May 31, 2023

Discover the 11 Best SE Ranking Alternatives (2024)

Priya Jamba, Content Marketer
Priya Jamba
Discover the 11 Best SE Ranking Alternatives (2024)
Priya Jamba, Content Marketer
Priya Jamba
May 31, 2023

Discover the 11 Best SE Ranking Alternatives (2024)

Explore these 11 powerful SE Ranking alternatives to improve your website's SEO performance and climb the search engine rankings.
Discover the 11 Best SE Ranking Alternatives (2024)

Table of contents

What are some of the best alternatives to SE Ranking?

Let’s have a look at some of the alternatives of SE Ranking and explore their features along with the pricing plans:

  • Scalenut 
  • Ahrefs
  • iSpoinage 
  • Moz Pro 
  • Raven Tools 
  • SEOClarity
  • Spyfu
  • SEMrush 
  • Cognitive SEO
  • Siteimprove
  • BrightEdge

Read on to learn about these SE Rankings alternative tools in detail. 

SE Ranking Alternative #1: Scalenut 

Scalenut home page - best alternative to SE Ranking

Scalenut is a content management platform that utilizes AI technology to provide a comprehensive suite of tools for boosting your content marketing and SEO strategy. Its SEO Optimizer, Keyword Planner, Cruise Mode, SEO Research, and AI Templates streamline the entire content lifecycle, from planning to optimization. 

This platform conducts thorough research and analysis to provide insights and recommendations for creating, planning, and optimizing content that can rank higher on search engines.

With Scalenut's user-friendly interface and intuitive features, anyone can produce high-quality content regardless of their experience with AI writing tools. Scalenut provides a full suite of features for crafting marketing copy that captivates and drives action, making it different from traditional paraphrasing or AI writing tools.

Key Features

Scalenut Features

Keyword Planner

The Scalenut Keyword Planner helps you achieve topical authority in your industry and specific niche. You can insert your niche topic in Scalenut’s Keyword Planner to generate a report that automatically groups relevant keywords together. 

Scalenut Keyword Cluster with multiple keyword clusters with keyword difficulty, intent, and search volume. 

This cluster report lets you view metrics like relevance, CPC, and search volume under one tab. You do not need to juggle between multiple columns or tabs as you do in SEO tools like Ahrefs or Ubersuggest to find relevant metrics that matter to you.

Scalenut in-built content research hub listing ideal keywords to use while optimizing content. 

Usually, when you start working on a blog, you’ll have one seed keyword to target for each blog piece. In that case, without an AI-powered tool, you may have to manually search secondary keywords that help you rank your content. However, with Scalenut, you can eliminate the additional time spent on keyword research. 

Scalenut content editor will suggest relevant key terms relevant to your topic. This comprehensive keyword list also includes all the key terms used by the top-ranking page. Hence allowing you to easily outcompete your competitors’ content without doing hours of manual research. 

Content Outline Generator

In Scalenut, you can create an AI-generated outline automatically or build a custom version by comparing top-ranking web pages under a single tab. With this information in one place, you can easily find content gaps, add frequently asked questions, and restructure your outline with the drag-and-drop option within minutes.  

Scalenut AI-powered outline builder presents content outline and competitor content analysis. 

Moreover, Scalenut provides additional features like writing points and social listening tools to generate questions from forums like Quora, Reddit, and search results. This ultimately reduces the time taken to search and create an outline manually.  

Cruise mode

Scalenut in-built content research hub listing outline of top-ranking pages for easy navigation. 

Scalenut has an in-built AI writer to help you create quality long-form content at scale. The cruise mode function allows users to generate the first draft of their outline in less than 5 minutes. Once you have the first draft, compare it with your competitor's content. This helps you see what points and subheadings you have missed. Instead of juggling multiple tabs, you can find all your competitor's content under the research tab. 

Scalenut in-built templates to use AI to generate content for your blog.   

Moreover, you can fine-tune the AI-generated copy in Cruise mode using the rephrase, shorten, or expand options. You can generate additional information for each section using the write and instruct tools in the editor tab. Altogether, this gives you complete control over AI and allows you to generate brand-relevant content within minutes. 

