Sep 13, 2023

26 SEO Techniques to Boost Ranking & Organic Traffic in 2023

Suman Samal, Asst. Marketing Manager
Suman Samal
26 SEO Techniques to Boost Ranking & Organic Traffic in 2023
Suman Samal, Asst. Marketing Manager
Suman Samal
Sep 13, 2023

26 SEO Techniques to Boost Ranking & Organic Traffic in 2023

Discover the top 26 SEO techniques to boost your website's ranking and drive organic traffic in 2023. Elevate your online presence with these proven strategies.
26 SEO Techniques to Boost Ranking & Organic Traffic in 2023

Table of contents

Are you struggling to boost your website's SEO rankings and increase organic traffic? Look no further. This blog will dive into 26 effective SEO techniques that will help you achieve just that in 2023. So get ready to take your SEO game to new heights with these actionable tips!

On-Page SEO Techniques

Optimizing your website for search engines requires a combination of different on-page SEO techniques. Here are eight effective strategies to boost your on-page SEO:

1. Prioritize Long-tail Keywords with Low Competition

To boost your website's ranking and increase organic traffic, it is crucial to prioritize long-tail keywords with low competition. By targeting specific phrases that cater to a niche audience and have less competition, you can improve your chances of ranking higher in search results.

Start by utilizing keyword research tools to identify relevant long-tail keywords that align with your content. Once you have identified these keywords, seamlessly integrate them into your content, ensuring they enhance the overall context. Prioritizing long-tail keywords with low competition is an effective SEO technique that can significantly impact a website's visibility and attract organic traffic.

2. Incorporate the Right Keywords in Headings

Incorporating the right keywords in headings is an essential on-page SEO technique. Headings like H1 and H2 tags play a crucial role in search engine optimization. By including relevant keywords in your headings, you help search engines understand the content of your page. Make sure to use only one H1 tag per page and include your target keyword in it.

Additionally, incorporating keywords in subheadings (H2, H3, etc.) can further improve your SEO strategy. It's important to avoid using generic or vague headings that don't provide any meaningful information about the content. Instead, use descriptive and engaging headings that accurately summarize the content below them.

3. Use Keywords in Alt Text for Images

Visual example of using keywords in Alt text

By utilizing keywords in the alt text, you can enhance your website's accessibility and increase organic traffic. 

Alt text provides a description of an image, helping both search engines and visually impaired users understand its context. By incorporating relevant keywords in the alt text, you can enhance your website's visibility in search results and improve its chances of ranking higher.

When writing alt text, focus on being concise and descriptive. Select keywords that accurately represent the content of the image and provide valuable information to users. Avoid keyword stuffing or using unrelated terms, as this can have a negative impact on SEO. It's crucial to optimize alt text for each image on your website, ensuring uniqueness and relevance. Make this SEO technique a part of your overall content strategy to meet your SEO goals.

4. Use Internal Linking to Make Users Stay on Your Website

Internal linking is a crucial ranking factor. It not only enhances user experience but also signals to search engines that your site is valuable and trustworthy. By strategically linking to relevant pages within your website, you can provide users with additional information and keep them engaged. This, in turn, contributes to improved SEO and ranking.

A visual example of internal linking.

When creating internal links, make sure to use descriptive anchor text that accurately reflects the content of the linked page. Avoid over-linking or spamming with excessive internal links on a single page, as this can negatively impact user experience. Instead, be selective and prioritize quality over quantity when it comes to internal linking. Incorporating this strategy into your overall SEO technique will help keep users on your website and boost your organic traffic.

5. Update Meta Tags

Updating your meta tags, such as meta titles and meta descriptions, is one of the essential SEO techniques that can significantly boost your website's visibility in Google search results. By regularly updating these meta tags and incorporating relevant keywords, you can optimize your website's on-page SEO and improve your chances of ranking higher in search engine results.

A visual example of meta tags.

Craft compelling and concise meta descriptions that capture the attention of users and encourage them to click on your website. Implementing SEO-friendly meta tags is a crucial part of any effective SEO strategy, and it can help drive organic traffic and improve your overall organic search engine optimization efforts.

