Jun 8, 2023

Best Backlink Checker: Top Tools to Monitor Your Links

Suman Samal, Asst. Marketing Manager
Suman Samal
Best Backlink Checker: Top Tools to Monitor Your Links
Suman Samal, Asst. Marketing Manager
Suman Samal
Jun 8, 2023

Best Backlink Checker: Top Tools to Monitor Your Links

Want to stay ahead of the competition and track the quality and quantity of your backlinks with ease? Discover the ultimate backlink checker tools now.
Best Backlink Checker: Top Tools to Monitor Your Links

Table of contents

In the world of search engine optimization (SEO), backlinks play a crucial role in determining the visibility and authority of a website. Backlinks, or incoming links from other websites, are like votes of confidence for search engines, indicating that your content is valuable and trustworthy. 

However, monitoring and managing backlinks can be challenging, especially when considering the constantly evolving nature of the online landscape.

To help you stay on top of your backlink profile and rank high on Google, we have curated a list of the best backlink checker tools available today. These tools provide invaluable insights into the quality, quantity, and overall health of your backlinks, allowing you to make informed decisions about your SEO strategies.

By the end of this blog post, you will clearly understand which backlink checker tool suits your needs and empowers you to take control of your backlink strategy. So, without further ado, let's dive into the world of backlink analysis and discover the best tools to monitor your links effectively.

Backlink Checkers and Their Importance

Backlinks are links from one website to another. Search engines perceive these links as "votes" for your site, and the more quality backlinks you have, the higher your site is likely to rank in search results. 

However, not all backlinks are created equal. High-quality backlinks from reputable websites carry more weight, while spammy or suspicious links can harm your site.

To optimize your backlink strategy, monitoring your site's and competitors' backlink profiles is essential. This is where backlink checker tools come in handy. 

These tools are a great way audit your site's backlinks and analyze your competitor's backlink profiles, providing valuable insights to make informed decisions. Read on to learn about their benefits in detail. 

Importance of Backlink Checkers 

Backlink checkers offer numerous benefits to businesses and website owners. Here are some key reasons why backlink checkers are essential. 

A.  Assessing Link Quality 

Not all backlinks are created equal. Backlink checkers help in evaluating the quality of backlinks pointing to your website. They analyze factors such as niche/domain authority, page authority, anchor text, and relevance of the linking domain. 

By assessing link quality, businesses can identify and remove toxic or low-quality backlinks that could harm their SEO efforts.

B. Competitor Analysis 

Backlink checkers enable businesses to gain insights into their competitors' backlink profiles. By analyzing the backlinks of competitors who rank higher in search engine results, businesses can identify link opportunities to build similar high-quality backlinks. 

Understanding competitor backlinks helps in formulating effective link building strategies and staying ahead in the SEO game.

C. Monitoring Link Building Campaigns 

When engaging in link building activities, it is crucial to track the progress and results of your efforts. Backlink checkers allow you to monitor the acquisition of new backlinks and track the success of your link building campaigns. 

By regularly checking backlinks, businesses can ensure that their efforts are driving positive results and adjust their strategies if needed.

D. Identifying Broken or Lost Backlinks 

Over time, websites may change their URL, delete pages, or undergo other changes that result in broken or lost backlinks. Backlink checkers can help identify such broken or lost backlinks, allowing businesses to take necessary actions. 

By reaching out to website owners and requesting the replacement of broken links, businesses can ensure that their backlink profile remains strong and healthy.

E. SEO Performance Tracking 

Backlink checkers provide valuable insights into the overall SEO performance of a website. They can track the growth of backlinks over time, monitor changes in the website's link profile, and provide data on the impact of backlinks on search engine rankings. 

By tracking SEO performance, businesses can make data-driven decisions to improve their organic visibility and stay ahead of their competitors.

In the next section, we will discuss the best backlink checker tools available in the market and compare their features and pricing to help you choose the best one for your needs.

1. Semrush

Homepage of SEMrush backlink checker tool 

Semrush is a tool that helps organizations with their SEO requirements and digital marketing strategies. It offers a backlink checker feature that you can use to analyze backlinks. 