Content Optimizer

One of the biggest obstacles for content writers and bloggers is producing rank-ready content. You might be spending hours and hours ensuring every piece of content you publish is optimized to rank on Google or other search engines. 

Scalenut Content Optimizer indicates content SEO score based on different on-page SEO parameters. 

However, manually checking the keyword density and finding relevant keywords to target can be a hassle. In situations like this, a reliable content report can boost your confidence that a piece of content is optimized for search. That's why Scalenut's Content Optimizer grades your content to generate a score and necessary suggestions to help you find a place at the top of the SERP. 

Moreover, you can use the fix-it button to auto-optimize your content based on the suggestion list. This eliminates manual editing time and acts as a supporting tool to fine-tune your content. 

SEO Content Editor 

Scalenut has advanced NLP and machine learning technologies to help you create content that ranks on the first page of the SERP for target keywords. You can see real-time NLP scores and custom SEO suggestions to improve your content. 

Scalenut Content Optimizer indicating content SEO score based on different on-page seo parameters. 

Scalenut's SEO editor evaluates your content from different angles, like keyword density, links, content depth, key terms, and more. 

Scalenut Traffic Analyser

Scalenut's traffic analyzer has two sections: Insights and Inventory. 

The Inventory section of the Traffic Analyzer lists all the pages presented in your domain. This gives you a comprehensive view of all your content. 

The Insights section breaks down the website performance data into different categories to help you interpret the metrics. 

Along with basic details like overall traffic, impressions, average position, and CTR, you can also access complete details about the top gainers and top losers. 

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance.  

The top gainer's section displays all the keywords and pages that earned increased traffic, CTR, impressions, and ranking. In contrast, the top losers section lists all the keywords and pages that experienced a dip in performance. These insights ultimately help you spot underperforming content and optimize it for better ROI. 

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance.  

Further, you can get an overall view of keywords and pages that are generating more traffic impressions and ranking higher in the SERP. 

As the source of traffic also plays a significant role in evaluating content performance, the insights reports also present device distribution, position distribution, and Click-through Rate. 

Scalenut Traffic Analyser shows your traffic source from different devices and position distribution.   


  • Scalenut leverages advanced AI technologies to produce optimized content for search engines and engage the intended audience.
  • The custom tone of voice allows you to adapt quickly to different niches and brand voices. 
  • Easily view all the top-ranking blogs for your target keywords under one tab. This allows you to find the content gaps and manually add them to the outline with a click. 
  • Additional features like NLP terms, competitor content analysis, questions, and statistics can help you drastically improve the first draft without manually conducting basic-level research. 
  • Automated outline builder, SERP analyzer, competitor content analysis tools, simple user interface, ease of use etc., are added perks of using Scalenut. 

You can create supporting social media copy and short-form content using the AIDA, PAS, BAB, and other 45+ ready-to-use templates.


  • Scalenut has a steep learning curve for a beginner to navigate the platform, but it also offers an expansive help centre and boot camp to help with navigating the platform easily.


Scalenut Price
  • Essential Plan: This plan caters to the needs of solopreneurs and freelancers looking for robust content creation tools. With this plan, you get access to five SEO reports and up to 100,000 AI-generated words every month, all starting at just $19/month, paid annually. 
  • Small Business Growth Plan: This plan is custom-made for startups and small businesses that want to elevate their content game. You get unlimited AI-generated words, 30 SEO reports, and advanced features like Instruct AI to Write and Topic Clusters, all starting at $39/month, paid annually. 
  • Pro Plan for Large Teams: The Pro Plan provides top-quality content at scale for established businesses and large teams. This plan comes with all the features of the Growth Plan, a dedicated customer success manager, and multi-user support, priced at $74/month paid annually. 

Best Suited For

  • Entrepreneurs
  • SEO professionals 
  • Agencies
  • Marketing managers
  • SEO strategists 
  • Freelance writers

Also Read: 

SE Ranking Review 2024: Does it help scale SEO performance?

Scalenut vs SE Ranking: Head-to-head Comparisons

SE Ranking Alternative #2. Ahrefs

SE Ranking alternative Ahref home page featuring the tool

Ahrefs is undoubtedly one of the most potent alternatives available on the market today. This powerful SEO tool offers comprehensive data and insights on backlinks, keywords, content, and more.

