Aug 17, 2022

Jasper AI vs. Frase - Which is better?

Shrikant Damani, Growth Marketer
Shrikant Damani
Jasper AI vs. Frase - Which is better?
Shrikant Damani, Growth Marketer
Shrikant Damani
Aug 17, 2022

Jasper AI vs. Frase - Which is better?

Are you facing difficulties choosing between Frase vs. Jasper? Then, read our in-depth comparison of their features and make the right choice.
Jasper AI vs. Frase - Which is better?

Table of contents

Content marketing is a mix of good writing and SEO optimization. After the rise of a plethora of tools that boast of specializing in these aspects, it has become challenging for users to choose one that gets the job done.

In recent times, Jasper and Frase are two SEO and AI writing tools that have gained a lot of attention.

If you are out there looking for the right tools to help you with your content creation process but are confused between Jasper vs. Frase, this blog should give you a head start.

This in-depth blog breaks down the pros and cons of both these tools provides an overview of their performance, and ultimately helps you decipher which one to choose and which to skip.

What is Jasper? 

Homepage of Jasper 


Jasper is one of the best AI writers and AI art generators on the market. Jasper AI is a dedicated AI writing assistant catering to individuals looking to streamline their content creation process. It utilizes advanced artificial intelligence technology, specifically GPT machine learning, to deliver exceptional content generation capabilities.

A notable feature of Japser’s AI copywriting tool is its extensive language support, covering over 20 languages. The availability of more than one language broadens the tool’s accessibility and usability across different regions and linguistic contexts. 

Whether you need assistance with blog articles, marketing emails, landing pages, eCommerce product descriptions, or website copy, this long-form content writing tool can be of great help. You can also use it to write Facebook posts or Twitter captions.

Who Should Use It? 

  • Entrepreneurs¬†
  • Marketing agencies

Jasper Features 

  • Template Library: Jasper provides users with a vast selection of AI-powered templates, offering over 50 options to help you generate marketing copies, product descriptions, and other types of content.
  • Boss Mode: By utilizing Jasper's "Boss mode" feature, users can accelerate blog content creation with improved efficiency and effectiveness.
  • Jasper Chat: Engage in interactive conversations with an AI through Jasper Chat, allowing you to revise your content, generate ideas, and perform other collaborative tasks.
  • Jasper Art: Tap into Jasper Art to create unique images and photos custom-made for your content, adding an extra visual dimension to your work.
  • Language Translation: The tool can generate and translate content in over 30 languages, accommodating a wide range of linguistic requirements and facilitating effective communication.

Jasper Pros 

  • It offers a free 7-day trial where you can see how the multiple AI models work for you.
  • Jasper allows users to create individual folders for each project. You can work efficiently by systematically organizing all relevant content within their respective folders.
  • Jasper‚Äôs Chrome extension seamlessly integrates the AI assistant into your workflow, allowing you to use the tool on the go.
  • Jasper‚Äôs Copyscape integration helps you ensure that your content is unique and plagiarism-free.

Jasper Cons

  • Jasper comes with a steep learning curve, which might make it hard for some users to navigate the tool.¬†
  • Users need to use other resources to fact-check the content generated by Jasper.¬†
  • Users have indicated that the tool generates repetitive content.¬†

Jasper Pricing 


Jasper Price


Plan Monthly Yearly
Business $0 $0
Pro $69 $59
Creator $49 $39

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What is Frase?


Frase SEO tool home page  


Frase is an AI-powered content optimization tool that helps you create SEO-friendly articles. It uses natural language processing and machine learning algorithms to analyze competitors' content, identify relevant topics and keywords, and provide suggestions for improving your chances of ranking higher.

Frase Features

  • Content Research
  • Content Outline¬†
  • AI Writer
  • Content Optimizer¬†
  • Keyword Search

Frase Content Research tool simplifies your entire content research by providing all your competitor's content and top-ranking page insights under one tab. 

