Which Athena HQ Replacement Tool Is Worth Your Money?

Key Highlights

• This guide compares 10 top replacement tools, focusing on features, pricing, and ideal use cases for 2026.
• Learn about platforms that excel in generative engine optimisation and provide GEO planning and content creation.
• Explore specialised GEO tools designed to enhance your brand’s search visibility across different regions and AI models.
• Scalenut is widely regarded as a top Athena HQ alternative due to its comprehensive SEO and GEO capabilities.
• We identify the best options for small teams, agencies, and large enterprise brands.

AI search has quietly rewritten the rules of visibility. Today, users ask questions and get instant answers without ever clicking a link. Your brand might be shaping buying decisions inside AI responses, or completely missing from them, without you even knowing. Traditional SEO offers no clear answers here, leaving many teams guessing whether their content is helping or holding them back.

AthenaHQ is one way to monitor this, but it is not a one-size-fits-all solution. Some teams want clearer next steps, not just dashboards. Others need tools that help them fix content gaps, influence AI answers, or justify ROI without complex setups or enterprise pricing. The real objective goes beyond tracking mentions. It is about making sure AI systems understand your expertise and consistently recommend your brand when it matters.

This blog breaks down 10 must-try AthenaHQ replacement tools that approach AI visibility from different angles. You will find platforms built for action, analytics, content optimisation, and growth at every stage. Whether you are experimenting with GEO or scaling AI search performance, this list will help you choose a tool that actually moves the needle.

Which AI tools can compare my brand’s performance to competitors and offer AthenaHQ-like features?

What are Some Alternatives to AthenaHQ?

Let’s explore the 10  best AthenaHQ alternatives available today. Each tool on this list tackles AI search visibility in different ways, from deep analytics to hands-on content optimisation, giving you flexible options for how you want to compete in AI-driven search.  

1. Scalenut- The All-in-One GEO/SEO Platform

If you’re looking for a powerful yet affordable alternative, Scalenut is an excellent choice. It’s designed for agencies and small businesses that need to manage AI search optimisation without a hefty price tag. Starting at a much lower cost than AthenaHQ, it offers features that turn visibility data into actionable steps, helping you improve your brand's visibility effectively.

This platform shines by integrating with tools you already use, like Google Search Console, making it easier to compare your traditional SEO performance with your AI search presence in one place. It doesn't just report data; it guides your content creation strategy.

What are the Key Capabilities of Scalenut?

• GEO Watchtower: Measure how frequently AI engines mention your brand versus competitors.
• Cruise Mode: Generate a fully optimised, GEO/SEO-ready blog in just minutes.
• Prompt Context Tracking: Scalenut monitors up to 200 prompts to explain where, why, and in what context your brand shows up in AI-generated results across platforms like ChatGPT, Perplexity, and Gemini.
• Visibility Tracking: It tracks brand mention trends over time within AI responses, highlighting key sources and the prompts most responsible for driving visibility.
• Keyword Planner & Clusters: Identify high-intent topic clusters and prompts, and quickly identify content gaps.
• Content Optimiser: Receive real-time GEO/SEO suggestions as you write.
• Content Audit: Spot pages that need updates, consolidation, or removal.
• Traffic Analyser: Track traffic patterns, top-performing pages, and keyword impact.
• Link Manager: Automatically uncover internal linking opportunities across your site.
• Social UpReach: Monitor Reddit discussions to identify early trends and demand signals.

What are  the Pros of Scalenut?    

• Brings together GEO monitoring, keyword research, topic clustering, content creation, optimisation, and audits in one platform to support both SEO and GEO efforts.
• Moves beyond visibility insights by helping teams plan, write, and optimise content that actually performs.
• Enables fast production of long-form, SEO-ready content with built-in structure and optimisation guidance.
• The Content Optimiser flags keyword gaps, on-page issues, and improvement opportunities as you write.
• A clean interface and guided workflows make it easy for new users to get started.
• Delivers more hands-on execution features than monitoring-only AI visibility tools like Athena HQ, Peec AI, or Profound AI.  

What are the Cons of Sclenut?

• Best suited for teams that need actionable insights from AI visibility analysis, while users who only want raw data may find it more than they need.  

What are Scalenut's User Reviews?

• Product Hunt: 5/5
• G2: 4.7/5
• Capterra: 4.8/5

How much does Scalenut cost?

• Scalenut plans start at $49 per month, making it a more affordable option compared to Athena HQ's $95 per month plan.

What do our users say?

