Exploring 10 Frase Alternatives For Content Creation

Many agencies, SEO writers, and content managers use Frase to create content briefs and check optimization scores.

Though the tool does a great job of laying the groundwork before creating content, its limited functionalities often restrict users from going beyond recreating competitors' content.

So, we saved you some time and researched for you to come up with the top 10 Frase alternatives that offer similar and advanced features than Frase. We compared how each tool differs from Frase so that you can choose the closest alternative.

Here are the top 10 Frase SEO alternatives

Scalenut
Jasper
Clearscope
Topic
Content Harmony
Surfer SEO
MarketMuse
Dashword
Page Optimizer Pro
Semrush Writing Assistant

And our top two recommendations

TLDR

Scalenut - An all-in-one content marketing platform that includes tools for planning, research, writing, optimization, publishing, and analyzing.

Topic - Simple content brief creator and optimization tool engineered for agencies and content teams.

Top 10 Frase alternatives you should try in 2023

#1 Scalenut

Scalenut is an AI-powered SEO and content marketing platform that includes a keyword planner, an AI writer, a content optimizer, and other SEO tools. From content ideation to creation, Scalenut has all the necessary tools that you need to drive organic traffic to your website.

This all-in-one content marketing platform is used by marketers from Adobe, Amazon, Microsoft, Nvidia, and many other established brands. If you're looking for a Frase alternative that holds the combined power of SEO and AI, Scalenut is your best bet.

How is Scalenut better than Frase?

If you're wondering why Scalenut is the best alternative for Frase, in this section, we have compared all the features head-to-head to highlight the differences.

NLP Key Terms

The Frase content editor is known for detecting accurate content optimization scores. However, almost all SEO tools now have a solid content grading system. In fact, Scalenut has advanced NLP and machine learning technologies. You can see real-time NLP scores as you do in Frase. This is followed by a list of tailor-made SEO suggestions to improve your chance of ranking on the first page.

In Scalenut, your content will be evaluated from different angles, like keyword density, links, content depth, key terms, and more. Additionally, Scalenut is much more affordable and has an array of other in-built tools than Frase.

Content Outline Generator

Frase uses the top-ranking result pages to generate both content and an outline. This process often leaves users wanting to avoid the subtle plagiarism that the content reflects.

Moreover, users have little to no control over training Frase AI. This limits their ability to contextualize the content angle, funnel stage, and target audience. As a result, the content brief generated via Frase often turns out to be too basic and redundant.

Scalenut has a customizable outline process to address this gap. With the help of the article configuration feature, you can give context to the AI so it can approach the content outline from a specific angle. This feature allows users to build an outline relevant to their content funnel and their existing content creation process. Users can also download the AI-generated outline.

Moreover, Scalenut provides additional features like writing points to help content heads provide more detailed insights into what needs to be covered under each section.

Cruise mode

Scalenut's cruise mode option allows users to generate the first draft of their outline in less than 5 minutes. Whereas in Frase, you can only generate AI content in parts. Moreover, Scalenut is more efficient than Frase. If you focus on increasing your content quantity and aiming to publish quality content without spending weeks creating it, Scalenut's cruise mode can help you achieve that exactly.

Content Optimizer

One of the biggest obstacles for the content team is producing rank-ready content. You spend hours and hours ensuring every piece of content you publish is optimized to rank on Google or other search engines.

Often, a reliable content report can boost your confidence that a piece of content is optimized for search. That's why Scalenut's Content Optimizer grades your content score and generates necessary suggestions to help you find a place at the top of the SERP.

Moreover, you can use the fix-it button to auto-optimize your content based on the suggestion list. This eliminates manual editing time and acts as a supporting tool to fine-tune your content.

Keyword Planner

The Scalenut Keyword Planner is aimed at helping you achieve topical authority in your industry and specific niche. You can insert your niche topic in Scalenut’s Keyword Planner to generate a report that groups relevant keywords together.

This report lets you view metrics like keyword difficulty, relevance, CPC, and search volume under one tab. You don't need to juggle between multiple columns or tabs like you do in SEO tools like Ahrefs or Ubersuggest to find relevant metrics that matter to you.

