Jun 14, 2023

Best On-Page SEO Tools: Optimize Your Content for Higher Search Rankings

Suman Samal, Asst. Marketing Manager
Suman Samal
Best On-Page SEO Tools: Optimize Your Content for Higher Search Rankings
Suman Samal, Asst. Marketing Manager
Suman Samal
Jun 14, 2023

Best On-Page SEO Tools: Optimize Your Content for Higher Search Rankings

Optimize your website with the best on page SEO tool available. Get insights into your website's performance and improve your search engine rankings.
Best On-Page SEO Tools: Optimize Your Content for Higher Search Rankings

Table of contents

One of the core goals of content marketing is to gain more brand awareness and attract more prospects to the website. SEO precisely helps businesses achieve just that.

While marketers should concentrate on different aspects of SEO to scale growth, on-page SEO seems to be the first and foremost pillar of SEO. Fortunately, there are many tools that can help you with on-page SEO. In this blog, we discussed the top 5 on-page SEO tools that can help you rank higher in the SERP.

What is On-Page SEO?

On-page SEO refers to the practice of optimizing individual web pages to improve their visibility and rankings on search engine results pages (SERPs). It involves various techniques such as keyword research, meta-tag optimization, URL structure improvement, content optimization, and more. By implementing on-page SEO strategies effectively, website owners can enhance their chances of attracting organic traffic and improving their online presence.

What are the Best On Page SEO Tools? 

When it comes to on-page SEO, having the right tools can make all the difference. There are several excellent tools available that can help you optimize your web pages and improve your rankings on search engine results pages (SERPs). Here are some of the best On-Page SEO tools of 2024. 

#1 Scalenut

Scalenut  tool  homepage
Scalenut  tool  image

Scalenut is an AI-powered SEO and content marketing platform that helps you plan, create, and optimize your content efforts to drive traffic. This centralized tool helps agencies, content strategists, SEO content writers, and executives create SEO content faster.

The inbuilt content optimizer present in Scalenut ensures that your content follows all the on-page SEO best practices.

There are dedicated sections like Meta Tage, URLs, feature snippets, headings, and links to help you follow a set of rules to increase your chances of ranking higher in the SERP. Moreover, the Scalenut AI generates fully optimized content automatically, so you don't have to spend time manually optimizing content.


  • Featured Snippet: The Scalenut Optimizer suggests specific questions and answers that can improve your chance to bag featured snippets in the SERP.
  • Meta Title: Scalenut AI suggests contextually relevant headings and meta descriptions that cohesively include your keyword in the title. 

  • Well-researched data: All the on-page SEO suggestions provided in the Scalenut Optimizer are compiled after keenly analyzing the common practices of top-ranking pages. This reduces the manual research time spent on analyzing competitors' content yet provides you with all the insights you need to outcompete your competitors.
  • Key Terms: The tool identifies and counts key terms by analyzing top-ranking pages on the internet. It offers a list of ready-to-use key terms for your blog content and aids in generating relevant content specifically tailored to these key terms​. 
  • Content Depth: The tool assesses the total word count, number of headings, bold words, images, and alt text associated with images to improve the content depth and relevance to search engines​.


Essential Plan - $39 per month 

Growth Plan - $79 per month 

Pro Plan - $149 month 

Enterprise - Custom

What do users think about Scalenut? 

  • G2 - 4.7/5 stars
  • Product hunt - 5/5 stars 
  • Capterra - 4.8/5 stars

#2 Google Search Console 

Google search console tool  image

Google Search Console is a powerful on-page SEO tool that every website owner should be familiar with. It provides valuable insights into how your website is performing in search results and helps you identify and fix any issues that may be hindering your rankings.

With Google Search Console, you can monitor your website's indexing status, view search analytics data to understand which keywords are driving traffic to your site and identify any crawl errors or security issues that need attention. This tool also allows you to submit a sitemap of your website, making it easier for Google to discover and index your pages.


  • The Performance Report helps you understand how your website is performing in Google search results. It provides valuable insights into the number of clicks, impressions, average position, and click-through rates.
  • Index Coverage Report report shows you how well Google is able to index your website and identify any crawling or indexing errors.
  • You can submit your sitemap to Google through the Search Console, making it easier for search engines to discover and crawl your website.
  • The Mobile Usability Report helps you identify any issues or errors that might affect the mobile usability of your website. It ensures that your website looks and works great on mobile devices.
  • The Security Issues Report alerts you if there are any security issues or malware detected on your website. It helps you keep your website and visitors safe.
  • Manual actions indicate if your website violates any of Google's guidelines, you'll receive a manual action in the Search Console. This feature allows you to rectify the issues and request a review.
  • The links report shows you the external and internal links pointing to your website. It helps you understand your website's linking profile and identify any potentially harmful or broken links.


Google Search Console is absolutely free! You can access all these powerful tools and valuable insights without spending a dime. Whether you run a small business or manage a large website, Google Search Console is available to everyone at no cost.

#3 Semrush 

Semrush tool  image

Semrush is a comprehensive SEO tool that offers a wide range of features to help you optimize your website and improve your search engine rankings. With Semrush, you can get custom ideas to optimize your site for different keywords to rank higher in the SERP. It comprises both technical and on-page SEO tools to help you enable your website to reach a wider audience.