Users consistently praise Scalenut for combining AI writing with practical, built-in SEO tools that actually improve rankings. Features like SEO scoring, clear optimisation recommendations, and Cruise Mode help streamline the process from keyword research to a fully optimised article.

..."It saves me hours of time and ensures my articles are fully optimised to rank. The Cruise Mode feature especially helps me go from idea to publish-ready in one sitting," says Joey W., Director of  Small-Business

Many appreciate its human-sounding content, creator-first approach, and affordability, noting it balances strong GEO/SEO performance with a genuine focus on quality and engaging content.

Why is Scalenut a better alternative to AthenaHQ?

Scalenut is the stronger choice for teams that want execution, not just visibility insights, especially in the evolving world of GEO and AI search. AthenaHQ primarily focuses on monitoring how brands appear in AI-generated answers. While that data is useful, it largely stops at observation and often lacks clear, actionable next steps.

Scalenut goes several steps further by combining AI visibility tracking with full SEO and content execution workflows. It does not just show where your brand is missing, it helps you fix it. With built-in keyword research, topic clustering, AI-assisted content creation, real-time content optimisation, internal linking, and content audits, teams can act on insights immediately without switching tools.

For marketers, agencies, and content teams focused on growth, Scalenut delivers measurable outcomes by helping brands create, optimise, and scale AI-ready content, making it a more practical and results-driven alternative to AthenaHQ.  

Book a demo to check it out yourself!

2. Atomic AGI – Competitive Analysis and AI Search Visibility

Atomic AGI delivers comparable AI search visibility data while making it easier for growth teams and agencies to link visibility directly to conversion events. The platform tracks AI-generated answers across tools like ChatGPT and Perplexity, offering prompt-level analysis, competitor benchmarking, and citation insights to help teams understand AI-driven discoverability.

What are the Key features of  Atomic AGI?

• AI Search & Answer Engine Tracking: Monitors citations, prompts, and LLM-driven traffic across generative AI platforms.  
• Unified Analytics & Attribution: Connects AI and traditional search data with GA4 and GSC to measure conversions and revenue impact.
• Citation & Source Insights: Identifies domains and sources cited by AI models and helps understand which content influences AI answers
• AI Agents & Automation: Streamlines audits, keyword research, and reporting through automated workflows.
• Actionable Reporting & Collaboration: Delivers customizable, shareable reports with clear insights and next steps.

What are the Pros of Atomic AGI?

• Strong prompt-level AI visibility tracking across answer engines
• Clear share-of-voice insights for competitive GEO benchmarking
• Detailed citation analysis to understand AI source preferences
• See where LLM-driven visitors land on your site and how they engage once they arrive.    
• Clean dashboards that simplify AI search performance reporting

What are the Cons of Atomic AGI?

• No built-in content creation or optimisation tools to act on GEO insights
• Primarily focused on monitoring and reporting rather than execution
• Limited workflows compared to all-in-one SEO and GEO platforms

What are the User Ratings of Atomic AGI?

• G2: 4.9/5  

How much does Atomic AGI cost?

• Starts from $10 per month.

3. Peec AI – GEO Optimisation and Real-Time Competitor Tracking

Peec AI is for agencies and mid-sized brands that need a GEO optimisation feature that focuses on multi-model visibility tracking, giving you a clear view of how your brand appears across ChatGPT, Gemini, Claude, and other AI GEO platforms. It specifically focuses on AI-driven brand benchmarking.

The dashboard provides real-time visibility metrics, and you can set up alerts to notify you when competitors start outranking you in AI-generated results. With its straightforward interface, Peec AI offers powerful insights without the complexity of larger enterprise systems, making it one of the most effective GEO tools available.

What are the Key features of Peec AI?

• Prompts: Tracks AI search queries to show when and where your brand appears across AI platforms.
• Visibility: Measures AI share of voice by comparing your brand’s presence against competitors.
• Sentiment: Assesses whether AI-generated responses portray your brand positively, neutrally, or negatively.
• Positions: Shows how prominently your brand is featured within AI answers.
• Mentions: Identifies which AI models reference your brand and where visibility is strongest.
• Volume: Estimates relative AI prompt demand using a simple one-to-five bar scale.
• Sources: Reveals the domains AI models cite when generating responses.

What are the Pros of Peec AI?

• Clean, intuitive interface with fast onboarding
• Tracks visibility across leading AI search engines
• Data refreshed frequently through daily prompt runs
• Sentiment tracking is included without extra cost

What are the Cons of Peec AI?

