Aug 28, 2023

Top 10 Frase Alternatives in 2024 with Advanced Features

Priya Jamba, Content Marketer
Priya Jamba
Top 10 Frase Alternatives in 2024 with Advanced Features
Priya Jamba, Content Marketer
Priya Jamba
Aug 28, 2023

Top 10 Frase Alternatives in 2024 with Advanced Features

Frase is limiting your content teams’ efficiency! Here are the top 10 Frase alternatives that have better features and tools to help you automate parts of content marketing.
Top 10 Frase Alternatives in 2024 with Advanced Features

Table of contents

Many agencies, SEO writers, and content managers use Frase to create content briefs and check optimization scores. 

Though the tool does a great job of laying the groundwork before creating content, its limited functionalities often restrict users from going beyond recreating competitors' content. 

So, we saved you some time and researched for you to come up with the top 10 Frase alternatives that offer similar and advanced features than Frase. We compared how each tool differs from Frase so that you can choose the closest alternative. 

Here are the top 10 Frase SEO alternatives

  1. Scalenut 
  2. Jasper 
  3. Clearscope 
  4. Topic 
  5. Content Harmony 
  6. Surfer SEO 
  7. MarketMuse 
  8. Dashword 
  9. Page Optimizer Pro 
  10. Semrush Writing Assistant

And Our Top Two Recommendations


  1. Scalenut - An all-in-one content marketing platform that includes tools for planning, research, writing, optimization, publishing, and analyzing.
  1. Topic - Simple content brief creator and optimization tool engineered for agencies and content teams. 

Top 10 Frase Alternatives You Should Try in 2024

#1 Scalenut

Scalenut is an AI-powered SEO and content marketing platform that includes a keyword planner, an AI writer, a content optimizer, and other SEO tools. From content ideation to creation, Scalenut has all the necessary tools that you need to drive organic traffic to your website. 

This all-in-one content marketing platform is used by marketers from Adobe, Amazon, Microsoft, Nvidia, and many other established brands. If you're looking for a Frase alternative that holds the combined power of SEO and AI, Scalenut is your best bet. 

How is Scalenut better than Frase? 

If you're wondering why Scalenut is the best alternative for Frase, in this section, we have compared all the features head-to-head to highlight the differences. 

NLP Key Terms

The Frase content editor is known for detecting accurate content optimization scores. However, almost all SEO tools now have a solid content grading system. In fact, Scalenut has advanced NLP and machine learning technologies. You can see real-time NLP scores as you do in Frase. This is followed by a list of tailor-made SEO suggestions to improve your chance of ranking on the first page. 

In Scalenut, your content will be evaluated from different angles, like keyword density, links, content depth, key terms, and more. Additionally, Scalenut is much more affordable and has an array of other in-built tools than Frase. 

Content Outline Generator

Frase uses the top-ranking result pages to generate both content and an outline. This process often leaves users wanting to avoid the subtle plagiarism that the content reflects.

Moreover, users have little to no control over training Frase AI. This limits their ability to contextualize the content angle, funnel stage, and target audience. As a result, the content brief generated via Frase often turns out to be too basic and redundant. 

Scalenut has a customizable outline process to address this gap. With the help of the article configuration feature, you can give context to the AI so it can approach the content outline from a specific angle. This feature allows users to build an outline relevant to their content funnel and their existing content creation process. Users can also download the AI-generated outline.

Moreover, Scalenut provides additional features like writing points to help content heads provide more detailed insights into what needs to be covered under each section. 

Cruise Mode

Scalenut's cruise mode option allows users to generate the first draft of their outline in less than 5 minutes. Whereas in Frase, you can only generate AI content in parts. Moreover, Scalenut is more efficient than Frase. If you focus on increasing your content quantity and aiming to publish quality content without spending weeks creating it, Scalenut's cruise mode can help you achieve that exactly. 

