Dec 19, 2023

WordPress Redirects: Your Ultimate Guide

Vaishnavi Ramkumar
WordPress Redirects: Your Ultimate Guide
Vaishnavi Ramkumar
Dec 19, 2023

WordPress Redirects: Your Ultimate Guide

Learn the ins and outs of WordPress redirect and optimize your website efficiently. Access the step-by-step guide to perform redirects manually and with plugins.
WordPress Redirects: Your Ultimate Guide

Table of contents

'WordPress Redirects might seem like an advanced term, but it is a simple yet crucial element for maintaining the health and user experience of a website. 

This blog post aims to guide you through the nitty-gritty of WordPress redirects, including what they are, why you need them, and how to implement them effectively. 

Whether you're a newbie or an experienced website owner, this guide will help ensure that your site functions seamlessly, search engines rank your pages correctly, and your site traffic doesn't face annoying error pages. 

So, let’s get started! 

What Is a Redirect?

A redirect is a way to send both users and search engines to a URL different from the one they originally requested. It's a way to ensure that any traffic or link juice from the old URL is transferred to the new one. This can be useful when you want to update or change the URL of a page without losing traffic or SEO value.

How to Use Redirects? 

Using redirects in WordPress is crucial for maintaining a seamless user experience and preserving your site's SEO rankings. There are different types of redirects; however, the most common ones are the 301 permanent and 302 temporary redirects. 

One of the simplest ways to implement redirects is by using plugins like Redirection or AI SEO, which provide a redirection manager in the WordPress dashboard. Alternatively, manual redirection can also be performed using the .htaccess file. 

Why Use Redirects in WordPress? 

Several reasons warrant the use of redirects in WordPress. They help improve user experience, maintain SEO rankings, fix broken links, facilitate site restructuring, and manage pages with temporary redirects. 

Let's delve deeper into the specifics of each of these reasons, highlighting the value of apt redirect usage in different scenarios and demonstrating how redirects can enhance the structure and effectiveness of your WordPress website.

Improve user experience

Redirects play a crucial role in providing a seamless user experience on your website. Here's how they contribute:

  • No Dead Ends: Redirects ensure that the visitors do not face 404 error pages, providing a smooth user experience.
  • Navigation: With website restructuring, the location of content may change. Redirects guide your audience to the correct pages, ensuring easy navigation.
  • Mobile Experience: If a site has different URLs for desktop and mobile versions, redirects can help direct users to the correct platform-specific page, enhancing user experience.
  • Handling Deleted Pages: When a page is removed, a redirect can guide the user to relevant content, avoiding the disappointment of not finding the requested information.

Maintain SEO rankings

Redirects are integral to preserving your website's SEO rankings. 

When you move or delete a page without setting up a redirect, search engines may fail to index the page correctly, and any backlinks pointing to that page would lose their value. 

Moreover, Google does not favor websites that have broken links, resulting in a dip in search engine rankings. 

Fix broken links

One of the primary reasons to use redirects is to fix broken links on your website. Here are some significant points to consider:

  • Broken Link Correction: If a page URL has changed, any old links pointing to that page will break. Redirects can correct this problem, sending visitors to the correct new page.
  • 404 Error Prevention: When a user or search engine tries to access a page that no longer exists, they encounter a 404 error page. Redirects prevent such scenarios, enhancing user experience and SEO.
  • Backlink Preservation: If other sites link to a page that's since been removed or moved, those links will break. Redirects ensure that such backlinks remain valid, preserving their SEO value.

Facilitate site restructuring

As your website grows, you might need to overhaul its structure, reorganize content, create new sections, combine pages, or delete old, irrelevant pages. 

In such situations, URLs often change, and without redirects, users may end up landing on error pages, leading to confusion, frustration, and a higher bounce rate. 

Therefore, it's necessary to set up redirects during site restructuring to maintain the continuity of user experience, navigate users to appropriate content, and keep your SEO rankings intact.

Types of Redirects in WordPress

WordPress supports various types of redirects, each serving a different purpose. 

These include 301 Permanent Redirect, 302 Temporary Redirect, and Meta Refresh. 

Let’s delve deeper into what these redirect types involve and when it would be best to use each of them.

301 Permanent Redirect

A 301 redirect, also known as Permanent Redirect, is the most commonly used type of redirect in WordPress, suggesting that a page has permanently moved to a new location. 