In order to use the backlink features, log in to Semrush, select 'Backlink Analytics,' and type in the domain you want to investigate. You will then see extensive information about the domain and its backlinks.


  • Semrush allows you to check your site's links and identify any issues, such as low-quality links.
  • This backlink tool offers insights into your competitors' backlinks, showing you high-authority sites linking to them, keywords they are ranking for, and more. This information can help you create a list of sites to target for your backlink-building efforts.


  • Pro: $119.95/month 
  • Guru: $229.95/month
  • Business: $449.95/month 

The tool also offers a 7-day free trial that you can try. 

2. Ahrefs

 Homepage of Ahrefs backlink checker tool 

Ahrefs is an SEO tool that also offers backlink analysis features. Like Semrush, it provides an overview of your chosen domain, and you can drill down to view detailed backlink information. 


  • Ahrefs allows you to see new and lost backlinks, broken links, and more.
  • Ahrefs offers an accurate link index tool. 
  • Its user interface is also easy to use, which is important when you spend a lot of time analyzing backlinks.


  • Lite: $99/month 
  • Standard: $199/month 
  • Advanced: $399/month 
  • Enterprise: $999/month 

You can take a 7-day trial of Ahrefs' Site Explorer for $7.

3. Moz Pro

 Homepage of Moz Pro checker tool 

Moz Pro, a collection of SEO tools offered by Moz, incorporates their Link Explorer tool. With Link Explorer, you can obtain an in-depth link profile analysis of your website, allowing you to compare it with the profiles of up to 4 competitors. 

This enables you to identify any potential disparities and uncover the strategies they may be employing that differ from your own.


  • Moz Pro offers a valuable tool called Link Intersect, which allows you to see which sites are linking to your competitors but not to you. These sites are excellent targets for building links. 
  • Moz lets you see lost backlinks, giving you the opportunity to recover them.
  • Moz Pro offers other SEO tools, such as Campaigns for tracking and analyzing your site, Rank Checker for evaluating your search engine performance, and more.


  • Standard: $99/month ($79/month if paid upfront annually)
  • Medium: $179/month 
  • Large: $299/month 
  • Premium: $599/month 

4. Ubersuggest

 Homepage of Ubersuggest backlink checker tool 

Ubersuggest is a tool from Neil Patel that primarily offers keyword research features. It also includes a Backlinks tool that you can use to view details of your site's backlinks. Read on to learn about its features. 


  • It shows users new backlinks and lost backlinks that can be included in the content. 
  • It recognizes the backlinks that are marked as nofollow and shows it to the user. 


Ubersuggest's free version provides a good sense of the tool's capabilities. However, you'll want the paid version for more in-depth backlink analysis. 

  • Pro: $29/month 

There's also a 30-day "no questions asked" money-back guarantee on this tool. 

5. All in One SEO (AIOSEO)

Homepage of All in One SEO backlink checker tool 

All in One SEO (AIOSEO) is a popular WordPress SEO plugin used by over 3 million professionals. It makes it easy to optimize your website for search engines without requiring technical knowledge or hiring an expert. AIOSEO offers a Link Assistant feature that helps you check internal backlinks on your website. 


  • With AIOSEO Link Assistant, you can create better internal links and boost your WordPress SEO score.
  • The Link Assistant identifies orphan pages with no internal links and offers recommendations for creating internal links. 
  • There's also an option to bulk-add internal links automatically with a single click. 
  • It shows linking opportunities from different blog posts and pages.
  • AIO SEO also allows you to audit outbound links on your website and ensure there are no broken links.


  • Basic: $49.60/year
  • Plus: $99.60/year
  • Pro: $174.65/year 
  • Elite: $224.70/year 

Each premium plan comes with a 14-day money-back guarantee. There's also an AIOSEO Lite version available for free.

Factors to Consider When Choosing a Backlink Checker

When choosing a backlink checker, it's important to consider factors such as:

1. Index size and freshness: The index size and freshness of a backlink checker are crucial factors to consider when selecting the right tool. A backlink checker with a large index means it has a vast database of crawled web pages and can provide comprehensive information about backlinks pointing to your site. 