With its user-friendly interface and excellent customer support, Ahrefs is an ideal choice for businesses of all sizes looking to take their SEO efforts to the next level.

Key Features 

  • Site Explorer

With this tool, you can examine a website's backlinks, organic search traffic, and top-performing content to gain insights into its online presence.

  • Keywords Explorer

This tool is designed to help you research and analyze keywords, and find hidden long-tail keywords, with search volumes and your competitors' strategies, in order to optimize your content for search engines.

  • Content Explorer

Use this tool to discover popular content ideas in any niche, and analyze their performance on social media platforms like Facebook or LinkedIn, as well as their backlinks.

  • Site Audit

This tool can identify technical SEO issues, crawl errors, and performance problems that may be affecting your website's search engine rankings and overall user experience.

  • Keyword Rank Tracker

Keep track of your website's rankings and compare them to your competitors with this tool, which also sends regular automated reports directly to your email inbox.

  • SEO Dashboard

Get a comprehensive overview of all your projects and monitor their search engine optimization performance and progress with this tool.


  • Ahrefs has a more extensive database of backlinks and search data.
  • It offers comprehensive insights into the SEO strategies of competitors, enabling users to uncover opportunities for improving their own SEO efforts.


  • Ahrefs is more expensive.
  • Some users may find the advanced features overwhelming.


Screenshot of the pricing plans offered by Ahrefs.

  • Lite: This plan starts at $99 per month and offers users access to all tools but with limited features and data. 
  • Standard: The Standard plan is designed for freelance SEOs and marketing consultants. It starts at $199 and offers access to vital tools and features needed to optimize your marketing strategies.
  • Advanced: This plan is geared towards lean in-house marketing teams. It comes with a starting price of $399 and provides additional tools and data that can help streamline your workflow.
  • Enterprise: The Enterprise plan starts at $999 per month and includes all features and data, dedicated support, and API access.

Best suited for

  • Enterprise marketing teams
  • Large scale agencies

Also Read: 

Surfer SEO vs Ahref: Comparing the Pros and Cons of Two Popular SEO Tools

SE Ranking Alternative #3. iSpoinage 

 iSpoinage Home page - an SE Ranking alternative featuring its functions and offers 

iSpionage is a top-notch search marketing tool that delivers competitive intelligence and keyword research data to online businesses. Its powerful suite of features enables businesses to monitor their competitors' search marketing strategies and optimize their own campaigns. Here are some reasons why iSpionage stands out from the crowd. 

Key features

  • Competitor Analysis: With iSpionage, you can access detailed information on your competitors' search marketing strategies, enabling you to identify gaps in your campaigns and optimize your approach accordingly.
  • Keyword Research: Utilize iSpionage's comprehensive keyword research tool to discover new keywords, monitor existing ones, and refine your targeting.
  • PPC Campaign Management: Manage your PPC campaigns effectively with iSpionage's range of tools, including ad creation, bid management, and performance tracking.
  • SEO Optimization: Optimize your website for better search engine rankings with iSpionage's SEO analysis tools, such as site auditing and backlink analysis.


  • With iSpionage, businesses can access in-depth insights into their competitors' search marketing strategies, including their ad copy, landing pages, and keyword rankings.
  • iSpionage's intuitive and user-friendly interface makes it easy for businesses of all sizes and levels of expertise to use the platform effectively.
  • This SE Ranking alternative offers one of the most comprehensive keyword research tools on the market, enabling businesses to discover new keywords and track their existing ones.
  • iSpionage's customizable reporting feature allows businesses to focus on the metrics that matter most to them and share insights with their teams or clients easily.


  • iSpionage does not currently offer social media monitoring tools, which may be a drawback for businesses that rely heavily on social media marketing.
  • This software only integrates with a limited number of third-party tools, which may be a disadvantage for businesses that use multiple marketing tools.


