If you're in the business of optimizing websites for search engines, you know that having access to reliable SEO tools is essential for success. One of the most popular SEO tools in market research is SEO Clarity, which offers a suite of features to help businesses optimize their online presence.
While SEOClarity is an excellent tool, it may not be the best fit for all kinds of workflows. As per some users, many features of the tool are rather complicated to use. In this blog post, we'll introduce 12 SEO Clarity alternatives you must check out.
These alternatives offer unique features and user interfaces to suit your needs better. Whether you're a small business owner or an enterprise-level marketer, this post will provide you with a comprehensive list of search engine optimization tools to help you achieve your goals.
Looking for a reliable SEO Clarity alternative? Scalenut, an AI-powered SEO and Content Marketing Platform, is definitely worth checking out! Sign up for a 7-day free trial now and explore the plethora of unique features it has to offer. You won't be disappointed!
12 SEO Clarity Alternatives To Consider
- Scalenut
- Serpstat
- Moz Pro
- Conductor
- SEMrush
- SE Ranking
- BrightEdge
- Spyfu
- iSpoinage
- Cognitive SEO
- Raven Tools
- Siteimprove
1. Scalenut

Scalenut is a robust content management platform that employs AI technology to provide a comprehensive set of tools for enhancing your SEO and content marketing strategy. The platform streamlines the entire content lifecycle from planning to optimization by offering features such as SEO Top Research, Keyword Planner, Cruise Mode, and AI Templates.
With Scalenut's user-friendly interface and intuitive features, users can produce high-quality content regardless of their previous experience. Additionally, the platform offers a full suite of features for crafting compelling marketing copy that drives action. Learn more about this SEO Clarity alternative below.
Key Features
- SEO Topic Research: By extensively scanning the search engine for your targeted keywords, this tool offers valuable insights into the highest-ranking URLs. These insights encompass a comprehensive overview of the competition, significant citations, NLP key terms to incorporate, and other useful information that significantly reduces research time.
- Keyword Planner: Scalenut's Keyword Planner helps businesses and marketers optimize their SEO strategies by providing insights into popular keywords and search terms used to find products and services online. This tool can assist in identifying relevant keywords and integrating them into content for better search engine rankings.
- AI Templates: This SEO Clarity alternative offers various AI-powered templates that assist in crafting marketing copy that engages the intended audience and drives them toward action. These templates can be customized to suit specific business needs.
- Content Optimizer: By utilizing this tool, you can generate high-quality content that performs well in search rankings and resonates with your target audience. It takes into account various SEO elements such as meta tags, outbound linking, URL, and keyword density.
- Cruise Mode: This longform SEO blog writer enables you to effortlessly create SEO-optimized blogs within a mere 5 minutes. Harnessing the power of AI, all you need to do is provide your desired title, outline, and keyword, and let the AI engine handle the rest of the work.
Pros
- Scalenut offers an all-in-one solution for the entire content lifecycle, eliminating the need for multiple platforms.
- Scalenut leverages advanced AI technologies, such as GPT-3 and NLP, to produce high-quality content optimized for search engines.
- Scalenut features a content editor with advanced, rich text formatting and optimization options.
- Scalenut's tools can be used in the Chrome extension, allowing users to easily create content on Google Docs using its features.
Cons
- Scalenut presents a considerable learning curve for beginners when it comes to navigating the platform. However, it compensates for this challenge by offering an extensive help center and boot camp program specifically designed to assist users in navigating the platform with ease.
Pricing