• No built-in recommendations, audits, or optimisation tools
• Lacks structured workflows to turn insights into action
• Sentiment insights are relatively high-level
• Better suited for monitoring than execution

What are the User ratings of Peec AI?

• G2: 5/5

What is the Pricing of Peec AI?

• Starts at €89/month

4. Scrunch AI – Multimodal Brand Performance Comparison

Scrunch AI is designed for brands that want an understanding of their brand’s presence inside AI search engines. It offers brand monitoring by tracking your mentions across various platforms and shows which prompts, sources, and personas are driving your share of voice. The platform also helps you optimise your website so AI models can interpret and reference your content more accurately.

What are the Key features of Scrunch AI?

• Brand monitoring dashboard: Shows how visible your brand is across leading AI platforms.
• Prompt analytics: Reveals where and how your brand appears in AI-generated answers.
• Persona insights: Segments AI visibility by audience or user type.
• Agent experience platform: Helps tailor content for better performance with AI agents.
• Citation tracking: Identifies the sources AI models rely on when generating responses.
• Sentiment analysis: Analyses how AI systems describe and frame your brand.
• Page performance checks: Flags technical or content issues that affect AI crawlability.
• AI search trends: Surfaces emerging AI-driven topics and demand signals.

What are the Pros of Scrunch AI?

• Tracks a wide range of industry and custom prompts for broad AI visibility coverage
• Provides bot engagement insights using Google Analytics data
• AI-focused page audits help ensure content is readable and accessible for AI crawlers
• Competitive benchmarking compares citation and visibility performance against rivals

What are the cons of Scrunch AI?

• Weekly data refresh cycles can slow optimisation decisions
• Limited prompt volume reduces insight into real search demand
• No built-in execution workflows, requiring external tools to act on insights
• No free trial, making the upfront commitment harder
• Some prompts may not accurately reflect real user behaviour

What are the User Ratings of Scrunch AI?

• G2: 4.7/5

How much does Scrunch AI cost?

• Starts at $100 per month
• Growth plan priced at $500 per month

Also, read our full review of Scrunch AI.

5. Goodie AI – AI-Driven Competitive Intelligence for Brands

Goodie AI has positioned itself as a comprehensive platform with broad AI coverage and integrated optimisation tools. It provides answer engine insights and tracks your brand visibility across a wide range of platforms, including ChatGPT, Gemini, Perplexity, and other emerging AI models. This allows you to get a complete picture of your brand mentions.

What are the Key features of Goodie AI?

• AI visibility monitoring: Tracks brand mentions, sentiment, and presence across AI platforms such as ChatGPT, Gemini, and Perplexity.
• Performance dashboards: Visualize AI visibility metrics and progress over time within generated responses.
• AI optimisation hub: Delivers actionable recommendations, identifies content gaps, and suggests improvements to make content more usable by AI systems.
• Content gap analysis: Flags weak or missing content that AI platforms struggle to reference, helping create more complete answers.
• Competitor benchmarking: Compares your AI visibility and positioning against competitors.
• Traffic attribution: Connects AI mentions to website traffic and engagement signals.
• Topic explorer: Surfaces trending topics and search intent to guide AI-focused content strategy.

What are the Pros of Goodie AI?

• Purpose-built for AI-driven search optimisation
• Intuitive interface that is easy to navigate
• Forward-looking approach aligned with the future of AI search
• Designed to support complex, enterprise-grade use cases with strong governance standards

What are the Cons of Goodie AI?

• Limited integrations with existing marketing and analytics stacks
• Primarily geared toward enterprise teams, making it less accessible for SMBs
• Custom pricing models may feel risky for smaller organisations

What are the User ratings of Goodie AI?

Goodie AI currently has no publicly available user reviews or aggregate ratings.

What is the cost of Goodie AI?

The Pro plan starts at $495 per month, billed annually.

6. Otterly AI – Automated Benchmarking and Visibility Insights

Otterly AI helps you track your brand’s visibility across AI engines and Google AI Overviews with minimal setup. You simply load the prompts you care about, and Otterly provides daily visibility insights, acting as a lightweight command centre for your search optimisation efforts.

What are the Key features of Otterly AI?

• AI-style keyword discovery: Turns keywords, brand names, or URLs into natural, AI-like search prompts
• Prompt monitoring: Tracks selected prompts daily across multiple AI search engines
• Brand insights dashboard: Shows brand mentions, citation coverage, and source visibility in one place
• AI visibility score: Measures how your presence in AI search changes over time
• Domain performance tracking: Monitors cited domains and weekly URL ranking movements
• Citation analysis: Reveals which URLs AI engines reference most frequently
• GEO audit framework: Evaluates AI visibility using SWOT analysis, competitor comparisons, and gap analysis
• Exports and reporting: Easily download prompt, mention, and citation data for reporting

What are the Pros of Otterly AI?