Content Optimizer

One of the biggest obstacles for the content team is producing rank-ready content. You spend hours and hours ensuring every piece of content you publish is optimized to rank on Google or other search engines. 

Often, a reliable content report can boost your confidence that a piece of content is optimized for search. That's why Scalenut's Content Optimizer grades your content score and generates necessary suggestions to help you find a place at the top of the SERP. 

Moreover, you can use the fix-it button to auto-optimize your content based on the suggestion list. This eliminates manual editing time and acts as a supporting tool to fine-tune your content. 

Keyword Planner

The Scalenut Keyword Planner is aimed at helping you achieve topical authority in your industry and specific niche. You can insert your niche topic in Scalenut’s Keyword Planner to generate a report that groups relevant keywords together.

Scalenut's Keyword planner to achieve topical authority in your content.

This report lets you view metrics like keyword difficulty, relevance, CPC, and search volume under one tab. You don't need to juggle between multiple columns or tabs like you do in SEO tools like Ahrefs or Ubersuggest to find relevant metrics that matter to you. 

Pros Cons
Provides automatic AI suggestions to write headings, outlines, and content briefs in seconds. The existing features can be quite overwhelming for first-time users.
The custom tone of voice feature allows you to adapt to different niches and brand voices quickly.
You can easily view all the top-ranking blogs for your target keywords with a click. This allows you to find the content gaps and manually add them to the outline.
AI-generated writing points for each subhead of the blog allow you to preview and customize the prompts based on your content goals.
Additional features like NLP terms, competitor content analysis, questions, and statistics can help you drastically improve the first draft without manually conducting basic-level research.
You can create supporting social media copy and short-form content using the AIDA, PAS, BAB, and other 45+ ready-to-use templates.

Who Can Benefit From Scalenut?

  • SEO strategists managing a team of writers. 
  • Content heads who are responsible for creating content briefs 
  • Writers who create SEO-based long-form blogs and articles 
  • Marketers who manage social media channels and content editing activities 


  • Essential Plan - $39 per month 
  • Growth Plan - $79 per month 
  • Pro Plan - $149 per month
  • Essential Plan - $20 per month 
  • Growth Plan - $40 per month 
  • Pro Plan - $75 per month

What do users think about Scalenut? 

  • G2 - 4.7/5 stars
  • Product hunt - 5/5 stars 
  • Capterra - 4.8/5 stars

#2 Jasper AI

Jasper is a content tool that can help writers, bloggers, and content creators curate highly engaging and non-robotic content. Users can generate both short-form and long-form content on Jasper. 

Similar to Scalenut, Jasper is rife with content marketing tools and templates. However, comparatively, Jasper's rates are higher than Scalenut's.

How is Jasper better than Frase? 

Here are the top three features that make Jasper a better alternative to Frase. 

Content outline and brief generator 

Generating content outlines or briefs from Jasper can be done under one tab. Jasper works on a command basis. Usually, you enter a prompt in the AI writer interface, press the command, and it will generate a few paragraphs for your query. This is similar to Frase’s content generation process.

Frase mostly generates content based on SERP results and competitor content. This often makes users wonder about the plagiarism that comes with the content. However, Jasper allows you to provide input on new happenings to create time-relevant, unique content. 


Jasper pairs up with Surfer to help users with on-page optimization. As a standalone tool, Surfer SEO majorly helps users with NLP suggestions, outline creation based on competitor content, and content briefs relevant to a topic. You can access all the features when you use Jasper in SEO mode. 

AI writer 

Jasper AI is known for its accuracy and relevancy. The tool is super intuitive and rife with templates to ease the prompt creation process. However, to generate brand-centric content, you need to give more context, like who is your target audience, their funnel stage, and the purpose of the content. 

Additionally, collaborating with Copyscape and Grammary makes it an even more writer-friendly tool. 