- Essential Plan: The Essential Plan is ideal for individuals or consultants who require a moderate amount of content. This plan costs $39 per month and includes 5 SEO reports and the ability to generate up to 100,000 AI words monthly. It suits businesses with a limited budget and a smaller content team.
- Growth Plan: The Growth Plan provides advanced features and unlimited AI words for $79 per month, along with 30 SEO reports, Topic Clusters, Cruise Mode, and Instruct AI to Paraphrasing and SERP Facts. This plan is suitable for businesses that require more advanced features and have a larger content team.
- Pro Plan: The Pro Plan is designed for larger organizations with a large content team. It costs $149 per month and includes everything in the Growth Plan, including a dedicated customer success manager and multi-user support. This plan is suitable for businesses requiring a high content volume and personalized support.
Best Suited For
- Entrepreneurs
- SEO strategists
- Freelance writers
- SEO professionals
- Agencies
- Marketing managers
2. Serpstat
Serpstat is an all-in-one SEO platform that provides comprehensive data on search rankings, competitors, and backlinks. It offers a range of tools and features. Read on to learn about this SEO Clarity alternative.

Features
- Rank Tracking: By continuously monitoring the search engine rankings of your domain and its competitors, you can effectively track any fluctuations and proactively stay ahead of the competition. This enables you to closely observe changes in search results and maintain a strong market presence for your website.
- Keyword Research: Through the utilization of this feature, you can analyze regional search results and crucial metrics such as volume, popularity, competition, and keyword difficulty. This analysis aids in identifying the most strategic keywords for your website, allowing you to optimize your content accordingly.
- Backlink Analysis: This tool provides comprehensive insights into your website's backlink profile, encompassing details such as the number of backlinks, referring domains, and their respective quality scores.
- Website SEO Audit: Serpstat's site audit feature meticulously examines your website, identifying technical and SEO-related issues and presenting optimization recommendations to enhance its performance.
- Batch Analysis: With the Batch Analysis feature, you have the ability to conduct in-depth analysis of keywords or domains, comparing the most essential metrics for up to 100,000 entries. It can be utilized to amplify traffic through optimized keyword usage, evaluate competitor link profiles, and analyze overall SEO performance.
Pros
- Serpstat is easy to use, even for beginners, with clear navigation and an intuitive dashboard.
- Serpstat provides customer support via email, phone, and live chat, with quick response times.
Cons
- Serpstat may not provide enough data for smaller websites with low traffic volumes.
- Some users have reported that Serpstat's keyword difficulty scores are not always accurate.
- This SEO Clarity alternative may not provide accurate data for local keywords in some countries.
Pricing

Serpstat offers several pricing plans to suit different business needs:
- Lite Plan: For $69/month, this plan is best suited for SEO individuals and freelancers with a limited budget. It gives access to over 20 tools to help improve SEO for a project.
- Standard: For $149/month, this plan gives access to 3 users and helps create branded reports. It is ideal for marketing agencies and in-house teams.
- Advanced: For $299/month, this plan gives access of its extended interface and API credits to 5 users. It is ideal for large in-house marketing teams or big agencies making use of extensive data on a daily basis.
- Enterprise: For $499/month, this plan gives access to its most advanced features for 7 users and is best suited for industry leaders.
Best Suited For
- SEO strategists
- Content marketers
- Marketing agencies
3. Moz Pro

Moz Pro is a popular SEO tool that can help businesses improve their online visibility. Here are some of the key features that make it a worthy SEO Clarity alternative.
Key Features
- Advanced Filtering in Keyword Suggestions: With the advanced filtering capabilities of Keyword Explorer, you can streamline your research efforts by narrowing down your focus and saving valuable time.
- Site Auditing and Optimization: Moz Pro's website auditor allows you to identify technical issues that can negatively impact your website's ranking, such as broken links, duplicate content, and missing meta tags.
- Backlink Analysis: Moz Pro aids in monitoring and managing your backlink profile. The platform identifies toxic links that could harm your site's ranking, analyzes competitors' links to discover new opportunities, and uncovers new links that can enhance your site's visibility.
- Rank Tracker: This feature allows you to track both local and national searches, providing you with a comprehensive view of your website's visibility in search engine results pages. By analyzing your Search Visibility score, you gain insights into your overall ranking performance, enabling informed decisions about your SEO strategy.
- Link Explorer: With Moz Pro, you can identify fresh link-building opportunities and optimize the impact of your existing links.
- Custom Reports: By leveraging drag-and-drop modules and annotations, you have the flexibility to customize PDF reports, presenting a compelling overview. Additionally, scheduling recurring reports that are automatically sent to clients and stakeholders saves you time.
Pros
- The tool's site audit feature is helpful for identifying and fixing technical SEO issues that can impact a website's ranking.
- Moz Pro's backlink tools make it easy to monitor and improve a website's link profile.
- The tool offers various customization options for reports and dashboards, allowing users to track their progress and ROI easily.
Cons
- Moz Pro may be overwhelming for beginners or those new to SEO, as it offers many features and data.
- The tool's pricing can be relatively expensive compared to many other SEO clarity alternatives available for its target audience.
- Some users have reported occasional inaccuracies in the tool's rank-tracking data.
Pricing

