Jun 6, 2023

Boosting Your Website Visibility: 12 Top SEO Clarity Alternatives

Suman Samal, Asst. Marketing Manager
Suman Samal
Boosting Your Website Visibility: 12 Top SEO Clarity Alternatives
Suman Samal, Asst. Marketing Manager
Suman Samal
Jun 6, 2023

Boosting Your Website Visibility: 12 Top SEO Clarity Alternatives

Looking for an SEO clarity alternative? Check out our blog to explore the 12 best alternatives and find the perfect tool to boost your website's visibility.
Boosting Your Website Visibility: 12 Top SEO Clarity Alternatives

Table of contents

12 SEO Clarity Alternatives To Consider 

  • Scalenut 
  • Serpstat
  • Moz Pro
  • Conductor
  • SEMrush
  • SE Ranking 
  • BrightEdge
  • Spyfu 
  • iSpoinage 
  • Cognitive SEO
  • Raven Tools 
  • Siteimprove

#1: Scalenut best alternative to Serpstat

Scalenut home page - a good choice for an SEO Clarity Alternative

Scalenut is an AI-powered content management platform that offers a comprehensive set of tools for enhancing your SEO and content marketing strategy. With features such as the Content Optimizer, Keyword Planner, and AI SEO Blog Writer, it  streamlines the entire content creation process from production and planning to optimization.

The platform's user-friendly interface and intuitive features allow users to optimize content using the best SEO practices and SERP results. Besides, Scalenut offers a full suite of features for crafting compelling marketing copies that drive action. Let's learn about its features in detail below.

Key Features

Scalenut Features

Keyword Planner

The Scalenut Keyword Planner helps you achieve topical authority in your industry and specific niche. You can insert your niche topic in Scalenut’s Keyword Planner to generate a report that automatically groups relevant keywords together. 

Scalenut Keyword Cluster with multiple keyword clusters with keyword difficulty, intent, and search volume. 

This cluster report lets you view metrics like relevance, CPC, and search volume under one tab. You do not need to juggle between multiple columns or tabs as you do in SEO tools like Ahrefs or Ubersuggest to find relevant metrics that matter to you.

Scalenut in-built content research hub listing ideal keywords to use while optimizing content. 

Usually, when you start working on a blog, you’ll have one seed keyword to target for each blog piece. In that case, without an AI-powered tool, you may have to manually search secondary keywords that help you rank your content. However, with Scalenut, you can eliminate the additional time spent on keyword research. 

Scalenut content editor will suggest relevant key terms relevant to your topic. This comprehensive keyword list also includes all the key terms used by the top-ranking page. Hence allowing you to easily outcompete your competitors’ content without doing hours of manual research. 

Content Outline Generator

In Scalenut, you can create an AI-generated outline automatically or build a custom version by comparing top-ranking web pages under a single tab. With this information in one place, you can easily find content gaps, add frequently asked questions, and restructure your outline with the drag-and-drop option within minutes.  

Scalenut AI-powered outline builder presents content outline and competitor content analysis. 

Moreover, Scalenut provides additional features like writing points and social listening tools to generate questions from forums like Quora, Reddit, and search results. This ultimately reduces the time taken to search and create an outline manually.  

Cruise mode

Scalenut in-built content research hub listing outline of top-ranking pages for easy navigation. 

Scalenut has an in-built AI writer to help you create quality long-form content at scale. The cruise mode function allows users to generate the first draft of their outline in less than 5 minutes. Once you have the first draft, compare it with your competitor's content. This helps you see what points and subheadings you have missed. Instead of juggling multiple tabs, you can find all your competitor's content under the research tab. 

Scalenut in-built templates to use AI to generate content for your blog.   

Moreover, you can fine-tune the AI-generated copy in Cruise mode using the rephrase, shorten, or expand options. You can generate additional information for each section using the write and instruct tools in the editor tab. Altogether, this gives you complete control over AI and allows you to generate brand-relevant content within minutes. 

