In February 2023, Conductor acquired Searchmetrics in a big enterprise SEO merger. So, it is only natural for the two well-known tools to eventually become on a unified platform. However, as of now, the two tools are operating as individual software.
In this blog, we're pitting these two high-performing tools against each other to help you pick one that suits your requirements. We will explore their target users, pros, and cons before comparing their key features. Without further ado, let's begin!
Meanwhile, you can also checkout Scalenut - the No 1. superior choice for gaining comprehensive insight into the top SEO planning and optimization options available in the market. Want to experience the power of Scalenut for yourself? Sign up now for a free 7-day trial.
What is Conductor?
Conductor is an enterprise-level SEO tool that helps businesses optimize their content performance and gain valuable audience insights. The platform allows users to track how their content performs in local markets and identify which content generates the most organic traffic.
Apart from workflow management, this organic marketing platform also provides keyword insights, making it easier for users to optimize their content for search engines. Its user-friendly interface and high satisfaction rate make it popular among SEO professionals.
An SEO space market leader, Conductor also provides valuable competitor insights, allowing businesses to track their competitors' strategies and rankings and identify ways to outperform them. However, it lacks backlink analysis tools and website analytics insights that other SEO platforms may offer.
Overall, this is a great tool for businesses looking to optimize their search engine performance, analyze competitors, and run successful content campaigns.
If you are considering between Brightedge vs Conductor, we have covered their in-depth comparison on pros, cons, and pricing in another blog.
- SEO Platform: Conductor offers an all-in-one solution that enables enterprises to speed up their SEO endeavors and achieve their maximum potential. With this platform, users can conduct keyword research, monitor rankings, create compelling content, and accomplish much more.
- Site Health Optimization: Conductor lets you enhance your website's organic visibility by performing technical site audits using world-class tools. Besides, you can conduct A/B tests and easily make changes to any page with push-button edits that go live instantly.
- Impact Measurer: With this feature, you can track your content's performance and determine your impact using automated content change detection that correlates your team's actions with results.
- Create Winning Content: You can create content that stands out in search results by discovering content and optimization opportunities that have the highest potential impact.
- Keyword Tracker: You can achieve high rankings in search engine results pages and increase your market share by tracking the visibility of all your digital assets, including domains, social media pages, and Amazon listings.
Who Should Use Conductor
- SEO specialists
- Content marketers
- Digital marketing professionals
Pros of Conductor
One of the standout features of Conductor is its comprehensive platform that offers users access to multiple tools, all in one place. The platform's customer service is also excellent, with a dedicated onboarding team that guides users through the platform and provides support when needed.
This leading enterprise organic marketing platform offers content recommendations that are particularly impressive, providing users with actionable insights to help them achieve their goals. These recommendations are based on extensive data analysis, showing users exactly where their websites can be improved.
Cons of Conductor
Conductor offers valuable competitor insights but lacks content evaluation, critical action points, and content briefs. This global platform also lacks tools to support writers and strategists in creating comprehensive, user-intent-driven content.
Conductor doesn't share its pricing on the website. The company’s pricing structure is based on the size of the organization and the level of support required.
What is Searchmetrics?
Searchmetrics provides enterprise-level global SEO software solutions that can help businesses improve their online presence and increase their search engine rankings. The CEO of Searchmetrics is Matt Colebourne. This tool has a powerful presence in the SEO industry.
- Searchmetrics Suite: Their flagship offering, the Searchmetrics Suite, comprises four core categories, each with specialized features and tools.
- The first category, Research Cloud, offers access to market research, competitive intelligence, and content performance analytics.
- The second category, Content Experience, focuses on content analysis and optimization.
- The third category, Search Experience, concerns SEO performance and monitoring.
- Lastly, the fourth category, Site Experience, provides tools and features to help optimize website structure and validate internal links.
- SEO Data: With this tool's SEO data, users can easily conduct on-demand market research and enhance their decision-making process.
- Partner Program: Leverage the industry expertise, software, and exclusive benefits offered by this partner program to deliver exceptional value to your clients.
- API: If you require search engine ranking data, keywords, organic content information, or competitor data for your online tool or application, Searchmetrics' API provides the perfect integration solution.
- Solutions for Retail: Utilize the Solutions for Retail feature to gain a thorough comprehension of your target audience's needs and desires, thus increasing your product sales.
If you are considering between Brightedge vs Searchmetrics, read here for their in-depth comparison on pros, cons, and pricing in another blog.
Pros of Searchmetrics
Searchmetrics has several benefits, including actionable unique business insights, customizable dashboards, and integration with other tools. This technology company also has a user-friendly interface and excellent customer support.
Using Searchmetrics, businesses can improve online visibility, drive traffic to their website, and achieve marketing goals.
Cons of Searchmetrics
As per some online reviews, its UX is not super intuitive. Thus, users may find it tough to navigate. Besides, the tool doesn’t offer a free trial or freemium version.
Searchmetrics doesn't provide pricing information on its website, but interested parties can schedule a consultation with a representative. The estimated starting price of the software is around $450.
Conductor vs Searchmetrics: In-depth Feature Comparison
In this in-depth feature comparison, we'll take a closer look at each tool and compare them based on their features.
Conductor vs Searchmetrics: Content Lifecycle Coverage
Conductor offers a comprehensive content lifecycle coverage, from content research and ideation to creation, optimization, and distribution. The platform's content insights and analytics feature provides real-time data on content performance and suggests recommendations to improve engagement.