Moz Pro offers several pricing plans to cater to different business needs. The plans are priced based on the number of campaigns and features required.
- The Standard Plan: At $99 per month, this suits businesses new to SEO seeking to understand its basics. You can access the most trusted SEO data with this plan and track your rankings.
- The Medium Plan: Priced at $179 per month, it gives access to the entire range of keyword research tools, making it ideal for most users. Plus, you get a 24/7 customer service feature.
- The Large Plan: Costing $299 per month, it is useful for businesses and agencies that conduct searches on a serious basis. You can crawl and audit your site, share custom reports, and do more with this plan.
- The Premium Plan: Priced at $599 per month, it is perfect for large businesses with more advanced SEO needs and in-house marketing teams. In addition to all the features of the other plans, you get more advanced features like custom suggestions.
Best Suited For
- SEO Specialists
- Marketing Managers
- Small-Large Organizations
If you're considering using Moz for your SEO needs, you might want to explore other options before making a decision. We've put together a helpful blog post, 19 Best Moz Alternatives To Consider For Your SEO Needs, to help you with your research.
4. Conductor

By utilizing Conductor, you can gain a competitive edge and effectively cater to our intended audience by delivering exceptional content. The platform's ability to diagnose problems, oversee website health, devise content strategies, and optimize SEO, all from a single location, is truly incredible. Learn more about the features and pricing of this SEO Clarity alternative below.
Features
- SEO Platform: Conductor provides a comprehensive all-in-one solution that empowers enterprises to accelerate their SEO efforts and reach their maximum potential. This platform enables users to perform keyword research, monitor rankings, create engaging content, and achieve much more.
- Site Health Optimization: With Conductor, you can enhance the organic visibility of your website by conducting technical site audits using cutting-edge tools. Additionally, you can conduct A/B tests and easily make instant changes to any page with push-button edits that go live immediately.
- Impact Measurer: This feature allows you to track the performance of your content and assess its impact by utilizing automated content change detection that correlates your team's actions with the achieved results.
- Create Winning Content: Discovering content and optimization opportunities that carry the highest potential impact, you can craft content that stands out in search results and attracts more attention.
- Keyword Tracker: By tracking the visibility of all your digital assets, including domains, social media pages, and Amazon listings, you can achieve high rankings in search engine results pages and expand your market share.
Pros
- Conductor offers excellent customer support, including training and resources to help you get the most out of the platform
- The platform is highly customizable so that you can tailor it to your specific needs and goals
- Conductor integrates seamlessly with other marketing tools, making it easy to incorporate into your existing workflow
Cons
- Conductor can be expensive, especially for small businesses or individuals who are just starting with SEO.
- The platform can be overwhelming for beginners, with a steep learning curve and many complex features to navigate.
Pricing
Conductor's pricing varies depending on your needs and goals. The platform offers custom pricing plans based on factors such as the size of your website, the number of keywords you want to track, and the level of support and training you require. However, the company does not display its pricing plans online.
Best Suited For
- Large organizations
- Content marketers
If you're considering using Conductor for your SEO needs, it's important to weigh your options and choose the best tool for your business. Our blog post, The Top 16 Conductor Alternatives for Your SEO Needs in 2023, can help you do just that.
5. SEMrush