6. Aim for an Amazing User Experience (UX)

A pleasing user experience (UX) not only reduces bounce rate but is also favored by search engines. First and foremost, make sure your website is visually appealing and easy to navigate. A cluttered or confusing layout can discourage users from exploring your content.

Another aspect of UX is the loading speed of your website. Slow-loading pages can lead to high bounce rates and a negative user experience. Optimize your site's page speed by minimizing file sizes, using caching techniques, and optimizing your server response time. Prioritizing user experience will not only improve your website's ranking but also increase user engagement and satisfaction.

7. Craft SEO-friendly URL Structures

Visual example of URL structure

Make your URLs simple, concise, and descriptive, giving users and search engines a clear idea of what the page is about. Expert marketers avoid long, complex strings of numbers or irrelevant characters. By incorporating relevant keywords, your URL becomes a valuable indicator to both search engines and users, offering a clear depiction of your page's content. For instance, rather than settling for a generic URL like "www.yourwebsite.com/page1," opt for a descriptive URL like "www.yourwebsite.com/b2b-seo-strategy" to enhance its relevance.

Consistency in your URL structure across all pages of your website contributes to a seamless user experience and allows for easy navigation. Implementing breadcrumb trails in your URL structure can also help users understand the hierarchy of your website. Remember crafting SEO-friendly URLs is a fundamental aspect of search engine optimization, and by following these techniques, you can enhance your website's visibility.

8. Use Original Images

Using original images on your website can greatly improve the user experience and make your content more engaging. It allows your website to stand out from competitors who may be using stock photos or generic images. By optimizing your images for better SEO performance, you can enhance their visibility in search engine results.

Compressing your images for faster loading times and adding alt tags with relevant keywords can help Google's algorithm understand the context of your visuals. Descriptive file names and captions also contribute to the SEO value of your images. Incorporating relevant keywords in the image file name, alt text, and surrounding text on the page boosts the SEO benefits of using original images.

If you wish to automate the process of on-page SEO, Scalenut can help you. It is an AI-powered SEO and content marketing platform that can also help you with content creation and optimization. It offers several free tools that you can try to streamline your SEO efforts. 

Content SEO Techniques

Content plays a crucial role in SEO. Here are some Content SEO techniques that will help you:

9. Create Content Pillars

Creating comprehensive and in-depth pieces of content that cover a specific topic or theme establishes your website as an authority in the industry. Content pillars serve as the foundation for your content strategy and help attract organic traffic, increase engagement, and improve your website's overall SEO performance.

To ensure the effectiveness of your content pillars, it's crucial to conduct thorough research and craft well-written pieces that provide valuable information to your audience. Optimizing these pillars with relevant keywords enhances search engine rankings, making them more visible to your target audience. Incorporating content pillars into your SEO strategy is a powerful way to establish your website's credibility and boost its online presence.

10. Use Tools to Create Keyword Clusters

Using keyword clusters is an essential SEO technique to optimize every piece of content for search engines. Keyword clustering involves grouping related keywords together to create comprehensive and valuable content that covers a particular topic.

By leveraging keyword clustering tools like the Keyword Planner by Scalenut, you can identify related keywords and create keyword clusters.

Keyword Planner tool helps find a list of keywords and clusters.

Leveraging keyword clustering tools increases your chances of ranking higher in search engine results. Incorporating keyword clusters in your titles, headings, and throughout your content enhances its search engine optimization potential. By utilizing this technique, you can improve your website's visibility and attract organic traffic.

11. Draft a Content Calendar and Follow It

Creating a content calendar and following it is a crucial SEO technique that can greatly enhance your website's performance. Planning and organizing your content in advance is the easiest way to maintain a consistent publishing schedule and stay focused on your SEO goals.

A content calendar allows you to strategically align your content with important events, holidays, or industry trends, ensuring that your website remains relevant and up-to-date. 

Additionally, it helps you attract organic traffic and engage your audience by consistently delivering high-quality content. By incorporating a content calendar into your SEO strategy, you can effectively boost your website's ranking, visibility, and overall performance.

