Feb 20, 2023

Just in on Google Update: Google Sheds Light on the Importance of AI-generated Content in Search

Priya Jamba, Content Marketer
Priya Jamba
Just in on Google Update: Google Sheds Light on the Importance of AI-generated Content in Search
Priya Jamba, Content Marketer
Priya Jamba
Feb 20, 2023

Just in on Google Update: Google Sheds Light on the Importance of AI-generated Content in Search

Google will not penalize AI-generated content. Read all about the latest game-changing official announcement about Google Search’s guidance on AI content.
Just in on Google Update: Google Sheds Light on the Importance of AI-generated Content in Search

Table of contents

Screenshot of Google Search Console Tweet about AI content
Google Search Console Tweet about AI content


“AI content will sooner or later be penalized by Google.”

That was a common belief among many marketers and SEO professionals. 

But the latest announcement from Google debunks this myth by stating that,

“It's important to recognize that not all use of automation, including AI generation, is spam.”

In the latest GSC blog titled “Google’s Search Guidance about AI-generated Content,” the search engine giant has made it clear that AI-generated content does not get penalized unless it is spammy in nature. The announcement comes soon after the release of BARD, a language model for dialogue applications.

In fact, the search engine has recognized that AI plays an important role in today’s content landscape. It believes that “AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web.”

AI Automation tools are a boon and not a curse 

AI automation tools have long been used by many organizations to generate helpful content in fields such as sports scores, weather forecasts, and transcripts. Today, with the advancement in AI tech, the use cases of AI automation tools in content marketing have grown exponentially. 

At Scalenut, we have always believed that content generators can help marketers create insightful and engaging content for their target audience. We employ advanced language models such as GPT combined with AI technologies like NLP to help users create content for both search engines and readers alike. This belief is strengthened by the latest Google update. 

Our focus has always been on helping marketers create helpful content that nurtures an online community of loyal followers of brands. Scalenut tools such as Keyword Planner, Content Optimizer, and Article Writer are designed to follow Google’s guidelines about helpful content. The Scalenut platform is not a replacement for human writers but a powerhouse of AI tools that amplify productivity and help marketers create better content at scale.

With the latest clarification from Google, marketers can leverage all of the advanced AI features of Scalenut without worry. The Scalenut platform can help you establish your brand’s E-E-A-T and rank higher on Google SERPs.

Rewarding high-quality content following E-E-A-T qualities

Google has long emphasized the importance of creating content that showcases the experience, expertise, authoritativeness, and trustworthiness of the publishing website. 

As mentioned in the latest Google Search Console blog about AI content,

“Google's ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.”

In case you are still not clear about what this means, here is a quick recap of the E-E-A-T philosophy:

  • Experience: The amount of first-hand experience the publishing source has on the given topic. 
  • Expertise: The level of knowledge and skills the publisher possesses on the topic. 
  • Authoritativeness: The amount of authority the publisher has among industry peers related to the topic. 
  • Trustworthiness: The level of credibility and trust that the publisher has among the searcher community of Google. 

According to the latest announcement, if your content has all of the above-mentioned qualities, then it does not matter whether the content was created by AI or humans. 

At Scalenut, we develop every feature with the aim of helping users establish their E-E-A-T. 

For example, the Keyword Planner tool helps users find the most relevant topics related to their expertise (primary keyword). 

Further, the SEO reports generated by Scalenut help users analyze their competition and find ways to incorporate additional value in their content, showcasing their expertise. It also has a dedicated statistics section that helps users find the most relevant facts and figures related to their topic, helping them establish the trustworthiness of their content. 

Google’s long-standing belief about quality content

Google has always aimed to reward quality content and penalize spam content that does not add value to the searcher’s query. And this continues to today. 

Previous updates such as the Helpful Content Updates, the SpamBrain updates, and regular changes to the ranking algorithms have all been designed to help searchers find the most relevant and useful content. 

If you are a marketer still unsure about the implication of using AI-generated content, this announcement from Google should put your mind at ease. As long as you are creating content that is packed with insightful and actionable information, you do not have to worry about being penalized for using AI-generated content. 

Key Takeaways from the latest Google announcement about AI content

  • Google will not penalize AI-generated content as long as it is created to help searchers and not to game search engine ranking algorithms. 
  • Content created, whether by an AI writer or a human, should focus on establishing the E-E-A-T (expertise, experience, authoritativeness, and trustworthiness) of your brand. 
  • You can use Scalenut to create high-quality content and scale your content marketing efforts to the next level. 

About Scalenut 

Scalenut is an all-in-one SEO and content marketing platform that is powered by AI and helps marketers all over the world make high-quality, competitive content at scale. From planning and researching to writing and optimizing, Scalenut enables you to achieve the best in everything. 

Empower your content marketing campaigns with AI. Sign up on Scalenut, and start creating content today.

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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