.' 

Scalenut's powerful AI conducts a comprehensive analysis through its Deep Learning Model and generates a report for you.

 Scalenut Keyword Planner tool image 

The tool will then present you with the number of keyword clusters it was able to create for your keyword. You can delve into the details of any cluster by clicking on the 'Expand' icon. Each cluster will provide you with the Total Cluster Search Volume, relevant keywords, and the monthly search volume for each of the keywords.

 Keyword planner tool by Scalenut #2

You can sort these clusters by their relevance, search volume, or the number of keywords in the cluster. Additionally, you can search for a specific keyword among the clusters. The 'Show List View' feature allows you to view all the keywords in a list format where you can see the search volume, relevance, and CPC for any specific keyword.

If you wish to share these clusters with your team, the 'Export' button on the top-right corner allows you to download a .csv file. Once you're ready to proceed, hover over the cluster of your choice and click 'Create SEO Article.' Scalenut will then generate a detailed SEO report to assist you with content research and writing.

Finally, any report you no longer need can be deleted, and accidentally deleted reports can be found in your archives. This keyword finder tool makes strategizing and planning content simpler and more effective​. 

Plus, you can also opt for Scalenut’s Free Keyword Finder Tool. It requires minimal inputs (primary keyword/key topic) to generate a list of relevant keywords. 

Features: 

- Keyword analysis 

- Location targeting 

- Deep learning analysis 

- Keyword and topic clusters 

- Comprehensive keyword reports

- Pillar page creation  

Pricing: 

Scalenut's pricing starts at $39/month. Users can get started by signing up for a 7-day free trial. Scalenut also offers a Free Keyword Finder tool. 

2. Moz Keyword Explorer

Moz tool for keyword finding 

Moz Keyword Explorer is a versatile keyword research tool that caters to both beginners and advanced SEO professionals. It offers a comprehensive range of data, including search volume, keyword difficulty, organic click-through rate (CTR), and a unique "Priority" score, which helps users determine the most valuable keywords to target. 

With a generous free plan allowance and a user-friendly interface, Moz Keyword Explorer is an excellent starting point for those looking to improve their SEO efforts. 

Features:

- Comprehensive keyword data

- Priority score for keyword targeting

- Competitive SERP analysis

- Keyword gap feature

- 10 free queries per tool per month

- 1,000 keyword suggestions and 10 SERP analyses per query

Pricing:

Moz Pro plans start at $99/month for 150 keyword queries per month. 

3. Google Keyword Planner

Google KW planner tool 

Google Keyword Planner is a powerful keyword research tool designed for Google Ads users, but it can also be utilized for SEO purposes. It offers a wealth of information, including search volume ranges, forecasting features, and budget planning. 

While it doesn't provide specific search volume data for non-advertisers, it does offer valuable insights into related keywords and trends. 

Features:

- Keyword suggestions based on seed keywords or website URLs

- Search volume ranges for keywords

- Ad group ideas and bid estimates

- Forecasting features for Google Ads users

- Completely free to use

Pricing:

This is a free tool to use. 

4. Ahrefs 

Ahrefs tool for keyword generation 

Ahrefs is a well-known name in the SEO industry, and their Free SEO Tools provide a comprehensive suite of keyword research features. The free suite includes a Keyword Generator, Keyword Difficulty Checker, Keyword Rank Checker, and keyword research for YouTube, Amazon, and Bing. 

While the data available in the free version is limited compared to the paid version, the variety of tools and simplicity of use make Ahrefs Free SEO Tools a valuable resource for anyone looking to optimize their website. Here are some of the features of this tool that is considered one of the best keyword research tools online. 

Features:

- Keyword Generator with up to 150 keyword suggestions

- Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 search results

- Keyword research for multiple platforms

- 10 free queries per tool per month

Pricing:

Paid plans start at $99/month for 500 search credits per month. Free Keyword Generator and Keyword Difficulty Checker available. 

5. Semrush

 SEMrush tool for keyword research 

Semrush is a popular choice among advanced SEO professionals, offering a wide range of specialized keyword research tools and granular keyword data. 

With features such as the Keyword Magic Tool, Keyword Manager, position tracking, competitive Keyword Gap Analysis, and Organic Traffic Insights, Semrush provides a comprehensive platform for those looking to dive deep into their keyword research efforts. 

While the free plan has some limitations, it still offers valuable insights for users looking to improve their SEO. 