  • A site Audit allows you to analyze your website for any technical issues that may be affecting its performance and search engine visibility. It scans your website for errors, broken links, warnings, notices, and other potential issues that could impact your SEO efforts.
  • The Backlink Analysis tool provides insights into the quality and quantity of backlinks pointing to your website. It helps you understand the overall health of your backlink profile and identify opportunities for improvement. By analyzing your backlinks, you can uncover potential link-building strategies and identify any harmful or spammy links that may be impacting your website's performance.
  • Listing Management lets you keep track of your business listings across various online directories and platforms. It also helps you gain visibility for local search queries, rank higher in maps, and manage reviews.
  • On-Page SEO Checker helps you optimize individual web pages on your website to improve their search engine rankings. It provides recommendations and suggestions for optimizing elements like meta tags, headings, content length, keyword usage, and more by comparing your content with the competitors.
  • Log file analyzer allows you to understand how search engine bots crawl and interact with your website. By analyzing the log files generated by your website server, you can gain valuable insights into which pages are being crawled, how frequently they are being visited, and whether any crawling issues or errors exist.


  • Pro - $129.95 per month
  • Guru - $249.95 per month
  • Business - $499.95 per month

#4 Ahrefs' On-page tools

 Ahrefs  tool  for  content  optimization

Ahrefs' on-page tools are another valuable resource providing a range of features designed to enhance your website's performance and visibility in search engine rankings. With Ahrefs, you gain access to a wide array of features specifically designed to improve your website's performance and visibility in search engine rankings.


  • By analyzing your website's content and comparing it with your competitors, Ahrefs can identify areas where you could be missing out on important keywords or topics. This allows you to fill those gaps and create more comprehensive and relevant content that can attract more organic traffic.
  • Ahrefs' SEO audit feature evaluates factors such as meta tags, headings, URL structure, keyword usage, and more. By implementing the recommendations provided by Ahrefs, you can enhance your website's SEO performance and increase its visibility in search engine rankings.
  • Technical SEO audit analyzes the technical aspects of your website, ensuring that it meets the requirements of search engine crawlers. It examines factors such as site speed, mobile-friendliness, crawlability, and indexability. By identifying and fixing any technical issues, you can optimize your website's performance and make it more accessible to search engines.
  • Ahrefs' content reports feature provides you with detailed insights into the performance of your website's content. It shows you which pages are performing well and which ones may need improvement. You can also analyze the keywords that are driving traffic to your website and identify any opportunities for optimization.
  • Ahrefs allows you to track the performance of your competitors' websites and compare it with yours. You can see which keywords they are ranking for, how much organic traffic they are receiving, and even analyze their backlink profiles. This information can help you identify areas where you can outperform your competitors' content.


  • Lite - $99 per month
  • Standard - $199 per month
  • Advanced - $399 per month
  • Enterprise - $999 per month

#5 Surfer SEO

Surfer  SEO  tool  for  content  optimization

Surfer SEO is content planning and optimization software that enables users to create a basic SEO plan and optimize it to rank higher in Google. Since its launch, the tool has gained credibility and attracted a large following. The core features of Surfer SEO are the content editor, keyword research tool, Surfer AI, Grow Flow, and content audit. A few of these tools only come as add-ons to your Surfer plan.


  • The Surfer content editor is among the most popular yet expensive SEO optimizers. Surfer’s content editing feature includes NLP suggestions to rank for relevant keywords, an outline generator, a brief creator, and content guidelines.
  • Content Optimizer helps you optimize your content for better search engine rankings. This feature provides detailed recommendations on keyword usage, content length, and other factors that can impact your SEO performance. By following these suggestions, you can ensure that your content is fully optimized to attract organic traffic and improve your website's visibility.
  • The Grow Flow is a unique feature of Surfer AI. It aims to hold users accountable and help them improve different aspects of their website for better ranking. Users will get a list of tasks they need to complete to optimize their website and content for search and learn a thing or two about SEO and content marketing within a short time.


  • Essential - $139 per month 
  • Advanced - $279 per month 
  • Max - $499 per month 
  • Enterprise - Custom 

#6 Screaming Frog

Screaming Frog tool image

Screaming Frog is another powerful crawling tool that has gained the attention of established websites. One of the key features of Screaming Frog is its website crawler. With more than 20 features, users can identify any broken links or redirects, examine their meta titles and data, and analyze the technical and on-page aspects of their websites. This helps to enhance the overall user experience and makes it easier for search engines to crawl and understand the website.


  • The website crawler allows you to identify any broken links or redirects, ensuring a smooth user experience. Additionally, you can examine your meta titles and data, making it easier for search engines to crawl and understand your website. By utilizing these features, you can enhance your website's overall performance and improve its visibility in search engine results.
  • Broken links and redirect identification: One of the key features of Screaming Frog is its powerful website crawler. With this tool, you can easily identify any broken links or redirects on your website. By doing so, you can ensure a smooth user experience for your visitors and avoid any frustrating dead ends.
  • You can even schedule regular audits of your website and migrate data to a preferred location like Sheets, so you never have to worry about manually checking for any technical issues.
  • Compare the before and after performance of your website after crawls and suggested changes.


Free version - $0

Paid version - $259 per year

Which tool is best for you?

To excel at both content and SEO, you need to take a holistic approach rather than categorize them as two different tasks. All the above-mentioned tools serve different aspects of SEO. For instance, Screaming Frog focuses highly on the technical aspect of SEO, whereas tools like Scalenut focus on the content aspect of on-page SEO.

At the end of the day, you can only choose the right tool when you know what needs to be changed.

If you're doubtful whether your content is optimized for SEO, then it's best to choose an AI-powered content tool like Scalenut.

This content creation platform strikes the right balance between SEO and content. Inbuilt tools like content optimizer, keyword planner, and article writer help you rank higher on the SERP, gain SERP visibility, and rank higher in the SERP.

With Scalenut’s 7-day free trial, you can experience firsthand how Scalenut can simplify your content creation process. 

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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