In light of the growing prominence of conversational AI, SEO professionals can now leverage the power of ChatGPT as a tool to augment their keyword research methods. But is it efficient, and how can you utilize this tool for keyword research? In this blog post, we'll cover that and more. Let’s get into it.
What is Keyword Research?
Identifying relevant keywords and phrases that resonate with your target audience is a fundamental component of an effective SEO strategy. This process, known as keyword research, involves optimizing your website to rank higher in search engine results pages.
Keyword research is identifying and analyzing the specific words and phrases that people use when searching for information, products, or services on search engines such as Google, Bing, or Yahoo.
The goal of keyword research is to determine which keywords or phrases have the highest search volume, relevance, and potential to drive targeted traffic to a website.
Types of Keyword Research and Analysis
In this section, we'll discuss the various types of keyword research and analysis you should consider.
- Keyword discovery: This type of research involves brainstorming and coming up with new and relevant keywords that potential customers may use to find your product or service. Keyword discovery helps you identify new opportunities for content creation and search engine ranking.
- Competition keyword analysis: This research involves analyzing your competitors' keyword strategies and identifying the keywords they are ranking for in search engines. This can help you understand your market position, develop a more effective keyword strategy, and create content that can outrank your competitors.
- Search volume analysis: This research involves analyzing the search volume for specific keywords to understand how popular they are among search engine users. By doing so, you can determine the potential traffic and demand for your products or services.
- Keyword difficulty analysis: This research involves analyzing the competition for specific keywords and how difficult it may be to rank for those keywords. This can help you prioritize which keywords to target in your content creation and SEO efforts.
- Long-tail keyword research: Long-tail keywords are more specific and less common phrases that people use to search for information online. By targeting long-tail keywords, you can attract more targeted traffic to your website and increase your chances of ranking higher in search engine results pages (SERPs).
- Keyword clustering: Keyword clustering involves grouping keywords that have similar themes or topics. This helps you create more comprehensive content that targets multiple keywords, improves your website's overall topical relevance, and increases your chances of ranking for multiple keywords.
How to use ChatGPT for keyword research
Although ChatGPT lacks access to search volume and other metrics that keyword tools like Scalenut possess, it can serve various keyword research purposes effectively. Let’s see how.
Keyword brainstorming and topic ideation
ChatGPT can help you generate a wide range of keyword concepts by simply providing a seed keyword. With just a simple request for a list of correlated keywords, you can receive a comprehensive array of proposals based on the initial keyword.
By leveraging the power of ChatGPT's prompts, you can uncover unexplored territories of keywords that remain largely untapped, allowing you to expand your list of topics and keyword targets.
For instance, if you want to conference topics targeting a specific persona in your niche, using ChatGPT can help you come up with some interesting ideas.
Quick competitive research
ChatGPT may not be the most comprehensive or up-to-date keyword research tool available. However, it still gives valuable insights into a niche's competitive environment and provides a solid foundation of initial concepts. By utilizing ChatGPT, you can swiftly obtain a general understanding of the competition and generate high-level ideas to start exploring a niche.
Social media and influencer research
To further acquaint yourself with a particular niche, examining social media accounts on platforms such as Twitter can be beneficial. ChatGPT can also assist with social media analysis and influencer outreach.
It's essential to note, however, that this data is derived from the GPT-3 training set and may not reflect current trends.
Moreover, as of December 4, 2022, Twitter has temporarily suspended access to some of its data, so take that into account when conducting research on the platform.
Brainstorm actionable keywords
Although ChatGPT cannot provide estimated search volume or keyword difficulty data, it is crucial to consider these metrics in keyword research. Proceeding without them can result in inefficient use of time and resources.
One solution is to leverage ChatGPT to generate a list of "seed keywords" that can be utilized in conjunction with a preferred keyword tool for more in-depth analysis.
Keyword list generation, expansion and cleanup
Identifying precise keywords to focus on and appending various modifiers to expand your list are essential components of keyword research. One common practice is to produce a compilation of geo-modifiers and combine them with a target term to improve the effectiveness of your list.
If you have a set of initial lists of modifiers, the process of merging them can become even more simplified.