All the Google SERP insights are categorized into Outline, Headings, Questions, Stats, News, and Wiki. Moreover, you can access competitors' domain authority and backlink count details under the overview tab (only available for Pro-add-on users). This helps you to consider all the factors contributing to ranking higher in the SERP. 

As for outline creation, Frase reviews the top 20 SERP pages to create an outline and gather research points for a search query. You can also manually select headings and subheads from the top-ranking page and curate an outline based on competitors' blogs. 

One of Frase’s unique features is its automated content briefs. However, the relevancy of the brief ultimately depends on the outline. Users must manually add or eliminate sections to create a relevant outline that meets their target audience's knowledge level. 

Next off, Frase AI Writer is one of the popular writing tools as it helps users quickly generate the first draft for their content brief. It follows the instructions provided under each section and curates relevant content. You can even give specific instructions to the AI like writing tone to be followed and specific information to include and exclude in the content. 

Similar to Surfer, Frase has a content optimizer that suggests a list of key terms to include in content to make it rank-ready. It also shows how competitors have used those terms in their content. 

Moreover, this tool scores a piece of content based on key term usage and keyword density. In addition to that, you can find competitors' content scores. This helps you decide on a score for your content that has the potential to compete with top-ranking pages. 

It also presents a heatmap to show how often a keyword has been used in the top 20 ranking pages. When you know the shared similarities in search results, it becomes easier to find the sweet spot and mimic best practices to create content that ranks higher.

Finally, the topic planner helps users quickly find all the topics of long tail keywords that competitors are ranking for. Users can also view the keyword volumes, sub-topics supporting a seed keyword, and monthly search volume details. 

Moreover, the Outline Builder generates auto-suggested keywords and a list of questions from Quora, Google, and other social tools to build a relevant outline. You can find different variations for one seed keyword and get topic ideas to create a content plan and generate organic traffic. 

Frase Pros

  • Team collaboration tools like document sharing, project status update settings, and team project folders help users manage their content teams easily.¬†
  • Integration with Google Docs and WordPress allows users to introduce the tool to their workflow quickly.¬†
  • Templates like blog introductions, how-to blog posts, Sentence Rewriters, Feature-benefit converters, etc., help users create and edit content for better engagement.¬†
  • Community support provided within the tool is another huge advantage.¬†
  • It also offers SEO add-ons like GSC content analytics, outline builder, Wikipedia Content Map, and topic planner.¬†
  • Frase has a Chat-based AI language model to fetch quick answers for impromptu questions.
  • The Frase team conducts webinars and workshops frequently to keep the readers updated about industry trends and product updates.¬†
  • Google Search Console integrations allow users to monitor their content performance and get internal link suggestions to optimize content.¬†
  • Frase has an Article Rewriter that helps users rewrite an entire article in just a click.¬†

Frase Cons

  • The absence of a keyword research tool restricts users from finding easy content opportunities that provide them a better chance to rank higher.¬†
  • The lack of a Keyword Cluster tool restricts users from achieving topical authority in their industry.¬†
  • High reliance on competitors' content for optimization and keyword suggestions will not be beneficial in the long run.¬†
  • The tool focuses not on entire on-page SEO but emphasizes keyword density and usage.
  • Lack of advanced SEO tools like keyword explorer, content cluster creator, advanced on-page SEO suggestions, etc., are major drawbacks.
  • The absence of short-form templates restricts users from leveraging the tool to create social media and other short-form content.¬†

These are the top factors you should weigh side by side before opting for Frase paid plans.



Frase pricing page
Plan Price (monthly) Price (Yearly)
Solo $14.99 $12.66 /per month if paid annually
Basic $44.99 $38.25 /per month if paid annually
Team $114.99 $97.75 /per month if paid annually

They also offer add-ons like keyword search volume, SERP data enrichment, and unlimited Frase AI writing for $35. You can only access the AI writer as a pro-add, meaning you need to purchase a base plan and a Pro-Add-On. 