Pros Cons
You can easily train Jasper to follow your brand voice. This helps you maintain uniform messaging across different channels and content. You only get access to limited brand voice access in the content creator pack, which can restrict you from doing trial-and-error and diversifying your content types.
The voice mode feature allows you to use a microphone to provide prompts, ultimately helping you speed up your content creation process. Most customizable features, like templates, SEO mode, API access, etc., are stored for a high-end offer.
Compared to Frase, Jasper has a handful of templates and use cases. Additionally, their knowledge base feature allows you to pre-train the tool to act according to your brand voice and goals. The content creator plan only has access to email support.
Surfer SEO and Jasper work together to optimize your content. Surfer SEO is considered one of the best content optimizers; hence, their collaboration is perceived as decisive. Jasper uses high-end yet necessary integrations like Surfer, Copyscape, and Grammerly. So the offers start at a high price.
Integration with Copyscape and Grammarly makes Jasper an all-in-one content tool.


  • Creator - $39 per month 
  • Teams - $99 per month
  • Business - contact sales 

Who can benefit from Jasper AI?

  • Content writers
  • SEO writers
  • Content marketers 
  • Copywriters 

What do users think about Jasper AI?

  • G2 - 4/7/5 stars 
  • Capterra - 4.8/5 stars 
  • Product Hunt - 4.8/5 stars

#3 Clearscope

Clearscope is an SEO-optimization platform that helps businesses create an SEO-driven content marketing plan. This tool provides more advanced features than Frase. Its core functionalities include content editor, SEO reports, a real-time content tracker, and more. Clearscope is an ideal tool for businesses trying to produce SEO-friendly content.

How is Clearscope better than Frase? 

Clearscope has only limited features; however, if you're looking for an alternative to Frase’s content editor and report, here's why Clearscope is a better choice. 

Content Reports 

Like Frase Content Editor, Clearscope lets you get a detailed report on your written content. Additionally, you can import your published content to the report tab with just a click, ultimately saving you from manual copy-pasting. 

Content Inventory

The content inventory system allows businesses to track their overall content performance in terms of traffic, impressions, content health, and clicks. Adding to this feature, the Clearscope keyword planner, which displays monthly searches, competition, and CPC, will help you decide the profitable keyword you should target in your next content. 

Content Editor

Clearscopes' Content editor has advanced NLP and competitor analysis features to help you optimize your content for search engines. The grades and suggestions that the Clearscope editor generates are similar to what Frase does. The report includes keyword suggestions, competitor analysis reports, and readability grades. 

Pros Cons
The Clearscope report allows you to label each piece of content based on different categories, which acts as a content management system. Instead of a specific SEO score, Clearscope provides a letter grade, which some users may find vague.
The keyword importance grade in the content editor helps you see the necessity of using a particular keyword in the content. Clearscope outline generators cannot automate the content brief creation process. It only acts as a brainstorming tool to create outlines manually.
The filtering option in the content editor tools enables users to filter keywords based on importance, unused, and heading categories. Lack of AI writer, templates, and keyword clustering options limits the tool's ability to help content marketers perform end-to-end SEO.
You can get access to additional research materials from YouTube, Quora, Reddit, and SERP, as well as questions to include in your content.
The credit-based pricing system generates reports that often hinder users while searching for previous reports and creating new ones.
Integration with Google Docs and the WordPress Plugin helps users easily include the tool in their workflow. Sometimes the keywords and other suggestions become irrelevant to what the users try to achieve through the content.


  • Essential - $170 
  • Business and enterprise custom pricing

Who can benefit from Clearscope?

  • SEO strategist who works with different clients 
  • Content writers 
  • Content managers

What do users think about Clearscope? 

  • G2 - 4.9/5 stars 
  • Capterra - 4.9/5 stars  
  • Product Hunt - No reviews

#4 Topic

Topic is a content optimization platform designed to help content marketers, and SEO writers do the groundwork faster than before. The tool streamlines the process of creating briefs and optimizing content. 

The functionalities of this platform are similar to what Frase or Content Harmony has to offer. If you’re a content head or manager, you can reduce your workload using this tool. 