  • Starter: Starting at $59 per month, this plan by iSpoinage includes up to 10,000 data exports per day and 15 PPC keyword alerts. 
  • Professional: Priced at $99 per month, this plan includes up to 5 SEM projects and unlimited keyword grouping. 
  • Advanced: Priced at $299 per month, this plan includes up to 25 competitor keyword alerts and 50 PPC keyword monitoring. 

Best suited for

  • Content Marketers 
  • SEO Managers 
  • Online Businesses

SE Ranking Alternative #4. Moz Pro 

Moz Pro home page featuring its tool functions

Image title: Moz Pro home page 

File name: Moz Pro home page 

Alt text: Moz Pro home page featuring its tool functions

Moz is a reputable company specializing in SEO software. When individuals mention Moz, they typically refer to its flagship product, Moz Pro. Moz Pro is a comprehensive suite of SEO tools that aims to improve its online presence and attract more visitors. Developed by Moz, Moz Pro boasts an extensive range of features and tools.

Key features 

  • Domain Analysis: Obtain crucial competitive SEO metrics such as DA, top pages, and more with this feature.
  • Keyword Explorer: Discover traffic-driving keywords using our vast index of over 1.25 billion keywords.
  • Link Explorer: Access powerful backlink data with access to over 40 trillion links.
  • Competitive Research: Reveal valuable insights about your organic search competitors with this feature.
  • MozBar: View top SEO metrics for free as you browse the web with MozBar.


  • The site audit feature is particularly useful for identifying and resolving technical SEO issues that could impact a website's ranking.
  • The backlink analysis and management tools make it easy for businesses to monitor and improve their link profile.
  • The tool provides various customization options for reports and dashboards, allowing users to track their progress and ROI easily.


  • For beginners or those new to SEO, the tool can be overwhelming as it offers a lot of features and data.
  • Some users have reported occasional inaccuracies in the tool's rank-tracking data.
  • Moz Pro's pricing may be relatively expensive compared to some other SE Ranking alternatives.


MozPro Price

Moz Pro offers multiple pricing plans to suit businesses of different sizes and needs. Here are the pricing plans offered by Moz Pro:

  • Standard Plan ($79/month): Ideal for those new to SEO and seeking to understand the basics of it.
  • Medium Plan ($143/month): Suitable for most people because it provides access to the entire range of keyword research tools.
  • Large Plan ($239/month): Helpful for businesses and agencies that conduct a serious search.
  • Premium Plan ($479/month): Perfect for large businesses with more advanced SEO needs and in-house marketing teams.

Best suited for

  • Small-Large Organizations
  • SEO Specialists 
  • Marketing Managers 

Like Moz but don’t think its features are enough? Refer to this exhaustive list of Moz alternatives in our blog “19 Best Moz Alternatives To Consider For Your SEO Needs

SE Ranking Alternative #5. Raven Tools 

SE Ranking alternative Raven SEO Tools home page featuring its tool

Raven Tools is an all-in-one digital marketing and SEO platform that offers a comprehensive range of features to help businesses boost their online presence. From website audits to keyword research and link-building, this SE Ranking alternative has everything you need to optimize your website for search engines. Here's a breakdown of Raven Tools' key features, pros, cons, pricing, and ideal use cases.

Key features 

  • Keyword Research: Raven's keyword research tool offers insights into search volume, difficulty, and potential traffic for specific keywords.
  • Site Audit: Raven's site audit tool analyzes websites for technical SEO issues such as broken links, crawl errors, and duplicate content.
  • Backlink Analysis: With Raven's backlink analysis tool, users can monitor their site's backlink profile, analyze competitors' backlinks, and discover new link-building opportunities.
  • Marketing Reports: Raven's platform allows users to create custom marketing reports easily, using data from over 30 different platforms. Detailed reports can be designed for website analytics, social media, and PPC campaigns.
  • Rank Tracking: Raven's rank-tracking tool monitors the search engine rankings of your targeted keywords over time.
  • Social Media Management: Raven includes features for managing social media accounts and scheduling posts.
  • Competitor Domain Research: Raven's competition research tools enable users to examine their competitors' techniques and use that knowledge to elevate their website strategically.
  • Link Spy: With this feature, users can spy on their competitors and uncover new opportunities for their organization to rank. 