SEMrush is a powerful SEO tool that helps businesses optimize their online presence by providing valuable insights into their competitors' digital marketing strategies. Here are some of the key features, pros, cons, and pricing of this SEO Clarity alternative.
Key Features
- Organic Research: Utilizing SEMrush, you can analyze and enhance your visibility for high-converting keywords used by your competitors. This tool enables you to optimize your organic keyword performance and discover innovative tactics to secure top positions in search engine results pages (SERPs) that align with the interests of your target audience.
- Keyword Manager: With this remarkable tool, you can create customized master keyword lists that perfectly align with your SEO strategy and objectives. It provides real-time metrics for up to 1,000 keywords simultaneously, offering an accurate assessment of your website's performance.
- SEO Content Template: SEMrush allows you to generate a personalized SEO content blueprint with just a few clicks, aimed at improving your website's organic traffic. It provides practical suggestions tailored to your targeted keywords by analyzing the top 10 competitors on Google.
- Rank Tracker: This feature enables you to track daily changes in the rankings of your target keywords within your desired location.
- Link Building: SEMrush's link building tool assists you in identifying unique opportunities to strengthen your backlink profile.
- Local SEO: With this feature, you can optimize your website for local searches, increasing the likelihood of attracting more customers in your area.
Pros
- The platform is easy to navigate and provides users with a clear understanding of the data presented.
- SEMrush uses a robust data analysis system, providing users with reliable and precise information.
Cons
- Some users have complained about the platform's limited customization options, making it challenging to tailor reports to specific needs.
- SEMrush can be costly for small businesses, with pricing plans starting at $119.95 per month.
Pricing

- Pro: This is the most basic plan offered by SEMrush and is priced at $119.95 per month. It offers users access to 40 advanced tools and reports, including keyword research, site audit, backlink analysis, rank tracking, and competitor analysis. This plan is ideal for freelancers, startups, and small businesses starting with SEO.
- Guru: This SEO Clarity alternative’s middle-tier plan, priced at $229.95 per month, includes all the features of the Pro plan, as well as additional features like historical data, branded reports, and extended limits. It's suitable for growing businesses that need advanced SEO features and want to track their progress over time.
- Business: The Business plan is SEMrush's most comprehensive plan, priced at $449.95 per month. This plan includes all the features of the Guru plan and additional features like API access, white-label reports, and Google Data Studio integration. It's designed for larger corporations and digital marketing agencies that need to manage multiple campaigns and clients.
Best Suited For
- SMEs
- Brand Managers
- E-Commerce Businesses
6. SE Ranking

SE Ranking is a versatile and reliable SEO tool that can be a great SEO clarity alternative. It offers a comprehensive set of features to help digital marketing professionals and SEO teams analyze and optimize their website's performance.
With SE Ranking's real-time keyword position tracking system, you can monitor and analyze the performance of your website's keywords with 100% accuracy. Learn more about SE Ranking’s features, pros, cons and pricing plans below.
Key Features
- Keyword Rank Tracker: This highly accurate tool continuously tracks the real-time ranking positions of your website's keywords across major search engines. You have the flexibility to monitor your rankings at a country, region, or city level, and can do so as frequently as desired.
- On-page SEO checker: This tool offers an on-page SEO checker that scans your website pages, identifies optimization opportunities, and provides suggestions for improvements to enhance your rankings.
- Website Audit: Within a mere 2 minutes, you can assess the performance of your website or your client's website, receiving comprehensive recommendations to enhance its functionality and overall performance.
- Competitive Analysis Tool: This tool empowers you to identify areas of improvement and capitalize on opportunities that your competitors may have overlooked. By conducting a thorough analysis of your industry's landscape, you can develop a well-informed strategy and maintain a competitive edge.
- Backlink Checker: Through this analysis, you gain visibility into the sources of your backlinks, identify the most valuable ones, and pinpoint areas where you can potentially improve your backlink profile.
Pros
- SE Ranking offers white-label reporting and custom branding options, allowing users to personalize their reports and share them with clients.
- Users can integrate SE Ranking with Google Analytics and Google Search Console for better performance tracking.
- SE Ranking has a user-friendly interface that makes it easy for users to navigate and understand.
Cons
- SE Ranking's regional coverage for keyword data may be limited in certain regions, which can hinder your ability to optimize your website specifically for those areas.
- This SEO Clarity alternative does not offer a mobile app, which may be a disadvantage for users who prefer to work while on the go.
- There have been reports from users about slow response times from SE Ranking's customer support team, which can be frustrating, especially when dealing with urgent issues.
Pricing

