Oct 25, 2021

How to create an effective SEO strategy for your website?

Suman Samal, Asst. Marketing Manager
Suman Samal
How to create an effective SEO strategy for your website?
Suman Samal, Asst. Marketing Manager
Suman Samal
Oct 25, 2021

How to create an effective SEO strategy for your website?

Are you looking for a step-by-step guide to SEO Strategy? Here's a practical and easy-to-follow guide that shows you how to implement an effective SEO strategy for your website.
How to create an effective SEO strategy for your website?

Table of contents

There have been a lot of debates and talk about SEO and how it has changed over the years.

Your SEO strategy should not focus just on keywords. It should be driven by the type of information you want people reading about your products or services and what kind of customers they might choose for these products or services (target audience).

In this article, we have shared everything you need to know about the SEO strategy and how to create it to boost conversions and sales.

What is SEO Strategy?

SEO strategy is a marketing term used to describe the long-term online promotion strategies for your website. This type of SEO process can be done on any digital medium such as Search Engines, Social Media Networking sites, and Blogs.

The main objective behind creating an effective SEO strategy is to improve search engine visibility and traffic by increasing ranking consistent with improving the Readability metric.

After establishing brand awareness via customer visits, the next step in this strategy includes acquiring targeted ("long tail") keywords that offer superior ROI compared to generic ones.

For a successful digital marketing campaign, it is essential for a business must have an SEO specialist who can suggest strategies and measurable objectives of the optimization plans. One of the main benefits of an SEO plan is that it gets your brand in front of people at every stage throughout the customer's journey.

It advertises you to potential clients and enables your existing client base to discover, like, and trust your brand, which can lead them up purchasing or doing business with you.

The most important aspect of the SEO strategy is that it must constantly be evolving based on feedback received from different sources such as users, engaged employees (those engaged in customer service roles), and new website visitors for improved showings.

What is Mobile SEO Strategy?

Mobile SEO is essential for ensuring your site or content will be accessible to visitors on mobile devices.

Using a mobile-friendly website for business needs is a must-have nowadays, as more and more of the digital web audience prefers to go online via their phones or tablets. The number of mobile users visiting a website has been steadily on the rise since 2010.

Mobile searches are more common than computer searches in the United States at 61%. This means it would be futile if you didn't focus on optimizing for mobile visitors too!

Mobile optimization is essential to Google because it wants its algorithm to use the best version possible when searching on its site. Their index is made entirely of organic search results, meaning they want to match their pages with what people are searching for in their local area.

If a person clicks on a phone number result instead of the actual business listing on Google Maps, it'll be returned even if you had an ad up at the time. Rather than ignoring non-mobile users altogether and hoping that they get around to clicking your site once upon a specific date, your website must be ready to optimize for iPhone, Android, and any other device that the user's phone may have.

Still, many companies do not invest in a mobile SEO strategy as they slowly become discouragingly aware of how beneficial it can be for their entire bottom line.

It is always better to take charge now rather than wait until google algorithm updates occur from time to time, changing ranking drastically across the board due to unexpected changes which you might not even be capable of handling.

To rank well on the major search engines, every aspect must be considered, especially mobile SEO, which is a vital component in successful ranking.

There's no use in promoting your site with traditional strategies if you neglect to consider the unique situation of mobile users.

Not all individuals are experienced in using computers or Smartphones, so it is always better for them to access their websites by requesting computer-capable devices. Not only this but there are many fields where they can use whatever device is most easily accessible, resulting in low chances that they will be able to encourage people to visit your company website.

More often, SEOs create various SEO strategies and checklists but end up with the sinking feeling of not ranking on the top search engine results. There is nothing wrong with creating the SEO checklists, but there are some loopholes inside.

The problem with SEO strategy checklists

An SEO strategy checklist is a list of actions that an SEO team can take to improve the site's visibility in search engines.
While a checklist is helpful, it doesn't tell you why you're doing these things. A checklist can help you decide which things to do first, but it won't tell you how to do them well.

The best way to make an SEO strategy checklist is to write down what you want to accomplish and figure out how to get there.

The problem is; you need to update this checklist more frequently.

Google updates its algorithm frequently, so it is essential to update your SEO strategy regularly. If you are not doing that, you are putting yourself at risk of getting your website penalized by Google. The best practice is to have a checklist of all the necessary things to do so that you can quickly check whether everything is being done correctly.