Pros	Cons
Provides automatic AI suggestions to write headings, outlines, and content briefs in seconds.	The existing features can be quite overwhelming for first-time users.
The custom tone of voice feature allows you to adapt to different niches and brand voices quickly.
You can easily view all the top-ranking blogs for your target keywords with a click. This allows you to find the content gaps and manually add them to the outline.
AI-generated writing points for each subhead of the blog allow you to preview and customize the prompts based on your content goals.
Additional features like NLP terms, competitor content analysis, questions, and statistics can help you drastically improve the first draft without manually conducting basic-level research.
You can create supporting social media copy and short-form content using the AIDA, PAS, BAB, and other 45+ ready-to-use templates.

‍Who can benefit from Scalenut?

SEO strategists managing a team of writers.
Content heads who are responsible for creating content briefs
Writers who create SEO-based long-form blogs and articles
Marketers who manage social media channels and content editing activities

Pricing

Monthly

Essential Plan - $39 per month
Growth Plan - $79 per month
Pro Plan - $149 per month

Yearly

Essential Plan - $20 per month
Growth Plan - $40 per month
Pro Plan - $75 per month

‍

What do users think about Scalenut?

G2 - 4.7/5 stars
Product hunt - 5/5 stars
Capterra - 4.8/5 stars

#2 Jasper AI

Jasper is a content tool that can help writers, bloggers, and content creators curate highly engaging and non-robotic content. Users can generate both short-form and long-form content on Jasper.

Similar to Scalenut, Jasper is rife with content marketing tools and templates. However, comparatively, Jasper's rates are higher than Scalenut's.

How is Jasper better than Frase?

Here are the top three features that make Jasper a better alternative to Frase.

Content outline and brief generator

Generating content outlines or briefs from Jasper can be done under one tab. Jasper works on a command basis. Usually, you enter a prompt in the AI writer interface, press the command, and it will generate a few paragraphs for your query. This is similar to Frase’s content generation process.

Frase mostly generates content based on SERP results and competitor content. This often makes users wonder about the plagiarism that comes with the content. However, Jasper allows you to provide input on new happenings to create time-relevant, unique content.

SEO

Jasper pairs up with Surfer to help users with on-page optimization. As a standalone tool, Surfer SEO majorly helps users with NLP suggestions, outline creation based on competitor content, and content briefs relevant to a topic. You can access all the features when you use Jasper in SEO mode.

AI writer

Jasper AI is known for its accuracy and relevancy. The tool is super intuitive and rife with templates to ease the prompt creation process. However, to generate brand-centric content, you need to give more context, like who is your target audience, their funnel stage, and the purpose of the content.

Additionally, collaborating with Copyscape and Grammary makes it an even more writer-friendly tool.

Pros	Cons
You can easily train Jasper to follow your brand voice. This helps you maintain uniform messaging across different channels and content.	You only get access to limited brand voice access in the content creator pack, which can restrict you from doing trial-and-error and diversifying your content types.
The voice mode feature allows you to use a microphone to provide prompts, ultimately helping you speed up your content creation process.	Most customizable features, like templates, SEO mode, API access, etc., are stored for a high-end offer.
Compared to Frase, Jasper has a handful of templates and use cases. Additionally, their knowledge base feature allows you to pre-train the tool to act according to your brand voice and goals.	The content creator plan only has access to email support.
Surfer SEO and Jasper work together to optimize your content. Surfer SEO is considered one of the best content optimizers; hence, their collaboration is perceived as decisive.	Jasper uses high-end yet necessary integrations like Surfer, Copyscape, and Grammerly. So the offers start at a high price.
Integration with Copyscape and Grammarly makes Jasper an all-in-one content tool.

Pricing

Creator - $39 per month
Teams - $99 per month
Business - contact sales

Who can benefit from Jasper AI?

Content writers
SEO writers
Content marketers
Copywriters

What do users think about Jasper AI?

