May 5, 2023

Indepth Comparison of SEranking vs Moz for SEO Success

Priya Jamba, Content Marketer
Priya Jamba
Indepth Comparison of SEranking vs Moz for SEO Success
Priya Jamba, Content Marketer
Priya Jamba
May 5, 2023

Indepth Comparison of SEranking vs Moz for SEO Success

Unsure whether to choose SE Ranking or Moz for your SEO strategy? Uncover the differences between the two tools in our extensive SE Ranking vs Moz guide.
Indepth Comparison of SEranking vs Moz for SEO Success

Table of contents

Are you caught in a dilemma between choosing SE Ranking or Moz for your SEO needs? Look no further. This piece provides a comprehensive analysis of both software, helping you determine which best suits your requirements.

SE Ranking and Moz share similarities, such as keyword research, competitor analysis, and SEO auditing tools. However, this blog delves into their unique features, ultimately guiding you toward making an informed decision. Let's begin, shall we? 

What is SE Ranking? 

SE Ranking is a powerful SEO tool that offers comprehensive assistance to digital marketing professionals and SEO teams. It provides a wide range of features that can help optimize your website's performance in search engine results pages (SERPs). 

With SE Ranking's cutting-edge, real-time keyword position tracking system, users can easily monitor and analyze the performance of their website's keywords with 100% accuracy. 

SE Ranking features

  • Keyword Tracker: The Keyword Rank Tracker tool offers real-time tracking of your website's keyword rankings on major search engines with 100% accuracy. You can customize your monitoring by country, region, or city and check your rankings as frequently as desired.
  • On-Page SEO Checker: It provides an on-page SEO checker. It scans your website pages for optimization opportunities and suggests improvements that can enhance your rankings.
  • Website Audit: The Website Audit tool can assess the performance of your website or your client's website in 2 minutes. It provides recommendations to improve the website's functionality.
  • Competitive Analysis: With the Competitive Analysis Tool, you can identify areas for improvement and capitalize on opportunities that your rivals may be overlooking. Conducting a thorough industry analysis can help you develop a more informed strategy and stay ahead of the competition.
  • Backlink Checker: The Backlink Checker tool allows you to analyze your backlinks' origin and determine the most valuable ones. You can also identify areas where you can improve your backlink profile.
  • Local Marketing Tool: This feature helps you enhance your online visibility to make it easier for individuals to organization in local search.

Pros of SE Ranking

  • SE Ranking's interface is designed to be easy to use, even for beginners.
  • The tool provides a wide range of features for SEO and digital marketing, including keyword rankings research, competitor analysis, backlink analysis, and more.
  • It allows you to customize and brand your reports, making it easy to share them with clients or team members.
  • With SE Ranking's integration with Google Analytics and Google Search Console, you can access even more data on your website's performance.

Cons of SE Ranking 

  • SE Ranking's keyword data may not be as comprehensive for certain regions, which could restrict your ability to optimize your website in those areas.
  • It does not currently have a mobile app, which could be a disadvantage for users who prefer to work remotely.
  • According to some users, SE Ranking's customer support team may be slow to respond, which can cause frustration when dealing with urgent issues.

SE Ranking cost 

Here are the SE Ranking pricing details.

  • Essential plan: For $55 per month, the Essential plan is suitable for freelancers and beginners who need basic SEO assistance.
  • Pro plan: For $109 per month, the Pro plan is SE Ranking's most popular plan and is ideal for small teams and agencies.
  • Business plan: For $239 per month, the Business plan is suitable for mid-sized agencies and businesses with more advanced SEO needs.

Customized plans are also available by contacting SE Ranking's sales team. All plans come with a free trial.

What is Moz? 

Moz is one of the most trusted SEO software companies. When people mention Moz, they’re generally referring to Moz Pro. 

Moz Pro is a suite of SEO (Search Engine Optimization) tools designed to help businesses improve online visibility and drive more traffic to their websites. It is a product of Moz. Moz Pro includes a range of features and tools. Read on to find out about them. 