  • The platform has an easy-to-use interface that makes navigation a breeze.
  • Raven Tools allows you to customize reports and dashboards to meet your specific needs.
  • The platform also provides several powerful social media management tools to help you optimize your social media strategy.


  • Raven Tools offers limited options for tracking keywords compared to some other SEO platforms.
  • The platform doesn't integrate with third-party tools as extensively as other SEO tools.
  • Some features of Raven Tools are only available at higher pricing plans, making it a more expensive option for small businesses.


Raven Tools Price

Raven Tools offers five different pricing plans catering to various needs and budget constraints. These plans include:

  • Small Biz: This plan allows users to manage 2 domains/campaigns, provides access to 2 users, and offers 1,500 position checks per month. The price for this plan is $49.
  • Start Plan: The Start Plan is designed for users with slightly larger requirements. It offers 20 domains/campaigns, access for 4 users, and provides 15,000 position checks per month. The cost for this plan is $109.
  • Grow Plan: Users with up to 80 domains/campaigns can opt for the Grow Plan. It provides access for 8 users and offers 20,000 position checks per month. The cost for this plan is $199.
  • Thrive Plan: This plan caters to the needs of users with a larger number of domains/campaigns. It offers access for 20 users, 160 domains/campaigns, and provides 25,000 position checks per month. The cost for this plan is $299.
  • Lead Plan: The Lead Plan is the most comprehensive offering from Raven Tools. It allows users to manage up to 320 domains/campaigns, provides access to 40 users, and offers 30,000 position checks per month. The cost for this plan is $479.

Best suited for 

  • SEO Professionals 
  • Digital Marketers 
  • Solopreneurs

SE Ranking Alternative #6. SEOClarity 

iSpoinage Home page - an SE Ranking alternative featuring its functions and offers 

SEOClarity is a top-tier SEO and marketing platform designed for enterprise-level businesses seeking to improve their search visibility and drive more organic traffic to their websites. It provides a comprehensive suite of tools for keyword research, on-page optimization, technical SEO, and competitive analysis, making it an excellent SE Ranking alternative.

Key features

  • Keyword Research: SEOClarity provides access to a vast and current database of keyword data, giving you a comprehensive understanding of the search landscape and potential content opportunities.
  • ClarityAutomate: This innovative SEO platform helps overcome the primary challenge in achieving SEO results: implementation.
  • Rank Tracking: Monitor your website's search engine rankings for specific keywords and track your progress over time with SEOClarity's rank tracking tools.
  • Technical SEO: Build a strong website foundation and provide an excellent user experience with this tool.
  • Competitor Insights: Identify areas where you can improve your SEO strategy with SEOClarity's range of competitor analysis tools, including keyword gap analysis, backlink analysis, and content analysis.
  • SEO Reporting: Create customized reports for your website's SEO performance, including keyword rankings, backlink profiles, and site audit results, with SEOClarity's reporting tools.


  • The platform is specifically tailored for large-scale SEO operations, making it an ideal fit for enterprise-level businesses.
  • The competitive analysis features are valuable in gaining insights into competitors' SEO strategies and identifying opportunities for improvement.
  • The reporting capabilities are highly customizable, allowing businesses to track the metrics that are most relevant to their needs.


  • The platform's high-end nature may make it unaffordable for smaller businesses or those with limited budgets.
  • Its limited integration with other marketing platforms and tools may limit its effectiveness for businesses with complex marketing stacks.


SEOClarity Price

Image title: SEOClarity pricing plans 

File name: SEOClarity pricing plans 

Alt text: SEOClarity Price

  • Essential: The pricing is customized according to each client's specific needs. This plan includes daily rank tracking, chat support, and email support, among other features.
  • Core: The starting price for this plan is $3000 per month, making it suitable for brands with small to medium-sized teams and one domain.
  • Professional: The starting price for this plan is $4500 per month, making it ideal for brands with global SEO teams and multiple domains. This plan offers advanced SEO capabilities.
  • Agency: The pricing is customized based on the needs of the agency or larger organization. This is the most exclusive plan, including all the features offered by this SERanking alternative.