Content Optimizer

One of the biggest obstacles for content writers and bloggers is producing rank-ready content. You might be spending hours and hours ensuring every piece of content you publish is optimized to rank on Google or other search engines. 

Scalenut Content Optimizer indicates content SEO score based on different on-page SEO parameters. 

However, manually checking the keyword density and finding relevant keywords to target can be a hassle. In situations like this, a reliable content report can boost your confidence that a piece of content is optimized for search. That's why Scalenut's Content Optimizer grades your content to generate a score and necessary suggestions to help you find a place at the top of the SERP. 

Moreover, you can use the fix-it button to auto-optimize your content based on the suggestion list. This eliminates manual editing time and acts as a supporting tool to fine-tune your content. 

SEO Content Editor 

Scalenut has advanced NLP and machine learning technologies to help you create content that ranks on the first page of the SERP for target keywords. You can see real-time NLP scores and custom SEO suggestions to improve your content. 

Scalenut Content Optimizer indicating content SEO score based on different on-page seo parameters. 

Scalenut's SEO editor evaluates your content from different angles, like keyword density, links, content depth, key terms, and more. 

Scalenut Traffic Analyser

Scalenut's traffic analyzer has two sections: Insights and Inventory. 

The Inventory section of the Traffic Analyzer lists all the pages presented in your domain. This gives you a comprehensive view of all your content. 

The Insights section breaks down the website performance data into different categories to help you interpret the metrics. 

Along with basic details like overall traffic, impressions, average position, and CTR, you can also access complete details about the top gainers and top losers. 

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance.  

The top gainer's section displays all the keywords and pages that earned increased traffic, CTR, impressions, and ranking. In contrast, the top losers section lists all the keywords and pages that experienced a dip in performance. These insights ultimately help you spot underperforming content and optimize it for better ROI. 

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance. 

Further, you can get an overall view of keywords and pages that are generating more traffic impressions and ranking higher in the SERP. 

As the source of traffic also plays a significant role in evaluating content performance, the insights reports also present device distribution, position distribution, and Click-through Rate. 

Scalenut Traffic Analyser shows your traffic source from different devices and position distribution.   

Overall, the traffic analyzer report gives you all the data required to make strategic content decisions. 


  • Scalenut leverages advanced AI technologies to produce optimized content for search engines and engage the intended audience.
  • The custom tone of voice allows you to adapt quickly to different niches and brand voices. 
  • Easily view all the top-ranking blogs for your target keywords under one tab. This allows you to find the content gaps and manually add them to the outline with a click. 
  • Additional features like NLP terms, competitor content analysis, questions, and statistics can help you drastically improve the first draft without manually conducting basic-level research. 
  • Automated outline builder, SERP analyzer, competitor content analysis tools, simple user interface, ease of use etc., are added perks of using Scalenut. 
  • You can create supporting social media copy and short-form content using the AIDA, PAS, BAB, and other 45+ ready-to-use templates.


  • Scalenut has a steep learning curve for a beginner to navigate the platform, but it also offers an expansive help center and boot camp to help with navigating the platform easily.


Scalenut Price

  • Essential Plan: This plan caters to the needs of solopreneurs and freelancers looking for robust content creation tools. With this plan, you get access to five SEO reports and up to 100,000 AI-generated words every month, all starting at just $19/month, paid annually. 
  • Small Business Growth Plan: This plan is custom-made for startups and small businesses that want to elevate their content game. You get unlimited AI-generated words, 30 SEO reports, and advanced features like Instruct AI to Write and Topic Clusters, all starting at $39/month, paid annually. 
  • Pro Plan for Large Teams: The Pro Plan provides top-quality content at scale for established businesses and large teams. This plan comes with all the features of the Growth Plan, a dedicated customer success manager, and multi-user support, priced at $74/month paid annually. 

Best Suited For

  • Entrepreneurs
  • SEO professionals 
  • Agencies
  • Marketing managers
  • SEO strategists 
  • Freelance writers

Also Read: 

Moz Review 2024: Does it help scale SEO performance?