However, you should be aware that these are only guidelines. Certain things might happen when updating the website's pages much more quickly than others. Thus ensure before taking decisions to keep up with all analytical data, especially for Google trends and if using PPC campaigns then analyze keywords being used targeting on searching them allowing better placement of advertisements etc...

SEO checklist can help you understand why something has occurred, how many times, which ranking tactics they're using etc.

One must also understand that you will never have all the answers to these questions.

It is an ongoing process, so ensure you monitor daily or weekly data regarding where your site sits and compare your web analytics reports with growing competitors.

How to create a SEO Content Strategy?

SEO content strategy is no rocket science, but it’s essential. This is especially true when it comes to SEO and CONTENT MARKETING.

According to the content marketing experts, you can’t just create Viral content on a whim and expect your blog/website contents to be delivered through traffic by itself.

Also, this may turn out less sensible if all forms of social media are not being used. Let people know what your brand offers or services they need, precisely according to the audiences’ requirements.

This process aids in building your brand and informing your audience about what you or better said that service providers offer them or how they can get success because of such services.

It is highly advisable to learn how to work with content marketing strategy not just on business aspects but also relate its importance for their target markets who use social media and other forms of digital platforms to gain revenue by attracting more visitors and keeping it.

This is where both the building business and marketing aspects combine, which makes a company’s growth and success unattainable without it going all the way possible and leads you through this robust content strategy process.

Here are some much-known SEO strategies to adapt for the businesses:

Step #1: Create a list of keywords

The first step is to create a list of keywords that will be the cornerstone for your quality content. The words that are going to be promoting your brand through various types of content.

So, the process starts with a deep keyword research strategy. Any things that are related to your brand are going to be included in this list.

For doing the word research, you have to consider keyword phrases or synonyms for keywords and long-tail keywords, which are pretty less popular than common ones but would provide high value because of their low competition apart from providing higher profit margins through using them strategically.

The right keyword strategy in place would help you bring organic traffic to your site and complete the search intent.

Step #2: Analyze Google's first page

The next step is to analyze the first page of Google's search results wherever most visitors are coming. Attracting extra profit by getting the top three positions in this list is nothing less than winning a war against your competitors, which you have lost for decades now.

So, it becomes imperative that keywords being prescribed into content provide compelling arguments why they should be interested in taking them on board and taking the bait at their feet.

By identifying these pages that are considered desirable, you could reverse engineer them before putting together your strategy for using them to raise profits instead of just gaining traffic numbers about this page.

Step #3: Create something different or better

Now it's time to create super high-quality content.

So to accomplish this, you have to identify something different or better than what others are offering. This is where exceptional content marketing strategy comes to play.

For this, you have to identify the issues which are common in your niche. Here's where differentiating yourself from others would help you tread forward with less effort by just creating something which speaks volumes about their value rather than what they are offering.

The next thing you'd have to do is create great content that answers the visitors' queries on your website. This would help people choose one of them as their top choice and rightfully so for attracting good clients in return. Here, after all, beauty lies in details or what?

By doing this, people will land on your website and take an interest in buying that product or service compared with all the others.

Step #4: Add a Hook

One of the significant Google ranking factors is the backlinks. And, gaining the backlinks would earn the search engine's trust.

Also, not all types of backlinks would help you. In search engine optimization, good backlinks matter. The best way to earn these backlinks is by figuring out what would attract your audience to link.

The answer to this question is- 'Hook.'

Thus, when you add a hook for your content, it would be the correct time to start creating something valuable that could gain traction in a short span of hours or days.

Try using the latest data or stats to the actual content. This way, more sites would find a reason to link to your site. There are other types of the hook as well, such as guides or eBooks.

Step #5: Optimize for On-Page SEO

Optimizing the content for this would help answer all of your visitor's queries & objections (if any).

SEO optimization is all about providing the best page for your content.

Whether you are a local business or an internet marketing company, page optimization becomes essential to increase organic search visibility.

Now, the manual page optimization would take up a lot of time and effort. Thus, several SEO tools available today have been preset with a set of essential features to monitor and optimize your websites & blogs.

Using these tools would also get an idea about what other users are looking for from the topic or content on its pages.

These tools use various metrics that are relevant for On-page SEO. These include page title optimization, suggestions on internal linking, external linking, and anchor texts.