13. Audit and Update Content on Existing Pages for Better Rankings

Updating old content on existing pages is a powerful strategy when it comes to improving your website's rankings and increasing organic traffic through the Google search console. When you audit your content regularly and refresh it accordingly, search engines recognize that your site is active and relevant. To make your existing SEO content even more valuable and informative, consider adding new information, statistics, or examples.

Keeping an eye on trending topics and incorporating them into your updated content will attract more visitors. Optimizing the structure and formatting content during updates can improve its visibility in search results.

14. Aim for a High E-A-T Score

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a concept that has gained significant importance in recent years, particularly after Google algorithm updates emphasizing the value of high-quality, reliable content on the internet.

To achieve a high E-A-T score and improve your SEO techniques, it is crucial to focus on expertise, topical authority, and trustworthiness. Demonstrating your knowledge and expertise in your field through high-quality content is key. By offering valuable information to your audience, you establish yourself as an authority and gain their trust.

Building backlinks from reputable websites also enhances your authority and signals to search engines that you are trustworthy. It's important to provide accurate and reliable information in your content to establish credibility. Regularly updating and optimizing your content is essential for maintaining a strong E-A-T score.

By following these strategies, you can boost your rankings, increase organic traffic, and improve your SEO techniques.

15. Create High-Quality Content 

Start by conducting comprehensive research and strategically incorporating relevant keywords into your content. Use these keywords in the page title, headings, meta description, paragraphs, and throughout your content to provide context and increase your chances of ranking higher on search engine results pages (SERPs).

In addition to keyword optimization, make sure to optimize your images by using descriptive file names and alt tags that include relevant keywords. Internal and external linking can improve navigation and provide additional resources for your readers, enhancing their user experience (UX). Utilizing header tags (H1, H2, etc.) helps search engines understand the structure of your content.

This is where Scalenut's Scalenut’s Content Optimizer feature makes things easier for you. It comes with the advanced Fix It engine that automatically optimizes the main elements of on-page SEO within seconds.

Scalenut’s Content Optimizer Tool offers a quick and efficient way to optimize your content for SEO.

Remember, creating valuable and informative content is key. Focus on providing value to your target audience by offering in-depth information, insights, and actionable tips. By incorporating these SEO techniques into your content creation process, you can attract organic traffic, improve your rankings, and boost your website's visibility.

16. Humanize Your Blogs and Other Content

Humanizing your content is a crucial SEO technique that goes beyond the technical aspects of SEO. By creating a piece of content that clearly answers the search query, you can establish a stronger connection with your readers while improving your search engine rankings. To humanize your content, make it relatable and engaging while incorporating storytelling techniques, real-life examples, and case studies that resonate with your audience.

In addition, using conversational language and avoiding technical jargon can make your content accessible to a wider audience. By using language that is easy to understand, you ensure inclusivity and relatability across different backgrounds. Visual elements like images and videos also add a human touch and capture readers' attention for longer periods.

17. Optimize Your Content for Featured Snippets

Featured snippets are phrases that appear at the top of search engine results pages (SERPs), providing quick information to users without requiring them to click on a specific website. They can also appear within a related questions group (also known as "People Also Ask").

Optimizing your content for featured snippets can help you increase visibility, attract more organic traffic, and establish your brand as a reliable source of information.

Structure your content in a way that directly answers common questions or provides concise explanations. Use clear headings and bullet points to make it easier for search engines to identify and display your content as a featured snippet.

18. Publish Content that Promotes Thought Leadership

By creating and sharing high-quality, informative, and authoritative content, you can showcase expertise and credibility. Thought leadership content can take various forms, such as in-depth articles, blog posts, research studies, whitepapers, case studies, and expert interviews. Through this, you can provide valuable information that people are searching for, positioning your brand as a go-to resource for valuable insights and knowledge in the field of SEO techniques.

To promote thought leadership, it is important to focus on providing valuable insights and knowledge backed by thorough research. By incorporating storytelling techniques, you can engage your audience and make content relatable. 