Page-level keyword research
We can use ChatGPT to compare our article against other content that is ranking for particular terms. However, ChatGPT is not inherently an SEO tool and, therefore, the data it provides may differ from other SEO-specific tools.
One drawback is that ChatGPT does not currently crawl URLs, so to analyze articles, we must manually copy and paste both our article and the top-ranking article into the chat. This process can be inconvenient as the character limit is limited to 2,000 words.
Here is an analysis of the same.
Plus, you can use this follow-up prompt advice to get more precise advice.
ChatGPT prompts for keyword research
- For generating long-tail keywords
- Generating sub-topics related to a specific topic
- Finding a list of the most popular keywords for a topic
- Generating a list of the most relevant keywords and entities related to the topic without including any descriptions.
- Getting popular keywords for YouTube videos
What Are The Steps To Do Keyword Research On ChatGPT?
In order to perform keyword research using ChatGPT, you can take the following actions:
- Launch the ChatGPT chatbot.
- Open ChatBot
- Input the specifics related to the keywords you require.
- Press "Enter."
- The chatbot will retrieve all associated keywords.
Examples Of Keyword Research Done By ChatGPT
- Requesting ChatGPT to perform keyword research on electric scooters in the USA
- Using ChatGPT to generate related keywords associated with eLearning
Instructing the chatbot to produce a list of 50 long-tail keywords.
- Inquiring with ChatGPT regarding its methodology for performing keyword research
Read more: Using ChatGPT To Support Your SEO Efforts
Problem With Keyword Research Done by ChatGPT
Using ChatGPT for SEO keyword research is not recommended for several reasons. Firstly, ChatGPT can provide inaccurate and incomplete insights, resulting in poor keyword choices and ineffective content strategies. For instance, ChatGPT cannot provide estimated search volume or keyword difficulty data.
Secondly, ChatGPT lacks contextualization, which is important for SEO success, as it doesn't take into account the context of your website or target audience when making recommendations. We’ve covered this extensively in our Can ChatGPT Beat Our Content Team? (We were curious to know, here are the results) blog.
Finally, ChatGPT data is outdated as it finished training in early 2022, and using outdated data can be useless for keyword research.
So, is there a tool that can overcome these disadvantages while facilitating the process of keyword research? Read on to know.
Use AI-powered SEO platform “Scalenut” For Keyword Research
Unlike ChatGPT, Scalenut offers you relevant and updated keywords for your specific topics and sub-topics. This AI-empowered SEO tool offers the following features that make it a far more powerful tool for keyword research than Chat GPT.
- Keyword Planner: Scalenut offers a unique keyword planner that allows you to build content authority by providing you with keyword clusters for your target keyword and geography. This can help you understand content topics you should write on.
- Topic Research: This function in the Article Writer tool of Scalenut analyzes the internet to discover significant findings. These include an overview of the competition, structure outlines, pertinent questions across various platforms, statistics, key terms in natural language processing (NLP), and additional information.
Here’s a table showcasing the features related to keyword research offered by both tools.
Read our ‘ChatGPT vs Scalenut’ blog to know what makes the latter a superior platform.
ChatGPT is a valuable tool for keyword research. By utilizing advanced NLP capabilities, ChatGPT can generate a wide variety of relevant prompts related to any given topic or keyword. However, it is limited in its capabilities – it doesn’t offer real-time data and lacks advanced features like a topic cluster and keyword planner.
ChatGPT is a great option if you want to do basic research on generic keywords on a particular topic. However, if you’re looking for a wholesome platform that has an SEO tool with more keyword research capabilities, Scalenut is worth a try.
Sign up for a 7-day free trial today and give this tool a spin today!
Can I use ChatGPT for keyword research?
Yes, you can use ChatGPT for keyword research. As a language model, ChatGPT can understand natural language and can generate keywords based on your input. However, ChatGPT is not a dedicated keyword research tool like Scalenut. So, it may not be as accurate or comprehensive as other tools that are specifically designed for this purpose.
How Does ChatGPT Compare to Traditional SEO Tools and Methods?
ChatGPT can be used to improve search engine optimization by generating high-quality content and answering user queries. However, it is not a replacement for traditional keyword research tools. ChatGPT has its limitations when it comes to keyword research and tends to generate irrelevant and dated keywords when prompted to do the same.