If you're deleting a page, changing your website structure, or moving content to a new domain name, a 301 redirect is the right tool to use.

It is used when you want to permanently redirect traffic from an old page to a new one, typically maintaining about 90-99% of the link equity, which is important for SEO.

Property Description
Type of Redirect 301 Permanent Redirect
Usage When a page has been permanently moved to a new location
SEO Impact Preserves most of the link equity, thereby maintaining SEO
Common Use Cases Page deletion, website restructuring, domain change

302 Temporary Redirect

A 302 redirect, also referred to as Temporary Redirect, is used when you want to temporarily move a page to a different target URL.

Property Description
Type of Redirect 302 Temporary Redirect
Usage When a page has been temporarily moved to a different location.
SEO Impact Does not pass link equity, so it should not be used for permanent moves
Common Use Cases Page under maintenance, A/B testing, temporary content movement

Meta Refresh

Unlike the previous types, Meta Refresh is not technically a redirect but acts like one. This type of redirect often appears client-side (i.e., in your browser) and not on your server, redirecting users to a new page after a specified time delay. 

They are often considered less desirable for SEO purposes because search engines may interpret them differently from server-side redirects.

You might have encountered a Meta Refresh when you saw a message like, "If you are not redirected in five seconds, click here."

Implementing Redirects in WordPress

Implementing redirects in WordPress can be done either manually or using plugins, depending on your comfort level and technical knowledge. 

Plugins simplify the process, making it quick and straightforward, whereas manual implementation offers a more hands-on approach, allowing you greater control and familiarity with your site's structure. 

Let's explore both methods for redirect implementation, including specific plugin suggestions and a step-by-step guide to manual redirection.

Using Plugins for Redirection

Using plugins for implementing redirects in WordPress is a user-friendly method, commonly preferred by those less familiar with website coding or those seeking a time-efficient solution. Here are some easy steps:

  • Choose the right plugin: Numerous redirection plugins are available, like YoastSEO, Redirection, and 301 Redirects; choose the one that suits your website's needs.
  • Install and activate: Once you've chosen, download, install, and activate the plugin.
  • Set redirects: Navigate to the redirect section of the plugin, add the old URL and the new URL, and the plugin will handle the rest.
  • Test: Finally, make sure to test the redirect to ensure it's working properly, avoiding broken links and ensuring a seamless user experience.

Recommended WordPress Plugins for redirects: 

The process of using the plugins below will be fairly similar. However, all these plugins are user-friendly, enabling you to navigate the differences easily. 

1.  Yoast SEO 

Yoast SEO Redirect Plugin
Yoast SEO 

Yoast SEO Redirect Manager is a powerful tool that allows users to create and manage redirects in WordPress. It helps prevent users and search engines from getting lost by automatically creating redirects when changes are made to a entire sites’ structure or URL. With Yoast SEO Redirect Manager, users can easily track and fix 404 errors, manage 301 redirects, and ensure a smooth user experience. 

2. Redirection

Redirection WordPress PlugRedirection WordPress Pluginin
Redirection WordPress Plugin

Redirection is another popular WordPress redirect plugin that streamlines the redirection process. It allows users to easily set up and manage 301 redirects, track 404 errors, and fix dead ends on their website. With Redirection, users can redirect visitors from one URL to another, ensuring that broken links or outdated content are redirected to the appropriate pages. It offers an intuitive interface and advanced features for efficient redirection management. 


AIOSEO WordPress Plugin for Redirects ‍
AIOSEO WordPress Plugin

AIOSEO is a WordPress redirect plugin that helps users optimize their websites for search engines. AI SEO provides seamless integration with popular search engine optimization tools, allowing users to improve their website's rankings and visibility. With its user-friendly interface and advanced features, AI SEO is a reliable tool for managing redirection and enhancing SEO performance. 

4. 301 Redirects - Easy Redirect Manager 

301 Redirects - Easy Redirect Manager WordPress Plugin‍
301 Redirects 

301 Redirects - Easy Redirect Manager is a WordPress plugin that simplifies the process of creating and managing 301 redirects. It helps users redirect visitors from one URL to another, which is useful for fixing broken links, handling domain changes, or migrating to a new protocol. 301 Redirects - Easy Redirect Manager offers a straightforward solution for redirect management in WordPress. 

