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May 5, 2023

A Comprehensive Comparison of SE Ranking vs Moz for SEO Success

Priya Jamba, Content Marketer
Priya Jamba
A Comprehensive Comparison of SE Ranking vs Moz for SEO Success


Are you caught in a dilemma between choosing SE Ranking or Moz for your SEO needs? Look no further. This piece provides a comprehensive analysis of both software, helping you determine which best suits your requirements.

SE Ranking and Moz share similarities, such as keyword research, competitor analysis, and SEO auditing tools. However, this blog delves into their unique features, ultimately guiding you toward making an informed decision. Let's begin, shall we? 

Meanwhile, consider exploring Scalenut, an advanced SEO and Content Marketing Platform that leverages AI to cater to your every content research, writing, and optimization prerequisite. Take the plunge now and embark on a 7-day free trial to experience it firsthand!

What is SE Ranking? 

SE Ranking HP

SE Ranking is a powerful SEO tool that offers comprehensive assistance to digital marketing professionals and SEO teams. It provides a wide range of features that can help optimize your website's performance in search engine results pages (SERPs). 

With SE Ranking's cutting-edge, real-time keyword position tracking system, users can easily monitor and analyze the performance of their website's keywords with 100% accuracy. 

Who should use SE Ranking? 

  • Small-Medium Sized Businesses¬†
  • SEO Experts
  • Digital Marketing Agencies

SE Ranking features

  • Keyword Tracker: The Keyword Rank Tracker tool offers real-time tracking of your website's keyword rankings on major search engines with 100% accuracy. You can customize your monitoring by country, region, or city and check your rankings as frequently as desired.
  • On-Page SEO Checker: It provides an on-page SEO checker. It scans your website pages for optimization opportunities and suggests improvements that can enhance your rankings.
  • Website Audit: The Website Audit tool can assess the performance of your website or your client's website in 2 minutes. It provides recommendations to improve the website's functionality.
  • Competitive Analysis: With the Competitive Analysis Tool, you can identify areas for improvement and capitalize on opportunities that your rivals may be overlooking. Conducting a thorough industry analysis can help you develop a more informed strategy and stay ahead of the competition.
  • Backlink Checker: The Backlink Checker tool allows you to analyze your backlinks' origin and determine the most valuable ones. You can also identify areas where you can improve your backlink profile.
  • Local Marketing Tool: This feature helps you enhance your online visibility to make it easier for individuals to organization in local search.

Pros of SE Ranking

  • SE Ranking's interface is designed to be easy to use, even for beginners.
  • The tool provides a wide range of features for SEO and digital marketing, including keyword rankings research, competitor analysis, backlink analysis, and more.
  • It allows you to customize and brand your reports, making it easy to share them with clients or team members.
  • With SE Ranking's integration with Google Analytics and Google Search Console, you can access even more data on your website's performance.

Cons of SE Ranking 

  • SE Ranking's keyword data may not be as comprehensive for certain regions, which could restrict your ability to optimize your website in those areas.
  • It does not currently have a mobile app, which could be a disadvantage for users who prefer to work remotely.
  • According to some users, SE Ranking's customer support team may be slow to respond, which can cause frustration when dealing with urgent issues.

SE Ranking cost 

Here are the SE Ranking pricing details.

SE ranking Price
  • Essential plan: For $39 per month, the Essential plan is suitable for freelancers and beginners who need basic SEO assistance.
  • Pro plan: For $89 per month, the Pro plan is SE Ranking's most popular plan and is ideal for small teams and agencies .
  • Business plan: For $189 per month, the Business plan is suitable for mid-sized agencies and businesses with more advanced SEO needs.

Customized plans are also available by contacting SE Ranking's sales team. All plans come with a free trial.

What is Moz? 

Moz HP‚Äć

Moz is one of the most trusted SEO software companies. When people mention Moz, they’re generally referring to Moz Pro. 

Moz Pro is a suite of SEO (Search Engine Optimization) tools designed to help businesses improve online visibility and drive more traffic to their websites. It is a product of Moz. Moz Pro includes a range of features and tools. Read on to find out about them. 

Who should use Moz? 