Scalenut vs Moz: Head-to-head Comparisons

SEO Clarity Alternative #2. Serpstat 

Serpstat home page featuring its functions 

Serpstat is an all-in-one SEO tool that lets you do keyword research, analyze your competitors, audit your site, and do much more. It's an excellent option for businesses that want a single tool to manage all their SEO needs.

Features of Serpstat

Rank Tracking

With the rank tracking feature, you can monitor the search engine rankings of your website and your competitors, keeping a close eye on any changes and staying ahead of the competition. This allows you to maintain a strong online presence and adapt your strategies accordingly.

Keyword Research

By using the keyword research feature, you can analyze regional search results and important metrics such as volume, popularity, competition, and keyword difficulty to identify the most strategic keywords for your website. This helps you optimize your content and improve your website's visibility.

Backlink Analysis

Serpstat's backlink analysis feature provides detailed insights into your website's backlink profile, including the number of backlinks, referring domains, and quality score. This information helps you evaluate your backlink strategy and make improvements as necessary.

Website SEO Audit

The website SEO audit feature analyzes your website's technical and SEO-related issues and provides recommendations for optimization. With this tool, you can identify and address issues that may be hindering your website's performance and improve your search engine rankings.

Batch Analysis

The batch analysis tool allows you to analyze up to 100,000 entries in depth, comparing important metrics for keywords or domains. This feature can be used to boost traffic through optimized keyword usage, evaluate competitor link profiles, and analyze overall SEO performance.

Pros of Serpstat

  • Serpstat offers excellent customer support through email, chat, and phone.
  • The interface is clean and user-friendly.
  • Serpstat is more affordable and fits within the budget of teams of all sizes.

Cons of Serpstat

  • The backlink database is less extensive.
  • Some users may find the keyword research tool-less comprehensive.

Serpstat Pricing Plans

Serpstat Pricing page offering four pricing options. 

Serpstat has five different pricing plans. The Lite plan costs $59 a month and is good for small businesses and new businesses. The Standard plan costs $119 a month and can be used by businesses that are growing and have a bigger online presence. The Advanced plan, which costs $479 a month, is made for businesses and marketing agencies that have a lot of SEO needs. The Big Enterprise plan is priced individually. These can be used by larger companies.

Best suited for

  • Marketing teams
  • Content Marketers
  • SEO Professionals
  • Freelancers

SEO Clarity Alternative #3. Moz

 Moz Pro home page featuring its tool functions

Moz Pro is a useful tool for marketers who want to keep track of their website's performance. It is an excellent alternative to BrightEdge because it offers many of the same features, including keyword tracking, site auditing, and on-page optimization tools. 

Moz Pro is a great tool for SEO (Search Engine Optimization) experts and allows them to monitor their website's performance so that they can make the necessary changes. Compared to BrightEdge, Moz Pro offers more affordable pricing plans, which can be helpful for small businesses with limited budgets. Ultimately, Moz Pro is a great alternative to BrightEdge for marketers who want to manage their website's SEO effectively.

Features of Moz

Keyword research: 

Moz Pro provides a comprehensive keyword research tool that shows search volume, difficulty, and potential traffic opportunities for targeted keywords.

Site audits: 

Moz Pro has a site audit tool that analyzes websites for technical SEO issues, including broken links, crawl errors, and duplicate content.

Link research: 

Moz Pro offers a link research tool that analyzes backlink profiles, identifies link-building opportunities, and helps monitor and improve backlink quality.

On-page optimization: 

Moz Pro provides on-page optimization recommendations based on targeted keywords and content analysis.

Rank tracking: 

Moz Pro offers a rank-tracking tool that tracks the search engine rankings of targeted keywords over time.

Pros of Moz

  • Moz Pro offers a wide range of tools for keyword research, link building, and site auditing.
  • The platform provides detailed analytics and reports, making it easy for users to track their website's performance and improve their SEO strategy.
  • The Moz community and support team are very active, providing helpful resources and quick responses to any questions or issues.