• Automates prompt testing to reduce manual effort and save time
• Clear, insight-driven dashboards highlight where assets need strengthening
• Detects brand misrepresentation and outdated or inaccurate AI citations

What are the Cons of Otterly AI?

• Limited independent reviews beyond early adopters, despite growing usage
• An information-dense interface may overwhelm non-technical or first-time users
• Primarily a monitoring tool, with no built-in content creation or optimisation capabilities

What are the User Ratings of Otterly AI?

• Product Hunt: 5/5

What is the Pricing of Otterly AI?

• Pricing starts at $29 per month

7. Profound – Advanced Brand Benchmarking With LLM Integration

Profound positions itself as an enterprise-focused AI visibility platform with a stronger emphasis on monitoring than hands-on execution. It tracks brand presence, AI-generated responses, and citations across answer engines, but its compliance-heavy, enterprise-first design makes it a better fit for large organisations than fast-moving, execution-driven teams.

What are the Key features of Profound AI?

• Answer Engine Insights: Highlights brand visibility, sentiment, and gaps across AI-generated answers.
• Agent Analytics: Monitors how AI models crawl, interpret, and surface your content.
• Prompt Volume Intelligence: Identifies AI prompt demand and uncovers visibility gaps.
• Shopping and Product Analytics: Tracks product exposure within AI-powered shopping results.
• AI Content Workflows: Supports publishing and managing content optimised for AI discovery.

What are the Pros of Profound AI?

• Built specifically for AI answer engines rather than retrofitted from traditional SEO tools
• Strong citation tracking and source attribution capabilities
• Deep insights into how AI models evaluate brand authority are especially valuable for enterprise and SaaS teams

What are the Cons of Profound AI?

• Primarily designed for enterprise-level organisations
• Limited content creation and execution functionality
• Steeper learning curve for smaller or leaner teams
• Less suitable for marketers seeking an end-to-end SEO/ GEO and content workflow

What are the User ratings of Profound AI?

• G2: 4.6/5

What is the Pricing of Profound AI?

• Starting at $499/month

Also, read our extensive review of Profound AI here

8. Semrush AI Toolkit – Integrated SEO and AI Benchmarking

The Semrush AI Toolkit integrates AI visibility monitoring and allows you to benchmark your brand against competitors across both traditional search engines and AI Overviews. While it may not be as specialised as dedicated GEO platforms, it provides a  foundation for tracking brand mentions and developing a content strategy that covers both traditional and AI search.

What are the Key features of Semrush?

• AI Visibility Tracking: Monitors whether a brand appears in AI-generated answers and summaries, helping teams understand exposure within generative search experiences.
• Source and Citation Insights: Identifies which websites and content sources are referenced by AI systems, offering clues into what types of content AI engines trust.
• Visibility Trend Analysis: Tracks changes in AI visibility over time, allowing teams to spot growth or decline in generative search presence.
• Integration With SEO Data: Combines AI visibility insights with traditional SEO metrics like keywords, rankings, and traffic for unified reporting.

What are the Pros of Semrush?

• Combines AI visibility insights with traditional SEO data for unified reporting
• Helps identify sources and content types referenced in AI-generated answers
• Useful for tracking high-level AI visibility trends over time
• Strong supporting SEO features that indirectly influence GEO performance
• Suitable for teams already using Semrush for SEO and marketing analytics

What are the Cons of Semrush?

• Limited prompt-level analysis compared to dedicated GEO platforms
• Lacks AI-native competitor benchmarking across individual prompts
• Focuses more on reporting than execution for GEO-specific improvements  

What are the User ratings of Semrush?

• G2: 4.5/5

How much does Semrush cost?

• The Starter plan costs $165.17 per month

9. Ahrefs Brand Radar – Track and Compare Search Visibility

Ahrefs Brand Radar delivers wide-ranging, cross-platform AI visibility tracking powered by Ahrefs’ extensive data ecosystem. It stands out in competitive benchmarking across answer engines, but leans heavily toward insights, with fewer built-in options for direct content execution or optimisation.

What are the Key features of Ahrefs?