Searchmetrics also offers a complete content lifecycle coverage. Its content optimization feature uses AI to suggest improvements in content structure, keywords, and metadata. The tool also provides a content editor to simplify the writing process.
Winner: Tie. Both tools offer comprehensive content lifecycle coverage.
Conductor vs Searchmetrics: Keyword Planning
Conductor's Keyword Explorer provides data on keyword volume, competitiveness, and trends. The tool also includes a Keyword Difficulty feature that helps businesses identify the difficulty level of ranking for a particular keyword.
Searchmetrics' Research Cloud provides keyword analysis, search volume, and competitive data. The tool also includes a keyword research feature that helps businesses identify relevant keywords for their content.
Winner: Tie. Both tools offer robust keyword planning features.
Searchmetrics vs Conductor: Competitor Analysis
Searchmetrics stands out with its comprehensive suite of tools that deliver in-depth insights into competitor strategies. Through its tools, Searchmetrics enables businesses to track their competitors' keyword rankings, backlink profiles, and content strategies, thus providing an edge in identifying areas of improvement and remaining competitive.
While Conductor also offers some competitor analysis tools, they fall short of the comprehensiveness provided by Searchmetrics. Conductor's tools provide insights into keyword rankings and content performance, but they lack the detailed backlink analysis available through Searchmetrics.
Conductor vs Searchmetrics: Ease of Use
Conductor's interface is user-friendly and easy to navigate. The platform provides a customizable dashboard, making accessing the most vital features easy. The platform's customer support is also highly responsive.
Searchmetrics' interface is intuitive and easy to use. The platform provides a personalized dashboard customized according to the user's needs. The tool also provides access to a wide range of educational resources.
Winner: Tie. Both tools are user-friendly and easy to use.
Conductor vs Searchmetrics: Which is Better?
Based on the feature comparison above, it's difficult to declare one tool as better than the other outright. Both Conductor and Searchmetrics have their strengths and weaknesses, and the right choice ultimately depends on the specific needs and budget of the business.
When it comes to most SEO and content marketing features, both tools offer vital services that provide valuable data and insights. That said, if you're an organization prioritizing AI writing and cost-effectiveness, we have another tool you can rely on – Scalenut.
Scalenut: A Better Alternative
Scalenut is an AI-powered SEO and content marketing platform that gives users complete control over their content ecosystem while offering a cost-effective alternative to Searchmetrics and Conductor.
With its suite of powerful tools, including an Cruise Mode, Keyword Planner, Content Optimzer and SEO Topic Research, creating, researching, writing, and optimizing content has never been easier.
Unlike other platforms, Scalenut provides a modern interface and advanced features at a more competitive price point, making it a viable alternative for businesses looking to improve their SEO and content marketing efforts. Keep reading to discover some key features that make Scalenut stand out.
1. Cruise Mode
Scalenut's innovative Cruise Mode (SEO Blog Writer) is revolutionizing the way content is generated. This cutting-edge tool empowers users to create high-quality, in-depth content quickly and easily. With minimal input required, Cruise Mode takes care of most of the writing process, resulting in efficient and well-crafted first drafts in around 5 minutes. With Cruise Mode, content creation has never been more straightforward or effective.
2. SEO Topic Research
Scalenut's tool searches the engine for your target keyword and generates crucial insights from top-ranking URLs, including a competition overview, significant citations, NLP key terms, and more. By utilizing this information, you can greatly reduce your research time and gain a competitive advantage. Additionally, you can use the insights to perform social listening, identify key citations, explore the latest statistics, and more.
3. AI Templates
Scalenut offers a suite of 40+ AI templates that are specifically designed to help you create marketing content that is captivating, persuasive, and tailored to your specific requirements. These templates range from landing pages to social media posts. By using these templates, you can save time and effort while still producing high-quality marketing content that resonates with your target audience.
4. Content Optimizer
Scalenut’s Content Optimizer is a powerful tool that enables you to improve the search engine-friendliness of your content, whether it's new or already published. By utilizing this feature, you can optimize your content for various on-page SEO factors, such as meta tags, outbound linking, and keyword density. This optimization process will help you to enhance your SEO score, rank higher in the SERPs, and reach a wider audience.
5. Keyword Planner
Scalenut's Keyword Planner is an exceptional SEO tool designed to assist businesses and marketers in improving their online visibility. By using this tool, you can gain valuable insights into the keyword clusters you should target based on your seed keyword and target geography. This data helps you understand what your target audience is searching for, enabling you to customize your content and marketing strategies accordingly.
Scalenut offers three different pricing plans to cater to the needs of individuals, small businesses, and enterprises. Each plan comes with unique features and benefits to suit various user requirements.
- Essential: This plan is for solopreneurs and freelancers who require powerful content creation tools, including 5 SEO reports and up to 100,000 AI-generated words per month, starting at $23/month.
- Growth: This plan is designed for startups and small businesses that want to boost their content growth. It includes unlimited AI-generated words, 30 SEO reports, and advanced features such as Instruct AI to Write and Topic Clusters, starting at $47/month.
- Pro: The Pro Plan is perfect for established businesses and large teams that need high-quality content at scale. It includes all the features of the Growth Plan, a dedicated customer success manager, and multi-user support, priced at $89/month.
Choose the plan that fits your business requirements and take advantage of Scalenut's AI-powered content creation and SEO optimization capabilities. Sign up for a 7-day free trial today.