Jul 14, 2023

10 Best SEO Companies For Law Firms And Lawyers

Suman Samal, Asst. Marketing Manager
Suman Samal
10 Best SEO Companies For Law Firms And Lawyers
Suman Samal, Asst. Marketing Manager
Suman Samal
Jul 14, 2023

10 Best SEO Companies For Law Firms And Lawyers

Looking to boost your online presence and attract more clients? Check out our list of the 10 best SEO companies for law firms.
10 Best SEO Companies For Law Firms And Lawyers

Table of contents

Law firms and lawyers face fierce competition to attract prospective clients in today's digital age. To stand out from the crowd, it is crucial for law firms to have a strong online presence that allows them to rank high on search engines. That's where SEO comes into play! 

Search Engine Optimization (SEO) helps improve your website's visibility, drives traffic and ultimately leads to more business. However, not every SEO agency has the expertise necessary to help law firms succeed in this competitive landscape. 

In this article, we'll explore the top 10 best SEO companies for law firms and provide you with all the information you need to choose one that suits your needs perfectly!

What is law firm SEO and why is it important?

Law Firm SEO is the practice of optimizing a law firm's website to rank higher in search engine results pages. When someone searches for keywords related to legal services, they are more likely to click on websites that appear on the first page of Google or other search engines. It's important for law firms because it helps them generate more leads and attract potential clients who might be interested in their services.

It includes techniques such as keyword research, content creation, link building and technical SEO optimization. The process starts with identifying relevant keywords that people use when searching for legal services online (Check keyword research best practices). Once you have identified these keywords, you can create high-quality content around those topics and optimize your website accordingly.

By improving your website's visibility through SEO, you can increase traffic to your site, which ultimately leads to more business opportunities. With so much competition among law firms today, investing in SEO has become essential for staying ahead of the curve and attracting new clients.

So if you're looking to grow your business and expand your reach online, working with the best law firm SEO services should definitely be a part of your marketing strategy! 

Benefits of focusing on SEO for rankings

Focusing on best SEO for law firms can bring numerous benefits:

  • It can help increase the visibility of your firm's website in search engine results pages (SERPs), making it easier for potential clients to find you online.
  • SEO also helps build trust and credibility with your audience by ensuring that your website is easy to navigate, informative, and authoritative. This can lead to more leads and conversions over time.
  • Another benefit of SEO for law firms is that it allows you to target specific keywords related to your practice areas or services. By optimizing your content around these keywords, you can attract more qualified traffic to your site.
  • SEO helps improve the user experience of visitors on your website by ensuring fast loading times and mobile responsiveness. This can lead to lower bounce rates and higher engagement metrics such as time spent on site. (Check our blog on best bounce rate check tools.)

Focusing on SEO is essential in today's digital age. It not only helps increase visibility and drive traffic but also builds trust with potential clients while improving their overall experience on your website.

Looking for the best SEO service for attorneys to help your law firm rank higher on search engines? Look no further! Here are the top 10 best SEO companies for law firms:

Top 10 best SEO companies for law firms

  1. Rankings.io

Rankings.io is a leading agency specializing in providing tailored SEO solutions exclusively for law firms, particularly those operating in the midmarket sector with revenues ranging from $10 million to $1 billion. With nearly a decade of experience dedicated to optimizing the online presence of legal service professionals, Rankings.io has established itself as an authoritative SEO agency in this niche domain.

By partnering with Rankings.io, you gain access to a dedicated team of SEO specialists who are committed to positioning your law firm at the top of search engine results. Their focus is solely on personal injury lawyer SEO, and they have built their entire marketing infrastructure, methodologies, and team around one core objective: generating a higher volume of qualified cases in a shorter period of time.

Services provided by Rankings.io

  • Search Engine Optimisation
  • Advertising
  • Social Media Marketing 

What do their clients say about them?

Many clients have witnessed a remarkable return on investment within just six months of partnering with them.

An image showing the testimonial from a happy client for the SEO services provided by Rankings.io digital marketing company. 
An image showing the testimonial from a happy client for the Primary Injury Lawyers SEO services provided by Rankings.io digital marketing company. 

Clients

  • Sibley Dolman Gipe
  • The Levin Firm
  • Stewart J. Guss
  • Jacoby & Meyers

Pricing 

The company charges somewhere between $50,000 to $199,999 for SEO services. 