• AI Search Visibility Tracking: Measures how frequently and where a brand appears in AI-generated search answers, helping teams understand performance across emerging AI-driven discovery channels.
• Visibility Gap Identification: Identifies prompts and topics where competitors gain exposure but your brand is absent, supporting smarter content and brand prioritisation.
• Search Demand Monitoring: Tracks branded demand from traditional search engines, adding context around overall brand awareness and user interest.
• Reddit Visibility Analysis: Surfaces brand mentions from Reddit discussions that appear in search results, offering insight into community-led conversations and sentiment.
• Video Platform Coverage: Monitors brand presence in video titles, descriptions, and transcripts to evaluate visibility across video-first discovery platforms like YouTube.
• Prompt-Based AI Insights: Uses real, search-backed prompts to assess brand representation in AI answers, delivering more reliable insights than synthetic prompts.

What are the Pros of Ahrefs?

• Helps teams see how brands surface in AI answers as user behavior shifts beyond classic SERPs.
• Pinpoints missing topics and platforms where competitors are active, helping guide content, PR, and brand efforts.
• Combines AI visibility, search demand, web mentions, Reddit insights, and video coverage into one interface.
• Requires minimal configuration, allowing teams to access meaningful data almost immediately.

What are the Cons of Ahrefs?

• Pricing can feel high for teams focused only on GEO tracking, especially when lower-cost tools cover similar basics.
• AI visibility metrics and prompt analysis may be complex for non-technical users, creating a learning curve.
• The platform prioritises monitoring and analysis, meaning content creation and outreach require additional tools.
• As a newer product category, some features and integrations are still maturing.

What are the User ratings of Ahrefs?

• G2 4.5/5

What is the Pricing of Ahrefs?

• Plans start at $129 per month for essential data aimed at small businesses and personal projects.

Also, read our blog on how to master GEO SEO Strategies here.  

10. Promptmonitor – Generative Engine Optimisation for Agencies

Promptmonitor is built to give content marketing and SEO teams a deep understanding of how their brand performs across different prompts in generative engines like ChatGPT and Claude.

It shows you which questions trigger your brand's appearance in search results and lets you compare how different phrasings perform side by side. Unlike AthenaHQ, which provides a broader set of workflow and recommendation tools, generative engine optimisation tools like Promptmonitor focus more specifically on prompt behaviour analysis.

What are the Key features of Prompt Monitor?

• Multi-model AI tracking: Tracks brand visibility across 8+ AI platforms, including ChatGPT, Claude, and Google AI Overviews.
• Publisher contact discovery: Extracts email addresses and social profiles from AI-cited sources to support outreach and PR.
• Integrated SEO metrics: Surfaces SEO signals for cited domains to assess authority and relevance.
• GDPR-compliant analytics: Monitors human and AI traffic using privacy-first web analytics.

What are the Pros of Prompt Monitor?

• Supports a broad range of AI platforms with coverage across eight-plus engines
• Unique contact discovery feature for outreach and PR from AI-cited sources
• Includes AI crawler analytics to monitor bot activity on your site
• Privacy-first, GDPR-compliant analytics approach

What are the Cons of Prompt Monitor?

• Built by a smaller team and newer than many well-funded competitors
• Limited enterprise-grade capabilities, though sufficient for most SMBs
• Outreach-centric contact discovery may not align with all use cases

What are the User ratings of Prompt Monitor?

• Product Hunt:5/5

What is the Pricing of Prompt Monitor?

• $29/month (Starter)
• $89/month (Growth).

What Are The Factors to Consider When Choosing Athena HQ replacement tools?

When selecting an AthenaHQ alternative, focus on more than just features. The right GEO tool should match your goals, team size, and geographic reach. If you operate across regions, global, multi-language AI tracking is essential to understanding how your brand appears in different markets.

Key factors to consider:

• AI engine and GEO  analytics coverage
• Prompt-level and competitor analytics
• Actionable optimisation features
• Flexible, transparent pricing
• Integration with existing analytics tools

Scalenut- Best AthenaHQ Alternative for Your Brand

After reviewing the options, Scalenut emerges as the strongest all-around AthenaHQ alternative for small businesses and agencies. It balances affordability, ease of use, and powerful optimisation features without the complexity or cost of enterprise tools. Built for execution, Scalenut helps teams turn insights into action quickly and deliver strong ROI.

Why is Scalenut a better alternative?

Scalenut is a better alternative for several reasons, particularly for small teams and agencies. One of its standout key features is its affordability, with plans starting at a fraction of AthenaHQ’s cost.

