Feb 2, 2023

Can ChatGPT Beat Our Content Team? (We were curious to know, here are the results)

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Aditya Singh Rajput
Can ChatGPT Beat Our Content Team? (We were curious to know, here are the results)

Can ChatGPT Beat Our Content Team? (We were curious to know, here are the results)

Want to know if a GPT-powered chatbot can outperform a human content team in generating engaging and accurate content? See the surprising results for yourself.
Can ChatGPT Beat Our Content Team? (We were curious to know, here are the results)

Table of contents

ChatGPT is the newest AI-powered language model that has been making waves in the tech community. The model has been trained on vast amounts of text data and can perform tasks such as question-answering, language translation, text generation, and chatbot-style interactions.

The high level of buzz around it is because it offers a new level of conversational AI, making it possible to have human-like interactions with a machine. Additionally, the ability to use GPT-3 to build custom applications has caught the attention of developers and businesses interested in exploring the potential of conversational AI. 

At our content marketing platform, we are always exploring new technologies that can help us better serve our clients. With our focus on using AI for content creation and SEO, it was only natural that we would take an interest in this new tool.

During one of our team meetings, the conversation shifted to ChatGPT, and we were all curious to know if it could actually live up to the hype. Could it compete with our own content team? We decided to put it to the test. 

This article is the story of what our editorial team has to say about ChatGPT and its capabilities. So, without further ado, let's dive in and see what we discovered.

Also read: What Comes After ChatGPT (Our Top 5 Predictions) 

We Tried our Hands at Ad Copywriting 

We began our experiment by providing ChatGPT with various ad copywriting prompts and guidelines, including our brand's tone and voice. We then evaluated the results generated by the AI language model and compared them to ad copies created by our own team of copywriting experts.

We found that ChatGPT could generate good ad copies that were well-written and grammatically correct. However, we noticed that it struggled to capture the brand voice and tone we had provided as part of the prompts.

Our ads copywriting experts said, "While the ad copies generated by ChatGPT were good, they lacked the unique voice and personality that our brand is known for. It's vital for ad copies to not only be well-written but also to align with the brand's overall messaging and tone. ChatGPT missed the mark in that aspect."

The inefficiencies we identified during the process highlight the significance of human oversight and input for ad copywriting. While ChatGPT is a powerful tool, it cannot fully replace the creativity and expertise of a human copywriter. However, it could be an effective tool to assist human copywriters by providing them with a starting point or suggestions to work with.

That said, brands that provide specific services may find it challenging to use ChatGPT for their advertising efforts. The model is designed primarily for generating natural language text rather than understanding and conveying the nuances of a particular industry or service. 

In order to create effective and impactful advertising for these types of brands, it is essential to have the expertise of a copywriting professional with a deep understanding of the industry and target audience. Such a professional would be able to craft messaging that effectively communicates the unique value proposition of the brand's services and resonates with the target audience. 

What about Content and Keyword Research? 

Keyword research is a crucial step in creating efficient content strategies for long-form content. It helps to identify the intent behind specific keywords and phrases and understand what audiences are looking for when they search for specific terms. However, using a language model like ChatGPT for keyword research can be challenging.

While ChatGPT can generate a finite number of keywords, it requires multiple prompts and inputs. It can make the process time-consuming and difficult to manage. Additionally, ChatGPT does not provide visibility into keyword volume or SERP data, which makes it hard to plan content around specific keywords.

The team at Scalenut has developed a more seamless approach to keyword and content research. We use a combination of tools to understand keyword volume, search intent, and real-time SERP analysis. It enables us to create more efficient content strategies tailored to specific audiences and keywords. 

Using Scalenut for keyword research and generating topic clusters is much simpler and more efficient than using ChatGPT alone. Scalenut's approach covers the whole topic, providing a more comprehensive understanding of the subject.

One of the key benefits of using Scalenut is the ability to create topic clusters. These clusters group related keywords together, making it easier to identify patterns and potential content opportunities. Additionally, the clusters allow you to see the search volume and competition of each keyword, giving you a better idea of which keywords are more viable for targeting. 

Another advantage of using Scalenut is its capability to look at real-time SERP data. It allows you to see how your content is performing in search results and make adjustments as needed. With this information, you can create briefs focusing on specific keywords and optimize your content to rank better in search results. 