Location 

Rankings.io is based in Marion, IL. 

  1. SearchBloom

Searchbloom is a dynamic digital marketing agency that has established itself as a leader in providing top-notch SEO services specifically tailored for law firms. With years of experience in the industry, Searchbloom understands the unique needs and challenges faced by law firms in today's highly competitive digital landscape. Their dedicated team of experts possesses a deep understanding of both the legal industry and the intricacies of search engine optimization, making them the ideal partner for any law firm looking to enhance their online presence and attract more clients.

To kickstart the partnership, Searchbloom offers a real-time digital marketing analysis with a senior member of their team. This analysis serves as a comprehensive assessment of a client's digital presence, allowing them to gain valuable insights into areas of improvement and growth opportunities.

Services provided by SearchBloom

  • Search Engine Optimisation
  • Pay Per Click

What do their clients say about them?

SearchBloom takes immense pride in the results they achieve for their clients, as well as the relationships they cultivate throughout the process. Here’s what clients are saying about them:

An image showing the testimonial from a happy client for the SEO services provided by SearchBloom SEO company. 
An image showing the testimonial from a happy client for the SEO and PPC services provided by SearchBloom SEO company. 

Clients

  • Trex Fencing
  • Divvy
  • bill.com
  • Jitterbug
  • 1800contacts
  • Chobani
  • Suse
  • Rancher
  • LoanPro Software
  • Goedeker's
  • Lightbend
  • DeWils
  • College Data
  • ShirtSpace
  • Moxie Pest Control
  • BodyGuardz
  • Billion Dollar Brows
  • Granite Seed Company

Pricing 

The cost of the company's SEO services typically ranges from $10,000 to $49,000.

Location 

SearchBloom is based in Draper, UT. 

  1. Stellar SEO

Stellar SEO is a leading company specializing in assisting law firms with their SEO strategies. With the launch of their dedicated law firm SEO division in 2021, they have gained a unique advantage in providing growth-focused solutions. Backed by their esteemed content and link building team, Stellar SEO offers comprehensive campaigns tailored to suit the needs of law firms in major markets, ensuring robust and scalable outcomes.

At Stellar SEO, their approach is firmly rooted in delivering measurable results. By adopting a goal-oriented methodology, they conduct extensive research to identify the most impactful and efficient avenues for organic growth, ultimately resulting in increased client acquisition and more cases for law firms. If your law firm has established the fundamentals of SEO and is ready to take their online presence to the next level, partnering with Stellar SEO is a wise choice.

Services provided by Stellar SEO

  • Search Engine Optimisation
  • Outreach Campaigns

What do their clients say about them?

Here’s what Stellar SEO clients have to say about their services:

An image showing the testimonial from a happy client for the SEO services provided by Stellar SEO company for their personal injury law firm. 
An image showing the testimonial from a happy client for the SEO services provided by Stellar SEO company for their data analytics startup.

Clients

  • Sibley Dolman Gipe
  • The Levin Firm
  • Stewart J. Guss
  • Jacoby & Meyers

Pricing 

The pricing for the company's SEO services ranges from $10,000 to $49,000.

Location 

Stellar SEO is based in Nashville, TN. 

  1. LawRank

LawRank is a premier digital marketing agency that specializes in search engine optimization (SEO), web design, and pay-per-click (PPC) advertising for law firms. If you're looking to improve your law firm's search rankings, LawRank offers their expertise in personal injury SEO services, with a proven track record of delivering exceptional results for personal injury attorneys. As a family-owned business with a CEO who holds a law degree from UCLA School of Law, they have a deep understanding of the legal industry and a passion for helping law firms achieve first-page visibility on Google. 

LawRank stands out from other SEO agencies as they are led by a lawyer who has firsthand experience in practicing law. This unique perspective allows them to create content and strategies specifically tailored to the needs of legal professionals. All the content produced for client websites is developed or written by attorneys and JDs, ensuring a rare quality guarantee that distinguishes LawRank from its competitors. 

Services provided by LawRank

  • Search Engine Optimisation
  • Advertising
  • Pay Per Click
  • Web Design 

What do their clients say about them?

Most clients praise the firm on their industry knowledge. Here is what they have to say: 

An image showing the testimonial from a happy client for the SEO services provided by Lawrank SEO company for their personal injury law firm.
An image showing the testimonial from a happy client for the SEO services provided by Lawrank SEO company for their personal injury law firm.