Cons of Moz

  • The pricing for Moz Pro can be a bit expensive, especially for smaller businesses or freelancers.
  • Some users have reported difficulties with the user interface, finding it overwhelming or difficult to navigate.
  • While Moz Pro offers a lot of features, some users feel that it doesn't always provide the same level of depth or detail as other SEO tools.

Moz Pricing Plans

 MozPro Price

Moz Pro offers multiple pricing plans to suit businesses of different sizes and needs. Here are the pricing plans offered by Moz Pro:

  • Standard Plan ($79/month): Ideal for those new to SEO and seeking to understand the basics of it.
  • Medium Plan ($143/month): Suitable for most people because it provides access to the entire range of keyword research tools.
  • Large Plan ($239/month): Helpful for businesses and agencies that conduct a serious search.
  • Premium Plan ($479/month): Perfect for large businesses with more advanced SEO needs and in-house marketing teams.

Best suited for

  • Small-Large Organizations
  • SEO Specialists 
  • Marketing Managers 

Like Moz but don’t think its features are enough? Refer to this exhaustive list of Moz alternatives in our blog “19 Best Moz Alternatives To Consider For Your SEO Needs

SEO Clarity Alternative #4. Conductor 

Conductor home page 

By utilizing Conductor, you can gain a competitive edge and effectively cater to our intended audience by delivering exceptional content. The platform's ability to diagnose problems, oversee website health, devise content strategies, and optimize SEO, all from a single location, is truly incredible. 

Features of Conductor

Keyword Research and Analysis: 

Conductor provides a range of keyword research and analysis tools to help you find the most relevant keywords for your website. 

On-Page Optimization: 

The platform offers on-page optimization suggestions and content analysis to ensure your pages are fully optimized for search engines. 

Competitor Analysis: 

Conductor's competitor analysis tools allow you to compare your website to your competitors' sites, identifying areas where you can improve your SEO strategy. You can also monitor your competitors' rankings and track changes in their search engine visibility over time.

Google Analytics Integration: 

This SEO clarity alternative integrates seamlessly with Google Analytics, allowing you to track your website's performance and identify areas for improvement. 


  • Conductor is a comprehensive SEO platform that provides a wide range of tools and features to help you improve your website's search engine visibility
  • Conductor offers excellent customer support, including training and resources to help you get the most out of the platform
  • The platform is highly customizable so that you can tailor it to your specific needs and goals
  • Conductor integrates seamlessly with other marketing tools, making it easy to incorporate into your existing workflow


  • Conductor can be expensive, especially for small businesses or individuals who are just starting with SEO.
  • The platform can be overwhelming for beginners, with a steep learning curve and many complex features to navigate. 
  • The platform may not be suitable for businesses that operate in a niche or highly. 

Conductor Pricing 

Conductor's pricing varies depending on your needs and goals. The platform offers custom pricing plans based on factors such as the size of your website, the number of keywords you want to track, and the level of support and training you require. However, the company does not display its pricing plans online. 

Best Suited For 

  • Large organizations 
  • Content marketers

SEO Clarity Alternative #5. Semrush 

 SE Ranking Alternative Semrush home page featuring its tool

Semrush is a powerful SEO tool that helps businesses optimize their online presence by providing valuable insights into their competitors' digital marketing strategies. Here are some of the key features, pros, cons, and pricing of this SEO Clarity alternative.  

Features of Semrush

  • Rank tracking: With SEMrush, you can track your website's ranking on search engines for specific keywords.
  • Competitor analysis: This feature allows you to analyze your competitors' digital marketing strategies, including their keyword rankings, backlink profile, and advertising efforts.
  • Keyword research: SEMrush helps you find the right keywords to target by providing you with a list of relevant keywords based on your industry, location, and search volume.
  • Site audit: This feature allows you to check your website's health and identify any issues impacting your SEO performance.
  • Backlink analysis: Semrush provides you with an in-depth analysis of your backlink profile, helping you identify the sources of your backlinks and their quality.


  • Semrush offers a wide range of features that cover every aspect of SEO, making it an all-in-one solution for businesses.
  • The platform is easy to navigate and provides users with a clear understanding of the data presented.
  • SEMrush uses a robust data analysis system, providing users with reliable and precise information.