Real-life examples, case studies, and anecdotes can help you connect with your readers on a personal level. It is also important to use conversational language that is accessible to a wide audience, avoiding jargon or technical terms that may alienate your readers.

It is also important to engage with your audience by encouraging comments, responding to feedback, and asking for their opinions or experiences. By fostering a sense of community, you can create a platform for discussions and further establish yourself as a thought leader in your industry.

You can get access to the full suite of On-Page and Content SEO features by Scalenut if you sign in for a 7-day free trial

Technical SEO Techniques

Technical SEO Techniques: you can improve its search engine friendliness and user experience. Here are some key techniques to consider:

19. Expert Marketers Suggest Implementing Schema Markup

Schema markup can provide search engines with vital information about a website’s content. This additional information helps search engines understand your website better and present more relevant results to users.

Implementing schema markup on your website can significantly impact its visibility, leading to increased organic traffic. Moreover, by enriching the display of your website on search engine results pages (SERPs), schema markup entices users to click on your site. With its ability to improve both visibility and click-through rates, schema markup should be a central part of your SEO strategy.

20. Optimize XML Sitemap and Robots.txt for Google Algorithm

Optimizing your website requires a strategic approach, and two key components to focus on are XML sitemap and robots.txt. By prioritizing these elements, you can ensure that search engines fully grasp the structure and content of your site.

An XML sitemap acts as a guide, directing search engine crawlers to all the valuable pages on your website. Keep it up to date, incorporating any new pages or changes you make. At the same time, utilize a robots.txt file to control which pages search engines should access. Regularly review and update both of these components to stay aligned with your SEO goals.

21. Optimize Metrics like Website Speed and Responsiveness

You can optimize website speed by reducing file sizes and optimizing code through minification. Additionally, implementing caching techniques allows you to store frequently accessed data, reducing the time it takes to load pages.

It is also important to use a responsive design that seamlessly adjusts to different devices, ensuring a flawless user experience. Regularly monitoring and testing your website's speed using tools like Google PageSpeed Insights or GTmetrix is essential for maintaining optimal performance.

Consider upgrading your hosting plan or utilizing a content delivery network (CDN) to further enhance load times. By prioritizing website speed and responsiveness, you can improve both user experience and your SEO rankings.

Off-Page SEO Techniques

When it comes to boosting your website's visibility and rankings, off-page SEO techniques can also add to the website traffic. Here are some effective strategies to consider:

22. Leverage Social Media Marketing

Social media marketing has become an important part of digital marketing. It offers a plethora of opportunities to engage with your target audience and share valuable content. By utilizing relevant hashtags and keywords, you can improve the searchability of your posts. 

Additionally, actively participating in industry-related conversations through Instagram captions, LinkedIn posts, YouTube videos, etc.

The power of social media lies in its ability to drive organic traffic and generate backlinks, thereby boosting your SEO efforts. Facebook, Instagram, Twitter, YouTube, and LinkedIn are just a few of the platforms you can leverage. 

Craft a comprehensive strategy that aligns with your SEO goals, consistently deliver valuable content, and monitor key metrics like engagement and reach. You can also leverage emails to bring traffic to your website.

23. Don't Underestimate the Power of Backlinks

Powerful links from authoritative and relevant websites can significantly improve your search engine optimization efforts.

Spammy tactics like buying links or participating in link farms can harm your website's reputation. Instead, focus on strategies such as guest blogging, outreach campaigns, and creating valuable content that others will want to link to. Building natural and organic backlinks is key.

Regularly monitoring your backlink profile and disavowing any low-quality or spammy links ensures a strong and healthy backlink profile. Remember, quality backlinks are an essential aspect of a successful SEO strategy.

24. Leverage Influencer Marketing

Partnering with influential individuals in your industry can help you tap into their dedicated following and expand your reach. Influencers are instrumental in establishing credibility and trust among your target audience, resulting in increased brand awareness, engagement, and conversions.