Features:

- Keyword Overview and Keyword Magic Tool for exploratory keyword research

- Keyword Manager and position tracking

- Competitive Keyword Gap analysis

- Organic Traffic Insights for uncovering "not provided" keywords

- 10 free Analytics reports per day, ten tracked keywords

Pricing:

Paid plans start at $119.95/month for up to 10,000 results per report and 500 tracked keywords per month. Besides, 10 Analytics reports per day and 10 tracked keywords on the free plan. 

6. WordStream's Free Keyword Tool

Wordstream tool for keyword research 

WordStream's Free Keyword Tool utilizes the latest Google search data to deliver accurate, targeted advertising ideas. This keyword search volume checker provides hundreds of relevant keyword results and additional information, such as competition level and estimated cost per click (CPC). 

The Free Keyword Tool is fast, accurate, and easy to use, making it an excellent alternative to Google's Keyword Planner for both SEO and PPC keyword research. 

Features:

- Hundreds of keyword suggestions

- Search volume data and CPC estimates

- Keyword analysis for both organic and paid search

- Filtering by industry and location

- Easy-to-use interface

Pricing:

It's a free tool with email registration for a full list of keywords. 

In-Depth Analysis of Each Tool

Tool 1: Detailed Features and Benefits of Scalenut's Keyword Planner  

Scalenut's Keyword Planner is a robust tool for content creation and SEO strategy. It generates keyword clusters to enhance site ranking and provides detailed reports with keyword volume and relevance data. Users can sort clusters, search for keywords, and view details like search volume, relevance, and CPC in a list format.

In addition to these features, the Keyword Planner facilitates collaboration with an export function for sharing keyword clusters. It simplifies content creation by generating SEO reports based on chosen clusters. 

Users can manage their reports by deleting the unnecessary ones and retrieving any deleted ones from the archives. Overall, it is a comprehensive tool for strategizing and planning effective content​ that generates both short and long-tail keywords.  

You can pair this tool with Scalenut's other tools like Content Optimizer, Cruise Mode, and SEO Topic Research to plan and create content that makes you stand out from the competition. 

Tool 2: Detailed Features and Benefits of Moz Keyword Explorer

Moz Keyword Explorer offers a user-friendly interface and comprehensive keyword data, making it a popular choice among both beginners and advanced SEO professionals. 

The unique "Priority" score simplifies the keyword selection process by considering factors such as search volume, organic CTR, and keyword difficulty, along with user-defined "My Score" to identify the most valuable keywords worth targeting. 

The keyword gap feature allows users to discover new keyword opportunities by comparing their website's ranking keywords with those of competitors. This helps uncover potential areas for improvement and identify valuable keywords that may have been overlooked.

With a generous free plan allowance and an intuitive interface, Moz Keyword Explorer is an excellent starting point for businesses and marketers looking to optimize their website content and improve search engine rankings.

Tool 3: Detailed Features and Benefits of Google Keyword Planner

Google Keyword Planner offers a wealth of information for both paid and organic keyword research. By providing search volume ranges, related keywords, and forecasting features, users can gain valuable insights to inform their SEO and PPC strategies. 

Additionally, the ability to input a seed keyword or website URL allows for more targeted keyword suggestions tailored to your industry and target audience. 

While it doesn't provide specific search volume data for non-advertisers, Google Keyword Planner still offers valuable insights into related keywords and trends, making it a useful tool for SEO and PPC keyword research.

Tool 4: Detailed Features and Benefits of Ahrefs Free SEO Tools

Ahrefs Free SEO Tools provide a comprehensive suite of keyword research features for users looking to optimize their website content. The Keyword Generator offers up to 150 keyword suggestions, including 100 phrase match keywords and 50 question-based keywords. 

The Keyword Difficulty Checker includes a difficulty score, an estimated number of backlinks needed to rank, and SERP analysis for the top 10 results, providing valuable insights for users looking to improve their website's search engine rankings. 

Although the data available in the free version is limited compared to the paid version, the variety of tools and simplicity of use make Ahrefs Free SEO Tools a valuable resource for anyone looking to enhance their SEO efforts.

Tool 5: Detailed Features and Benefits of Semrush

Semrush offers a wide range of specialized keyword research tools and granular keyword data for advanced SEO professionals. 

With features such as the Keyword Magic Tool, Keyword Manager, position tracking, competitive Keyword Gap Analysis, and Organic Traffic Insights, Semrush provides a comprehensive platform for users looking to dive deep into their keyword research efforts. 

The free plan offers 10 Analytics reports per day and ten tracked keywords, allowing users to explore and analyze keyword data without a financial commitment. With a variety of tools and in-depth keyword data, Semrush is an excellent choice for advanced SEO professionals looking to enhance their SEO strategy.