Additionally, the freshness of the index is equally important as it determines how up-to-date the backlink data is. A tool that updates its index frequently ensures that you have access to the most recent information about your backlinks. 

By choosing a backlink checker with a large and frequently updated index, you can rely on accurate and timely insights into your site's backlink profile.

2. User interface and ease of use: The user interface and ease of use of a backlink checker play a significant role in enhancing your experience and productivity. A tool with an intuitive and user-friendly interface allows you to navigate through various features effortlessly, saving you time and effort. 

It should offer a clear and organized layout, easy-to-understand icons, and straightforward navigation options. 

A well-designed user interface can make the process of analyzing backlinks more efficient and enjoyable, even for users with limited technical knowledge. When choosing a backlink checker, prioritize tools that prioritize user experience, as this will help you make the most of the tool's capabilities.

3. Feature set: The features offered by a backlink checker are crucial for effectively analyzing and optimizing your backlink profile. Different tools may offer various features, so it's essential to evaluate your specific needs and ensure that the tool you choose caters to them. 

Some common features include the ability to identify and analyze backlinks from different sources, the option to track link metrics such as domain authority and anchor text, the ability to detect and disavow toxic or spammy links, and the availability of competitor analysis and link-building opportunities. 

Prioritize a backlink checker that provides a comprehensive set of features aligned with your goals and requirements to maximize your ability to manage and improve your backlink profile effectively.

4. Pricing: While considering the various factors, it's important to keep your budget in mind. Different backlink checkers may have different pricing models, ranging from free plans with limited features to premium subscriptions with advanced functionalities. 

Evaluate the value offered by each tool in relation to its pricing to ensure you're making a wise investment. Plus, you must consider the features, accuracy, support, and overall reputation of the tool when comparing prices. 

Remember that the cheapest option may not always provide the most value, so prioritize a backlink checker that strikes a balance between affordability and functionality. 

It's also worth exploring any trial periods or money-back guarantees offered by the tool to assess its suitability before committing to a long-term subscription.

Conclusion: Picking the Best Backlink Checker for Your Needs

When it comes to choosing a backlink checker, two popular options that often come to mind are Semrush and Ahrefs. Both of these tools have gained popularity and have a wide range of features to offer. 

With their extensive capabilities, they allow users to analyze backlinks, track competitors' strategies, and gain valuable insights into their own website's link profile. These tools are often preferred by professionals and advanced users who require in-depth analysis and comprehensive data.

On the other hand, if affordability is a significant factor for you, Moz Pro and Ubersuggest can be excellent alternatives. These tools provide more budget-friendly options without compromising on essential features. 

While they may not offer the same extensive range of functionalities as Semrush and Ahrefs, they still provide valuable backlink analysis, keyword research, and other SEO insights that can significantly contribute to your website's optimization.

For those specifically looking for a backlink checker that integrates seamlessly with WordPress, AIOSEO is a highly recommended choice. This tool is tailored to meet the specific needs of WordPress users and offers a comprehensive suite of features to improve SEO performance. 

AIO SEO not only provides backlink analysis but also offers on-page optimization, XML sitemap generation, and advanced meta tags management, among other WordPress-centric SEO tools.

Ultimately, the best backlink checker for you will depend on your unique needs and priorities. It is essential to consider factors such as the scale of your website, the level of analysis required, your budget, and any specific requirements you may have. 

By carefully comparing the features, pricing, and factors to consider, you can make an informed decision and select the backlink checker that best aligns with your SEO strategy. 

Remember, choosing the right tool can have a significant impact on your website's visibility and organic search performance, so it's worth investing time and effort into finding the right fit for your specific needs.

About Scalenut 

Scalenut is an AI-powered SEO and Content Marketing Platform that enhances the process of finding and producing suitable content for your specific audience. Whether you require support in brainstorming content strategies, generating thorough briefs, crafting content, or optimizing it to adhere to effective SEO techniques, Scalenut streamlines the entire procedure. Harness the power of this tool by signing up for a free trial and delving into its multitude of features.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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