10 Best AI tools for Generative Engine Optimization in 2026

Key Highlights

• AI answers are changing search behavior and user behavior, shifting visibility beyond Google search and other traditional search engines.
• The right GEO approach blends traditional SEO tools with modern GEO platforms to stay visible across today’s search platforms.
• Brands “win” when they earn consistent mentions, citations, and preferred-source status across major AI search platforms.
• The most effective tools deliver real time monitoring plus clear, actionable insights teams can act on quickly.
• Strong key features include prompt tracking, competitive share of voice, citation insights, sentiment, and AI readiness audits.
• Choosing the best tool depends on specific use cases, team size, budget, and ease of use expectations.
• GEO success improves digital marketing performance by guiding smarter content production and optimization priorities.

AI visibility can feel like a black box. One day your brand shows up in a ChatGPT answer, the next day it disappears, and you have no clue what changed or how to fix it. Meanwhile, your SEO reports still look fine, so it is hard to explain why you are not getting mentioned when people ask AI the exact questions your content should own.

That disconnect is what makes GEO tricky. AI answers do not work like a standard SERP. They pull from sources you may not be tracking, remix information across pages, and sometimes highlight competitors that are not even outranking you in search. If you are only looking at rankings, you are missing the part where AI decides who gets cited, who gets summarized, and who gets ignored.

This is where the right GEO tool earns its spot. The best platforms help you monitor AI mentions and citations, understand which prompts and sources drive visibility, and turn those insights into actions your team can actually ship. In this guide, I am breaking down the 10 best GEO tools, with a quick comparison and clear “best for” picks to help you choose faster.

What Is Generative Engine Optimization?

Generative Engine Optimization is the practice of improving how often, how accurately, and how prominently your brand appears in AI-generated answers. Because generative AI systems and large language models pull from many signals beyond a single page ranking, GEO focuses on making your expertise easier to understand, trust, and cite through stronger content strategy and content creation, not just keyword targeting.

Unlike SEO, which is mainly about earning clicks from traditional search results, GEO is about earning visibility inside answers, and AEO tends to focus more on structuring content for direct responses. In GEO, “winning” looks like consistent brand mentions, more citations, being a preferred source for key topics, and seeing your pages referenced across the prompts that matter, supported by the right generative engine optimization tools.

What Features Should I Look For In A GEO Tool For Modern Search Engines?

Choosing a GEO tool is easier when you know what actually moves the needle, not just what looks good in a dashboard. The right features help you measure AI visibility, understand why it changes, and act on it without guesswork.

Let’s break down the key capabilities to prioritize.

1. AI Engine Coverage And Tracking Depth

Look for coverage across the AI experiences that matter to your audience, plus tracking that is consistent enough to spot real trends. Strong tools also separate results by platform so you can see where you are winning and where you are invisible.

2. Prompt-Level Monitoring And Query Clustering

A solid GEO tool should let you track prompts that reflect real customer questions, then group them by topic or intent. This helps you move from random prompt lists to repeatable monitoring that maps to your content and product priorities.

3. Citation, Source, And Authority Insights

Mentions are nice, but citations tell you what AI engines trust. Prioritize tools that show which sources are referenced, which pages are driving visibility, and where authority gaps may be blocking citations for your site.

4. Competitive Share Of Voice And Benchmarking

You should be able to compare visibility against direct competitors, not just track your own brand in isolation. Share of voice, average position in answers, and competitor overlap help you understand who is taking the answer space you want.

5. Actionable Recommendations And Execution Workflows

The most useful tools do not stop at reporting. Look for platforms that turn visibility gaps into next steps, such as content ideas, optimization recommendations, audit findings, and prioritized action paths your team can actually execute.

How Do The Top GEO Platforms Compare For Optimizing AI-Generated Content?

Here’s a quick side-by-side snapshot so you can shortlist faster before we dive into each tool:

Tool

Best For

Standout GEO Strength

Pricing Snapshot

Real User Ratings

Scalenut

GEO + SEO execution in one workflow

Prompt and citation insights that connect directly to content actions

Starter: $30/month. Plus: $45/month. Professional: $100/month.

G2: 4.7/5. Capterra: 4.8/5.

SE Ranking

GEO monitoring inside an SEO suite

AI search tracking that stays connected to traditional SEO workflows

Core: $103.20/month. Growth: $223.20/month.