  • Some users have complained about the platform's limited customization options, making it challenging to tailor reports to specific needs.
  • SEMrush is a complex tool, and new users may find it challenging to navigate initially.
  • SEMrush can be costly for small businesses, with pricing plans starting at $119.95 per month.


Semrush pricing page offering three tiers of pricing ranging from $129 - $499 monthly.

SEMrush provides three pricing options for users, namely the Pro plan, Guru plan, and Business plan. The Pro plan, priced at $129.95 per month, caters to freelancers and small businesses, while the Guru plan, priced at $249.95 per month, targets marketing agencies and medium-sized businesses. On the other hand, the Business plan, priced at $499.95 per month, serves large corporations and eCommerce websites with extensive SEO requirements.

Best suited for

  • SEO Specialists
  • Digital Marketing Managers
  • PPC Marketers
  • Freelancers

Also Read:

BrightEdge Vs Conductor Comparison (2024) for Agency and Enterprises

Conductor vs Searchmetrics: Which Offers the Best Features?

Decoding the SEO Duel: Conductor vs Moz

SEO Clarity Alternative #6. SE Ranking 

SE Ranking home page featurings its functions 

SE Ranking is a versatile and reliable SEO tool that can be a great SEO clarity alternative. It offers a comprehensive set of features to help digital marketing professionals and SEO teams analyze and optimize their website's performance. 

With SE Ranking's real-time keyword position tracking system, you can monitor and analyze the performance of your website's keywords with 100% accuracy. Learn more about SE Ranking’s features, pros, cons and pricing plans below.

Features of SE Ranking 

  • Informed Decision Making: Provides valuable insights for informed decisions that help improve website ranking.
  • Technical Issue Resolution: Helps identify and fix technical issues that impact website performance in SERPs.
  • Progress Tracking: Tracks progress over time to determine the effectiveness of SEO efforts.


  • SE Ranking offers white-label reporting and custom branding options, allowing users to personalize their reports and share them with clients.
  • Users can integrate SE Ranking with Google Analytics and Google Search Console for better performance tracking.
  • SE Ranking has a user-friendly interface that makes it easy for users to navigate and understand.
  • SE Ranking provides a wide range of features for SEO and digital marketing.


  • The options for content optimization and creation on this SEO Clarity alternative are somewhat limited.
  • SE Ranking’s site audit feature could use improvement.


SE Ranking offers three pricing plans: Essential ($44.00/mo), Pro ($87.20/mo), and Business ($191.20/mo). They cater to different needs and budgets, providing basic to advanced features like keyword rank tracking, website audit, competitor research, white-label reporting, social media management, API access, historical data, and branded reports.

Best suited for

  • SEO Specialists
  • Digital Marketing Managers
  • Content Marketing Strategists

Also Read

A Comprehensive Comparison of SE Ranking vs Moz for SEO Success
Climb The SEO Ladder: Discover 11 Powerful SE Ranking Alternatives

Head to head comparison between Scalenut vs SE Ranking

SEO Clarity Alternative #7. BrightEdge 

BrightEdge home page featuring its functions 

BrightEdge is a popular SEO software that helps businesses improve their online visibility and increase their organic traffic. Here are some features, pros, cons, pricing, and best-suited industries of this SEO Clarity alternative.

Features of Brightedge 

Content optimization: 

BrightEdge allows you to optimize your website's content to ensure it meets SEO best practices and targets relevant keywords.

Keyword research: 

The software provides insights into popular search terms and helps you find new keyword opportunities.

Competitive analysis: 

You can analyze your competitors' SEO strategies and identify gaps in your approach.

Backlink management: 

BrightEdge helps you monitor and manage your backlink profile, which is crucial for improving your search engine rankings.


  • BrightEdge offers a wide range of tools and features to help you with every aspect of SEO.
  • The platform is user-friendly and doesn't require much technical knowledge.
  • BrightEdge's customer support team is responsive and helpful.
  • The software provides data-driven insights to help you make informed decisions about your SEO strategy.