Moz features

  • Keyword Explorer: Keyword Explorer's advanced filtering capabilities in Moz Pro can help streamline your research by allowing you to focus on specific criteria and save valuable time.
  • Site Auditor: Moz Pro's website auditor can identify technical concerns that could negatively affect your web ranking, such as broken links, duplicate content, and missing meta tags.
  • Backlink Analysis: Moz Pro offers backlink analysis tools that can help your business monitor and manage its backlink profile. You can identify toxic links that could harm your site's ranking, analyze competitors' links to find new opportunities, and even discover new links that could boost your site's visibility.
  • Rank Tracker: The Rank Tracker tool in Moz Pro enables you to track both local and national searches, providing a comprehensive view of your website's visibility in search engine results pages. Analyzing your Search Visibility score can give you a better understanding of your website's overall ranking performance so you can make informed decisions about your SEO strategy.
  • Link Explorer: Moz Pro's Link Explorer tool helps you identify new link-building opportunities and optimize the impact of your existing links.
  • Custom Reports: By using drag-and-drop modules and annotations, Moz Pro's Custom Reports feature allows you to create customized PDF reports that present a compelling picture of your website's performance. Scheduling recurring reports that are sent directly to clients and stakeholders can also save you time.

Pros of Moz 

  • Moz Pro is an all-in-one SEO tool that offers businesses a comprehensive suite of features to improve their online presence.
  • The site audit feature is especially helpful for identifying and addressing technical SEO issues that can impact a website's ranking.
  • Backlink analysis and management tools make monitoring and improving a website's link profile easier and more efficient.
  • Customizable reports and dashboards enable users to track their progress and ROI in a personalized and meaningful way.

Cons of Moz 

  • Due to its many features and data, Moz Pro can be overwhelming for beginners or those new to SEO.
  • Moz Pro's pricing may be relatively expensive compared to some other SEO tool alternatives.
  • Occasional inaccuracies in the tool's rank tracking data have been reported by some users. 

Who can use Moz? 

  • SEO Specialists 
  • Marketing Managers 
  • Small-Large Organizations

Moz Cost

Moz Pricing Page showcasing four different monthly pricing tiers
  • Moz Pro has four SMB and enterprise pricing plans available for users to choose from, with the Standard plan beginning at $79 per month. With the Standard Plan, businesses get access to features such as five Moz Analytics Campaigns, 300 Keywords, 250,000 Crawled Pages and 15 Social Accounts. 
  • The Premium Plan provides access to major data aggregators and costs $143/month. Besides, you can also opt for the medium and large plans that cost $239 and $479 respectively.
Also Read:
Moz Pro vs Scalenut: Which is the Best SEO tool? 
Decoding the SEO Duel: Conductor vs Moz
A Comprehensive Comparison of SE Ranking vs Moz for SEO Success

Moz vs SE Ranking: An in-depth comparison 

SE Ranking vs Moz: SEO audit 

While the insights provided by Moz's "Moz Recommends Fixing" section in their site crawl report are decent, SE Ranking's site audit reports offer a level of depth and nuance that Moz's reports do not. SE Ranking often uncovers errors you'd never even know existed on your site, such as URLs without trailing slashes and other performance issues.

SE Ranking's information is presented in a meticulous and well-organized manner, which makes it easy to quickly identify and address critical SEO issues. On the other hand, the data in Moz's site audit reports are somewhat disorganized and difficult to navigate.

Winner: SE Ranking 

SE Ranking vs Moz: Competitive analysis 

When it comes to analyzing competitors, there are three critical factors to consider: the accuracy of the data, the accessibility of the data, and the way the data is presented. SE Ranking excels in all three areas, while Moz falls short in two of them.

Although Moz's link research data is typically accurate, the process of obtaining and analyzing it can be a bit complex, especially for those who are new to SEO. On the other hand, SE Ranking's competitor analysis tools are more user-friendly and straightforward. 

However, there are some limitations to SE Ranking's capabilities in terms of social media management analysis and the inclusion of competitors' referring domains in the report.

All things considered, SE Ranking is the better option for competitor research because it provides accurate, accessible, and well-presented data. Despite some minor areas for improvement, SE Ranking's overall performance is superior to Moz's.

Winner: SE Ranking 

SE Ranking vs Moz: Keyword research 

SE Ranking's keyword research reports are superior in terms of organization and clarity. However, one downside of SE Ranking's tool is that it doesn't allow you to generate a list of question-based keywords from your seed keywords, which is a limitation.