G2: 4.8/5. Capterra: 4.7/5.

Peec AI

Prompt-led monitoring without a full SEO suite

Clean visibility scoring and competitor benchmarking based on prompts

Starter: €89/month. Pro: €199/month. Enterprise: Custom.

G2: 5.0/5.

Profound AI

Enterprise GEO with governance and security

Agent analytics for AI crawler visibility plus enterprise controls

Starter: $99/month. Growth: $399/month. Enterprise: Custom.

G2: 4.6/5.

Athena HQ

GEO-first dashboard with competitive tracking

Multi-LLM brand visibility plus content gaps and authority signals

Self-Serve: $95/month. Enterprise: Custom.

G2: 4.9/5.

Scrunch AI

Technical AI agent readiness and citations

Agent Experience Platform that serves AI-optimized site experiences

Core: $250/month. Enterprise: Custom.

G2: 5.0/5.

Otterly

Audit-first GEO with a fix list

GEO audits that diagnose citation blockers and readiness gaps

Lite: $29/month. Standard: $189/month. Premium: $489/month.

G2: 5.0/5.

Semrush

GEO inside a mature SEO ecosystem

AI visibility, prompt tracking, and AI-ready auditing in one suite

Starter: $165.17/month. Pro+: $248.17/month. Advanced: $455.67/month.

G2: 4.5/5. Capterra: 4.7/5.

Ahrefs (Brand Radar)

Market-level AI visibility and benchmarking

Large-scale AI visibility trends plus AI share of voice

Brand Radar AI Add-On: From $199/month.

G2: 4.5/5. Capterra: 4.7/5.

Rankscale AI

Credit-based tracking with audits

Dashboard-style tracking with citation insights and fast page audits

Essentials: $20/month. Pro: $99/month. Enterprise: $780/month.

What Are The 10 Best AI Tools For Generative Engine Optimization in 2026?

Not all GEO tools are built the same, and that is exactly why choosing the right one matters. The best platforms help you spot where your brand shows up in AI answers, which sources get cited most, and what you should improve next to earn more visibility and attribution.

Let’s look at the top 10 tools that can help you monitor AI visibility, uncover GEO opportunities, and turn insights into action.

1. Scalenut - GEO Visibility Tracking With Execution-Ready Insights

Best For: Teams that want GEO visibility tracking plus clear next steps to improve mentions, citations, and content performance.

Scalenut is built for marketers who do not want AI visibility to live in a separate dashboard. It helps you track where your brand shows up across AI-driven experiences and understand what is influencing those mentions. It then turns those insights into practical actions your team can execute, making it one of the AI tools with best generative engine optimization features for prompt and citation insights, content ideas, optimization tasks, and audits.

Key GEO Capabilities

• AI Visibility Tracking And Brand Monitoring: Visibility Score, Average Position, Share Of Voice, Visibility Heatmap, and Brand Visibility Rank across prompts and competitors.
• Prompt Tracking: Identify which prompts trigger mentions and where visibility rises or drops.
• Citation Tracking: See which sources AI systems rely on to generate answers.
• Competitor Visibility Insights: Spot the brands that appear alongside yours most often.
• Query Fanouts: Map follow-up queries that AI experiences generate from a single question.
• Sentiment Analysis: Label mentions by tone to prioritize what to improve or protect.
• Actionable Recommendations: AI-led content ideas, authority suggestions, engagement opportunities, and clear action paths.
• AI Traffic Signals: AI bot tracking, top AI sources, most referenced pages, and traffic trends.

Pricing

Scalenut includes a 7-day free trial, with three plans:

• Starter: $30/month, track up to 10 prompts, 1 workspace.
• Plus: $45/month, track up to 25 prompts, 2 workspaces, team access.
• Professional: $100/month, track up to 100 prompts, Perplexity included, unlimited workspaces and team members.