How is Topic better than Frase? 

Here are the top two functionalities of Topics that make it a better tool than Frase. 

Content brief generation 

Topic’s content brief generator is similar to the Frase brief creator. With Topic, you can use SERP results, competitor content, and unique content ideas to create a ready-to-use brief. 

In Frase, you can import your existing outline template, use a competitor's template, or automatically create one with the click of a button. Similarly, in Topic, you can generate a data-backed outline that includes H2, questions, topics to cover, and many more. Additionally, you can use drag-and-drop options to organize your brief's structure and generate GPT-3 powered outlines. 

Content Grader 

The content grader evaluates your content based on a letter grading system. Even though it is not precise, the team claims it is more accurate than Frase’s content optimizer. The tool does a decent job of scanning for keyword density and suggesting expected criteria to rank a piece of content. 

Pros Cons
It offers features similar to Frase, and there is no significant difference between the platforms except AI Writer.
Frase users who need access to the content outline and optimization functions may find Topic more effective.
The basic tool does not include advanced features like social listening tools, templates, and fix-it options.
Content managers who create outlines based on competitors' content through manual research can drastically save time using Topic. The optimization tool has plenty of room for improvements and advancements
The minimal and intuitive interface makes the platform more user-friendly and easy to use. Topic does not have an AI-powered blog writer. This restricts users from utilizing the tool to create the entire blog content in seconds.


  • Starter - $99 per month 
  • Plus - $199 per month 
  • Premium - $299 per month

Who can benefit from Topic?

  • Content agencies 
  • Content managers 

What do users think about Topic? 

  • G2 - 5/5 stars 
  • Capterra - 5/5 stars 
  • Product Hunt - No reviews 

#5 Content Harmony 

Content Harmony is a full-fledged content marketing platform built for agencies, content teams, writers, publishers, and affiliate marketers. 

This tool has more comprehensive features like a keyword tool, a content brief generator, an optimizer, and a search intent tool grouped as a content workflow. It helps users reduce the time spent on manual and repetitive content tasks. Their core goal is to streamline the briefing and outline creation process. 

How is Content Harmony better than Frase? 

These top three features make Content Harmony an ideal alternative to Frase. 

Keyword research 

Keyword research is a time-consuming process. Often, people juggle between tools and different tabs to find a profitable keyword that can rank and generate traffic. Content Harmony simplifies this process by gathering all the data you need to find a popular keyword.

You can find search volume, primary intent, content difficulty, link difficulty, and domain difficulty to understand why it is competitive to rank for a keyword. If SEO content is your top requirement, Content Harmony can come in handy for you. 

Content brief 

Content Harmony’s workflow system aims to reduce your time creating content briefs while still producing the research-backed briefs you always do. After analyzing the SERP results, the AI generates an outline.  

You can also share your content brief workspace with your team in a read-only format for review or reference. Moreover, you have extra control over your brief—you can edit, move, and remove sections based on your brand content guidelines. 

Content Optimization 

Content Harmony’s SEO score indicates your content's grade based on keyword density, word count, readability, and format. They have an easy-to-use content editor interface where you can structure your content, highlight keyword usage, and sort keywords based on priority. 

Pros Cons
International keyword reports allow global brands to target combinations of key terms popular in different countries. Similar to Clearscope, Content Harmony only has limited features and AI-powered suggestions.
The intent is analyzed from different angles, like research, visual, video, answers, news, brand, and transactional, to show you if it is an ideal keyword to target. Content Harmony does not have a content inventory system like Clearscope, which is a major drawback.
Your keyword report and content brief can be viewed under one tab to help you create an SEO-friendly outline. Some keyword-related information can be irrelevant and might not be as useful as it seems. People who just conduct basic research may find it unnecessary.
End-to-end content and a brief structure include People Also Ask questions, internal and external link requirements, reference links, images, and others to create brand-centric content. The pricing model is based on how much content the users need per month. This restricts users' ability to sign up for individual tools like keyword research and content briefs.
You can migrate your content brief with a few clicks to Notion, Google Docs, or wherever you work instead of copy and pasting. The absence of an AI article writer is an obvious drawback.
Clearscope uses a letter grading system, whereas Content Harmony scales your content on a good-to-bad scale. Your credits should be used within 90 days, past that, it will expire.