SE Ranking offers a variety of pricing plans to cater to different business needs. All plans come with a free trial; customized plans are available by contacting SE Ranking directly.
- Essential: This plan, priced at $39 per month, is ideal for freelancers and individuals who are just starting out. It provides 10 projects and one user seat, catering to their specific needs.
- Pro: Priced at $89 per month, the Pro plan is the most popular option and well-suited for small teams and agencies. It offers unlimited projects and includes three user seats, accommodating their collaborative requirements.
- Business: Priced at $189 per month, the Advanced plan is tailored for mid-sized businesses and agencies with a larger scale of operations. In addition to unlimited projects, it provides five user seats, ensuring efficient teamwork and scalability.
Best Suited For
- Digital Marketing Agencies
- Small to Medium Sized Businesses
- SEO Experts
Are you considering SERanking for your SEO needs? While it may be a popular choice, it's always a good idea to explore other options and find the best fit for your business. Our latest blog post, Climb The SEO Ladder: Discover 11 Powerful SE Ranking Alternatives, can help you do just that.
7. BrightEdge

BrightEdge is a popular SEO software that helps businesses improve their online visibility and increase their organic traffic. Here are some features, pros, cons, pricing, and best-suited industries of this SEO Clarity alternative.
Features
- Customizable Dashboards: With the flexibility of customizable dashboards, you can access performance reports for your websites, keywords, backlinks, traffic, and conversion metrics, along with competitor analysis across search engines, geographies, and devices. All this valuable information is conveniently consolidated in one location.
- Daily Rankings: This feature provides marketers with timely notifications regarding any fluctuations in high-converting keywords. By staying informed about rank changes, marketers can prioritize their efforts and make necessary adjustments to their strategies.
- Keyword Recommendations: BrightEdge offers automated Keyword Recommendations that streamline the traditionally manual process of keyword optimization. This feature provides analytics and recommendations for your entire keyword portfolio, enabling strategic and scalable optimization beyond simply following best practices.
- ContentIQ: BrightEdge's ContentIQ is a comprehensive site auditing solution seamlessly integrated with the BrightEdge search and content platform. It utilizes advanced crawl technology to identify critical site errors that could potentially hinder your search success, allowing you to address them proactively.
- Social Content Performance: Marketers can leverage BrightEdge to gain valuable insights that optimize their campaigns across various channels, including the website, search engines, and social media. By utilizing these insights, marketers can achieve optimal return on investment (ROI) by tailoring their strategies to maximize performance across multiple channels.
Pros
- The platform is user-friendly and doesn't require much technical knowledge.
- BrightEdge's customer support team is responsive and helpful.
- The software provides data-driven insights to help you make informed decisions about your SEO strategy.
Cons
- This SEO Clarity alternative is one of the more expensive SEO tools on the market, which may be a barrier for some businesses.
- BrightEdge doesn't integrate with as many third-party tools as some other SEO platforms. That is why it might lengthen the content creation process for users.
Pricing
BrightEdge's pricing is based on the size of your business and the scope of your SEO needs. You need to Contact BrightEdge for a personalized quote via a form or by calling them directly.
Best Suited For
- Mid-sized to large enterprises
- Big Agencies
If you're in the market for an SEO tool and considering using BrightEdge, there's a good chance you're also interested in exploring other options to find the best fit for your business. Our latest blog post, The Incredible List of 14 BrightEdge Alternatives You Need to Know About, can help you do just that.
8. Spyfu

