Are you feeling overwhelmed by the thought of driving unlimited traffic to your website? Well, you are not alone there. Setting up your ecommerce website is surely an overwhelming and tedious job and driving traffic to your website needs a lot of knowledge and hard work.
The challenge to overcome is that when your customers search for your product or service,they need to find you and not your competitor. There are plenty of ways to increase the organic traffic to your site which will hardly cost you anything.
Top ways to gain organic traffic for your website
- Optimize the content on your site for your readers
While you are setting up an online shop, you need to understand that your website should contain information that is optimized according to your user's needs. First and foremost, you need to mention your buyer's persona so that you can target whom you are addressing directly with the help of your content.
Hiring a website content writer will work out for your business since they will write content that is optimized and circulates your readers and not just the search engine. One easy way to create fresh content is to hire Freelancers. However, it’s always recommended to get a freelancer from managed platforms like Scalenut.com. They ensure each freelancer is vetted and quality is good. Tap into the main issues of your buyer's persona and ask the content writer to provide keywords that will generally result in the search engine queries.
- Target all the topics with search traffic potential
While hiring a website content writer for your organization, you can ask them the content plan which they have prepared to serve your company. A content plan contains all the necessary contents which are to be written so that they can increase the search traffic potential of your website.
To make this happen, the writer must target all the trending contents which the users are reading these days. The content should be relevant to your company's niche and bring out a sense of marketing in a unique tone. This can be done in several ways.
- Finding high volume and LSI keywords to the relevant contents.
- Understanding the keyword usage and search difficult of individual keywords to increase the ranking of content.
- Filtering out the difficult keywords from the ones which are commonly used.
- Try to blog regularly
By choosing the best content writing services for your company, you can ask them to update the blogs regularly. Blogging is one of the most crucial ways to grab the attention of your customers.
An article that appears on the internet contains a source of information that the users can find helpful. The website that you have created should update all the contents on a real-time basis to connect with the customers. It can help your website to be more optimized, create a persona optimized content centered on your market niche.
- Use the power of guest blogging
While setting up an ecommerce website, you need to have an integrated plan about how to guest post onto various platforms to drive more traffic to your website. Guest blogging is one of the most unique ways of driving traffic to your site, by contributing a piece of content onto a different platform.
There are three advantages that you can retain from guest posting.
- Drive more referral traffic to your site.
- More backlinks which correlate with rankings of your site.
- Increased brand awareness.
The biggest challenge that you can face while guest blogging is finding platforms that will accept your guest posts.
For this, you need to send tentative mails and proposals to different user-based platforms where you can guest post your articles. Be polite in the tone of writing and ask them gently if you can guest post on their site. Also, state the reason why you need the service as to it becomes clear for them.
- Promote your content on social media
Last but not the least, promoting your content on social media platforms can help to drive the referral traffic to your site. This is when you can choose the right online marketing content writer to defer the services to your organization.
The promotion has been an age-old tactic for marketers to grab the attention of their customers. Sites like Facebook, Instagram, Twitter, and other user-based platforms have now become the hub for content marketing.
Facebook, Instagram, and other sites let their users comment so that they can publicly raise their voices. Also, there are marketing groups that are present on these platforms that can help you to drive traffic.
On the other hand, speaking of social media, answering questions on Quora counts as a viable way of marketing your site. Just remember that your answers should not sound pushy or promotional or else your account might be banned and these answers might be taken down.
The one thing that you have to be aware of while driving traffic to your site is that you cannot anger Google. A lot of marketers don't understand that they tend to set off on the wrong foot while they are driving potential leads to their site. Here are some mistakes that you should refrain from doing.
- Putting cheap links to your site. It can reduce the overall ranking of your site and can even hamper the name of your site.
- Don't try to pay for inbound links. It is a waste of time, effort, and money.
- Don't use exactly matched anchor texts. It can anger Google as it is seen as spam.
- Don't publish content that is written with no thought process.
- Don’t publish rephrased contents from the internet. Google’s algorithm can pretty much understand if your content has been scraped off or not.
The only way through which you can drive traffic to your site is when you are being honest with the idea of conducting your business. Have some patience while doing so since an online business takes probable time to be set up and get running.