  • 5 content - $50 per month
  • 50 content items: $299 per month 
  • 200 + content - Starts from $1000 per month 

Who can benefit from Content Harmony?

  • Content writers 
  • Content managers 
  • Content marketers 

What do users think about Content Harmony? 

  • G2 rating  - 4.8 / 5 stars 
  • Capterra rating - 4.9 / 5 stars 
  • Product Hunt - No rating

#6 Surfer SEO 

Surfer SEO is a content planning and optimization software that enables users to create a basic SEO plan and optimize it to rank higher in Google. Since its launch, the tool has gained credibility and attracted a large following. 

The core features of Surfer SEO are the content editor, keyword research tool, Surfer AI, Grow Flow, and content audit. A few of these tools only come as add-ons to your Surfer plan. 

How is Surfer SEO better than Frase? 

These top three features make Surfer SEO an ideal alternative to Frase. 

Content Editor 

The Surfer content editor is among the most popular yet expensive SEO optimizers. Surfer’s content editing feature includes NLP suggestions to rank for relevant keywords, outline generator, brief creator, and content guidelines. 

NLP and machine learning technologies back the suggestions. This feature is similar to Scalenut's Content Optimizer. Both tools provide data-backed content suggestions. 

Keyword Planner 

The Surfer Keyword Planner groups relevant key terms based on their similarities, like Scalenut. This feature allows users to create high-impact content for topics in high demand in their niche and industry. However, Surfer needs more tools like social listening, research, statistics, and others to help users fine-tune their content. In contrast, Frase does not offer a keyword clustering option yet. 

Grow Flow 

The Grow Flow is a unique feature of Surfer AI. This feature aims to hold users accountable and help them improve different aspects of their website for better ranking. 

Users will get a list of tasks they need to complete to optimize their website and content for search and learn a thing or two about SEO and content marketing within a short time. 

Pros Cons
Multiple language support makes it easier for users around the world to create and optimize content using Surfer. The absence of a free trial restricts first-time users' ability to know how the platform can help them.
The Surfer Plagiarism Report helps you detect duplication in AI content or any human-written content to save your site's reputation from Google. It is an expensive tool that does not fall under individuals' or growing brands' budgets.
Sharable content editor workspaces promote team collaboration. The Surfer SEO article is not yet worth $29 because of its quality and efficiency.
The audit tools allow you to improve your existing content's performance and refresh it to stay relevant to the time period. The AI-generated outline has a long way to go in terms of becoming relevant to readers' intent and awareness stages.
Surfer AI ties up with Semrush to help users build a robust backlink system. Add-ons like Grow Flow, content audit, and Surfer AI are too expensive for beginner and intermediate-level users.
The Grow Flow feature holds users accountable and gamifies the process of learning and implementing. There are tools like Scalenut and Frase to replace Surfer at a much more affordable price.


  • Essential - $89 
  • Advanced - $179 
  • Max - $299
  • Enterprise - Custom 

Who can benefit from Surfer SEO?

  • SEO strategists with teams
  • Agencies 
  • Enterprise

What do users think about Surfer SEO? 

  • G2 - 4.8 / 5 stars 
  • Product Hunt - 4.8 / 5 stars
  • Capterra - 4.9 / 5 stars

#7 MarketMuse 

MarketMuse is an AI-powered content planning and optimization platform solely dedicated to helping businesses create tailor-made content strategies. The core goal of the tool is to help users get optimal ROI from their content marketing efforts. 

The key tools of MarketMuse include a competitor content analyzer, content planning, content clustering, keyword research tool, and content optimizer. All these tools work cohesively to streamline the manual work that SEO strategists and content heads perform on a day-to-day basis.