Best suited for 

  • Multinationals 
  • Large Scale Enterprises 
  • Marketing Agencies 

Also Read:
Boosting Your Website Visibility: 12 Top SEO Clarity Alternatives

Head to head comparison: Scalenut vs SEO Clarity

SE Ranking Alternative #7. Spyfu 

SE Ranking Alternative SpyFU home page featuring its tool

Spyfu is a powerful digital marketing tool that enables users to improve their SEO and PPC campaigns through a range of unique features. It is a reliable SE Ranking and offers several benefits for businesses of all sizes. 

Key features 

  • Keyword Research: Spyfu allows users to explore and analyze the keywords used by competitors and discover new keywords to use in their own campaigns.
  • Competitive Intelligence: Users can use Spyfu to track their competitors' organic and paid search strategies, analyze their ad copy and landing pages, and gain insights into their most successful keywords and domains.
  • Unlimited Projects: With Spyfu, users can create an unlimited number of projects to organize their keywords and keyword groups.
  • Rank Tracking: Spyfu offers the ability to track website search rankings over time for specific keywords, providing users with valuable insights into their campaign's progress.
  • Reports: Spyfu provides customizable reports that users can use to monitor their campaign's performance and communicate insights with their team or clients.


  • Spyfu's pricing plans are affordable and accessible to small businesses and startups.
  • It allows users to create customizable reports and dashboards, making it easy to track progress and share results with others.
  • Spyfu has a user-friendly interface that makes navigation and finding information easy.


  • Spyfu's keyword tracking feature is limited to a certain number of keywords, which may not be enough for some users.
  • Its backlink analysis is not as comprehensive as some other SEO tools, which may be a drawback for some users.
  • Spyfu's site audit feature is not as comprehensive as other SEO tools, which may be a drawback for users looking for more advanced site audit features.


SpyFU provides users with three pricing plans: Basic, Professional, and Team, with different features and limits, priced at $39/month, $9/month, $49/month and $79/month, respectively. Their pricing is reasonable and affordable for businesses of all sizes, making it easy for users to select the plan that best suits their needs and budget without sacrificing any features or functionality.

Best suited for 

  • Content Strategists 
  • SEO Managers 
  • Small-Medium-Sized Businesses 

SE Ranking Alternative #8. SEMrush 

SE Ranking Alternative Semrush home page featuring its tool

SEMrush is a highly famous SE Ranking alternative that provides a wide range of features for website owners and digital marketers. Below is a breakdown of some of the key features of this SEO tool:

Key features

  • Organic Research: SEMrush's Organic Research feature enables users to analyze and enhance their website's visibility for high-converting keywords used by competitors. This feature allows users to optimize their organic keyword performance and discover new tactics to secure top positions in SERPs that align with their target audience's interests.
  • Keyword Manager: SEMrush's Keyword Manager feature enables users to create customized master keyword lists that align perfectly with their SEO strategy and objectives. This feature also provides access to real-time metrics for up to 1,000 keywords simultaneously, giving users an accurate picture of their website's performance.
  • SEO Content Template: With SEMrush's SEO Content Template feature, users can generate a personalized SEO content blueprint in just a few clicks to improve their website's organic traffic. This feature also provides practical suggestions based on targeted keywords by analyzing the top 10 competitors on Google.
  • Rank Tracker: SEMrush's Rank Tracker feature enables users to track daily changes in the target location of their target keywords, helping them stay on top of their website's search engine rankings.
  • Link Building: SEMrush's Link Building tool allows users to identify unique opportunities to strengthen their website's backlink profile, improving their website's search engine ranking and overall visibility.
  • Local SEO: SEMrush's Local SEO feature allows users to optimize their website for local searches, increasing their chances of attracting more customers in their area.


  • It provides accurate data and insightful analysis, allowing you to make data-driven decisions for your marketing campaigns.
  • The interface is user-friendly, making it easy to navigate and find the information you need.


  • SEMrush's keyword tracking feature has a limited number of keywords, which may not be sufficient for some users.
  • There is no free plan available, so users must subscribe to a paid plan to access SEMrush's features.


Semrush pricing page offering three tiers of pricing ranging from $129 - $499 monthly.

