FarmPURE joins Scalenut family: Brings down content generation cost and time rapidly
FarmPURE is a social enterprise driven by a mission to build an ethical ecosystem consisting solely of organic products. It is doing this by constantly redefining how food comes from farmers to end-users. With a focus on health and affordability, FarmPure gives its customers seamless access to locally-grown, organic produce at great rates.
Bumps on the road to building a healthy ecosystem
Despite having a noble mission and being run by a passionate team, FarmPure couldn’t push its products to its ideal target audience at the targeted rate. The outfit’s content marketing efforts were unable to reach fruition mainly for the following reasons:
- High cost of content creation
- Slow pace of content generation
- Quality issues in content
Adding to their woes was the unavailability of good content writers who would be able to deliver high-quality content in a consistent manner. Reliability and punctuality were the plaguing issues they faced.
Scalenut transforms FarmPure’s content generation efforts into a breezy experience
FarmScalenut’s AI-powered content marketing and SEO tool turned out to be a much-needed solution for all these content challenges. FarmPURE’s content generation efforts were instantly streamlined by two popular features of the Scalenut platform —
Cruise Mode: The magic pen that writes on its own
Cruise mode enabled the FarmPURE team to write the first draft of all its blogs in under 5 minutes. By entering all the writing points and setting a basic context, FarmPURE left all the grunt work in writing to Scalenut’s Cruise Mode.
Cruise Mode instantly generated meaningful and SEO-focused content. The team used this draft as a solid base to build content tailored to their precise needs.
NLP Terms: The secret key to unlocking top spots in SERPs
With the help of Natural Language Processing terms generated automatically by Scalenut, FarmPURE could build content liked equally by humans and search engines. By integrating these semantically-related words (to the target keyword) into the article, FarmPURE could easily optimize its articles for the search engines.
Results: Content generation cost and time were reduced drastically
By partnering with Scalenut, FarmPURE achieved the following:
- Reduction in content production cost by 90%.
- Reduction in content production time by 70%.
- The team could handle 99.99% of content-related stuff within 1 hour daily.
The collaboration of Scalenut and FarmPURE addressed two major challenges experienced by the latter in the content department, time and money. The all-powerful Scalenut tools ensured the majority of FarmPURE’s content generation tasks happened on autopilot mode.
Here are some words about FarmPURE’s experience with Scalenut, straight from the founder, Abhishek S Chauhan:
“So far, my experience with Scalenut is nothing less than amazing. I am saving lots of time and, of course, money, a cherry on top of the cake.”