How is Market Muse better than Frase? 

Here’s why MarketMuse is a better alternative for Frase.

SERP X-ray 

MarketMuse's competitor analysis tool helps you see a detailed report of what works for your competitors in the SEO and content categories. 

You'll get to know more in-depth details about your competitor's content, like internal links, external links, pages with videos, H2 per page, content score, page intent, and many more. 

Content Clusters

The MarketMuse content clusters tool helps you analyze your content and spot the obvious content gaps in your website. With the heatmap tool, you can easily find your competitor's content clusters to locate their weak points and capitalize on the opportunity. 

Content Planning

With MarketMuse's content planning system, you can easily review your existing content hub and find new topic ideas that have the potential to rank higher on the SERP. 

The tool can also help you examine your existing content's performance and analyze metrics like topical authority, competitive advantage, personalized difficulty score, SERP features, and more. 

Unlike Frase, in MarketMuse, you can generate an automated content inventory that updates frequently to give you real-time insights about your published content. 

Keyword Research

MarketMuse's content keyword planner has a simple and easy-to-understand user interface. One of the common issues that users find with SEO tools like Ahrefs, Ubsersuggest, or Semrush is the overwhelming amount of SEO data.

That's why tools like Surfer, Scalenut, and even MarketMuse aim to simplify the data into a consumable format. With the MarketMuse keyword planner, you can access primary data like volume, CPC, trends, and personalized difficulty scores. Their cluster-centric approach allows users to cover highly relevant and rank-ready content.

Content Optimization

ChatGPT and MarketMuse integration bridge the absence of an in-built AI writer in the tool. ChatGPT does decent work reviewing content from an objective point of view. 

Many content creators, like Tommy Walker, founder of Content Studio, mentioned that they use ChatGPT to edit their content. Basically, MarketMuse and ChatGPT work together to provide personalized content and SEO suggestions. 

Pros Cons
The personalized difficulty score is a unique feature that allows users to see the keyword difficulty that's highly relevant to your site. The lack of a full-fledged AI writer is a major drawback. If you're looking for a content marketing platform with the combined powers of SEO and content creation, you should probably consider Scalenut or Frase.
The MarketMuse’s content briefs allow users to provide more context to their writers regarding structure, internal and external links to be added, word counts, targeted content score, related topics to cover, and more. Even though the content briefs cover basic needs, more writing points and an AI-backed outline must be needed.
The data-backed content marketing efforts help individuals and businesses predict their ROI better. MarketMuse falls into the high-price category.
This tool is highly relevant for beginner- to intermediate-level SEO strategists.
The ChatGPT editor can be handy for SEO strategists reviewing the final content.


  • Free - $0 
  • Standard - $149 per month 
  • Team - $399 per month 
  • Premium - Custom plan 

Who can benefit from Market Muse?

  • Beginner to intermediate-level SEO strategies
  • SEO Content writers

What do users think about Market Muse? 

  • G2 - 4.6/5 stars
  • Capterra - 4.6/5 stars 
  • Product Hunt - 4.8/5 stars

#8 Dashword 

Dashword is another SEO optimization software that mainly helps you create briefs, optimize your written content, and monitor your published works. The tool only has limited features but surpasses Frase's content quality and additionally provides tracking capabilities.

How is Dashword better than Frase? 

Dashword is a minimal app with three core functions. Here are a few reasons why it's better than Frase. 

Content Brief Builder 

Dashword's content brief builder is designed in a visually appealing way to save endless scrolling and let users create their outline in a few clicks. Similar to most SEO optimization tools, Dashword has both an AI-based and a SERP-based outline. 

Ultimately, you can choose whichever is more relevant to the purpose of your content. You can easily export the ready-to-use outline to your workspace with just a click using their export and share option. 

Content Monitoring 

With the help of the content monitoring tool, you can find your ranking position, traffic volume you generate, trend frequency, and content score. 