Frase vs. Jasper - Deep dive

We tested Frase and Jasper to help you find the best SEO and AI tool for your diverse needs. To help you understand better, we have created an in-depth section pointing out the strengths and weaknesses and helping you make a more informed choice. 

Features Frase Jasper
AI Technology Based on an in-house proprietary model Based on GPT-3
Supported Languages 20 24
Content Type Both Long-form and Short-form Both Long-form and Short-form
Content Tone and Output Neutral Flexible
Plagiarism Check and SEO - Copyscape Integration
Third-party Integration Google Docs
Google Search Engine Console
Community and Customer Support Support Ticket Email Support

Frase vs. Jasper AI: AI technology 

While both Frase and Jasper are capable performers, the latter uses the much-renowned GPT-3 platform by OpenAI as its base. It allows Jasper to integrate the BAB and AIDA frameworks into its tool. In comparison, Frase uses a proprietary model for its copywriting section. 


Both tools have their advantages owing to their AI technology, but general users would be more inclined towards using a GPT-3 powered platform.

Frase vs. Jasper AI: User interface 

Jasper AI developers have consistently updated the software to ensure the user interface remains top-notch irrespective of the feature you use. Frase also has many features up its sleeve presented in a well-thought-out manner.


When it comes to the user interface, both have their distinct methodologies. While Frase is happy with a toned-down, clutter-free functional interface, Jasper is more about colours and offers a pleasurable experience. So, it depends on personal choice. 

Frase vs. Jasper: Supported languages 

Jasper and Frase offer support for multiple languages on their platform. While Jasper offers input options in 25 languages and dialects and can churn out content in 26 languages, Frase comes close, providing support for 20 languages. 


Jasper’s ability to support more languages makes it a better choice.

Frase vs. Jasper: Content types

Frase has support for both long-form content and copywriting. It offers numerous SEO perks, such as identifying decaying content and questions you can address to ramp up your optimization endeavours, but it is not very effective for AI-guided writing. In contrast, features like BOSS MODE and the presence of several templates in Jasper make it an excellent tool for curating content. 


While Frase can generate excellent briefs, it doesn’t have much for long-form guided writing. In contrast, Jasper helps create content for most use cases through Recipes and Boss Mode. So, if you are merely looking to develop briefs based on optimized NLP keywords, Frase is the tool to go for. If SEO-optimized content is not your goal, then Jasper can work. However, they offer SurferSEO integration for NLP optimization.

Frase vs. Jasper: Content tone and output 

Frase is more about outlines and briefs and focuses more on supporting the creative process. In contrast, Jasper has support for different content tone types for more tweaked and relevant output generation. In addition, the Frase AI Write feature often churns out subpar results that require significant tweaking. Jasper’s output, on the other hand, is more free-flowing and usable for content needs. 


We liked Jasper’s tonality and accuracy over Frase’s.

Frase vs. Jasper: Plagiarism check and SEO 

Frase and Jasper don’t have native support for plagiarism checking. But Jasper offers Copyscape integration, making it a better tool from the plagiarism perspective. As for SEO, Jasper offers Surfer integration, but Frase has an AI Add-on and NLP optimization to ramp up its content optimization abilities. 


Jasper steers ahead by offering integration with Copyscape to keep plagiarism-related issues at bay. 

Frase has an AI-guided SEO-optimized writing option for its users. In addition, its Add-on offers deep insights, such as Domain Authority, backlink data, and monthly search volume, which makes it a superior tool compared to Jasper for SEO. 

Frase vs. Jasper: Third-party integration

Frase has integrations for Google Docs, Search Engine Console, and WordPress to optimize your writing. In comparison, Jasper offers third-party integration with Surfer, Grammarly, and Copyscape for a more well-rounded content creation approach. 


It depends. If you need to optimize the writing side of things, Frase has more value on offer. On the other hand, Jasper serves your case well if you are looking for AI content writing and ancillary features. 

Frase vs. Jasper: Community and customer support 

Regardless of how good a tool is, customer support makes or breaks it for most users. After all, who would like to pay for a glitchy product with subpar customer support?