5. Simple 301 Redirects 

Simple 301 Redirects WordPress Plugin
Simple 301 Redirects 

Simple 301 Redirects is a straightforward WordPress plugin that allows users to create and manage 301 redirects easily. It provides a simple and intuitive interface, providing an easy way for users to set up and manage their redirects without any technical expertise. It is a reliable tool for maintaining a smooth user experience and managing redirection in WordPress. 

Manual redirection using .htaccess

Manual redirection offers a more hands-on approach, achieved by editing your website's .htaccess file, a configuration file located in your WordPress root directory. 

Here's how to do it:

Step 1: Access .htaccess file

The file is located in the root directory of your site. You can access it using an FTP client or through your web host's control panel.

Step 2: Backup the file

Before making any changes, always create a backup of your .htaccess file. If anything goes wrong, you can revert to the original.

Step 3. Add redirect code

Typically, you would add the following line of code for a 301 redirect: 

Redirect 301 /old-page

Step 4. Save and test

Save the changes, upload the file back to the server, and test your redirect by visiting the old URL. 

This method is recommended for those comfortable with website coding, allowing you to have more direct control over your redirects. If you do not have technical knowledge, it’s recommended that you use WordPress plugins

Monitoring and fixing broken or improper redirects

Just as important as setting up redirects, it’s also crucial to manage and troubleshoot them effectively. Monitoring and fixing broken or improper redirects is a key part of redirect management in WordPress, and here are crucial steps you should follow:

  • Regular Monitoring: Regularly audit your website to spot broken links, incomplete redirects, or 404 errors, and ensure website health.
  • Immediate Fixing: As soon as you identify a broken or improper redirect, fix it immediately to prevent user experience disruption and SEO penalties.
  • Use Tools: Utilize website audit tools to find and correct broken links, enhancing website function.
  • Testing: After fixing, always test the redirect to ensure it's functioning properly, leading users, and search engines to the correct page.

Redirect audit and maintenance

Conducting regular redirect audits and maintenance is critical to ensuring that your redirects function properly, contributing towards a seamless user experience and optimal SEO. 

An audit helps identify any broken links, improper redirects, temporary redirect issues, and broken internal links, allowing you to address them promptly. 

Also, by setting up recurring redirect audits, you can automate this process, ensuring that any issues are caught and rectified immediately, maintaining your website's health, user experience, and SEO rankings.


In a nutshell, understanding and leveraging WordPress redirects can greatly enhance your website's user experience and uphold your SEO rankings, especially when you're restructuring, updating, or migrating pages. 

Whether you use a plugin like Yoast SEO or All in One SEO or manually edit your site's .htaccess file, effective redirection management is key. 

Remember, each type of redirect serves a specific purpose, so be mindful of using the right type, whether a permanent (301) redirect, temporary (302) redirect, or a Meta Refresh. 

So, implement them wisely, monitor them regularly, and ensure your WordPress website remains user-friendly, SEO-strong, and smoothly navigable.

Frequently Asked Questions

What is the difference between a 301 and a 302 redirect?

A 301 redirect is used when you permanently move a page to a new location, and it retains most of the link equity, thereby preserving SEO. On the other hand, a 302 redirect is used for temporary page redirection and does not pass link equity.

How can I find broken links on my WordPress site?

You can find broken links on your WordPress site by conducting a website audit, using website audit tools, or using plugins like Redirection, which monitor and report broken links, ensuring quick detection and rectification.

Can I implement redirects without using a plugin?

Yes, you can implement redirects without using a plugin by manually editing your website's .htaccess file, a configuration file located in your WordPress root directory, and adding the appropriate redirect code.

How often should I conduct a redirect audit?

The frequency of redirect audits depends on your website's size and dynamics, but as a rule of thumb, regular audits, ranging from weekly to monthly, are recommended to ensure optimal website health and performance.

Vaishnavi Ramkumar
Content Marketer
ABout the AUTHOR
Vaishnavi Ramkumar
Content Marketer

Vaishnavi Ramkumar is a content marketer specializing in creating BOFU content for SaaS brands. She believes reader-centric content is the sure-shot way to generate high-quality leads through content marketing. As part of the Scalenut team, Vaishnavi curates content that drives brand awareness and boosts signups. When she's not crafting content, you can find her immersed in the pages of a good book or a course.

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