Whenever you see content ranking lower in the SERP, you can instantly get an alert or check the status on the SERP position tab and make necessary changes based on suggestions. Considering this aspect, Dashword is a better option than Frase. 

Keyword research

The keyword research tool is quite intuitive to use. As soon as you enter your seed keyword, you'll generate a list of relevant terms that you can target in your next piece of content. 

You'll get access to the monthly search volume count, trend analysis, competition, CPC, and keyword difficulty. Clearly, Dashword wins over Frase when it comes to keyword research. 

Pros Cons
The Google Docs add-on is a recent introduction to the tool that fits right into the content team's workflow. Limited SEO features restrict users' ability to attain their full SEO potential.
The content optimization feature follows the basic rules and works effectively for SEO writers. Compared to Scalenut and Frase, Dashwords’ content optimization tool needs stronger NLP and machine learning algorithms.
You can access the weekly status of your content's performance in a concise format. The tool's major drawbacks are the absence of additional content editor tools like readability scores, research sources and citations, and social listening tools.
You can create a report for each keyword with just a click, simplifying the outline and briefing process significantly. Competitors' analysis reports can be more detailed to provide in-depth content insights to outcompete competitors.


  • Startup - $99 per month 
  • Business - $349 per month 

Who can benefit from Dashword?

  • SEO content writers 
  • Beginner SEO professionals 

What do users think about Dashword?

  • G2 rating - Nil 
  • Product Hunt rating - 4.6 / 5 stars 
  • Capterra rating - Nil 

#9 Page Optimizer Pro

Page Optimizer Pro, aka POP AI, is an SEO-centric AI content generator. It claims to help businesses with content optimization. POP has more advanced and technical features than Frase. 

Unlike many tools, this platform does not claim to automate all your content-related tasks. The tool is designed to help you improve your current SEO performance with various inbuilt SEO tools. 

How is Page Optimizer Pro Better than Frase? 

Here’s why you should consider Page Optimize Pro over Frase. 


The POP Pro feature includes content briefs, content prompts, E-E-A-T, and Google entities. POP's unique selling point is providing suggestions that will not result in Google Penalties. 

The content brief will help you create a content outline that has a high potential to rank on search engines. This functionality is similar to Frase. 

They offer basic features like an optimization score, a target word count, and keywords to use throughout the content. 


POP’s WatchDog is a unique feature that helps users track and optimize published content if the pages face any SEO dips. Usually, many SEO tools have these features, but they rarely provide solutions for optimizing or fixing old content for better performance.

POP’s WatchDog precisely bridges this gap with a curated list of suggestions to optimize existing pages for better ranking. Moreover, in POP, you can identify and rectify errors before they affect your blog's ranking. 

POP custom 

With their workflow optimization process, SEO professionals can benefit from POP Custom. This feature does not exist in many SEO tools, like Frase. Along with in-built tools, a few other features like schema, Data comparison, LSI Variations, dashboards, and other high-level features quickly garner the attention of SEO professionals. 

Pros Cons
The content optimizer can benefit SEO writers who create optimized content for brands and clients. The content editor only provides basic features like a content score, header suggestions, and a basic document interface.
With the POP Pro tools, you can find target columns for subheads and questions you include in your content. The NLP parameters are not that advanced compared to Scalenut’s level.
Being up-to-date with Google guidelines like E-E-A-T and Google Entity features allows users to follow SEO best practices. The POP AI generator is merely a content briefing tool. It does not help you with creating content in a click or even coming up with the first draft.
The Chrome extension feature helps users edit their preferred workspaces, like Google Docs, WordPress, Shopify, and many more.
The on-page SEO checker compares your page with your competitors and grades your page to show your optimization level. This one is quite similar to Surfer SEO.


  • Basic plan - $27 per month 
  • Premium plan - $38 per month. 
  • Unlimited plan - $490 per year 

Who can benefit from Page Optimizer Pro?