  • This SEO Clarity alternative is one of the more expensive SEO tools on the market, which may be a barrier for some businesses.
  • While the platform is generally user-friendly, some features may take some time for plenty of people to master.
  • BrightEdge doesn't integrate with as many third-party tools as some other SEO platforms.


BrightEdge's pricing is based on the size of your business and the scope of your SEO needs. You need to Contact BrightEdge for a personalized quote via a form or by calling them directly.

Best Suited For

  • Mid-sized to large enterprises
  • Big Agencies 

SEO Clarity Alternative #8. Spyfu 

SpyFu home page featuring its functions 

Spyfu is a comprehensive SEO and PPC research tool that provides insightful data about your competitors' search engine strategies. This SEO clarity alternative is designed to help businesses and marketers improve their search engine rankings, optimize their ads, and increase their online visibility. Here are some features, pros, cons, and pricing of Spyfu.

Features of SpyFu  

  • Keyword Research: Spyfu helps you to identify the best keywords to target for SEO and PPC campaigns. It provides valuable insights into the keywords your competitors are using and the volume of traffic they are getting from each keyword.
  • Competitor Analysis: Spyfu lets you see the organic and paid search strategies of your competitors. It helps you identify your competitor's strengths and weaknesses so that you can adjust your strategies accordingly.
  • Backlink Analysis: Spyfu allows you to analyze your competitor's backlink profiles to understand the quality and quantity of their links. This helps you to build your own backlink profile and improve your search engine rankings.
  • Domain Research: Spyfu lets you see the historical data of any domain, including organic and paid search results, rankings, and keywords.


  • Spyfu provides a wide range of data that is accurate and up-to-date. It helps you to make informed decisions based on real-time insights.
  • Spyfu's user-friendly interface makes it easy to navigate and use the tool efficiently.
  • Spyfu automates the process of finding keywords, analyzing competitors, and researching domains, saving time and effort.
  • Spyfu offers competitive pricing plans that are suitable for small and large businesses alike.


  • Spyfu's keyword suggestion tool may not provide as many suggestions as other SEO Clarity alternatives available in the market.
  • Spyfu does not offer social media analytics, which may be a drawback for businesses that rely heavily on social media marketing.


SpyFU Pricing page offering 4 different pricing plans ranging from $39 - $79 per month 

SpyFU provides users with three pricing plans: Basic, Professional, and Team, with different features and limits, priced at $39/month, $9/month, $49/month and $79/month, respectively. Their pricing is reasonable and affordable for businesses of all sizes, making it easy for users to select the plan that best suits their needs and budget without sacrificing any features or functionality.

Best Suited For 

  • SEO Managers 
  • Small-Medium Sized Businesses 
  • Content Strategists 

SEO Clarity Alternative #9. iSpoinage 

iSpoinage home page featuring its functions 

iSpionage is a competitive research tool that provides insights into your competitors' online advertising campaigns. Here are some of the key features, pros, and cons of this SEO Clarity alternative:

Features of iSpoinage 

Competitor analysis: 

You can use iSpionage to track your competitors' ad campaigns, including their ad copy, landing pages, and budget.

Ad monitoring: 

iSpionage monitors your ad performance and alerts you to any changes in your campaign metrics, such as clicks and conversions.

Landing page analysis: 

With iSpionage, you can analyze your landing pages to identify areas for improvement and optimize your conversion rates.


  • iSpionage has an intuitive interface that makes it easy to navigate and use its various tools.
  • You can create customized reports in iSpionage to track your performance metrics and analyze your data.
  • iSpionage's keyword research tools are highly effective and help you identify the best keywords for your ad campaigns.