Spyfu is a comprehensive SEO and PPC research tool that provides insightful data about your competitors' search engine strategies. This SEO clarity alternative is designed to help businesses and marketers improve their search engine rankings, optimize their ads, and increase their online visibility. Here are some features, pros, cons, and pricing of Spyfu.
Key Features
- Competitor analysis: Spy provides insights into your competitors' strategies, allowing you to identify their strengths and weaknesses to inform your own optimization efforts.
- Backlink builder: With Spy's backlink builder, you can discover opportunities to build high-quality backlinks, improving your website's authority and search engine rankings.
- Keyword research: Spy offers powerful keyword research capabilities, enabling you to identify relevant keywords with high search volume and low competition, helping you optimize your content effectively.
- Rank tracking: Track your website's ranking performance over time with Spy's rank tracking feature, allowing you to monitor your progress and make data-driven decisions to improve your search engine visibility.
- SERP analysis: Analyze search engine results pages (SERPs) with Spy to understand the ranking factors and strategies used by top-performing websites, helping you optimize your own content to achieve higher rankings.
- Compare domains: Spy allows you to compare multiple domains side by side, giving you insights into their performance metrics, keywords, and backlinks, helping you benchmark and refine your SEO strategy.
Pros
- Spyfu provides a wide range of data that is accurate and up-to-date. It helps you to make informed decisions based on real-time insights.
- Spyfu's user-friendly interface makes it easy to navigate and use the tool efficiently.
- Spyfu automates the process of finding keywords, analyzing competitors, and researching domains, saving time and effort.
- Spyfu offers competitive pricing plans that are suitable for small and large businesses alike.
Cons of Spyfu
- Spyfu's keyword suggestion tool may not provide as many suggestions as other SEO Clarity alternatives available in the market.
- Spyfu does not offer social media analytics, which may be a drawback for businesses that rely heavily on social media marketing.
Pricing

Spyfu offers three pricing plans:
- Basic: This plan starts at $39 per month or $16 per month when billed annually and gives access to 6 months of historical data, 5k weekly tracked keyword rankings, among others.
- Professional: This plan starts at $79 per month (the first month will cost you $39) or $36 per month when billed annually and gives access to 10+ years of historical data, 15k weekly tracked keyword rankings, etc.
- Team: This starts at $299 per month or $149 per month when billed annually and provides unlimited access to domain overview PDFs and search results among others.
Best Suited For
- SEO Managers
- Small-Medium Sized Businesses
- Content Strategists
9. iSpoinage

iSpionage is a competitive research tool that provides insights into your competitors' online advertising campaigns. Here are some of the key features, pros, and cons of this SEO Clarity alternative:
Features
- Competitor analysis: iSpionage provides in-depth insights into your competitors' search marketing strategies, enabling you to identify gaps in your own campaigns and optimize your approach accordingly.
- Keyword research: With iSpionage's comprehensive keyword research tool, you can discover new keywords, monitor your existing ones, and refine your targeting to enhance the effectiveness of your marketing efforts.
- PPC campaign management: iSpionage offers a range of tools that facilitate the management of your PPC campaigns, from creating ads to managing bids and tracking performance, empowering you to maximize the success of your paid advertising campaigns.
- SEO optimization: iSpionage provides a suite of SEO analysis tools, including site auditing and backlink analysis, allowing you to optimize your website and improve its search engine rankings by identifying areas for improvement and implementing effective strategies.
Pros
- iSpionage has an intuitive interface that makes it easy to navigate and use its various tools.
- You can create customized reports in iSpionage to track your performance metrics and analyze your data.
- iSpionage's keyword research tools are highly effective and help you identify the best keywords for your ad campaigns.
Cons
- iSpionage may not have as much data for smaller markets or niche industries.
- iSpionage does not offer social media monitoring tools, which may be a drawback for businesses that rely heavily on social media advertising.
Pricing