When implementing an influencer marketing campaign, it is crucial to choose influencers who are relevant to your niche and have a strong presence on platforms like Instagram, YouTube, Twitter, or LinkedIn. Collaborate with them on various activities such as sponsored posts, guest blogging, or social media takeovers to amplify your brand message and drive traffic back to your website. Encourage influencers to share their authentic experiences with your products or services, as this can resonate with their audience and generate trust.

Regularly monitor the performance of your influencer marketing campaigns using metrics like engagement, reach, and click-through rates. Analyzing these data points becomes easier with influencer marketing tools. By leveraging the power of influencer marketing, you can unlock new avenues for growth, establish your brand as a leader in your industry, and capitalize on the vast potential of social media.

Local SEO Techniques

When it comes to boosting your local search presence, there are several effective SEO techniques you can implement. Here are some tried and tested ones:

25. Optimize Your GMB Profile

To enhance the performance of your Google My Business (GMB) profile and improve your local SEO, it's crucial to optimize various aspects. Start by claiming and verifying your profile GMB. Make sure to provide accurate and up-to-date information, including your business name, address, phone number, and website. Choose the most relevant categories for your business to ensure accurate categorization.

When optimizing your GMB description, incorporate keywords related to your industry to increase visibility on SERPs. Adding high-quality photos and videos can enhance engagement and give potential customers a visual representation of your products or services.

26. Maintain Consistent NAP Across All Local Citations and Directories

Maintaining Consistent NAP (Name, Address, and Phone number) Across All Local Citations and Directories is crucial for effective SEO. Consistency in your business Name, Address, and Phone number across different directories helps search engines understand your business's location and improves visibility in local search results. It is essential to recheck and update your NAP information regularly to avoid any inconsistencies that can confuse search engines.

Tools like Google My Business and Moz Local can be used to manage and update business listings across various directories, optimizing your presence in local citations and local directories. By ensuring that your NAP information is accurate and consistent, you enhance your chances of being found by potential customers in local searches, improving your local SEO efforts.

Conclusion

In conclusion, mastering SEO techniques are vital for improving your website's visibility and organic traffic. By incorporating these strategies, you can boost your search engine optimization and elevate your presence on platforms like Google. Remember to regularly update and optimize your content to maintain relevance and stay ahead of the competition. Utilizing keywords strategically and building high-quality backlinks are essential for improving your website's performance. In addition, emphasize user experience by ensuring fast loading times and seamless navigation. Analyzing your website's performance regularly will provide valuable insights for continuous improvement.

Frequently Asked Questions

What are the top 5 SEO strategies?

The top 5 SEO strategies include creating valuable content for your audience, optimizing on-page elements, building a strong backlink profile, improving site speed and mobile-friendliness, and using data to analyze and optimize performance.

What are the four types of SEO?

The four types of SEO are on-page SEO, off-page SEO, technical SEO, and local SEO. On-page SEO involves optimizing individual web pages for better search engine rankings. Off-page SEO focuses on building backlinks and increasing visibility through external sources. Technical SEO optimizes the technical aspects of a website for improved visibility and user experience. Lastly, local SEO targets specific geographic locations to improve search rankings in those areas.

What are the best tips and tricks for SEO?

The best tips for SEO include creating valuable and relevant content, optimizing technical elements of your website, conducting keyword research, and building high-quality backlinks. These strategies will help improve your website's visibility in search engine rankings and attract more organic traffic.

What are the top techniques for SEO?

The top techniques for SEO include conducting extensive keyword research to find the right keywords, optimizing website content with those keywords in titles, headings, and meta tags, building high-quality backlinks from authoritative websites, and improving user experience through factors like website speed, mobile responsiveness, and easy navigation.

What are the best SEO tips for beginners in 2023?

In order to succeed in SEO as a beginner in 2023, prioritize creating valuable content that caters to your target audience. Perform keyword research to find relevant and less competitive keywords to incorporate into your content. Optimize on-page elements like title tags, meta descriptions, and headers with targeted keywords. Finally, focus on building high-quality backlinks from reputable industry websites to boost your website's authority and visibility.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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