Thankfully, both these tools offer good customer support. While they miss out on the live chat feature, they have a plethora of tutorials and a help center to help you resolve the queries yourself. 

In cases where you need technical support, Frase offers an option to submit a support ticket for your queries on its portal. Jasper has an email support system to offer a quick resolution to user queries. 

In addition, Jasper has a thriving community on Facebook composed of users and team members to help. Frase, too, has a Facebook community page, but the number of users and engagement is limited as of now. 


Jasper AI wins this round, too, offering superior community support. 

Advantages and Disadvantages of Frase

Pros of using

Here are some of the reasons why people choose Frase for their AI writing needs -

  • It lets you create optimized outlines within seconds
  • It offers the ability to compare your content with that of the competition
  • Frase provides in-depth content analytics for deeper insights
  • It comes with rewriting and paraphrasing support

Cons of using Frase 

Listed below are some of the Frase shortcomings - 

  • It has limited functionalities for AI writing
  • It often produces factually incorrect content

Pros and Cons of Jasper AI/Jarvis

Pros of using Jasper AI

Here are the potential benefits of using Jasper AI -

  • Jasper lets you create highly detailed content briefs¬†
  • It can generate content 5x faster than most human writers
  • Jasper comes with support for over 25 languages
  • There are several pre-built templates for copywriting

Cons of using Jasper

These are the ‚ÄĆdrawbacks of using Jarvis AI -¬†

  • There is a dearth of features with lower-priced packages

Frase vs. Jasper AI - The final verdict

There are several reasons ‚ÄĆ we are convinced that Jasper is a better and more well-rounded tool compared to Frase. From offering more versatility on its interface to providing a host of additional meaningful integrations, there is a lot to like about Jasper.¬†

As for Frase, it does most of what it does. Its brief generation abilities are superior, and the in-house proprietary copywriting module performs amicably well. But it lacks the additional features that its GPT-3 powered counterpart offers. 

So, is there a clear winner in this case?

Well, yes. Jasper offers enough to justify its steeper pricing compared to Frase. In case you are looking for more options, there is another tool worth taking a look at - Scalenut. It is AI-powered SEO and content marketing platform having SEO and content intelligence tools that help in your content planning and research efforts. In addition, it also has multiple choices to enhance your long-form and short-form content output. 

Is there any better alternative to Jasper AI and Frase?

Now that you know both the tools’ pros and cons and understand how they perform, we hope the decision-making has become easier. 

But if you are not convinced about either of these tools or are looking for options, we suggest you consider Scalenut’s 7-day free trial before making a decision. Sign up for Scalenut here.

Scalenut offers a comprehensive suite of tools that empowers users to manage their entire content ecosystem with ease. With features like the Article Writer, Content Optimizer, and Keyword Planner, users can seamlessly plan, research, create, and optimize content for maximum impact.

By leveraging Scalenut's advanced capabilities, users can trust that their content will not only be well-written and plagiarism-free, but also optimized for search engines and social media platforms, resulting in increased traffic and engagement.


Scalenut home page 

Scalenut is an AI-powered SEO and content marketing platform that includes a keyword planner, an AI writer, a content optimizer, and other SEO tools. From content ideation to creation, Scalenut has all the necessary tools that you need to drive organic traffic to your website. 

This all-in-one content marketing platform is used by marketers from Adobe, Amazon, Microsoft, Nvidia, and many other established brands. If you're looking for a Frase alternative that holds the combined power of SEO and AI, Scalenut is your best bet. 

Key Features

If you're wondering why Scalenut is the best alternative for Jasper or Article Forge, in this section, we have compared all the features head-to-head to highlight the differences. 

NLP Key Terms

Scalenut has advanced NLP and machine learning technologies. You can see real-time NLP scores, which are followed by a list of tailor-made SEO suggestions to improve your chance of ranking on the first page. 

Scalenut content optimizer

In Scalenut, your content will be evaluated from different angles, like keyword density, links, content depth, key terms, and more. Additionally, Scalenut is much more affordable and has an array of other in-built tools than Jasper or Article Forge. 

