Artificial Intelligence (AI) tools are becoming increasingly popular in marketing.
They can help you put together and implement an effective marketing strategy that would allow you to achieve your goals faster.
There are various potential uses of AI marketing software, from research to lead generation, and there are a number of robust tools out there that can help you in those arenas.
Moreover, the use of AI marketing tools is predicted to grow exponentially to an extent that the global marketing revenues are speculated to touch 89.85 billion in 2025.
In this blog, we will list down the best AI marketing tools to grow your business.
What are AI Tools for Marketing?
AI marketing tools are software or platforms that make automated decisions based on the data collected from various sources and interpreted together with the market trends. All this is done in real-time with almost negligible human intervention. These tools predict your target audience’s next move.
Marketers and brands have saved time and resources through automated digital marketing AI tools. The use of AI is so crucial that 61% of marketers say AI is the most important aspect of their data strategy.
In addition, these tools are often used in marketing in the form of chatbots, customer relationship management software, and data visualization tools.
Benefits of Using AI in Marketing
There are many benefits to using AI in marketing. Some of the most notable ones include:
1. Speed: One of the main advantages of using AI tools is their speed. With Machine Learning algorithms, they can analyze large amounts of data at lightning speed and provide you with the required information. This helps you react quickly to changes in your industry and make informed decisions about your marketing campaigns.
2. Accuracy: Another benefit of AI marketing tools is their accuracy in identifying customer trends and correctly targeting the messaging.
3. Cost-effective: AI tools are cost-effective. They are usually cheaper than human resources and don't require as much training. This means you can save on your marketing budget while still getting high-quality results.
4. Automated: You don't have to spend time manually organizing and analyzing data. The algorithms do all the work for you, making it possible for you to focus on more strategic tasks.
5. Multiplatform: AI tools are versatile and can be used on various platforms, including desktop computers and smartphones. This means you can use them wherever and whenever needed.
6. Integration: AI tools are very easy to integrate into your marketing campaigns, making it easy to combine them with other elements of your strategy. This means you can create a more cohesive and effective plan to reach all your target market demographics.
SEO and Content Marketing AI Tools
There are many SEO and content marketing AI tools in the market. The following are some of the leading AI marketing softwares that can assist you:
Scalenut is an AI content marketing tool that helps you strategize, research, and create high-quality blog posts and social media content.
Scalenut has tools like Cruise Mode for creating blogs within 5 minutes and SEO Hub for optimizing the content for SERPs. It also has an AI copywriting tool that helps you create compelling copies to attract website traffic.
In addition, Scalenut provides you with a Topic Cluster tool to ideate topics and subtopics for acquiring topical authority on the search engines.
If you're looking for a complete AI content marketing tool that will turbocharge your efforts in SEO and content marketing, Scalenut is a great option.
SurferSEO is a cloud-based on-page optimization tool that analyzes and compares your site to those currently at the top of search engine results.
Instead of assuming what Google prefers to rank, this tool performs a data-driven analysis that shows exactly what your website is missing.
HubSpot’s “marketing hub” supports businesses with a pretty comprehensive list of marketing tools, including bulk email deliveries that can be personalized with tokens, calls-to-action, links, and images.
Other tools cover functions such as SEO, landing page production, and paid ad tracking that optimize the overall marketing campaign.
HubSpot’s SEO tool helps develop robust SEO strategies, optimize content, and measure a campaign’s search success. It automatically scans the complete website using AI technology and also generates topic ideas to write blogs.
The Evolve AI tool uses artificial intelligence technology to discover, personalize, and create progressively better user journeys by continuously adapting to live user behavior.
Evolve AI can also help execute marketing automation tasks, track website visits and conversions, connect with social media channels, measure customer service performance, and more.
Hence, it can automate several complex tasks related to marketing.
Grammarly analyzes a piece of text and checks for any errors. The free version covers the basics (grammar, punctuation, and spelling), while the premium version takes it a step further, offering stylistic and suggestions based on best writing practices.
For example, if you’re selling a product, Grammarly can help you create a sales copy that is both accurate and error-free.
Moreover, the app uses AI to analyze your writing based on a variety of factors such as your domain, intent, tone of voice, and audience type.
Tips for Using AI Marketing Tools for Content Creation
Be specific but not too much: A smart AI content creation tool needs smart inputs, but make sure you are not going beyond what’s needed. This means inputting enough data to let the tool generate creative results; too detailed information can limit the results.
