Oct 13, 2021

Keyword Rank Tracker: How to Monitor Your Website's SEO?

Suman Samal, Asst. Marketing Manager
Suman Samal
Keyword Rank Tracker: How to Monitor Your Website's SEO?
Suman Samal, Asst. Marketing Manager
Suman Samal
Oct 13, 2021

Keyword Rank Tracker: How to Monitor Your Website's SEO?

Do you know Keyword tracking is an important part of SEO? But, how do you track rankings? In this article, we have shared the best keyword rank tracker to boost SEO efforts.
Keyword Rank Tracker: How to Monitor Your Website's SEO?

Table of contents

How can you tell which keywords are trending? Which ones have the highest volume of searches? How do you choose the best keywords to target in your content marketing strategy?

Ever wonder how to get the right position in search engine results? Well, the answer is quite simple- keyword rank tracker tool.

According to Ahrefs, 90 percent of content gets no organic traffic on Google. Thus, it is important to measure if your SEO efforts are paying off.

In this article, we will help you find everything about the keyword rank tracker.

What is Keyword Rank Tracker?

Tracking your keywords manually could be a tedious and time-consuming task. It is like finding the needle in a digital haystack.

Imagine having various pages to check their keyword rankings.

To know the exact position of your keyword in search engine results, you need a good tool- 'Google rank checker or keyword rank tracker.'

A keyword rank tracker will give you the best answer to this question. Keyword trackers can help put your Search engine optimization (SEO) strategy on the right track.

It shows how high your keywords are ranked on Google and other search engines. You can find your ranking keywords using a keyword rank tracker.

A lot of keyword trackers are available in the market. But there is a difference between these keyword trackers and others that you can find online. Some tools don't provide real-time updates, while some do not offer accurate information at all.

Why is rank tracking important in SEO?

Rank tracking is crucial to keep check if your SEO efforts are paying off.

It gives you a better understanding of improving your search engine results and how to rank higher in local search or global search results in Google, Yahoo, and Bing.

Keyword tracking will help you understand what SERP features you consider to appear in the top search results.

However, you shouldn't focus only on rankings; you should also focus on the content topics and relevant terms that describe your content.

Here are other benefits of using the rank tracker tools:

  • It helps you to create an effective content strategy that targets the right audience.
  • It also tells you how long it will take for your site to rank higher in Google search results; this information is very important because it provides a good idea of what works and what doesn't.
  • It helps you optimize your content and gives a better understanding of what content performs well on the search engines.

How to track your keywords?

There are two ways to track your keyword positions; manual and using the tool.

Start with one keyword first.

For example, if you are selling shoes online, type "buy leather shoes" on Google.

Check your ranking for this keyword and see how much traffic the search engine sends to your website every day.

Use tracking software such as Google Analytics to check daily statistic data from your web server. It will give you a clear idea of how many visits your site gets every day.

Or you can use the free SEO tool such as Google Search Console to check out the popular keywords and the keywords that are clicked most. However, this tool only gives the average position of each keyword.

Tracking and monitoring these metrics will help you judge which keywords and campaigns are more successful than others.

What are the best practice for rank tracking?

There are a few best practices that can be followed when implementing a tracking system.

The best way to know the position of your website is to check it daily. By checking your rank, you can judge any changes in your search engine rankings for specific keywords.

To track the position of your website, use relevant keywords in different search engines such as Google, Yahoo, MSN, etc.

Every time you check your rankings, use a different search engine when possible.

When checking your website position every day, using the same search engine will only show you results from that specific search engine, not all of them.

To boost your SEO efforts,  there are some best practices that you can follow.

- Start with one keyword and track its position daily using any keyword position checker  

- Track your rank for each keyword and track how much traffic you get from that keyword

- Keep a detailed record of the keywords that bring in the most traffic to your website

- Use the target keywords that will bring in more traffic to your site  

Besides the target keyword, keep an eye on other long-tail keywords and their search volume. You can do keyword research using the keyword finder and find the long-tail keywords to include them in the content.

How to choose a perfect Keyword Rank Tracker?

Selecting the right keyword rank checker could be a tedious task. As part of SEO strategy,  it is essential to choose the best tool for keyword rank tracker.

One of the reasons SEOs love using the Keyword Rank Tracker Tool is that it provides a comprehensive analysis of their site.

The other reason is that it allows them to compare their rank for each keyword.

The tool should track the keywords, show the changes in your position and provide you with an analysis of how much traffic your site gets from each search engine.

It also needs to have a range of features that will help you in your keyword research.

There are a few questions you ask when choosing the keyword tracker to track organic search rankings:

  • Is the tool user-friendly?
  • Does it provide you with an analysis of your site's performance compared to other sites ranking for the same keyword?
  • Can you easily track changes or get the ranking data for each keyword?
  • Is the tool compatible with all of your favourite analytics tools?
  • Does it provide you with a keyword report that allows you to understand how much traffic each keyword brings in?
  • Does it give a free trial?
  • Is the interface good enough?
  • Does it provide accurate data on the rankings and other metrics?

Considering all the above features and factors, we have shortlisted the best keyword rank tracker for you.

Google Search Console

Google Search Console by Google webmaster gives all the information related to your search queries. It includes the metrics like your keyword ranking, position in SERPs and other metrics.

