Jun 8, 2023

Best Image Alt Text Optimization Tools

Suman Samal, Asst. Marketing Manager
Suman Samal
Best Image Alt Text Optimization Tools
Suman Samal, Asst. Marketing Manager
Suman Samal
Jun 8, 2023

Best Image Alt Text Optimization Tools

Discover the top image alt text optimization tools to enhance your SEO efforts and improve accessibility. Compare features, pricing, and factors to consider. 
Best Image Alt Text Optimization Tools

Table of contents

In the realm of digital marketing and website optimization, the importance of accessibility and inclusive design cannot be overstated. One crucial aspect of this is ensuring that visually impaired individuals have equal access to website content. 

Image alt text, also known as alternative text, plays a vital role in making images accessible by providing descriptions that screen readers can read aloud.

To streamline the process of optimizing image alt text and enhance the overall accessibility of websites, various tools have been developed. These tools leverage advanced algorithms and techniques to generate accurate and meaningful alt text for images, ultimately enhancing user experience and homepage SEO.

In this blog, we will explore some of the best image alt text optimization tools available today. Let's get started! 

What are alt attributes and image attributes?

Alt attributes and image attributes are essential elements of HTML (Hypertext Markup Language) used to provide information about images on a webpage. They serve different purposes but are both crucial for accessibility, search engine optimization, and user experience.

Alt Attributes:

The alt attribute, short for alternative text, is an attribute used in HTML code or tags (such as <img>) to describe the content of an image when it cannot be displayed. It is primarily intended for users who may have visual impairments or use assistive technologies like screen readers.

Alt attributes should be concise, descriptive, and relevant to the image content. They should convey the same information or function as the image, allowing users to understand the context even if they can't see it.

Search engines also rely on alt attributes to understand the content of images. Including relevant keywords and avoiding keyword stuffing in an alt description can improve a webpage's search engine optimization (SEO).

Example: <img src=" image.jpg" alt=" A group of people enjoying a picnic in the park">

Image Attributes:

Image attributes refer to the additional attributes used in HTML tags to specify various properties of an image. Some commonly used image attributes include:

  • Src (required): Specifies the image's source file path or URL.
  • Width and height: Specify the width and height dimensions of the image in pixels.
  • Title alttribute: Provides a tooltip text when the user hovers over the image.
  • Border: Sets the thickness and style of the border around the image.
  • Align: Determines the alignment of the image within the surrounding text.
  • Alt (optional but recommended): As mentioned earlier, the alt attribute provides alternative text for the image.
  • Image attributes help define the visual presentation, behavior, and accessibility of images on a webpage.

Example: <img src=" image.jpg" alt=" A group of people enjoying a picnic in the park" width= "500" height= "300" title= "Picnic in the Park">

By utilizing alt attributes and image attributes effectively, web developers can make their content more accessible, improve SEO, and enhance the overall user experience. 

It is vital to ensure that alt text is descriptive and relevant and image attributes are used appropriately to provide accurate information about the images on a webpage.

What are Image Alt Text Optimization Tools? 

Image alt text optimization tools are designed to help SEO experts, marketers, and content creators enhance their website's performance by optimizing the alt text of images. These tools help improve search engine rankings, accessibility, and user experience by providing accurate and descriptive alt text for images. 

Using the right image alt text optimization tool can significantly impact your website's SEO performance, driving organic traffic and ensuring a better user experience for all visitors.

Top Image Alt Text Optimization Tools

Let's discuss the best image alt text optimization tools out there. 

1. SEOptimer

Homepage of SEOptimer tool 

SEOptimer is a popular SEO audit and reporting tool that offers an image alt text optimization feature that helps you analyze and optimize your website's images. 

This image SEO optimizer tool scans your site and identifies missing or poorly optimized alt text, providing actionable insights and recommendations to improve your image tag SEO. This way, it helps you put out good alt text for your images. Here are its features.