Real User Ratings

• G2: 4.7/5
• Capterra: 4.8/5
• Product Hunt: 5/5

Here’s what real Scalenut users are saying after using it in their day-to-day workflows:

“I like that Scalenut is extremely user-friendly and affordable. It's a scalable way of generating customized content that's searchable and discoverable by Google and AI engines. I appreciate that it actually works, giving me the ability to drive organic traffic to my website without solely relying on a website team. The initial setup was very easy, and I rate it a 10 because I talk about it all the time.” - Clayton S on G2

“I have really enjoyed using this tool. UI and UX are well designed and it is fast in all areas. There is nothing cheap about it. In addition, the output quality of the AI is excellent, regardless of whether you use the long-form or short-form generators. There is now a single platform where I can obtain articles, and it is Scalenut. I no longer need both a writing tool and an article optimization tool” - Engr Bilal on Capterra

Want to see Scalenut in action? Schedule a demo today!

2. SE Ranking - SEO Suite With Built-In AI Search Tracking

Best For: Teams that want GEO monitoring tightly connected to an all-in-one SEO platform.

SE Ranking combines classic SEO workflows with AI search visibility tracking, so you can monitor how your brand shows up in AI answers while still running your day-to-day SEO work in one place. Its AI Search features focus on visibility across AI answers, competitor comparisons, and tracking changes over time, making it one of the best GEO tools for marketing teams without forcing you to stitch together multiple tools.

Key GEO Capabilities

• AI Search Add-On: Extends AI tracking inside SE Ranking with higher limits and advanced capabilities for larger datasets.
• AI Visibility Tracking: Monitors brand mentions and links in AI answers with historical trends and competitive benchmarking.
• AI Overviews Tracker: Helps compare traditional rankings with AI Overviews performance side by side for faster prioritization.
• SE Visible: Supports AI-focused reporting across platforms, including visibility signals like sentiment and citation-style insights.
• Competitor Monitoring: Highlights which competitors show up alongside your brand and where they are gaining ground.

Pricing

SE Ranking offers a 14-day free trial; plans include:

• Core: $103.20/month.
• Growth: $223.20/month.

Real User Ratings

• G2: 4.8/5
• Capterra: 4.7/5
• Product Hunt: 5/5

Also read our detailed comparison on Scalenut vs SE Ranking.

3. Peec AI - Prompt-Led AI Search Analytics With Clean Competitive Benchmarking

Best For: Teams that want simple prompt-level monitoring with competitor and source insights, without switching to a full SEO suite.

Peec AI is built around prompts. You set the prompts that matter for your category, track how often your brand shows up across AI answers, and compare your visibility against competitors. It is especially useful when you want a clear, repeatable way to measure AI search performance and spot which sources AI engines are pulling from.

Key GEO Capabilities

• Visibility Score: Tracks the percentage of AI responses where your brand is mentioned.
• Prompt Tracking: Runs prompts on a daily interval so you can monitor changes consistently.
• Competitive Visibility: Compares your visibility against competitors across your prompt set.
• Top Sources Insight: Shows which domains AI references, helping you understand what sources influence answers.
• Multi-Model Coverage: Supports major AI experiences like ChatGPT, Perplexity, and AI Overviews, with add-ons available for more models.

Pricing

Peec AI pricing is prompt-based, with a free start option:

• Starter: €89/month, up to 25 prompts.
• Pro: €199/month, up to 100 prompts.
• Enterprise: Custom, 300+ prompts.

Real User Ratings

• G2: 5.0/5

Want to see if Peec AI is actually reliable for tracking AI search visibility? Read the full Peec AI review.

4. Profound AI - Enterprise-Grade AI Visibility With Agent Analytics

Best For: Enterprise teams that need multi-engine AI visibility, governance, and deeper technical insight into how AI systems discover and reference their content.

Profound AI is designed for companies that want to treat AI visibility like a serious growth channel, not a side experiment. It focuses on prompt-level monitoring across answer engines, plus agent analytics that help you understand how AI bots interact with your site, alongside security and enterprise controls that matter when multiple teams and brands are involved.

Key GEO Capabilities

• Prompt-Level Monitoring: Track visibility across prompts to understand where your brand appears and where it drops off.
• Multi-Engine Coverage: Monitor multiple answer engines, with higher tiers supporting broader coverage.
• Agent Analytics: See how AI crawlers and agents access your site, plus signals that support technical analysis for AI indexing.
• AEO-Optimized Content Support: Includes a content output component for teams that want execution support.
• Enterprise Security And Governance: Supports SSO/SAML and SOC 2 compliance for larger teams.