Clients

  • Lorenz & Lorenz
  • LLP
  • Mirman
  • Markovits & Landau
  • P.C.

Pricing 

The cost of the company's SEO services falls within the range of $50,000 to $199,999.

Location 

Lawrank is based in Los Angeles, CA. 

  1. Comrade Digital Marketing Agency

Comrade Digital Marketing Agency is a results-driven SEO company that specializes in helping law firms with search engine optimization (SEO), web design, and pay-per-click (PPC) advertising. With an unwavering commitment to excellence and a deep understanding of the legal landscape, Comrade sets itself apart as the go-to choice for law firms seeking to enhance their online presence.

What sets Comrade apart is their unprecedented 90-day guarantee. They offer law firms the opportunity to hire their services, and if they fail to meet or exceed expectations within this period, clients can request a refund and receive their payment back within just three days. This unique guarantee reflects Comrade's confidence in their ability to deliver exceptional results.

Comrade’s team comprises business strategists, copywriters, web designers and developers, SEO and PPC experts, and hands-on account managers, providing law firms with a full-fledged team for the cost of a single employee.

Services provided by Comrade Digital Marketing Agency

  • Search Engine Optimisation
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing
  • Inbound Marketing
  • Content 
  • Advertising
  • Web Design
  • Web Development 
  • Pay Per Click
  • Marketing Automation 

What do their clients say about them?

With a track record of generating first-page SEO results within 2-4 months, Comrade has gained the trust of numerous satisfied clients and amassed a wealth of compelling case studies. Here’s what their clients are saying about them:

An image showing the testimonial from a happy client for the SEO services provided by Comrade Digital Marketing Agency for their law firm.
An image showing the testimonial from a happy client for the SEO services provided by Comrade Digital Marketing Agency for their law firm.

Clients

  • Bar and Young Attorneys
  • Matrix Home Fitness
  • American Tent
  • Europa Eyewear
  • Stracci Law Group
  • Cultivate Advisors 

Pricing 

The company charges somewhere between $10,000 to $49000 for SEO services. 

Location 

Comrade Digital Marketing Agency is based in Chicago, IL. 

  1. Thrive Internet Marketing Agency

Thrive is an esteemed online marketing agency driven by a passion for helping law firms establish a strong online presence and generate a steady flow of organic traffic. The foundation of Thrive rests on the belief that a strong website and an effective online marketing strategy can enable lawyers to outshine their competitors. They specialize in providing law firms with expert online legal marketing services and delivering proven results.

Thrive's differentiating factors lie in their intentional focus on two key aspects: Relationships and Results. They strive to become an extension of their clients' teams, fostering a professional yet personal and collaborative relationship. By prioritizing integrity, transparency, and client delight, Thrive establishes a strong foundation for successful partnerships with law firms.

Read our blog on how to build a content marketing strategy from scratch.

Services provided by Thrive Internet Marketing Agency

  • Search Engine Optimisation
  • Pay Per Click
  • Social Media Marketing 
  • Web Design

What do their clients say about them?

Clients have witnessed a 500% increase in organic traffic with Thrive and some even saw a 300% surge in online leads. Here’s what they have to say about the company:

An image showing the testimonial from a happy client for the SEO services provided by Thrive Digital Marketing Agency.
An image showing the testimonial from a happy client for the SEO services provided by Thrive Digital Marketing Agency for their law firm.

Clients

  • Restoration 1
  • Driver Support
  • Tavistock Restaurant Group
  • BMS Cat
  • Hurom (USA/Canada)
  • Berryman Products
  • GAINSCO Auto Insurance
  • Ready Seal

Pricing 

The pricing for SEO services provided by the company falls within the range of $10,000 to $49,000. 

Location 

Thrive Internet Marketing Agency is based in Dallas, TX. 

  1. HigherVisibility

HigherVisibility is a renowned full-service digital marketing agency that specializes in delivering a positive return on investment (ROI) for their clients. When it comes to law firms, HigherVisibility stands out as the best choice for boosting their online presence and improving their search engine rankings.

Nationally recognized for their expertise in SEO, HigherVisibility has been honored as the SEO Agency of the Year by Search Engine Land. However, their capabilities extend beyond SEO. As a Google Premier Partner, they possess expert-level proficiency in managing SEO campaigns. They have also received accolades for their social media campaigns and website design projects, making them a one-stop destination for comprehensive digital marketing services for law firms.