Features of SEOptimer

  • Website audit and SEO analysis: SEOptimer provides a comprehensive website audit, highlighting areas to improve, including image alt-text.
  • Image alt text suggestions: The tool suggests relevant and appropriate alt text and title tag for your jpeg images, ensuring your content is accessible and optimized for search engines.
  • Bulk image optimization: SEOptimer allows you to analyze and optimize multiple images simultaneously, saving time and effort.


SEOptimer offers a free version with limited features, which is ideal for small websites and individual users. 

  • The premium version (DIY SEO) starts at $19 monthly, offering more comprehensive features and unlimited website audits. 
  • They also have a White Label plan starting at $29/month that helps check content in over 15 languages. 
  • A business plan (White Labelling & Embedding) is also available at $59 per month, providing additional features such as white-label reports, API access, and team collaboration.

2. Screaming Frog

Homepage of Screamingfrog tool 

Screaming Frog is a widely used SEO tool and website crawler offering image alt text optimization features. The tool's primary function is to crawl websites and identify on-page SEO issues, including missing or inadequate image alt text.

Features of Screaming Frog

  • Website crawling and audit: Screaming Frog crawls your website to identify on-page SEO issues, including image alt text optimization.
  • Image alt text analysis: The tool analyzes your images and their alt text to ensure they are properly optimized for search engines and accessibility.
  • Bulk image optimization: Optimize multiple images at once with Screaming Frog, streamlining the process and saving time.
  • Customizable reports: Generate customizable reports to understand your website's performance, including image alt text analysis.


Screaming Frog offers a free version with limited features. The paid version, known as the Screaming Frog SEO Spider License, costs $139/annually and offers unlimited website crawling analysis and optimization features.

3. ImageSEO

 Homepage of ImageSEO tool 

ImageSEO is a dedicated image optimization tool designed to help you improve your website's image SEO. The tool is built specifically for optimizing image metadata, including alt text, file names, and titles. Here are its features. 

Features of ImageSEO

  • Automated alt text generation: Automated alt text generation: ImageSEO uses artificial intelligence algorithms to automatically generate alt text for your images, ensuring relevancy and optimization.
  • Bulk image optimization: Optimize multiple images at once with ImageSEO's bulk optimization features, saving time and effort.
  • Optimization recommendations: The tool provides recommendations on how to further optimize your images based on best practices and industry standards.
  • Integration with content management systems: ImageSEO can be integrated with popular CMS platforms such as the WordPress website and Shopify, allowing seamless optimization of your images within your existing workflow.


ImageSEO offers a free version with limited features and optimizations. 

  • The personnel plan offers 100 images and a translation option for $534 (approx). 
  • The standard plan comes with an offering of 250 images at $1282 (approx). 
  • The business plan offers 1000 images to users at a price of $2670 (approx). 

4. Siteimprove

Homepage of Siteimprove tool 

Siteimprove is a comprehensive digital optimization platform that also includes image alt text optimization features. The tool helps you improve your website's performance, accessibility, and overall user experience by optimizing images and their metadata.

Features of Siteimprove

  • Website audit and analysis: Siteimprove provides a detailed website audit, identifying areas for improvement, including image alt text optimization.
  • Image alt text suggestions: The tool offers relevant and appropriate alt text suggestions for your images, ensuring your content is accessible and optimized for search engines.
  • Performance monitoring: Siteimprove continuously monitors your website's performance, including image optimizations, to help you maintain optimal website performance.

Pricing Information for Siteimprove

Siteimprove offers custom pricing plans based on your specific needs and requirements. You can request a quote on their website to receive pricing information tailored to your organization's requirements.

Factors to Consider When Choosing an Image Alt Text Optimization Tool

What are some of the factors to consider when selecting an image alt text optimization tool on the internet? Read on to know. 

Ease of Use

When selecting an image alt text optimization tool, ease of use should be a top priority. An intuitive and user-friendly interface will save you time and effort in the long run. Look for tools that offer a straightforward and accessible user experience, allowing you to understand how to use the tool effectively and quickly. 