G2 - 4/7/5 stars
Capterra - 4.8/5 stars
Product Hunt - 4.8/5 stars

#3 Clearscope

Clearscope is an SEO-optimization platform that helps businesses create an SEO-driven content marketing plan. This tool provides more advanced features than Frase. Its core functionalities include content editor, SEO reports, a real-time content tracker, and more. Clearscope is an ideal tool for businesses trying to produce SEO-friendly content.

How is Clearscope better than Frase?

Clearscope has only limited features; however, if you're looking for an alternative to Frase’s content editor and report, here's why Clearscope is a better choice.

Content Reports

Like Frase Content Editor, Clearscope lets you get a detailed report on your written content. Additionally, you can import your published content to the report tab with just a click, ultimately saving you from manual copy-pasting.

Content Inventory

The content inventory system allows businesses to track their overall content performance in terms of traffic, impressions, content health, and clicks. Adding to this feature, the Clearscope keyword planner, which displays monthly searches, competition, and CPC, will help you decide the profitable keyword you should target in your next content.

Content Editor

Clearscopes' Content editor has advanced NLP and competitor analysis features to help you optimize your content for search engines. The grades and suggestions that the Clearscope editor generates are similar to what Frase does. The report includes keyword suggestions, competitor analysis reports, and readability grades.

Pros	Cons
The Clearscope report allows you to label each piece of content based on different categories, which acts as a content management system.	Instead of a specific SEO score, Clearscope provides a letter grade, which some users may find vague.
The keyword importance grade in the content editor helps you see the necessity of using a particular keyword in the content.	Clearscope outline generators cannot automate the content brief creation process. It only acts as a brainstorming tool to create outlines manually.
The filtering option in the content editor tools enables users to filter keywords based on importance, unused, and heading categories.	Lack of AI writer, templates, and keyword clustering options limits the tool's ability to help content marketers perform end-to-end SEO.
You can get access to additional research materials from YouTube, Quora, Reddit, and SERP, as well as questions to include in your content.	The credit-based pricing system generates reports that often hinder users while searching for previous reports and creating new ones.
Integration with Google Docs and the WordPress Plugin helps users easily include the tool in their workflow.	Sometimes the keywords and other suggestions become irrelevant to what the users try to achieve through the content.

Pricing

Essential - $170
Business and enterprise custom pricing

Who can benefit from Clearscope?

SEO strategist who works with different clients
Content writers
Content managers

What do users think about Clearscope?

G2 - 4.9/5 stars
Capterra - 4.9/5 stars
Product Hunt - No reviews

#4 Topic

Topic is a content optimization platform designed to help content marketers, and SEO writers do the groundwork faster than before. The tool streamlines the process of creating briefs and optimizing content.

The functionalities of this platform are similar to what Frase or Content Harmony has to offer. If you’re a content head or manager, you can reduce your workload using this tool.

How is Topic better than Frase?

Here are the top two functionalities of Topics that make it a better tool than Frase.

Content brief generation

Topic’s content brief generator is similar to the Frase brief creator. With Topic, you can use SERP results, competitor content, and unique content ideas to create a ready-to-use brief.

In Frase, you can import your existing outline template, use a competitor's template, or automatically create one with the click of a button. Similarly, in Topic, you can generate a data-backed outline that includes H2, questions, topics to cover, and many more. Additionally, you can use drag-and-drop options to organize your brief's structure and generate GPT-3 powered outlines.

Content Grader

The content grader evaluates your content based on a letter grading system. Even though it is not precise, the team claims it is more accurate than Frase’s content optimizer. The tool does a decent job of scanning for keyword density and suggesting expected criteria to rank a piece of content.

Pros	Cons
It offers features similar to Frase, and there is no significant difference between the platforms except AI Writer. Frase users who need access to the content outline and optimization functions may find Topic more effective.	The basic tool does not include advanced features like social listening tools, templates, and fix-it options.
Content managers who create outlines based on competitors' content through manual research can drastically save time using Topic.	The optimization tool has plenty of room for improvements and advancements
The minimal and intuitive interface makes the platform more user-friendly and easy to use.	Topic does not have an AI-powered blog writer. This restricts users from utilizing the tool to create the entire blog content in seconds.