This makes advanced AI visibility tracking accessible to businesses without large budgets. Unlike some platforms that require custom enterprise pricing, Scalenut offers clear, scalable options.

Why choose Scalenut?

• Execution-led by design: Scalenut connects AI visibility insights directly to content creation and optimisation, enabling teams to take immediate action rather than just analyse data.
• Focused on improvement, not just measurement: While the above-mentioned tools primarily emphasise analytics, Scalenut actively helps improve brand presence in AI-driven search results.
• True all-in-one platform: It brings AI visibility tracking, content planning, writing, and optimisation together in a single workflow.
• More cost-effective and efficient: By consolidating multiple tools into one, Scalenut lowers costs and simplifies everyday execution.
• Practical AI content guidance: Offers clear, actionable best practices to create content that AI engines are more likely to surface and cite.

Final verdict: For teams that want results, not just reports, Scalenut is the better alternative to AthenaHQ. It combines AI visibility tracking with content creation, optimisation, and audits in one affordable, easy-to-use platform. While AthenaHQ suits early-stage startups that require monitoring, Scalenut is the smarter choice for brands and agencies that want to act on insights, move faster, and drive real ROI from GEO and AI search.

Frequently Asked Questions

Which generative engine optimisation platforms offer brand benchmarking against competitors similar to AthenaHQ?

Platforms offering competitor benchmarking similar to AthenaHQ include Scalenut, Profound, Scrunch AI, and Peec AI. However, Scalenut stands out by pairing GEO benchmarking with keyword research, content creation, and optimisation, making competitive insights immediately actionable.

How does Profound compare to AthenaHQ for competitive benchmarking in 2026?

Profound offers deeper, enterprise-grade competitive benchmarking than AthenaHQ, suited for large teams with advanced analytics needs. In contrast, Scalenut takes a more execution-focused approach, pairing competitive insights with content creation and optimisation, making it a better fit for agile teams focused on action.

Which AthenaHQ alternatives offer the best AI SEO and brand visibility tracking?

Scalenut stands out as the best option by combining AI search visibility tracking with built-in content creation, optimisation, and audits. Unlike tools that only monitor visibility, Scalenut helps teams actively improve AI SEO and brand presence across generative search engines.

What are the emerging trends in AthenaHQ alternatives for 2026?

In 2026, AthenaHQ alternatives are shifting toward automation-first GEO platforms that not only analyse AI visibility but also recommend, generate, and optimise content automatically, helping teams react faster to changes in AI search behaviour.

What is the best low-cost alternative to AthenaHQ?

Scalenut is the best low-cost AthenaHQ alternative, offering affordable pricing with strong AI visibility tracking and GEO-focused features, making it ideal for startups, small businesses, and agencies.

Can you recommend AthenaHQ competitors that specialise in AI-driven brand benchmarking?

Yes. Tools like Scalenut, Relixir, Atomic AGI, and Profound focus on AI-driven brand benchmarking by analysing prompt-level mentions, competitor share of voice, citations, and sentiment across multiple large language models and answer engines.

What features should I look for in an AthenaHQ alternative to compare my brand with competitors across AI models?

Look for prompt-level tracking, competitor benchmarking, citation analysis, sentiment scoring, historical visibility trends, and coverage across multiple AI models like ChatGPT, Gemini, and Perplexity. Actionable insights matter more than raw monitoring.

Are there tools like AthenaHQ that can track my brand’s search visibility compared to competitors?

Yes. Platforms such as Scalenut, Relixir, Profound, and Atomic AGI track AI search visibility by comparing brand mentions, source citations, and competitor presence across AI-generated responses and traditional search influenced by generative engines.

Is Semrush’s AI Visibility Toolkit a viable AthenaHQ alternative?

Semrush’s AI Visibility Toolkit is a partial alternative that blends AI visibility insights with traditional SEO data, making it useful for unified reporting. However, it lacks depth in prompt-level brand benchmarking. A better alternative is Scalenut, which combines AI visibility tracking with actionable SEO and GEO execution to drive real results.

Why is Relixir considered the best alternative to AthenaHQ?

Relixir stands out for deep AI-native benchmarking, offering prompt-level competitor analysis, sentiment tracking, citation intelligence, and enterprise-grade reporting. It is purpose-built for understanding how brands compete inside AI-generated answers at scale.

Is there an alternative free version to Peec AI?

There is no fully free replacement for Peec AI. However, Scalenut offers a free trial, allowing users to explore AI visibility insights along with SEO and GEO content creation, optimisation, and execution before committing to a paid plan.

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