On the other hand, Moz's Keyword Explorer can be overwhelming and requires a lot of manual examination or advanced filtering to find the right keywords for your campaign. Additionally, Moz provides a monthly search volume range for your keywords, which can be useful for high-volume keywords but is not very helpful for low-volume and long-tail keywords. 

Finally, SE Ranking's keyword research tools offer more PPC features compared to Moz's Keyword Explorer, making it a better choice for those who run PPC campaigns for their business or clients. 

Winner: SE Ranking 

SE Ranking vs Moz: Pricing 

Compared to Moz's basic plan, SE Ranking's basic plan is priced at $60 lower per month. Not only that, but SE Ranking also offers the ability to analyze 10 projects, while Moz only allows for 3 projects. This allows you to conduct in-depth analysis on a greater number of websites with SE Ranking.

For those who operate an agency and require branded reports for clients, SE Ranking offers the same features at a significantly lower cost.

Winner: SE Ranking 

SE Ranking vs Moz: Which is better? 

SE Ranking offers an all-in-one SEO tool that seamlessly integrates keyword research, site auditing, and competitor analysis to give you a comprehensive view of your website’s SEO performance. Their intuitive and updated user interface makes it easy for beginners to navigate the platform and find the data they need.

On the other hand, Moz’s free tools, such as the MozBar Chrome extension and Check My Presence Online, are highly beneficial, and their blog content provides valuable insights for SEO professionals. Moz’s domain authority metric has become a widely accepted ranking score after Google retired its PageRank metric.

However, Moz falls short when it comes to the depth of its reports and the cluttered interface of its SEO platform. Despite their premium pricing, Moz fails to offer features and reports that are crucial for an effective SEO strategy.

So, SE Ranking is a superior tool that provides more value for your investment, offering a range of features and reports that are unmatched by Moz. However, there is a tool that can provide you with impeccable AI writing features besides all the offerings of SE Ranking: Scalenut. 

Scalenut: A Better Alternative to Brightedge and Conductor

Scalenut home page featuring all product features and options to sign up for a free trial

Scalenut is an AI-powered content optimization platform designed to streamline your content creation process and improve your organic search engine rankings.  

With real-time content analysis, optimization recommendations and keyword research features, Scalenut offers advanced functions to enhance your content's performance. 

Here’s how Scalenut helped a leading Pharmaceutical brand add 100K traffic to their website. 

Scalenut offers 

  • Keyword Planner and Cluster Creator 
  • Outline Generator 
  • Cruise Mode (Article Writer) 
  • Content Optimizer 
  • SEO Content Editor
  • Traffic Analyser 

Keyword Planner

The Scalenut Keyword Planner helps you achieve topical authority in your industry and specific niche. You can insert your niche topic in Scalenut’s Keyword Planner to generate a report that groups relevant keywords together. 

Scalenut Keyword Cluster with multiple keyword clusters with keyword difficulty, intent, and search volume. 

This report lets you view metrics like relevance, CPC, and search volume under one tab. You do not need to juggle between multiple columns or tabs as you do in SEO tools like Ahrefs or Ubersuggest to find relevant metrics that matter to you.

Scalenut in-built content research hub listing ideal keywords to use while optimizing content. 

If you are a content writer, you may have one seed keyword to target for each blog piece. In that case, you will need a list of relevant keywords to optimize your content for better ranking. That’s why the Scalenut content editor suggests relevant key terms your competitors’ content is currently ranking. This allows you to easily outcompete your competitors without doing hours of manual research. 

Content Outline Generator

In Scalenut, you can create an AI-generated outline automatically or build a custom version by comparing top-ranking web pages under a single tab. With this information in one place, you can easily find content gaps, add frequently asked questions, and restructure your outline with the drag-and-drop option within minutes.  

Scalenut AI-powered outline builder presents content outline and competitor content analysis. 

Moreover, Scalenut provides additional features like writing points and social listening tools to generate questions from forums like Quora, Reddit, and search results. This ultimately reduces the time taken to search and create an outline manually.  

Cruise mode

Scalenut in-built content research hub listing outline of top-ranking pages for easy navigation. 