These tools aim at displaying the main content of a page, keyword analysis, and then on various other pages on a website early in search engine. Along with these features, an SEO tool would also understand every part of your site/ blog along with its flow which usually helps a lot if you want to make it more appealing to search engines.

Step #6: Optimize for search intent

Using the target keyword is not enough for the searchers. They will find you, but what about the answer to what they are looking for?

Keep in mind that Search Intent is not the same as keyword intent or functionality of a website.

This term means more than requesting the search engine deliver more relevant web pages for queried queries even if they are poorly written.

Search Intent is an essential part of SEO, and that's why most SEO pros now focus on this element rather than entirely on keyword research.

Step #7: Make your content look awesome

By this statement, we mean the focus must also be on creating a content design. There are various tools within them to create unique layout designs, images display, etc. All these help in making the content look appealing to visitors.

Use relevant images, infographics, visuals, and videos to create content that engages your audience. All these will play a key role in influencing the end visitor's decisions about staying or leaving your website.

Step #8: Build links to your page

Though Google denies links as a ranking factor, valuable links can change your fate in SERPs.

Thus, link building becomes an essential part of the search engine optimization process.

Building links automatically or manually can get you points in SERPs, so aim to gain these links automatically through link-building activities.

Some link-building strategies would boost your SERPs and gain Google's trust.

Broken Link Building 

A broken link is when a link from your website is no longer available, so it is essential to keep track of broken links on your website and fix them as soon as possible.

Alternatively, it is a tremendous link-building opportunity. Find the broken links on someone else's site and offer your content as the replacement to them.

Competitor Backlink Analysis 

If you wish to compete with an extensive index of websites, you should perhaps analyze your competitors' backlinks and determine what kind of link-building strategies they utilize.

Use a link analyzer tool like Ahrefs and find the linking domains to them. Next, check out pages they link to and create better content to reach out to these domains.

Step #9: Improve and Update Your Content

Content is what drives the business. The content you create should be relevant to your market, provide value, and use your marketing style tools effectively to perform well.

In addition, pay attention to other users' comments on different websites and see whether they match their attitudes towards a specific topic; this would be a good indication that what you are creating is of high quality and will surely get more attention from the public.

SEO Process

Once you have created solid SEO content, the next thing is to work further on the SEO process. Here are some tips for you:

Historically optimize your content

Ranking in the SERPs takes time. Keep producing quality content consistently, and check your progress after a few weeks or months of creating a unique content release.

Remember, your old posts are going to be the absolute goldmine! That's because old content has gained the search engine's trust and a spot on the Google search results page.

Using proper on-page SEO optimization techniques and optimizing your content can boost your visibility and enhance search engine rankings.

Look out for changing keywords and new search intent

Search for new keywords and ask yourself: "Who is looking to buy this product?"

To answer these simple questions, you only need to do some research. Get a list of products with similar terms you'd like to rank well on the search results pages.

Then give it enough time to understand the other keywords that people are searching for.

Try to come up with several keywords related to your niche so as it has better search volume and at least 100 searches per month, whichever is lower or higher.

Add more editorial value to your old content

Remember this; People go to the search results page for various reasons.

Search engines no longer only rely on keywords, so your old content must offer valuable editorial value.

This can be accomplished by adding new information that was previously not available in your articles and creating unique articles around holidays or seasonal product releases.

It can also be done by creating unique modules relevant to your niche and containing the latest information and news articles.

Create a monthly content plan

Reaching several 100-200 pages per month is not hard if you use an editorial calendar.

Set up your content writing deadline and have at least four online publications with quality information that suits your niche topic well prepared.

Write and publish one article per week and edit all your written content, fixing it if need be. Create your monthly content plan and schedule.

Use scheduler tools like Google calendar and Evergreen to create a robust content plan.


To rank well in search engines, you need to focus on valuable and relevant content to your target audience. An excellent way to do this is by creating a blog that provides valuable information about the topic or industry you're covering.

You can also use SEO strategies like creating a blog post series on a specific topic, including related keywords in your post titles and descriptions, and linking back to previous posts from within your articles. It's essential to create content that has high-quality keyword density with relevant keywords for free.

It doesn't matter what keywords you rank for in the long run -as long as it's exceptionally well written, expertly designed, and informative.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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