Services provided by HigherVisibility

  • Search Engine Optimisation
  • Pay Per Click
  • Conversion Optimisation
  • Social Media Marketing
  • Web Design 

What do their clients say about them?

HigherVisibility is a leading digital marketing agency that stands out for its focus on client ROI and success. Here are some amazing testimonials from their clients:

An image showing the testimonial from a happy client for the SEO services provided by HigherVisibility SEO Company for their law firm.
An image showing the testimonial from a happy client for the Web Designing services provided by HigherVisibility SEO Company for their law firm.

Clients

  • Caliber Collision
  • NewEgg
  • Allied Van Lines
  • Quest

Pricing 

The pricing for the company's SEO services ranges from $10,000 to $49,000.

Location 

HigherVisibility is based in Memphis, TN. 

  1. SEOProfy

SeoProfy is a distinguished digital marketing agency that places a strong emphasis on search engine optimization (SEO) by employing an advanced data-driven approach for law firms. While many SEO agencies make the same promises of increased traffic, leads, and sales, SeoProfy stands out by delivering on their commitments rather than making empty claims.

What sets SEOProfy apart is their meticulous attention to detail. As they specialize solely in SEO, they possess the ability to dive much deeper than generalist marketing agencies. They go beyond surface-level things like keywords, backlinks, and site speed. Instead, they conduct in-depth analyses of your law firm’s website with their own SEO tools to find little things that might impact your rankings negatively. By focusing on these often-neglected aspects, SEOProfy uncovers hidden opportunities that can significantly impact your website traffic and overall ROI. (We have a blog on how to measure ROI for your content marketing efforts for you)

Services provided by SEOProfy

  • Search Engine Optimisation
  • Market Research
  • Content Marketing

What do their clients say about them?

SEOProfy’s attention to detail and high client satisfaction, have helped them garner rave reviews from their clientele. Here’s what their clients are saying: 

An image showing the testimonial from a happy client for the Web Designing services provided by HigherVisibility SEO Company.
An image showing the testimonial from a happy client for the Web Designing services provided by HigherVisibility SEO Company.

Clients

  • Buildmart Windows & Doors
  • A Better Bid
  • Licensing & Credentialing Company
  • Wedding Forward

Pricing 

The cost of SEO services provided by the company falls within the range of $10,000 to $49,000. 

Location 

SEOProfy is based in Miami, FL. 

  1. Blushark Digital- Law Firm Marketing

BluShark Digital is a highly regarded online legal marketing firm headquartered in Washington, DC, catering to law firms throughout the United States and Canada. With a profound understanding of the ever-evolving legal world, this firm is dedicated to unearthing new opportunities for law firms to expand their presence and thrive online.

At BluShark, they specialize in cutting through the complexity of Search Engine Optimization (SEO) and offering lawyers a clear, actionable marketing plan. The team at BluShark Digital is passionate about helping them unlock their full potential in the online realm. By leveraging their knowledge and skills, they empower lawyers to achieve remarkable growth and establish a strong digital presence. Whether it's enhancing visibility in search engine rankings, driving targeted traffic, or improving conversion rates, BluShark Digital is committed to delivering tangible results for esteemed law firms.

Services provided by Blushark Digital

  • Search Engine Optimisation
  • Content Marketing 
  • Digital Strategy 
  • Pay Per Click
  • Advertising 

What do their clients say about them?

Many clients have praised BlueShark for their prompt service and clear communication. Here’s what their clients are saying about them: 

An image showing the testimonial from a happy client for the Digital Marketing services provided by BlueShark Digital SEO Company.
An image showing the testimonial from a happy client for the Digital Marketing services provided by BlueShark Digital SEO Company for a family law firm.

Clients

  • Price Benwotiz LLP
  • Atlanta Divorce Law Group
  • Whitley Law Firm
  • Hacking Law Practice

Pricing 

The pricing range for the company's SEO services starts from less than $10000. 

Location 

Blueshark Digital is based in Washington, DC. 

  1. Agency Jet

Specializing in a range of services including web design, SEO, social media marketing, and PPC strategies, Agency Jet is a results-driven digital marketing agency for law firms online.