Tool 6: Detailed Features and Benefits of WordStream's Free Keyword Tool

WordStream's Free Keyword Tool provides hundreds of relevant keyword suggestions, along with valuable information such as competition level and estimated cost per click (CPC). The tool utilizes the latest Google search data to deliver accurate, targeted advertising ideas for both SEO and PPC keyword research. 

Its easy-to-use interface and filtering options by industry and location make it an excellent alternative to Google's Keyword Planner. Users can quickly identify the most relevant and valuable keywords for their campaigns, helping to optimize their website content and improve search engine rankings.

Factors to Consider When Choosing a Keyword Finder Tool

Read on to learn about the different factors and sub-factors to consider when choosing a keyword finder tool. 

Ease of Use

When considering a keyword finder tool, one important factor to keep in mind is its ease of use. Here are some aspects to consider:

  • User Interface: A user-friendly and intuitive interface makes it easier to navigate and utilize the tool effectively. Look for tools that have a clean and organized layout, with clearly labeled features and functions.
  • Ease of Setup: Consider how easy it is to set up the tool and integrate it into your existing workflow. Ideally, the tool should have straightforward installation instructions and provide support or documentation to guide you through the process.
  • Navigation and Features: Assess the tool's navigation system and the availability of essential features. The ability to search for keywords, analyze competition, and generate comprehensive reports should be easily accessible and user-friendly.
  • Learning Curve: Determine whether the tool requires extensive training or if it offers a shallow learning curve. An intuitive keyword finder tool should allow users to quickly grasp its functionalities and start utilizing it efficiently.
  • Customer Support: Consider the level of customer support provided by the tool's developers. Are there readily available resources like tutorials, FAQs, or a knowledge base? Additionally, check if the tool offers responsive customer support channels such as email, live chat, or phone assistance.

By considering these aspects, you can choose a keyword finder tool that is user-friendly and integrates smoothly into your workflow.

Accuracy

Accuracy is a crucial factor when selecting a keyword finder tool. Here are some points to consider regarding accuracy:

  • Data Sources: Investigate the sources from which the tool gathers its keyword data. Reputable tools typically rely on reliable search engines and databases to ensure accurate and up-to-date information.
  • Search Volume Estimation: Look for a tool that provides accurate search volume estimations for keywords. This helps you understand the potential traffic a specific keyword can generate and make informed decisions based on reliable data.
  • Keyword Suggestions: The tool's ability to generate relevant and precise keyword suggestions is vital. It should take into account factors like search intent, user behavior, and current market trends to provide you with valuable suggestions that align with your target audience.
  • Competitor Analysis: An accurate keyword finder tool should be able to analyze your competitors' keyword strategies effectively. It should identify keywords that your competitors are targeting, their rankings, and provide insights on how to improve your own keyword targeting.
  • Data Updates: Consider how frequently the tool updates its keyword database. Search trends and user behavior can change rapidly, so regular updates ensure that you have the most accurate and relevant information at your disposal.

By choosing a keyword finder tool that prioritizes accuracy, you can make informed decisions about your keyword targeting and stay ahead of your competition.

Pricing

When selecting a keyword finder tool, pricing is an important consideration. Here are some aspects to keep in mind:

  • Pricing Structure: Evaluate the tool's pricing structure to determine if it aligns with your budget and requirements. Some tools offer a flat monthly or annual fee, while others may charge based on the number of keywords or additional features.
  • Features vs. Cost: Consider the features included in each pricing tier and whether they provide value for your specific needs. Assess if the additional features offered in higher-priced plans are essential to your keyword research process or if a lower-priced plan would suffice.
  • Free Trial or Freemium Options: Check if the tool offers a free trial period or a freemium version. This allows you to test the tool's capabilities and determine if it meets your requirements before committing to a paid plan.
  • Scalability: If you anticipate your keyword research needs to grow over time, consider if the tool's pricing structure allows for scalability. Ensure that the tool can accommodate an increasing number of keywords or offer upgrade options that

Conclusion and Final Thoughts

Finding the right keyword finder tool is essential for businesses and marketers looking to optimize their website content and improve search engine rankings. 

Scalenut's Keyword Planner, Moz Keyword Explorer, Google Keyword Planner, Ahrefs Free SEO Tools, Semrush, and WordStream's Free Keyword Tool are all valuable resources for various purposes, from beginner-friendly tools to advanced platforms for professional SEO experts.

With an understanding of your industry, target audience, and budget, you can select the best keyword finder tool to meet your needs and develop a successful SEO strategy. That said, Scalenut's Keyword Planner is surely one of the most affordable and compressive option that you must considering opting for. 

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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