  • SEO Specialists¬†
  • Marketing Managers¬†
  • Small-Large Organizations

Moz features

  • Keyword Explorer: Keyword Explorer's advanced filtering capabilities in Moz Pro can help streamline your research by allowing you to focus on specific criteria and save valuable time.
  • Site Auditor: Moz Pro's website auditor can identify technical concerns that could negatively affect your web ranking, such as broken links, duplicate content, and missing meta tags.
  • Backlink Analysis: Moz Pro offers backlink analysis tools that can help your business monitor and manage its backlink profile. You can identify toxic links that could harm your site's ranking, analyze competitors' links to find new opportunities, and even discover new links that could boost your site's visibility.
  • Rank Tracker: The Rank Tracker tool in Moz Pro enables you to track both local and national searches, providing a comprehensive view of your website's visibility in search engine results pages. Analyzing your Search Visibility score can give you a better understanding of your website's overall ranking performance, so you can make informed decisions about your SEO strategy.
  • Link Explorer: Moz Pro's Link Explorer tool helps you identify new link-building opportunities and optimize the impact of your existing links.
  • Custom Reports: By using drag-and-drop modules and annotations, Moz Pro's Custom Reports feature allows you to create customized PDF reports that present a compelling picture of your website's performance. Scheduling recurring reports that are sent directly to clients and stakeholders can also save you time.

Pros of Moz 

  • Moz Pro is an all-in-one SEO tool that offers businesses a comprehensive suite of features to improve their online presence.
  • The site audit feature is especially helpful for identifying and addressing technical SEO issues that can impact a website's ranking.
  • Backlink analysis and management tools make monitoring and improving a website's link profile easier and more efficient.
  • Customizable reports and dashboards enable users to track their progress and ROI in a personalized and meaningful way.

Cons of Moz 

  • Due to its many features and data, Moz Pro can be overwhelming for beginners or those new to SEO.
  • Moz Pro's pricing may be relatively expensive compared to some other SEO tool alternatives.
  • Occasional inaccuracies in the tool's rank tracking data have been reported by some users.¬†

Moz cost 

Moz Pro offers several pricing plans based on the number of campaigns and features needed. Read on to learn about Moz pricing plans. 

Moz price
  • The Standard Plan (for $99/month) is a good option for those who are new to SEO and want to understand its basics.¬†
  • The Medium Plan (for $179/month) gives access to the entire range of keyword research tools and suits most people.¬†
  • The Large Plan (for $299/month) is ideal for businesses and agencies that conduct SEO on a more serious basis.¬†
  • The Premium Plan (for $599/month) is perfect for large businesses with more advanced SEO needs and in-house marketing teams.

Moz vs SE Ranking: An in-depth comparison 

SE Ranking vs Moz: SEO audit 

While the insights provided by Moz's "Moz Recommends Fixing" section in their site crawl report are decent, SE Ranking's site audit reports offer a level of depth and nuance that Moz's reports do not. SE Ranking often uncovers errors you'd never even know existed on your site, such as URLs without trailing slashes and other performance issues.

SE Ranking's information is presented in a meticulous and well-organized manner, which makes it easy to quickly identify and address critical SEO issues. On the other hand, the data in Moz's site audit reports are somewhat disorganized and difficult to navigate.

Winner: SE Ranking 

SE Ranking vs Moz: Competitive analysis 

When it comes to analyzing competitors, there are three critical factors to consider: the accuracy of the data, the accessibility of the data, and the way the data is presented. SE Ranking excels in all three areas, while Moz falls short in two of them.

Although Moz's link research data is typically accurate, the process of obtaining and analyzing it can be a bit complex, especially for those who are new to SEO. On the other hand, SE Ranking's competitor analysis tools are more user-friendly and straightforward. 

However, there are some limitations to SE Ranking's capabilities in terms of social media management analysis and the inclusion of competitors' referring domains in the report.

All things considered, SE Ranking is the better option for competitor research because it provides accurate, accessible, and well-presented data. Despite some minor areas for improvement, SE Ranking's overall performance is superior to Moz's.

Winner: SE Ranking 

SE Ranking vs Moz: Keyword research 

SE Ranking's keyword research reports are superior in terms of organization and clarity. However, one downside of SE Ranking's tool is that it doesn't allow you to generate a list of question-based keywords from your seed keywords, which is a limitation.

On the other hand, Moz's Keyword Explorer can be overwhelming and requires a lot of manual examination or advanced filtering to find the right keywords for your campaign. Additionally, Moz provides a monthly search volume range for your keywords, which can be useful for high-volume keywords but is not very helpful for low-volume and long-tail keywords. 

Finally, SE Ranking's keyword research tools offer more PPC features compared to Moz's Keyword Explorer, making it a better choice for those who run PPC campaigns for their business or clients. 