AI content creator tool is not apt for all content: It may feel good to create all your content using AI. But it’s not advisable. Some content requires a hybrid approach with human intervention. You can, for example, write a paragraph and then use AI to generate more content with better wording.
Do a fact-check as AI cannot be right every time: An AI content creation tool can give you sound content, but it is not very concerned with the facts. So, it’s better to run a thorough fact-check and make sure every point generated by the AI is genuine. Scalenut, however, has a SERP Ideas feature that can help ensure your content is always current for the keyword you put in.
Also read: Humanize AI Generated Content With These 6 Simple Steps
Social Media Marketing AI Tools
Social media marketing automation is a great way to save your time and energy. Here are some tools that will help you automatically create content for social media channels:
Lately helps humans create better content for their marketing strategies in collaboration with artificial intelligence and software automation. Its social media marketing tool helps automate post prep, scheduling, publishing calendars, etc.
It automatically pulls together all the information you need for each social media post, including copy, image, tracking links, and corresponding video or audio clips, saving you around 8-12 minutes per post.
Once you have approved the social media post, Lately makes it easy to schedule or publish that post on all the relevant social media channels.
Emplifi’s social media analytics tool lets AI do the hard work of extracting valuable insights and focusing on amplifying social media efforts.
This tool is equipped with multiple helpful features for social listening and intelligence, social media management, scheduling, and publishing that significantly boost your social media marketing game.
Emplifi allows you to schedule posts, track the reach of content, monitor followers' engagement, etc., making it a great tool for businesses that want to improve their social media presence.
With Cortex, you can automate your social media marketing process and easily reach your target audience using machine learning algorithms.
Cortex analyzes your previous social media posts to understand content and audience demographics. As a result, you can create engaging content that will resonate with your followers more.
Additionally, it provides real-time insights on follower engagement, so you know exactly where to focus your efforts.
Email Marketing AI Tools
Email marketing platforms are a powerful tool for marketing campaigns.
It can be a time-consuming and tedious task to create, send, and track email campaigns manually.
Fortunately, there are a number of AI email marketing tools that make the process easier and more efficient. Some of them are mentioned below:
The Seventh Sense
The Seventh Sense is a cutting-edge email marketing tool that uses AI to deliver better content to subscribers.
With The Seventh Sense, it's easy to create high-quality email campaigns that will reach the target audience. It doesn’t just help customize emails’ subject lines but also craft effective messages quickly and easily.
In addition, it provides an in-depth email tracking report feature to understand the shortcomings in the email marketing strategy, if any.
ActiveCampaign is a robust email marketing tool which helps create powerful, engaging campaigns to attract new subscribers and keep them engaged.
It has multiple email templates with drag-and-drop capabilities so that users can create attractive emails. Moreover, the customizable elements, including images, fonts, and colors, make emails look even more attractive.
Precise targeting options enable customization in your campaigns for your specific audience. Ultimately, this tool completely automates the email marketing process so you can focus on what matters most — designing and sharing great content.
Reply IO is a powerful email marketing tool that uses AI to help you send better content to subscribers. It has various automated features like email templates and autoresponders, making a marketers' life a little less hectic.
It can generate customized welcome messages for new subscribers and automate signup notifications for them to remain up to date.
Moreover, it is equipped with powerful analytics that enables you to track the performance of your emails in terms of opens, clicks, unsubscribes, and more.
Audio and Video Editing Tools
Audio and video editing tools are essential for any business looking to grow.
They offer a range of features that can help you create high-quality content for marketing purposes, such as webinars, videos, and blogs.
Check out the below-mentioned audio and video editing tools.
Descript is designed to make it easy for anyone, from an amateur video maker to a seasoned content marketer, to quickly create, publish, measure and monetize videos.
Descript's combination of features designed for video creators and marketers makes it stand out. It has a robust video editing tool that helps add titles and captions, shapes, keyframe animation, transitions, multi-layer audios, videos, GIFs, and more.
Ultimately, from sound recording to video editing, Descript has a tool for all your requirements for multimedia creation.
Synthesia's AI video creation platform makes professional video production accessible to everyone by automating the tedious and time-consuming tasks of video creation with a background changer/remover, composure adjustment, green screen effect, and more.
Creative ads are highly attractive and can bring many visitors to the website. With Synthesia, businesses can develop creative videos that can help attractively promote their products and services.
In a few simple steps, you can create engaging and professional promotional videos. The tool comes with the ability to add graphics, animations, music, voiceovers, and more. In addition, users can create videos in a variety of formats, including 360-degree.