Here is a closer look at the pricing plans offered by this SEO Clarity alternative:
- Basic Plan: This plan costs $59/month and offers access to iSpionage's essential features, including up to 10,000 tracked keywords, up to 10 competitor domains, and up to 50 tracked PPC campaigns. The Basic plan is best suited for small businesses that are just starting out with online advertising and want to keep their costs low.
- Professional Plan: This plan costs $99/month and includes all the features of the Basic plan, as well as access to iSpionage's advanced keyword research tools, more comprehensive competitor analysis features, and up to 50,000 tracked keywords. The Professional plan is ideal for growing businesses that need more advanced features and insights to stay ahead of the competition.
- Advanced Plan: This plan costs $299/month and offers the most comprehensive features available in iSpionage. It includes all the features of the Basic and Professional plans and access to iSpionage's API, which allows for custom integrations with other software tools. The Advanced plan is best suited for large businesses with advanced advertising needs requiring high customization and control.
Best Suited For
- Content Marketers
- SEO Managers
- Online Businesses
10. Cognitive SEO

CognitiveSEO is an all-in-one SEO tool designed to help businesses improve their search engine rankings and boost their online visibility. Here's a breakdown of some of the features, pros, cons, pricing, and best use cases of this SEO Clarity alternative.
Key Features
- Keyword research and analysis: Get a detailed analysis of your keywords, including search volume, competition, and ranking difficulty, to make informed decisions about your SEO strategy.
- Competitor analysis: Analyze your competitors' backlinks, content, and search engine rankings to identify improvement opportunities and stay ahead in the competition.
- On-page optimization: Receive suggestions for optimizing your content and meta tags to improve visibility in search engine results and attract more organic traffic.
- Technical SEO audit: Identify technical issues on your website that may impact search engine rankings and take corrective actions to ensure optimal performance.
- SEO Dashboard: Access real-time data with more than 35 crucial metrics in a user-friendly dashboard, easily shareable with your team members and clients.
- Penalty Recovery: Quickly identify problematic links using the unnatural link detection tool and recover from penalties to maintain a healthy website ranking.
- SEO API: Seamlessly process your cognitiveSEO account data, including link analysis, rank tracking, and social visibility data, using their API for enhanced data processing.
- Backlink Analysis: Gain unparalleled insights into the digital marketing strategies employed by any website through robust data, empowering you to refine your own SEO strategies.
Pros
- This SEO Clarity alternative offers a user-friendly interface, making navigation and analysis easier.
- Users can get tailored suggestions for optimizing your content for higher visibility and engagement with this SEO Clarity alternative.
Cons
- Cognitive SEO does not provide any option for custom branding or white labeling.
- Some users have reported broken backlinks and link auditing problems.
Pricing

CognitiveSEO offers a range of pricing plans:
- Starter Plan: At $129.99 per month, this plan includes up to 20,000 analyzed pages and 5 tracked websites.
- Pro Plan: At $299 per month, this plan includes up to 100,000 analyzed pages and 20 tracked websites.
- Agency Plan: At $499 per month, this plan includes up to 200,000 analyzed pages and 50 tracked websites.
Custom enterprise plans are also available for Cognitive SEO.
Best Suited For
- SEO Specialists
- Marketing Managers
11. Raven Tools