Winner: SE Ranking 

SE Ranking vs Moz: Pricing 

Compared to Moz's basic plan, SE Ranking's basic plan is priced at $60 lower per month. Not only that, but SE Ranking also offers the ability to analyze 10 projects, while Moz only allows for 3 projects. This allows you to conduct in-depth analysis on a greater number of websites with SE Ranking.

For those who operate an agency and require branded reports for clients, SE Ranking offers the same features at a significantly lower cost.

Winner: SE Ranking 

SE Ranking vs Moz: Which is better? 

SE Ranking offers an all-in-one SEO tool that seamlessly integrates keyword research, site auditing, and competitor analysis to give you a comprehensive view of your website’s SEO performance. Their intuitive and updated user interface makes it easy for beginners to navigate the platform and find the data they need.

On the other hand, Moz’s free tools, such as the MozBar Chrome extension and Check My Presence Online, are highly beneficial, and their blog content provides valuable insights for SEO professionals. Moz’s domain authority metric has become a widely accepted ranking score after Google retired its PageRank metric.

However, Moz falls short when it comes to the depth of its reports and the cluttered interface of its SEO platform. Despite their premium pricing, Moz fails to offer features and reports that are crucial for an effective SEO strategy.

So, SE Ranking is a superior tool that provides more value for your investment, offering a range of features and reports that are unmatched by Moz. However, there is a tool that can provide you with impeccable AI writing features besides all the offerings of SE Ranking: Scalenut. 

Scalenut: A better alternative 

Scalenut provides an all-in-one solution for content creators and marketers, giving them the power to manage their content ecosystem with ease. 

With a suite of powerful tools like the Cruise Mode, Content Optimizer, AI Templates, SEO Research Tool, and Keyword Planner, Scalenut empowers users to seamlessly plan, research, create, and optimize content for maximum impact.

Unlike other content management platforms, Scalenut offers advanced AI capabilities that ensure high-quality, plagiarism-free content that is optimized for search engines and social media platforms. 

With Scalenut, users can not only expect their content to be well-written and engaging, but also strategically targeted to reach their desired audience. Let’s move on to discuss some of the key features of this exceptional SEO and content marketing tool. 

Scalenut features 

1. Cruise mode

Scalenut cruise mode 

Cruise Mode can generate high-quality first drafts of lengthy written pieces in just a matter of minutes with minimal input from the user.

2. Keyword Planner 

Screenshot of the Scalenut Keyword Planner results for Content Marketing

The Scalenut tool assists in identifying keyword clusters that align with your main keyword, enabling your business to fine-tune its SEO tactics and align them with the desired content and marketing approach.

3. SEO Research Tool 

Scalenut SEO blog posts topic research page

By performing a comprehensive search of the search engine, the tool collects essential data on your desired keyword and scrutinizes top-ranking URLs to extract valuable insights. With its capacity to scour the web for your target keyword, this tool delivers critical information from leading URLs, which saves you a substantial amount of time on content research. This information includes an overview of the competition, vital citations, NLP key terms that can be leveraged, and other relevant particulars. 

4. Content Optimizer

Screenshot of the Scalenut Content Optimizer

The Scalenut Content Optimizer is a top-notch tool for optimizing SEO content that leaves no aspect unaddressed to ensure maximum search visibility. By scrutinizing your content and comparing it with the highest-ranking articles in real-time, this tool offers a thorough evaluation of your content's SEO performance.

5. AI Templates 

Scalenut templates page

With the availability of more than 40 templates driven by AI, users can effortlessly generate compelling marketing copy. These templates offer a range of options to craft content that resonates with the target audience, prompting them to engage with the brand.

Scalenut pricing 

Scalenut's pricing plans cater to the diverse needs of its users. 

  • The Essential plan, which costs $39 per month, is designed for individuals or hobbyists seeking basic features. This plan gives access to 100,000 AI words and 5 SEO reports.
  • Small businesses and entrepreneurs who require more advanced features can opt for the Growth plan, which starts at $79 per month. This plan includes unlimited AI words and 30 SEO reports, making it an ideal choice for those who need more comprehensive tools.
  • For agencies and enterprises with complex needs, Scalenut offers the Pro plan, the most extensive pricing plan. This plan, which starts at $149 per month, provides clients with unlimited reports and a dedicated customer success manager.

Scalenut's commitment to customer satisfaction is reflected in its 7-day free trial period, which allows users to try out the different pricing plans and select the one that works best for their content creation process.

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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