Jan 5, 2024

Keeping Up With Google: December Edition

Vaishnavi Ramkumar
Keeping Up With Google: December Edition

Keeping Up With Google: December Edition

Stay informed on the latest Google updates and their impact on your website's ranking. Take a look at December 2023 updates to know how Google is arming you with the best tools for growth.
Keeping Up With Google: December Edition

Table of contents

Your one-stop shop for all things Google!

Welcome to "Keeping Up With Google" - your go-to source to keep tabs on the recent happenings of the world’s largest search engine! 

This month’s edition will highlight December 2023 Google updates and related discussions that took place in X (Twitter). 

If you are a digital marketer, advertiser, business owner, or individual with a keen interest in keeping up on significant Google updates, we are here to condense the information to help you stay on top of your game. 

Most of the updates rolled out during November were an add-on rather than a noticeable update. So, we have compiled a brief of each update to give a quick rundown. 

#1. Video Mode Modification 

In April 2023, Google stopped updating the list with video content that is not the main focus of the page. Earlier, Google listed both pages where video content was a complementary asset and main content. 

However, at the beginning of quarter three, they dropped this listing format of videos where it is not the main content of the page. 

As an upgrade, in December 2023, users or searchers who play the video content in video mode will only be directed to the page where the video is the main focus. 
Here’s how it looks in action:

Google video mode upgrade where searchers can only consume video content. 
Google Video mode 

As an impact of the upgrade, you’ll see the indexing status of the pages in which you’ve embedded videos. 

You can access the information in the video indexing report, where you can find statuses like “No videos indexed” along with reasons such as “Video is not the main content of the page” 

If your video is not the main content of the page, it might be because it is a complementary asset to your text content, product documentation page, or page with multiple videos. Moreover, you will also find other reasons why your video content has not been indexed in this indexing report. 

This video mode update was rolled out on December 4th and has been successfully deployed. 

#2. Vacation Rental Markup Support 

Google has extended structured data markup support for vacation rental integration partners to improve listing lodging options for travelers. 

These new updates enable small vacation rental partners to bag rich snippets and reach their target audience easily without a heavy setup process and maintenance. 

Users can also access their structured data status under the vacation rental rich result report to find errors and fix them to bag their place in the listing. 

In Closing

Google sent back-to-back core updates in October and early November. In December, only minor updates like video mode upgrade and vendor markup support were rolled out. 

As the holiday season is wrapping up, we can expect some big moves in the upcoming months. 

Saying attuned to these updates and aligning content strategies with user-centric approaches will be helpful for you if you are a marketer, content creator, and publisher. 

For further updates, make sure to follow along with Keeping Up with Google at Scalenut

Vaishnavi Ramkumar
Content Marketer
ABout the AUTHOR
Vaishnavi Ramkumar
Content Marketer

Vaishnavi Ramkumar is a content marketer specializing in creating BOFU content for SaaS brands. She believes reader-centric content is the sure-shot way to generate high-quality leads through content marketing. As part of the Scalenut team, Vaishnavi curates content that drives brand awareness and boosts signups. When she's not crafting content, you can find her immersed in the pages of a good book or a course.

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