Pricing

Starter - $99 per month
Plus - $199 per month
Premium - $299 per month

Who can benefit from Topic?

Content agencies
Content managers

What do users think about Topic?

G2 - 5/5 stars
Capterra - 5/5 stars
Product Hunt - No reviews

#5 Content Harmony

Content Harmony is a full-fledged content marketing platform built for agencies, content teams, writers, publishers, and affiliate marketers.

This tool has more comprehensive features like a keyword tool, a content brief generator, an optimizer, and a search intent tool grouped as a content workflow. It helps users reduce the time spent on manual and repetitive content tasks. Their core goal is to streamline the briefing and outline creation process.

How is Content Harmony better than Frase?

These top three features make Content Harmony an ideal alternative to Frase.

Keyword research

Keyword research is a time-consuming process. Often, people juggle between tools and different tabs to find a profitable keyword that can rank and generate traffic. Content Harmony simplifies this process by gathering all the data you need to find a popular keyword.

You can find search volume, primary intent, content difficulty, link difficulty, and domain difficulty to understand why it is competitive to rank for a keyword. If SEO content is your top requirement, Content Harmony can come in handy for you.

Content brief

Content Harmony’s workflow system aims to reduce your time creating content briefs while still producing the research-backed briefs you always do. After analyzing the SERP results, the AI generates an outline.

You can also share your content brief workspace with your team in a read-only format for review or reference. Moreover, you have extra control over your brief—you can edit, move, and remove sections based on your brand content guidelines.

Content Optimization

Content Harmony’s SEO score indicates your content's grade based on keyword density, word count, readability, and format. They have an easy-to-use content editor interface where you can structure your content, highlight keyword usage, and sort keywords based on priority.

Pros	Cons
International keyword reports allow global brands to target combinations of key terms popular in different countries.	Similar to Clearscope, Content Harmony only has limited features and AI-powered suggestions.
The intent is analyzed from different angles, like research, visual, video, answers, news, brand, and transactional, to show you if it is an ideal keyword to target.	Content Harmony does not have a content inventory system like Clearscope, which is a major drawback.
Your keyword report and content brief can be viewed under one tab to help you create an SEO-friendly outline.	Some keyword-related information can be irrelevant and might not be as useful as it seems. People who just conduct basic research may find it unnecessary.
End-to-end content and a brief structure include People Also Ask questions, internal and external link requirements, reference links, images, and others to create brand-centric content.	The pricing model is based on how much content the users need per month. This restricts users' ability to sign up for individual tools like keyword research and content briefs.
You can migrate your content brief with a few clicks to Notion, Google Docs, or wherever you work instead of copy and pasting.	The absence of an AI article writer is an obvious drawback.
Clearscope uses a letter grading system, whereas Content Harmony scales your content on a good-to-bad scale.	Your credits should be used within 90 days, past that, it will expire.

Pricing

5 content - $50 per month
50 content items: $299 per month
200 + content - Starts from $1000 per month

Who can benefit from Content Harmony?

Content writers
Content managers
Content marketers

What do users think about Content Harmony?

G2 rating - 4.8 / 5 stars
Capterra rating - 4.9 / 5 stars
Product Hunt - No rating

#6 Surfer SEO

Surfer SEO is a content planning and optimization software that enables users to create a basic SEO plan and optimize it to rank higher in Google. Since its launch, the tool has gained credibility and attracted a large following.

The core features of Surfer SEO are the content editor, keyword research tool, Surfer AI, Grow Flow, and content audit. A few of these tools only come as add-ons to your Surfer plan.

How is Surfer SEO better than Frase?

These top three features make Surfer SEO an ideal alternative to Frase.

Content Editor

The Surfer content editor is among the most popular yet expensive SEO optimizers. Surfer’s content editing feature includes NLP suggestions to rank for relevant keywords, outline generator, brief creator, and content guidelines.

NLP and machine learning technologies back the suggestions. This feature is similar to Scalenut's Content Optimizer. Both tools provide data-backed content suggestions.