SEMrush provides three pricing options for users, namely the Pro plan, Guru plan, and Business plan. The Pro plan, priced at $129.95 per month, caters to freelancers and small businesses, while the Guru plan, priced at $249.95 per month, targets marketing agencies and medium-sized businesses. On the other hand, the Business plan, priced at $499.95 per month, serves large corporations and eCommerce websites with extensive SEO requirements.

Best suited for

  • SEO Specialists
  • Digital Marketing Managers
  • PPC Marketers
  • Freelancers

Also Read:

BrightEdge Vs Conductor Comparison (2024) for Agency and Enterprises

Conductor vs Searchmetrics: Which Offers the Best Features?

Decoding the SEO Duel: Conductor vs Moz

SE Ranking Alternative #9. Cognitive SEO

Cognitive SEO home page featuring the tool functions 

Cognitive SEO is a powerful SEO tool that can elevate your website's search engine visibility in a unique and effective way. With a variety of innovative features, this SE Ranking alternative can help take your website to the next level.

Key features

  • Keyword Research and Analysis: With this feature, CognitiveSEO provides a detailed analysis of keywords, including search volume, competition, and ranking difficulty.
  • Competitor Analysis: CognitiveSEO's Competitor Analysis feature allows users to analyze their competitors' backlinks, content, and search engine rankings to identify opportunities for improvement.
  • On-page Optimization: This feature provides users with suggestions for optimizing their content and meta tags for better visibility in search engine results.
  • Technical SEO Audit: CognitiveSEO's Technical SEO Audit feature enables users to identify technical issues on their websites that could impact their search engine rankings.
  • SEO Dashboard: The SEO Dashboard feature allows users to view more than 35 crucial metrics in real time, providing effortless data to share with their team members and clients.
  • Penalty Recovery: CognitiveSEO's Penalty Recovery feature enables users to pinpoint problematic links quickly and recover from them promptly using their unnatural link detection tool.
  • SEO API: With the SEO API feature, users can seamlessly process all the data currently stored in their CognitiveSEO account, including link analysis, rank tracking, and social visibility data.
  • Backlink Analysis: CognitiveSEO's Backlink Analysis feature enables users to uncover the digital marketing strategies employed by any website with unparalleled and robust data.


  • Cognitive SEO's user-friendly and intuitive interface makes navigation and analysis easy for users at all levels of experience.
  • The tool provides in-depth analysis and reporting for each feature, offering actionable insights for better optimization.


  • Compared to other SEO tools, Cognitive SEO has limited social media features, which may not be ideal for users who prioritize social media optimization.
  • Cognitive SEO does not offer specific tools for local SEO optimization, which may be a drawback for users who prioritize local search rankings.
  • The tool integrates with only a limited number of other tools, which may be a limitation for users who prefer a more comprehensive toolset.


Screenshot of the pricing plans for Cognitive SEO

Cognitive SEO offers three pricing plans, including

  • Starter plan: Priced at $129.99 per month, this plan is suitable for small businesses, freelancers, and startups. It provides for competitor analysis, unnatural link detection, and five campaigns. 
  • Premium plan: Priced at $199 per month, this plan is designed for large businesses and marketing agencies.  It provides for competitor analysis, unnatural link detection, whitelabels, and ten campaigns. 
  • Elite plan: Priced at $499 per month, this plan is intended for corporations with more extensive SEO needs.  It provides for competitor analysis, unnatural link detection, whitelabels, and twenty five campaigns. 

Best suited for 

  • Marketing Managers 
  • SEO Specialists 

SE Ranking Alternative #10. Siteimprove 

Siteimprove home page featuring the tool functions 

Another SE Ranking alternative on this list, Siteimprove, is a comprehensive digital marketing and web accessibility platform that offers a range of features to improve your website's performance, usability, and accessibility. It's especially good for businesses that need a more holistic approach to their online presence. Here are some of the features Siteimprove offers. 

Key features

  • SEO Standards: With Siteimprove's SEO tool, you can track your keyword rankings, analyze your on-page SEO, and get suggestions for improving your content.
  • Accessibility: Siteimprove's accessibility tool helps ensure your website is accessible to all users, including those with disabilities. You can identify and fix accessibility issues, generate reports, and monitor your progress over time.
  • Content Quality: Siteimprove's content quality tool helps you ensure that your website content is high quality and relevant to your audience. You can analyze your content for readability, tone of voice, and grammar mistakes.
  • Analytics: Siteimprove's analytics tool provides detailed insights into your website's performance. You can track your traffic sources, monitor user behavior, and measure conversion rates.