Scalenut utilizes proprietary AI technology to provide advanced solutions for businesses and organizations. Our in-house AI technology assists with automating tasks, analyzing data, and making predictions to improve efficiency and decision-making. It is a unique technology that's not available to the general public and can only be accessed through Scalenut's services. 

Writing and Optimizing SEO Articles 

Google's search ranking algorithm has evolved significantly over the years, moving beyond simple keyword matching and interlinking to evaluate the quality and relevance of content. 

With the advent of natural language processing (NLP) technology, Google can now perform semantic analysis and understand the context of a webpage. This shift in ranking criteria has led to a greater emphasis on creating content with intent and optimizing for NLP terms like Scalenut to improve search engine result page (SERP) ranking.

One key aspect of Google's search algorithm is the process of crawling, indexing, and ranking pages to determine the relevance and quality of the content. Traditional black hat techniques like keyword stuffing are no longer effective in improving SERP ranking. Instead, Google favors high-quality, well-researched articles with the most recent information.

However, it's important to note that ChatGPT, a large language model trained by OpenAI, struggles to generate insightful content and optimize for NLP terms. That is because ChatGPT is trained on old data and does not have access to real-time information, resulting in an output that may not be factually correct. Additionally, ChatGPT's ability to optimize content for NLP terms is limited.

Despite these limitations, ChatGPT can generate meta descriptions when given proper instructions. Content marketers should know these limitations and consider other tools for creating and optimizing content for higher SERP rankings.

Using Scalenut to Generate High-Quality and Industry-Specific Content 

Scalenut is equipped with advanced algorithms that can analyze and understand the nuances of different industries, allowing it to produce content that's highly relevant and tailored to the needs of your audience.

One of the primary features of Scalenut is its ability to optimize content for on-page SEO. This means that the platform can generate content that ranks well in search engine results pages (SERPs) by including the relevant keywords and meta tags that are important for SEO.  

In addition to optimizing for SEO, Scalenut also focuses on readability and NLP terms. That is, the platform generates content that is easy to read and understand, including the relevant technical terms and jargon that are specific to your industry. It ensures that your content is not only well-written but is also highly informative and accurate.

The platform has been extensively trained by subject matter experts from the artificial intelligence industry, making it the most reliable generative AI technology for SEO content. It ensures that the content produced by Scalenut is of the highest quality and is highly relevant to your target audience. 

With Scalenut, you can confidently generate content that will help improve your website's search engine rankings and attract more traffic. 

Also read: Scalenut AI vs ChatGPT: Which One Is Better For Content Marketing Team

Our Verdict 

ChatGPT is a powerful tool for generating marketing copies, but it may not always be the best option for content marketers. While it can produce decent results for short-form content, it may fall short for long-form, factual, or SEO-friendly content.

Here are some limitations of ChatGPT as per our findings:

  • May not always apply to the target audience
  • Cannot access the internet, and therefore limited to stored information
  • No real-time information or location-based data
  • Limitation for content marketers who need highly targeted, personalized content
  • May not hit the right tone of voice or values for a brand
  • Difficulty handling requests for complex, unique content
  • May not optimize content for NLP and search engines

So while ChatGPT is a handy tool for generating marketing copies, content marketers may want to consider other tools like Scalenut, an AI-powered SEO and content marketing platform, for better results at scale. 

Scalenut allows you to optimize your content for search engines, helping to increase your website's visibility and drive more traffic to it. This can result in a higher search engine ranking, helping you reach a wider audience and achieve better results.

In addition to SEO strategies, Scalenut also offers personalized content creation. With its advanced AI technology, the platform can create content that is tailored to your target audience, ensuring that it resonates with your readers and drives engagement. 

With its advanced AI technology and powerful features, Scalenut can help you achieve better results at scale, making it a must-have tool for any content marketer. Sign up today! 

Aditya Singh Rajput
Content Writer
ABout the AUTHOR
Aditya Singh Rajput
Content Writer

Aditya is a professional content writer at Scalenut. He is passionate about AI and its applications in demystifying the world of content marketing and SEO for marketers. He is on a mission to bridge the content gap between organic marketing topics on the internet and help marketers get the most out of their content marketing efforts.

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