  • SEO strategist 
  • Content Marketers 

What do users think about Page Optimizer Pro? 

  • G2 - 4.9/5 stars
  • Capterra - 4.7/5 stars
  • Product Hunt - No reviews 

#10 Semrush Writing Assistant

Semrush Writing Assistant is a content optimization tool built to give an idea of whether the content is optimized. You need to have a Semrush account and content marketing toolkit to use the Semrush Writing Assistant more than once. 

If you’re an SEO strategist or SEO content writer, you might probably have a Semrush account. In that case, you don’t have to buy an individual optimization tool to measure your content’s rank-worthiness. 

How is Semrush Writing Assistant better than Frase? 

This writing assistant is one of many in-built SEO tools offered by Semrush. It's more like an add-on to the brand’s existing tools. Hence, it lacks detailed features like NLP terms, research tools, auto-optimizer, etc., within the editor. Basically, your content is evaluated on different aspects like readability, SEO, tone of voice, and originality to give you a content score out of 10.

You will get access to tailor-made suggestions to improve the quality of your content and rank higher for a targeted keyword. Many users report that this tool considers readability as a significant ranking factor above all the other radars. All-in-all, if you’re already using Semrush, you might not need an individual tool like Frase to check your content optimization level. This writing assistant does the job just fine. 

Pros Cons
The Semrush writing assistant can integrate with Google Docs and WordPress. You can only access this tool with the Guru plan on Semrush. If you do not have one, you can only generate a content template once.
Specific content suggestions within the editor help users find gaps and opportunities in their content. If you’re a Frase user, you may find Semrush expensive.
Highly beneficial for Semrush users. The absence of an outline generator, a brief creator, and an AI writer are major drawbacks.


  • Pro - $129.95 per month 
  • Guru - $249.95 per month 
  • Business - $499.95 per month 

Who can benefit from Semrush Writing Assitant?

  • SEO strategists 
  • Content marketers 

What do users think about Frase?

  • G2 - 4.5/5 stars 
  • Capterra - 4.7/5 stars
  • Product Hunt - 4.5/5 stars 

How to Find the Best AI-SEO Tool that Works for You? 

Now that you know all the close alternatives for Frase, it's time to make the smart decision. Before you evaluate what is beneficial and what is not, you need to know your content demands and marketing goals to choose the right tool to fit into your workflow and streamline your content process. 

If you look at it, Frase’s basic pricing is $44 per month, which is quite expensive considering its minimal functionality. 

On the other hand, along with similar features to Frase, Scalenut offers additional features like AI templates, Cruise mode, an SEO editor, 1-click WordPress, 40+ templates, auto optimizer and more for just $39 per month. 

Still, got second thoughts? Then, hop on this 7-day free trial to experience firsthand how Scalenut can simplify your content creation process. 

Frequently Asked Questions 

What is Frase used for? 

With Frase, you can find profitable keywords using a keyword planner, create a SERP-based content outline and generate the first draft of content with the help of AI in a few minutes. 

Can I use Frase for free? 

Frase does not offer a free trial for now. You need to spend $1 to access the tool for a trial run. 

Is Frase SEO free? 

No. Frase’s basic plan starts at $14.99 per month, and for add-ons like keyword search volume, SERP Data enrichment, and Frase AI writer, you need to pay an extra $35 to access the features. 

What is the top alternative to Frase AI? 

The top five alternatives of Frase AI are Scalenut, Topic, Content Harmony, Clearscope and Dashword. 

Which Frase Alternative Is Right for You?

Scalenut can be the right Frase Alternative for you. As Scalenut provides users with everything Frase offers, it can be your ideal Frase alternative. The platform also provides additional features like NLP terms to rank higher, Cruise mode to write content in under 5 minutes, chrome extension and 1-click WordPress publish and many more. 

Priya Jamba
Content Marketer
ABout the AUTHOR
Priya Jamba
Content Marketer

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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