Raven Tools offers a comprehensive suite of SEO and digital marketing tools to help businesses optimize their online presence. Here are some of the key features of this SEO Clarity alternative.
Features
- Keyword Research: Raven's keyword research tool provides valuable insights into the search volume, difficulty level, and potential traffic associated with specific keywords.
- Site Audit: Raven's site audit tool conducts a thorough analysis of websites, identifying technical SEO issues such as broken links, crawl errors, and duplicate content.
- Backlink Analysis: Raven's backlink analysis tool empowers users to monitor their website's backlink profile, analyze the backlinks of competitors, and uncover new possibilities for building quality links.
- Marketing Reports: Raven's platform simplifies the creation of customized marketing reports by leveraging data from over 30 different platforms. These reports can offer comprehensive information on website analytics, social media performance, and PPC campaigns.
- Rank Tracking: Raven's rank-tracking tool continuously monitors the search engine rankings of chosen keywords, providing a comprehensive view of their performance over time.
- Social Media Management: Raven offers a range of features for effectively managing social media accounts, including post scheduling and account management capabilities.
- Competitor Domain Research: Raven's competition research tools enable users to thoroughly examine their competitors' strategies and leverage that knowledge to strategically enhance their own websites.
- Link Spy: This feature allows users to discreetly monitor their competitors' activities, uncovering new opportunities and strategies to improve their organization's ranking and performance.
Pros
- Ravel Tools offers a user-friendly interface that makes navigation a breeze.
- The users of this SEO Clarity alternative get customizable reports and dashboards. It allows them to meet their unique and personalized requirements.
- Ravel Tools also offers impeccable customer support for all its customers.
Cons
- Some features of Ravel Tools may require a learning curve for beginners.
- Raven Tools only provides limited options for team collaboration.
Pricing

Raven Tools offers five pricing plans:
- Small Biz: This plan provides 2 domains/campaigns, 2 users, and 1,500 position checks per month for $39.
- Start Plan: This plan gives access to 20 domains/campaigns, 4 users, and 15,000 position checks per month for $79.
- Grow Plan: This plan helps avail of 80 domains/campaigns, 8 users, and 20,000 position checks per month for $139.
- Thrive Plan: This plan provides 160 domains/campaigns, 20 users, and 25,000 position checks per month for $249.
- Lead Plan: This plan gives access to 320 domains/campaigns, 40 users, and 30,000 position checks per month for $399.
You can also contact Raven Tools for a customized Enterprise plan tailored to your needs.
Best Suited For
- SEO Professionals
- Agencies
12. Siteimprove

Siteimprove is a web-based SEO and website optimization tool that offers a range of features to help businesses optimize their online presence. Let's take a closer look at the key features, pros, cons, pricing, and best-suited uses for this SEO Clarity alternative.
Key Features
- SEO Standards: Siteimprove's SEO tool offers actionable insights to optimize your website for search engines. It allows you to track keyword rankings, analyze on-page SEO, and receive suggestions for improving your content.
- Accessibility: Siteimprove's accessibility tool ensures your website is accessible to all users, including those with disabilities. It helps you identify and fix accessibility issues, generate reports, and track progress over time.
- Content Quality: Siteimprove's content quality tool ensures high-quality and relevant website content for your audience. It enables analysis of readability, tone of voice, and grammar mistakes in your content.
- Analytics: Siteimprove's analytics tool provides detailed insights into your website's performance. It allows you to track traffic sources, monitor user behavior, and measure conversion rates.
Pros
- The tool is easy to use, even for those without technical SEO knowledge.
- Siteimprove allows you to create custom reports and dashboards to fit your specific needs.
- Siteimprove offers excellent customer support and training resources.
Cons
- Siteimprove is a pricier option than a few of its competitors.
- The tool doesn't offer as robust keyword tracking as other SEO tools and SEO Clarity alternatives on the market.
Pricing
Siteimprove offers various pricing plans for the different needs of the users. But you would have to reach out to the team for the pricing as the company doesn't display its plans on the website.
Best Suited For
- Content Marketers
- Medium-Large Size Organizations
- Digital Marketers
Conclusion
If you're looking to boost your website's visibility and attract more organic traffic, having a solid SEO strategy is crucial.
While many SEO Clarity alternatives are available in the market, Scalenut stands out as a powerful SEO platform that offers a wide range of features to help you optimize your website and achieve better search engine rankings.
With its intuitive interface, comprehensive analysis, and customizable reports, Scalenut is the perfect tool for both beginners and advanced users. So why not give it a try today and take your website's SEO to the next level? Sign up for Scalenut now and see the difference it can make!