  • Siteimprove's interface is intuitive and easy to use, even for those who do not have technical expertise.
  • Siteimprove offers a knowledge base, phone support, and email support to help you get the most out of the platform.


  • Its pricing can be higher than other SE Ranking alternatives, especially for small businesses.


Siteimprove offers various pricing plans depending on your needs and the size of your organization. However, you'll need to contact their team for more information, as they don't display their subscription plans on the website.

Best suited for

  • Medium-Large Size Organizations 
  • Digital Marketers 
  • Content Marketers

SE Ranking Alternative #11. BrightEdge 

Brightedge home page featuring the tool functions 

BrightEdge is a versatile SEO platform that provides all-in-one solutions for content marketing, competitive analysis, and web analytics. It is a top-notch alternative to SE Ranking that can help enhance your website's search engine visibility.

Key Features 

  • Customizable Dashboards: Conveniently view website performance reports for various metrics such as keywords, backlinks, traffic, and conversion, including competitor analysis across search engines, geographies, and devices. The dashboards are customizable, providing the flexibility to choose what to view and where.
  • Daily Rankings: Stay up-to-date with timely notifications about fluctuations in high-converting keywords, allowing marketers to prioritize their efforts effectively.
  • Keyword Recommendations: BrightEdge's Keyword Recommendations automate the typically manual process of keyword optimization by providing analytics and recommendations for your entire keyword portfolio, enabling strategic and scalable optimization beyond following best practices.
  • ContentIQ: BrightEdge's ContentIQ is a comprehensive site auditing solution that seamlessly integrates with the BrightEdge search and content platform. It uses advanced crawl technology to identify critical site errors that could hinder your search success.
  • Social Content Performance: Obtain valuable insights through BrightEdge to optimize campaigns across multiple channels, including site, search, and social, to achieve optimal return on investment (ROI).


  • The platform has a user-friendly interface that makes navigation and usage easy
  • It offers advanced reporting features to track your SEO performance and measure the success of your campaigns.


  • One major drawback of BrightEdge is that the prices of the plans are not highlighted on the platform, which actually does not allow a person to have an idea of their pricing unless they get in touch with their team.


BrightEdge does not display the price on its website, making it challenging to provide exact pricing details. Nonetheless, the platform is known for being one of the most expensive SEO tools. If you want to know more about their pricing plans, contact their customer service.

Best suited for

  • Big Agencies 
  • Mid-sized to large enterprises

Also Read: 

BrightEdge vs Conductor: Which SEO Platform Ranks Higher?

Boosting Your Website Visibility: 12 Top SEO Clarity Alternatives


Although SE Ranking is a robust SEO tool, there are various other options that provide comparable, if not superior, capabilities. This blog highlights 11 alternative SEO tools, each with its own set of advantages and disadvantages. It is critical to assess these tools based on your specific requirements and financial resources.

However, Scalenut stands out from the other tools mentioned in this blog due to its all-encompassing approach to content marketing. It offers a wide range of features for the entire content lifecycle that will help make your content more visible. 

You can sign up for a 7-day free trial to witness what this amazing tool Scalenut has to offer you.Search engine optimization (SEO) is crucial for any website or online business to succeed. One of the most popular tools for improving your website's search engine ranking is SE Ranking. It is designed specifically for digital marketing experts and SEO teams to enhance their SEO analysis and optimization efforts. One of its key features is the advanced, real-time keyword position tracking system, which guarantees complete precision and allows users to track and evaluate their website's keyword performance with ease.However it may not offer comprehensive keyword data for various regions. Plus, it doesn’t offer a mobile application, making it inconvenient for people who like to work on the go. So if you're looking for alternative SEO tools that can offer you different features or better value for money, there are plenty of options available. In this blog, we'll take a look at 11 SE Ranking alternatives that you must check out if you want to take your SEO efforts to the next level.

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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