  • iSpionage may not have as much data for smaller markets or niche industries.
  • iSpionage does not offer social media monitoring tools, which may be a drawback for businesses that rely heavily on social media advertising.


ispoinage price

Here is a closer look at the pricing plans offered by this SEO Clarity alternative:

  • Basic Plan: This plan costs $59/month and offers access to iSpionage's essential features, including up to 10,000 tracked keywords, up to 10 competitor domains, and up to 50 tracked PPC campaigns. The Basic plan is best suited for small businesses that are just starting out with online advertising and want to keep their costs low.
  • Professional Plan: This plan costs $99/month and includes all the features of the Basic plan, as well as access to iSpionage's advanced keyword research tools, more comprehensive competitor analysis features, and up to 50,000 tracked keywords. The Professional plan is ideal for growing businesses that need more advanced features and insights to stay ahead of the competition.
  • Advanced Plan: This plan costs $299/month and offers the most comprehensive features available in iSpionage. It includes all the features of the Basic and Professional plans and access to iSpionage's API, which allows for custom integrations with other software tools. The Advanced plan is best suited for large businesses with advanced advertising needs requiring high customization and control.

Best Suited For

  • Content Marketers 
  • SEO Managers 
  • Online Businesses 

SEO Clarity Alternative #10. Cognitive SEO 

Cognitive SEO home page featuring the tool functions 

CognitiveSEO is an all-in-one SEO tool designed to help businesses improve their search engine rankings and boost their online visibility. Here's a breakdown of some of the features, pros, cons, pricing, and best use cases of this SEO Clarity alternative. 

Features of Cognitive SEO 

Keyword research and analysis: 

This feature allows you to find and analyze the keywords that are most relevant to your business and industry and identify which ones are driving the most traffic to your website. You can also track your keyword rankings over time and get suggestions for targeting new keywords.

Backlink analysis and tracking: 

CognitiveSEO's backlink analysis tool allows you to monitor your website's backlink profile, identify any spammy or low-quality links, and track the success of your link-building campaigns. You can also view detailed reports on your backlink history and compare your profile to your competitors.

Content optimization suggestions: 

This feature uses advanced algorithms to analyze your website's content and suggest ways to optimize it for better search engine rankings. You can get suggestions for improving your meta tags, headings, images, and other on-page elements.


  • Cognitive SEO is a comprehensive tool with a wide range of features. 
  • This SEO Clarity alternative offers a user-friendly interface.
  • Cognitive SEO offers a strong emphasis on backlink analysis and optimization.
  • Cognitive SEO provides regular updates and improvements to the tool for the ease of the users. 


  • Some users may find the interface of Cognitive SEO overwhelming or confusing.
  • Cognitive SEO does not provide any option for custom branding or white labeling. 


Screenshot of the pricing plans for Cognitive SEO

Cognitive SEO offers three pricing plans, including

  • Starter plan: Priced at $129.99 per month, this plan is suitable for small businesses, freelancers, and startups. It provides for competitor analysis, unnatural link detection, and five campaigns. 
  • Premium plan: Priced at $199 per month, this plan is designed for large businesses and marketing agencies.  It provides for competitor analysis, unnatural link detection, white labels, and ten campaigns. 
  • Elite plan: Priced at $499 per month, this plan is intended for corporations with more extensive SEO needs.  It provides for competitor analysis, unnatural link detection, white labels, and twenty-five campaigns. 

Best Suited For

  • SEO Specialists 
  • Marketing Managers 

SEO Clarity Alternative #11. Raven Tools 

Raven tools home page featuring 

Raven Tools offers a comprehensive suite of SEO and digital marketing tools to help businesses optimize their online presence. Here are some of the key features of this SEO Clarity alternative.  

Features of Raven 

Website audit and analysis: 

Raven Tools offers a website auditor tool that scans your website and identifies issues affecting your search engine rankings. It checks for broken links, missing metadata, duplicate content, and more.

Keyword research and management: 

With Raven Tools, you can research and track keywords to optimize your content and improve your search engine rankings. The tool offers keyword suggestions based on search volume, competition, and other factors and keyword tracking to monitor your rankings over time.

Rank tracking: 

Raven Tools allows you to track your search engine rankings for specific keywords and monitor your progress over time. You can view your rankings by device type, location, and search engine.

Backlink analysis and management: 

The backlink analysis tool in Raven Tools allows you to monitor your backlink profile and identify opportunities to improve your link-building strategy. You can also use the tool to monitor your competitors' backlink profiles and find new link-building opportunities.