To showcase their commitment to transparency and education, Agency Jet provides a complimentary 90-minute free consultation, exclusive of any sales pitches. The focus is entirely on educating lawyers about their digital presence and their website's placement in the legal marketplace. As evidence of their expertise, they proudly display a 4.9 Google review score with over 100 reviews, reflecting their consistent delivery of exceptional service across their six offices in the United States. 

Between September 2020 and December 2022, this company has successfully initiated over 800 Local SEO, National SEO, and Ecommerce SEO plans. Additionally, they have completed or are currently working on website development, search engine marketing strategies, and consultations for numerous law firms. 

Services provided by Agency Jet

  • Search Engine Optimisation
  • Web Development 
  • Pay Per Click
  • Web Design 

What do their clients say about them?

Agency Jet has garnered some amazing feedback and reviews from their clients worldwide. Here are some of the great words their clients are saying about them:

An image showing the testimonial from a happy client for the SEO services provided by Agency Jet SEO Company for their law firm.
An image showing the testimonial from a happy client for the SEO services provided by Agency Jet SEO Company for their law firm.

Clients

  • H H Fluorescent Parts
  • MN - Danlee Medical
  • NY - Osterbauer Law Firm
  • MN - LT Legal
  • TX - Howard Precision WI
  • Pro Roller
  • TX - St. Cotter Mechanical
  • MN - Scott Pet Products

Pricing 

The average rates of the company are between $10,000 to $49,000 for On-site SEO services. 

Location 

Agency Jet is located in Las Vegas, NV

Choosing any of these top-rated companies will put you on track toward achieving better rankings, increased visibility online and ultimately more leads coming through your door!

What to look for in an SEO agency for law firms?

When it comes to choosing an SEO agency for your law firm, there are several factors that must be taken into consideration. 

Experience

To start with, the expertise of the agency in handling lawyer-specific SEO needs should be evaluated. An agency experienced in this field understands the unique requirements of a law firm's website and can deliver tailored solutions to enhance its marketing efforts. (Read our blog on SEO tips for law firm website)

Another essential factor is the track record of success that the company has achieved by working on similar projects before. Checking client reviews and testimonials can give you insights into how effective an agency is in delivering results and how satisfied their clients have been.

Cost effectiveness

The cost-effectiveness of an SEO package offered by a particular company should also not be ignored. It's important to evaluate different packages from multiple providers while keeping quality standards as a benchmark.

Trust

It is also important to consider the chemistry between your firm and the agency. Trust and mutual understanding are essential for any successful partnership. Take some time to chat with potential agencies or even meet them in person before making your decision.

Communication and Transparency

Communication and transparency play vital roles when selecting an SEO partner. Choose a provider who maintains absolute transparency, promptly communicates updates & changes, and offers 24/7 customer service availability to ensure smooth collaboration throughout your project lifecycle.

Overall, finding the right SEO agency requires careful consideration of various factors - but by taking these into account, you'll be more likely to find a partner who can help your law firm achieve its goals online.

Best SEO companies for law firms FAQs

How much should you spend on law firm SEO services?

There is no set amount that businesses should spend on law firm SEO services, as pricing can vary depending on factors such as the size of your firm, the competitiveness of your market, and the scope of the services you require. It's best to research and compare quotes from multiple providers to determine a reasonable budget for your needs. Check out Scalenut’s revolutionary tools with its 7-day free trial to uplift your SEO game.

How long should you expect results from an SEO agency for law firms?

You can expect to see noticeable improvements in your law firm website search engine rankings within 3-6 months of working with an SEO expert agency. However, it may take up to a year or more to see significant increases in organic search traffic and conversions.

How to prepare for working with a law firm SEO agency?

Preparing to work with a law firm SEO agency involves determining your goals, budget, and timeline. Research potential agencies and their experience with law firms. Be prepared to provide access to your website, blog posts and analytics data. Communication and collaboration are key for a successful partnership.

About Scalenut 

Scalenut is an AI-powered SEO and Content Marketing Platform that has revolutionized the task of discovering and generating customized content for your particular target audience. Whether you need assistance with devising a content strategy, crafting thorough briefs, producing captivating content, or optimizing it for superior SEO results, Scalenut simplifies the entire process. With a 7-day free trial, you have the chance to unleash the platform’s capabilities and delve into its wide range of functionalities.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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