The tool should have clear instructions, easy-to-navigate menus, and well-designed features that make the optimization process simple and efficient.

Consider whether the tool provides tutorials, video guides, or documentation to help you get started. These resources can be invaluable in learning how to use the tool effectively and making the most of its features. 

A tool that is easy to use will not only save you time but also reduce the chances of making errors or misusing the tool's functionality.

Integration with Content Management Systems (CMS)

Integration with your current content management system (CMS) is another crucial factor to consider when choosing an image alt text optimization tool. A tool that seamlessly integrates with your CMS will simplify the optimization process and allow you to optimize your images directly within your existing workflow.

Consider the CMS you are using, such as WordPress, Drupal, Shopify, and check whether the image alt text optimization tool has dedicated plugins or extensions for your CMS. 

These plugins or extensions should enable you to optimize alt text without leaving your CMS dashboard. With seamless integration, you can efficiently manage alt text for your images without the need for additional manual steps or switching between different platforms.

Pricing and Budget

Budget is an important consideration when selecting an image alt text optimization tool. Compare the pricing plans of different tools to find one that aligns with your budget while offering the features you require. It's important to balance cost with the functionality and benefits provided by the tool.

Some image alt text optimization tools offer free versions with limited features, which can be a good starting point for small websites or personal projects. 

However, if you have specific requirements or manage a larger website with a significant number of images, consider paid options. Paid tools often provide more advanced features, customization options, and higher usage limits.

When evaluating pricing plans, consider factors such as the number of images you can optimize per month, the level of customer support provided, and any additional features or services included in the subscription. Carefully analyze the costs and benefits to make an informed decision that fits within your budget.

Support and Updates

The level of support and regular updates provided by the image alt text optimization tool is another important consideration. A responsive support team can be invaluable if you encounter any issues or have questions regarding the tool's functionality or usage. 

Look for tools that offer reliable customer support channels, such as email, live chat, or a dedicated support forum.

Regular updates to the tool are also crucial for ensuring its continued functionality and compatibility with evolving web standards and CMS updates. Tools that receive regular updates demonstrate a commitment to improving their features, fixing bugs, and adapting to changes in the industry. 

These updates can help you maintain optimized alt text for your images over time and ensure the long-term success of your website's accessibility and search engine optimization efforts.

Before selecting an image alt text optimization tool, consider the responsiveness of the support team, the availability of updates, and any reviews or testimonials from existing users regarding their experience with support and updates. 

This information will give you confidence that the tool will be reliable and well-maintained in the long run.


In order to ace at content optimization, it’s essential to focus on optimizing images. 

Image alt text optimization tools play a crucial role in improving your website's SEO performance, accessibility, and user experience. By selecting the right tool, you can enhance your image SEO efforts and drive more organic traffic to your site. 

Consider factors such as ease of use, CMS integration, pricing, and support when choosing the best image alt text optimization tool for your needs. With the right tool in place, you'll be well-equipped to optimize your images and boost your website's overall performance.

About Scalenut 

Scalenut is an AI-powered SEO and Content Marketing Platform that revolutionizes the search for and creation of tailored content for your target audience. It simplifies the entire process by providing assistance with content strategy brainstorming, comprehensive brief generation, content creation, and optimizing it using effective SEO techniques. You can unlock the potential of this tool by signing up for a free account and exploring its extensive range of features.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

View all articles by this Author -->
Thank you!
Our Product Specialist will connect with you shortly. In the meanwhile, please explore Scalenut
Oops! Something went wrong while submitting the form.
Hold on!
Looking for an all-round solution to all your SEO needs?
Schedule a Call with our Product Specialist to discuss how our AI- enabled SEO Intelligence and Content marketing platform can help you scale your organic traffic.
Schedule Demo
Create a SEO Blog in 5 mins
Try Scalenut for Free
Boost Your SEO Game