Pricing

• Starter: $99/month
• Growth: $399/month
• Enterprise: Custom

Real User Ratings

• G2: 4.6/5

Curious if Profound AI can improve your brand’s visibility across AI answers? Check out the full Profound AI review.

5. Athena HQ - AI Visibility Insights Across Multiple LLMs

Best For: Teams that want a GEO-first dashboard for AI visibility, competitor tracking, and content gap discovery.

Athena HQ is built for monitoring how your brand shows up in AI answers across multiple LLMs, then turning those insights into clearer priorities. It is a strong fit if you want visibility tracking that feels more like a brand and competitive intelligence layer, not a traditional SEO workflow.

Key GEO Capabilities

• Multi-LLM Brand Mention Tracking: Tracks brand visibility across 8+ major LLMs.
• On-Page And Off-Page GEO Analysis: Helps you spot what is helping or hurting AI visibility across your presence.
• Content Gap Discovery: Flags blind spots where AI cannot confidently answer about your brand or category.
• Competitor Monitoring And Impersonation: Shows how competitors appear in AI answers and where they outrank you in responses.
• Authority And Citation Intelligence: Surfaces citation signals so you can understand what sources influence answers.
• Prompt Monitoring At Scale: Supports higher-volume prompt tracking on larger plans.
• Dynamic AI Crawling: Helps uncover hidden or missed parts of your site that may not be getting picked up well.

Pricing

• Self-Serve: $95/month
• Enterprise: Custom

Real User Ratings

• G2: 4.9/5

Not sure whether Scalenut or AthenaHQ is the better fit for AI visibility? Compare them side by side in Scalenut vs Athena HQ comparison.

6. Scrunch AI - Agent-Ready Website Experiences For Better AI Citations

Best For: Teams that want GEO insights plus a technical layer that helps AI agents read, understand, and cite their site more effectively.

Scrunch AI is a little different from most GEO tools because it goes beyond monitoring. Along with visibility tracking and optimization guidance, it offers an Agent Experience Platform that formats your site content specifically for AI agents, with the goal of improving how AI platforms interpret and reference your pages.

Key GEO Capabilities

• AI Visibility Monitoring: Shows how your brand appears across AI answers and where visibility is trending up or down.
• Optimization Guidance: Helps translate visibility gaps into practical actions to improve AI presence.
• Agent Experience Platform: Delivers an AI-optimized version of your site to AI agents to improve comprehension and citation potential.
• Agent Analytics: Tracks what AI agents access on your site and how that activity changes over time.
• Multi-LLM Support: Supports key AI experiences, with broader engine support on higher tiers.

Pricing

• Core: $250/month
• Enterprise: Custom

Real User Ratings

• G2: 5.0/5

Want to see if Scrunch AI can actually improve how AI agents read and cite your site? Dive into the full Scrunch AI review.

7. Otterly.AI - GEO Audits That Turn Visibility Gaps Into Fixes

Best For: Teams that want an audit-first GEO workflow with clear recommendations, plus ongoing AI visibility monitoring.

Otterly is built for diagnosing why your content is not being cited as often as it should be. Instead of only tracking where you show up in AI answers, it leans into GEO auditing, helping you uncover on-page issues that may be blocking visibility and then giving you a clearer path to fix them.

Key GEO Capabilities

• GEO Audit: Evaluates 25+ on-page factors to identify citation blockers and AI search readiness issues.
• AI Search Monitoring: Tracks visibility signals like mentions and citations across AI platforms in one dashboard.
• Citation And Source Insights: Helps you see what sources AI engines reference and where your pages may be missing authority signals.
• Multi-Brand Workspaces: Organizes prompts, audits, and reporting by workspace for teams managing multiple brands or clients.
• Ongoing Tracking: Supports recurring monitoring so you can measure improvements after fixes and updates.

Pricing

• Lite: $29/month
• Standard: $189/month
• Premium: $489/month

Real User Ratings

• G2: 5.0/5

8. Semrush - Enterprise-Grade SEO Suite With AI Visibility Built In

Best For: Teams that want GEO tracking inside a mature SEO platform with strong competitive, content, and technical workflows.

Semrush brings GEO into the same place you already do keyword research, competitive analysis, content planning, and audits. Its AI Visibility Toolkit is geared toward tracking brand presence across AI-driven search experiences, monitoring prompts, and turning visibility signals into clearer priorities for SEO and content teams.