It gives you information about your website keywords traffic based on the metrics like:

  • The number of clicks
  • The number of impressions
  • Average position
  • Average CTR

Here are some of the features that make Google Search Console an awesome tool:

  • You can get detailed information on your website keywords, traffic and other metrics.
  • It allows you to compare two URLs or keywords for their performance over time.
  • You can see which of your search queries have increased traffic over time.
  • You can track changes in rankings and other metrics easily using Google Search Console.

Pricing: Free to Use


Ahrefs Rank Tracker lets you monitor your Google rankings on desktop and mobile devices. You can monitor rankings and all your search queries in one dashboard. It also allows you to analyze the keyword rankings, traffic, and other metrics of any URL daily. Indeed. Ahrefs is one of the best keyword rank trackers with full-fledged functionality.

Ahrefs will show you all the keywords that are ranking for your website. You can track your SEO efforts by using interactive graphs.

You can get a history of:

  • Visibility metrics tell what percentage of traffic from organic search lands on your website.
  • Average positions and traffic.
  • Track your ranking progress.

Pricing: Ahrefs has mainly four pricing plans; monthly and yearly subscriptions. In the yearly subscription, you would get 2 months free.

Lite Plan costs $99/month.

Standard Plan costs $179/month.

Advanced Plan costs $399/month.

Agency Plan costs $999.

SEMRush Position Tracking

This paid tool helps you know how your website ranks for the search queries you are monitoring.

Keyword tracking helps you to monitor how keywords rank for your website. You can get detailed information about all the keyword rankings, traffic, and other metrics daily.

SEMRush also gives you the option to view the performance of your website for a keyword over time.

SEMRush helps SEO professionals to:

  • Collect accurate Google ranking data.
  • Find keyword opportunities for your website.
  • Compile a list of competitors that are ranking for the same keywords as you are.
  • Get notified of the position changes and stunning PDF reports.

Pricing: SEMRush has the following pricing plans:

Pro ($119.95 per month),

Guru ($229.95 per month), and

Business ($449.95 per month).  


SE Ranking is one of the most popular tools among business owners that track your website's rank in the SERP.

It provides a real-time view of your rankings and enables you to compare them with other sites.

You can track multiple websites at once by creating a free account on SERanking. You can see how they are ranking for the exact keywords and monitor their traffic. Furthermore, it has a website audit tool that provides the backlinks checking that is important for link building.

SERanking analyzes the performance of your website over time, with detailed reports on traffic and revenue by month, quarter, or year.  You will be notified by email of any ranking change.

Pricing: SE Ranking offers a 14-day free trial.

The pricing structure of SE Ranking depends on how often you check to rank and how many keywords you want to check.

SEO Powersuite

SEO Powersuite (now known as SEMrush SEO Suite, previously SEO Powersuite Pro & earlier SMOtoolz) works with the MozBar tool.

It collects data on website performance and analyzes it using advanced internal testing; provides detailed reports of keywords performed well in the last month, quarter or year.

Powersuite sells four tools: SEO Spyglass, Website Auditor, LinkAssistant, and Rank Tracker.

It's an amazingly cheap keyword tracker that can handle unlimited keywords for you, but you'll need some help from someone else when making changes in the system if it doesn't come with pre-defined rules or templates already set up on your behalf.

If you want to test more of your own keywords, the software provides some features designed for this purpose.  It can note when common misspellings show up in search results and detect new variations on long-tail key phrases too.

This overview usually tells how Google sees a page or website linked + related domains with sufficiently similar content that you might not get sufficiently visited without investment in marketing/SEO campaigns.


Accuranker is a keyword research tool that lets users analyze keywords, popularity data, and competitive backlink profiles.

The software sends email alerts to let you know how many clicks are coming through on particular pages linked to your site, so this enables you to assess competitor websites by the number of visitors they have gotten from yours or compare traffic levels between them too.

You will learn about what new sites are being indexed in Google so it's worthwhile having some knowledge anyway.

AccuRanker supports third-party integration with digital marketing tools like Google Search Console, Google Analytics, Google Sheets, Adobe Analytics, Google Data Studio, and Databox.

Pricing: Accuranker has pay per use subscription plan. You can pay as per your keywords and the number of projects you have.


Keyword Rank Tracker tracks your keywords and shows you the keywords' rank in the SERPs.

These tools help check your top keywords track important keywords and how often they appear on the SERPs, your competition's ranking for each keyword, and how much traffic you are getting from this keyword.

To get the first page of Google, you need to have a robust keyword strategy in mind. If you are looking to track local search engine rankings, a local rank checker tool like SERP Watcher can do the trick.

We hope you have liked our article on the Keyword rank tracker.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

View all articles by this Author -->
Thank you!
Our Product Specialist will connect with you shortly. In the meanwhile, please explore Scalenut
Oops! Something went wrong while submitting the form.
Free content strategy call with expert
Free content strategy call with expert
Strategy with an all-in-one SEO solution
Get a personalized demo of Scalenut’s features
Showcase practical business use cases your whole team can use.
Learn about pricing options for your use case
Schedule Demo
Create SEO-Ready Blog with Scalenut
Try Scalenut for Free
Boost Your SEO Game