With Colossyan, you can easily create video content that helps people learn about your products or services. It is powered by AI technology that generates videos based on what is already written or uploaded.
The tool also allows users to add social share buttons for better reach.
Colossyan also has a community of online marketers and business owners passionate about growing their businesses.
The tool offers a number of different features to help users grow their website, including the Colossyan Boost toolkit.
Lumen 5 is an AI video generation platform designed for brands and industries to develop engaging video content for social media posts and ads.
The tool helps to easily create amazing videos in minutes without any formal training or experience. The technology used in the tool enables marketing teams to focus on the story and narrative while relying on the system to do the heavy lifting.
AI Tools for Building Landing Pages
Here are some tools that may help you build landing pages:
Unbounce is one of the industry’s best landing page builders and an extremely powerful conversion optimization platform.
Unbounce has pre-build landing pages with drag-and-drop capabilities.
Users can also use popups (including time on page, cookies, referral URL, etc.) and sticky bars to easily direct visitors from one page to another.
In addition, it helps businesses boost their marketing through multiple integrations like Mailchimp, GetResponse, Aweber, Constant Contact, ConvertKit, etc.
Uizard helps build attractive and designer landing pages that boost the overall marketing by attracting visitors to the website and providing them with a better user experience.
Its drag-and-drop components can easily help users customize the landing page per their requirements. In addition, Uizard’s wireframe mode provides a great user flow.
It doesn’t just limit itself to landing pages but also designs mobile apps, web apps, and desktop software in minutes.
It also has a huge list of themes that can be customized manually using different styles and designs per your marketing strategy.
AI Tools for Digital Advertising
Here are the top AI tools for digital advertising:
Albert AI is a powerful digital marketing tool that helps you track your campaigns and make informed decisions about what's working and what needs improvement.
Albert AI offers insights on your website traffic, conversions, ROI, etc., so you can stay ahead of the competition.
Additionally, it has a wide range of features, including A/B testing and lead generation, along with 24x7 customer support.
Exod AI is a platform that enables users to run Facebook ads faster as it targets the potential audience using a robust email marketing software.
Moreover, the platform works with artificial intelligence technology that helps create effective ad campaigns within minutes.
It has many useful features like Automatic Creative Generator, Ad Analytics, etc.
AI Chatbot and Messaging Tools
Here are some handpicked AI chatbot and messaging tools for you:
Zoho SalesIQ is a real-time live chat, analytics, and visitor scoring software focusing on sales rather than just support.
The platform provides detailed visitor activity tracking alongside its live chat support. You can turn off the live chat option and keep getting tons of helpful data to integrate into your existing CRM.
Zoho monitors activities for anonymous visitors and visitors with WordPress accounts and provides real-time lead scoring.
Landbot is a robust chatbot platform powered by advanced AI features, which helps generate leads by directing users through the purchase journey.
Moreover, this tool acts as a navigation/chatbot tool and guides visitors throughout the process.
Landbot can enhance the flow of the sales funnel and make the target audience opt for the call-to-action (CTA), click-to-call, etc.
A Few More Tools to Explore for Marketing
Let’s look at a few more AI marketing tools:
WiseStamp is a lead-generation platform that helps businesses of all sizes to connect with potential customers. This tool has a wide range of features to support A/B testing, email marketing, and website content optimization.
Frontify is a lead-capture platform that helps businesses connect with potential customers. This tool has features such as lead scoring, automated engagement, and data tracking capabilities.
ReBrandly is a lead-generation software platform that helps businesses to connect with potential customers.
It has several social media tools, such as an account manager, post scheduler, etc., to help connect with potential customers.
Deluxe Logo Maker
Deluxe Logo Maker is a versatile logo tool that can help you create logos for your business. This tool has a range of features, such as vector and bitmap editing, label printing, and more.
Brand Mark is a nifty tool to make logos that help identify your business. This tool covers various elements, such as placeholder logo creation, color selection, and more.
In conclusion, these AI marketing tools are essential to help you connect with potential customers, generate leads, and automate aspects of your marketing strategy to make it more seamless.
They have a wide range of features to support your marketing needs, so choose the one that best suits your business.
Frequently Asked Questions
Q1. Are there any drawbacks to using an AI marketing tool?
Ans. One of the few drawbacks to artificial intelligence is that it’s limited by data availability.
Building a system where artificial intelligence replaces humans 100% is very hard as AI lacks emotions, feelings, and subjective thinking. Human touch will always be required if you need some personalization element in your marketing.