Key GEO Capabilities

• AI Visibility Toolkit: Tracks brand visibility across AI environments and benchmarks performance against competitors, making it one of the best tools for GEO performance insights​.
• Prompt Tracking: Monitors daily visibility across AI search experiences to spot changes quickly.
• Share Of Voice: Helps quantify how much visibility your brand captures compared to competitors.
• AI Brand Insights: Surfaces brand-level signals to spot patterns in AI visibility and perception.
• AI-Ready Site Audit: Audits site accessibility and readiness for AI citations through an AI search health-style framework.
• Integrated SEO Execution: Connects AI visibility insights with keyword research, content optimization, and technical SEO workflows.

Pricing

• Starter: $165.17/month
• Pro+: $248.17/month
• Advanced: $455.67/month

Real User Ratings

• G2: 4.5/5
• Capterra: 4.7/5
• Product Hunt: 4.5/5

Wondering if Semrush is worth it for SEO plus AI visibility tracking? Read the full Semrush review.

9. Ahrefs Brand Radar AI - Market-Level AI Visibility With Brand Radar Insights

Best For: Teams that want market-level prompt intelligence and broader AI visibility benchmarking, not just a small set of tracked prompts.

Ahrefs brings GEO into its ecosystem through Brand Radar, which is designed to show how your brand appears in AI-generated answers at scale. Instead of tracking a handful of prompts, it focuses on wider visibility trends, competitive benchmarking, and AI-focused metrics that help you understand where your brand is winning or missing out.

Key GEO Capabilities

• AI Visibility Tracking: Monitors how your brand shows up in AI-generated answers across major AI surfaces.
• AI Share Of Voice: Helps quantify how much AI answer visibility you capture compared to competitors.
• Large-Scale Prompt Coverage: Uses a massive prompt dataset to surface broader visibility patterns beyond a manually curated prompt list.
• Citations And Mentions Insight: Highlights citations and other visibility signals that influence how brands are referenced in AI answers.
• Competitive Benchmarking: Compares your brand presence against competitors to identify gaps and opportunities.
• Custom Prompts Support: Supports custom prompt tracking as an add-on capability.

Pricing

• Brand Radar AI Add-On: Starts at $199/month.

Real User Ratings

• G2: 4.5/5
• Capterra: 4.7/5

10. Rankscale AI - Credit-Based AI Visibility Tracking With Fast Audits

Best For: Teams that want AI visibility dashboards with audits and benchmark-style tracking, without buying a full SEO suite.

Rankscale AI is built for monitoring and improving how your brand shows up in AI search engines. It combines tracking and reporting with practical audit-style workflows, so you can spot visibility gaps, review what is driving citations, and prioritize fixes without turning GEO into a massive project.

Key GEO Capabilities

• AI Visibility Tracking: Tracks brand presence across AI search engines and summarizes performance in dashboards.
• Daily Monitoring: Helps you monitor changes consistently across tracked AI engines.
• Brand Benchmarking: Compares visibility across brands or competitors to show where you are gaining or losing ground.
• Citation Analysis: Highlights where citations appear and what sources are being used to shape AI answers.
• Sentiment Tracking: Adds context to mentions so you can prioritize what needs attention.
• AI Readiness Audits: Includes page audit capabilities to identify issues that may block AI visibility and citations.

Pricing

• Essentials: $20/month
• Pro: $99/month
• Enterprise: $780/month

Real User Ratings

• G2: 5.0/5

How To Choose The Right GEO Tool For Your Team?

Not sure which GEO tool is worth your time and budget? The right pick depends on whether you need execution, monitoring, governance, or audits, because each platform is built with a different workflow in mind.

Let’s match the tools to the way your team actually works.

1. If You Want GEO Plus SEO Execution

Pick a platform that connects AI visibility insights to the work you actually need to ship, like content updates, keyword planning, and technical fixes. If your team wants fewer tools and a tighter workflow, these options keep GEO and SEO execution under one roof.

Best Picks: Scalenut, Semrush, SE Ranking.

2. If You Want Prompt-Level Monitoring And Competitive Share Of Voice

If prompts are your main unit of measurement, prioritize tools built around prompt libraries, visibility scoring, and competitor benchmarking. These are best when you want clean reporting on where you show up, where you do not, and who is taking your spot.