  • Ravel Tools offers a user-friendly interface. 
  • The users of this SEO Clarity alternative get customizable reports and dashboards. 
  • Ravel Tools also offers impeccable customer support for all its customers. 


  • Some features of Ravel Tools may require a learning curve for beginners.
  • With Raven Tools, there is no phone support available.
  • Raven Tools only provides limited options for team collaboration.


Raven SEO pricing plans 
  • Small Biz plan: This is the most affordable plan priced at $49 per month and is suitable for small businesses and individual website owners who require basic SEO tools to improve their online presence.
  • Start plan: This plan is priced at $109 per month and is designed for growing businesses with a larger online presence. It offers more advanced SEO features than the Small Biz plan.
  • Grow plan: Priced at $199 per month, the Grow plan is intended for marketing agencies and businesses with more extensive SEO needs. This plan provides more advanced features and allows for multiple users.
  • Thrive plan: The Thrive plan, priced at $299 per month, is suitable for larger corporations with a global presence. This plan offers more advanced features and allows for multiple users and domains.
  • Lead plan: This is the most comprehensive plan, priced at $479 per month, and is designed for businesses with complex SEO requirements. It offers the most advanced features, including access to all tools and multiple users with unlimited domains. 

Best Suited For 

  • SEO Professionals
  • Agencies 

SEO Clarity Alternative #12. Siteimprove 

Siteimprove home page featuring its functionality 

Siteimprove is a web-based SEO and website optimization tool that offers a range of features to help businesses optimize their online presence. Let's take a closer look at the key features, pros, cons, pricing, and best-suited uses for this SEO Clarity alternative. 

Features of Siteimprove

  • SEO: Siteimprove offers a comprehensive suite of SEO tools, including keyword research, on-page optimization, and backlink analysis, to help you improve your search engine rankings.
  • Analytics: Siteimprove's analytics feature tracks website traffic and user behavior, giving insights into how visitors interact with your site.
  • Quality Assurance: Siteimprove scans your website for errors, broken links, and other issues that could impact user experience and search engine visibility.
  • Content Insights: The tool provides insights into your content performance, including readability, tone of voice, and SEO optimization.


  • Siteimprove offers a wide range of features to help businesses improve their online presence.
  • The tool is easy to use, even for those without technical SEO knowledge.
  • Siteimprove allows you to create custom reports and dashboards to fit your specific needs.
  • Siteimprove offers excellent customer support and training resources.


  • Siteimprove is a pricier option than a few of its competitors.
  • The tool doesn't offer as robust keyword tracking as other SEO tools and SEO Clarity alternatives on the market.


Siteimprove offers various pricing plans depending on your needs and the size of your organization. However, you'll need to contact their team for more information, as they don't display their subscription plans on the website.

Best Suited For

  • Content Marketers 
  • Medium-Large Size Organizations 
  • Digital Marketers 


If you're looking to boost your website's visibility and attract more organic traffic, having a solid SEO strategy is crucial. 

While many SEO Clarity alternatives are available in the market, Scalenut stands out as a powerful SEO platform that offers a wide range of features to help you optimize your website and achieve better search engine rankings. 

With its intuitive interface, comprehensive analysis, and customizable reports, Scalenut is the perfect tool for both beginners and advanced users. So why not give it a try today and take your website's SEO to the next level? Sign up for Scalenut now and see the difference it can make!If you're in the business of optimizing websites for search engines, you know that having access to reliable SEO tools is essential for success. One of the most popular SEO tools in market research is SEO Clarity, which offers a suite of features to help businesses optimize their online presence. While SEOClarity is an excellent tool, it may not be the best fit for all kinds of workflows. In this blog post, we'll introduce 12 SEO Clarity alternatives you must check out. These alternatives offer unique features, and user interfaces to suit your needs better. Whether you're a small business owner or an enterprise-level marketer, this post will provide you with a comprehensive list of search engine optimization tools to help you achieve your goals. 

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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