Scalenut has an in-built AI writer to help you create quality long-form content at scale. The cruise mode function allows users to generate the first draft of their outline in less than 5 minutes. Once you have the first draft, compare it with your competitor's content. This helps you see what points and subheadings you have missed. Instead of juggling multiple tabs, you can find all your competitor's content under the research tab. 

Scalenut in-built templates to use AI to generate content for your blog.   

Moreover, you can fine-tune the AI-generated copy in Cruise mode using the rephrase, shorten, or expand options. You can generate additional information for each section using the write and instruct tools in the editor tab. Altogether, this gives you complete control over AI and allows you to generate brand-relevant content within minutes. 

Content Optimizer

One of the biggest obstacles for content writers and bloggers is producing rank-ready content. You might be spending hours and hours ensuring every piece of content you publish is optimized to rank on Google or other search engines. 

Scalenut Content Optimizer indicates content SEO score based on different on-page SEO parameters. 

However, manually checking the keyword density and finding relevant keywords to target can be a hassle. In situations like this, a reliable content report can boost your confidence that a piece of content is optimized for search. That's why Scalenut's Content Optimizer grades your content to generate a score and necessary suggestions to help you find a place at the top of the SERP. 

Moreover, you can use the fix-it button to auto-optimize your content based on the suggestion list. This eliminates manual editing time and acts as a supporting tool to fine-tune your content. 

SEO Content Editor 

Scalenut has advanced NLP and machine learning technologies to help you create content that ranks on the first page of the SERP for target keywords. You can see real-time NLP scores and custom SEO suggestions to improve your content. 

Scalenut Content Optimizer indicating content SEO score based on different on-page seo parameters. 

Scalenut's SEO editor evaluates your content from different angles, like keyword density, links, content depth, key terms, and more. 

Scalenut Traffic Analyser

Scalenut's traffic analyzer has two sections: Insights and Inventory. 

The Inventory section of the Traffic Analyzer lists all the pages presented in your domain. This gives you a comprehensive view of all your content. 

The Insights section breaks down the website performance data into different categories to help you interpret the metrics. 

Along with basic details like overall traffic, impressions, average position, and CTR, you can also access complete details about the top gainers and top losers. 

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance.  

The top gainer's section displays all the keywords and pages that earned increased traffic, CTR, impressions, and ranking. In contrast, the top losers section lists all the keywords and pages that experienced a dip in performance. These insights ultimately help you spot underperforming content and optimize it for better ROI. 

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance.  

Further, you can get an overall view of keywords and pages that are generating more traffic impressions and ranking higher in the SERP. 

As the source of traffic also plays a significant role in evaluating content performance, the insights reports also present device distribution, position distribution, and Click-through Rate. 

Scalenut Traffic Analyser shows your traffic source from different devices and position distribution.   

Overall, the traffic analyzer report gives you all the data required to make strategic content decisions. 

Pros & Cons of Using Scalenut: 

Pros Cons
Provides automatic AI suggestions to write titles, outlines, and content briefs in seconds. The existing features can be quite overwhelming for first-time users.
The custom tone of voice allows you to adapt quickly to different niches and brand voices.
Easily view all the top-ranking blogs for your target keywords under one tab. This allows you to find the content gaps and manually add them to the outline with a click.
AI-generated writing points for each blog subhead allow you to preview and customize the prompts based on your content goals.
Additional features like NLP terms, competitor content analysis, questions, and statistics can help you drastically improve the first draft without manually conducting basic-level research.
You can create supporting social media copy and short-form content using the AIDA, PAS, BAB, and other 45+ ready-to-use templates.


Plan Monthly Yearly
Essential Plan $39 $20
Growth Plan $79 $40
Pro Plan $149 $75

Who can benefit from Scalenut?

  • SEO strategists are managing a team of writers. 
  • Content heads who are responsible for creating content briefs 
  • Writers who run a small team 
  • Writers who create SEO-based long-form blogs and articles 
  • Marketers who manage social media channels and content editing activities 

What do users think about Scalenut?  (User Reviews)

  • G2 review - 4.7/5 stars
  • Product hunt review - 5/5 stars 
  • Capterra review - 4.8/5 stars

All plans come with a 7-day free trial period, so you can explore Scalenut's features before committing to a plan. So why wait? Try it out for yourself.

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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