Content Outline Generator

Scalenut has a customizable outline process to generate ready-to-use content outlines. With the help of the article configuration feature, you can give context to the AI so it can approach the content outline from a specific angle. This feature allows users to build an outline relevant to their content funnel and their existing content creation process. Users can also download the AI-generated outline.


Scalenut outline generator 

Moreover, Scalenut provides additional features like writing points to help content heads provide more detailed insights into what needs to be covered under each section. 

Cruise mode

Scalenut's cruise mode option allows users to generate the first draft of their outline in less than 5 minutes. If you focus on increasing your content quantity and aiming to publish quality content without spending weeks creating it, Scalenut's cruise mode can help you achieve that exactly. 

Content Optimizer

One of the biggest obstacles for the content team is producing rank-ready content. You spend hours and hours ensuring every piece of content you publish is optimized to rank on Google or other search engines. 


Scalenut content optimizer  

Often, a reliable content report can boost your confidence that a piece of content is optimized for search. That's why Scalenut's Content Optimizer grades your content score and generates necessary suggestions to help you find a place at the top of the SERP. 

Moreover, you can use the fix-it button to auto-optimize your content based on the suggestion list. This eliminates manual editing time and acts as a supporting tool to fine-tune your content. 

Keyword Planner

The Scalenut Keyword Planner is aimed at helping you achieve topical authority in your industry and specific niche. You can insert your niche topic in Scalenut’s Keyword Planner to generate a report that groups relevant keywords together.

Scalenut content cluster 

This report lets you view metrics like keyword difficulty, relevance, CPC, and search volume under one tab. You don't need to juggle between multiple columns or tabs like you do in SEO tools like Ahrefs or Ubersuggest to find relevant metrics that matter to you. 

Pros Cons
Provides automatic AI suggestions to write headings, outlines, and content briefs in seconds. The existing features can be quite overwhelming for first-time users.
The custom tone of voice feature allows you to adapt to different niches and brand voices quickly.
You can easily view all the top-ranking blogs for your target keywords with a click. This allows you to find the content gaps and manually add them to the outline.
AI-generated writing points for each subhead of the blog allow you to preview and customize the prompts based on your content goals.
Additional features like NLP terms, competitor content analysis, questions, and statistics can help you drastically improve the first draft without manually conducting basic-level research.
You can create supporting social media copy and short-form content using the AIDA, PAS, BAB, and other 45+ ready-to-use templates.



  • Essential Plan - $39 per month¬†
  • Growth Plan - $79 per month¬†
  • Pro Plan - $149 per month


  • Essential Plan - $20 per month¬†
  • Growth Plan - $40 per month¬†
  • Pro Plan - $75 per month

Who can benefit from Scalenut?

  • SEO strategists managing a team of writers.¬†
  • Content heads who are responsible for creating content briefs¬†
  • Writers who create SEO-based long-form blogs and articles¬†
  • Marketers who manage social media channels and content editing activities¬†

What do users think about Scalenut? 

  • G2 - 4.7/5 stars
  • Product hunt - 5/5 stars¬†
  • Capterra - 4.8/5 stars

Which Tool is Right For You?

If you need to generate a workflow setup for content creation Frase is a better choice however if you’re looking to integrate AI into different areas of content marketing, Jasper is your ideal solution. 

Ultimately, the decision comes down to your specific needs and goals. If you’re looking for a combination of both, we recommend trying Scalneut. You can get your 7-day free trial here. 

Shrikant Damani
Growth Marketer
ABout the AUTHOR
Shrikant Damani
Growth Marketer

Shrikant is a growth marketer at Scalenut, where he focuses on developing strategies to nurture the Scalenut community and improve user experience through content marketing and SEO. In addition, he works to enhance the quality of AI outputs through prompt engineering. A MICA graduate and a Chartered Accountant, he utilizes both his creative and analytical skills to create effective solutions.

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