Best Picks: Peec AI, Ahrefs (Brand Radar), Rankscale AI.

3. If You Want Enterprise-Grade AI Visibility And Governance

Enterprise teams usually need deeper platform coverage, stronger security, and governance features that support multiple stakeholders. Look for options that support multi-brand tracking, advanced analytics, and controls like SSO, role-based access, and structured reporting.

Best Picks: Profound AI, Scrunch AI, Athena HQ.

4. If You Want An Audit-First GEO Approach

If your priority is finding what is blocking citations and fixing it fast, choose a tool that leads with audits and clear recommendations. This approach works best when you want a practical checklist, quick wins, and ongoing monitoring after changes roll out.

Best Picks: Otterly, Rankscale AI, Semrush.

Choose the tool that fits your day-to-day workflow first, because the best GEO results usually come from what your team can track, act on, and repeat consistently.

Curious if Scalenut is worth it for GEO plus SEO execution? Check out the full Scalenut review.

Final Thoughts

Generative Engine Optimization is quickly becoming the layer that connects great SEO work to actual visibility inside AI answers. The teams that win are not guessing, they are tracking where they get mentioned, which sources AI engines trust, and what content or authority gaps are holding them back.

The best tool is the one your team will actually use consistently. If you need GEO plus execution, pick a platform that turns insights into workflows. If you care most about prompts and competitive share of voice, choose a tool built for prompt-level measurement. If you need governance and deeper AI agent signals, go enterprise-grade. And if you want quick wins, start with an audit-first option, fix what is blocking citations, then monitor improvements over time.

Frequently Asked Questions

How to optimize SEO for generative AI?

To optimize for generative AI, focus on clear answers, strong topical coverage, and credibility signals like expert sourcing and consistent brand mentions. Track which prompts trigger citations, then update priority pages to match what AI engines prefer to reference and summarize.

What is the difference between GEO platforms and traditional SEO tools?

GEO platforms track how brands appear inside AI answers, including mentions, citations, sentiment, and prompt-level visibility. Traditional SEO tools focus more on rankings and traffic from search results. Many teams use both, since GEO adds visibility data that rankings alone miss.

Who offers top rated GEO packages for AI search?

Top rated options typically include established SEO suites with AI visibility layers and GEO-first tools built for prompt tracking and citations. Scalenut is a strong pick for teams that want GEO monitoring plus execution-focused workflows for content updates and visibility gains.

Which are the best GEO tools with Google AI overviews monitoring?

If Google AI Overviews monitoring is a priority, look for tools that explicitly track AI Overviews visibility alongside prompts, citations, and competitors. SE Ranking is a strong fit for this use case, and Scalenut can complement it by turning AI visibility gaps into content actions.

What is the best GEO product in market?

The best GEO product depends on what you need most, tracking, execution, or governance. Scalenut is a strong all-around choice for marketing teams because it connects prompt and citation insights to clear next steps for content improvement and visibility growth.

What are the best GEO tools for multi-language AI visibility?

For multi-language AI visibility, choose tools that support prompt tracking across regions, markets, and language variants, plus reporting that separates visibility by locale. Enterprise-focused platforms often handle this best, especially when you need governance, multiple workspaces, and consistent tracking.

What are the top all in one GEO analytics platforms for research?

All-in-one GEO analytics platforms combine AI visibility tracking with competitor benchmarking, reporting, and some level of execution support. Semrush and SE Ranking work well if you want GEO inside a broader SEO suite, while Scalenut is strong for connecting insights to content actions.

What are the best generative engine optimization brands for AI?

The best generative engine optimization brands for AI are the ones that give reliable visibility tracking, citation insight, and clear recommendations you can act on. Look for platforms that support your target engines, offer prompt-level reporting, and help prioritize fixes by impact.

Which generative engine optimization is best for AI?

The best generative engine optimization approach for AI is prompt-led, citation-aware, and execution-focused. Track the prompts that matter, review the sources AI prefers, then strengthen content depth, structure, and authority signals. Tools like Scalenut help connect visibility insights to updates.

Which generative engine optimization tools perform best for small businesses?

Small businesses should prioritize tools that are easy to set up, affordable, and action-oriented. Look for prompt tracking, citation insights, and simple recommendations you can execute without a large team. Scalenut is a solid option if you want guidance plus content workflows in one place.

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