If you are an SEO expert, you must know how difficult it can be to optimize your content to drive visitors to your website.
Even amazing content might struggle to rank at the top of a SERP without a plan. You can do a few things to improve your chances of being noticed.
Featured snippets are one of the most effective methods to draw attention to your content. Google uses featured snippets to rapidly and immediately respond to user inquiries. But what is a featured snippet, and why are SEOs crazy about it.
In this blog post, we have shared the meaning of snippets, their importance, and how to optimize your content for featured snippets.
What is a Featured Snippet?
A featured snippet is a text that appears at the top of the Google search engine result page (SERP). It is designed to entice potential customers to click on the result, leading to a purchase or more information about the product or service being purchased.
The snippet is generated automatically by Google, and it is typically around 300 characters long. It is composed of the few words of the page's content that is relevant to the query, and it is displayed in a larger font than the rest of the text on the page.
Featured Snippets help increase conversion rates, as it allows customers to get a quick overview of what the page contains before making a decision.
Featured snippets may appear on their own within overall search results, in the "People Also Ask" section, or alongside Knowledge Graph Data. Sometimes, the featured snippet may be confused with a direct answer or the 'answer box.'
Types of Featured Snippet
The featured snippets depend on what kind of information a user is looking for. Google considers various types of featured snippets.
Understanding which form of snippet best matches your topic can assist you in organizing your material and increasing its chances of being included in a featured snippet.
Hence, we have listed down the different types of featured snippets:
1) Paragraph snippet
This snippet highlights a specific paragraph or section of your content. It consists of a few words from the article, and it is displayed in bold font.
This feature can help capture users’ attention, as they instantly know where to find important information.
It comprises a small piece of writing that answers questions like "How," "Who," "Why," "When," and "What" in a concise manner. A paragraph snippet is usually 40-60 words.
2) Bulleted/numbered snippet
Bulleted snippets usually occur in listicle articles and consist of a list of bullet points. Google will count these pointers as one item, so make sure all the elements in the snippet are numbered and organized naturally.
They are often presented for "How" or "What" query searches that require step-by-step instructions or a list of objects.
Bulleted snippets are most common in listicle articles. The following are the 2 types of listicles:
- Ordered listings — They typically provide an ordered list of objects or a series of actions (for example, "top 10 shows of 2022" or "how to set up a new mac book").
- Unordered list — A collection of objects that do not need to be rated in any specific order (for example, to answer questions like "where are the coldest areas").
3) Table snippet
Table snippets are used to show data in an organized and concise manner.
The table featured snippet displays data gathered from a certain website as an answer in a tabular form.
It generally consists of rows and columns representing numerical data such as prices, rates, and years.
This style of snippet assists users in seeing data for various comparisons. Tables make up a substantial portion of Google's featured snippets.
4) Video snippet
YouTube is one of the most popular search engines globally, so it makes sense that video featured snippets are another thing you'd want to try and rank for.
In some cases, Google will put a video in a "featured snippet." This is where the best answer for the person who asked the question will be shown to them. When people ask how to do something, the video featured snippets can be very helpful to them.
Why are Featured Snippets Important in SEO?
1. Increased CTR
Featured snippets may significantly increase your website's CTR, but they might be tough to obtain if you aren't employing the correct SEO techniques.
It doesn't harm to attempt featured snippets because the repetitive methods that help you achieve them, such as keyword research and arranging your content, also help you stay on Google's first page.
2. Boosted rankings
As the #1 search result, featured snippets can help you beat your competitors and quickly move up in the rankings so that you are at the top of the SERP.
This is significant for pages ranking among the top 10 of Google search results for a certain keyword but not high enough to get a lot of traffic from the search engine.
Because you don't have to compete with your competitors in the SERP, it's easier to get ahead of them. Featured snippets are one of the many signals from Google that points to increased web presence.
3. Improved brand awareness
A featured snippet can help you increase brand awareness by showing your potential customers what great content you have to offer. Since the website is the first thing users see in the snippet results, including snippets is a great way to showcase your brand.
For featured snippets, you need to make sure your site is ready. This way, people will be more familiar with you and think of you as an expert in your field.
4. Optimized for voice search
As with other types of content marketing, featured snippets can boost your website's click-through rate and conversion rates if you include them in your SEO strategy.
In addition to search engines, voice-activated assistants (such as Google Home and Amazon Echo) use snippets to help users find the information they need.
By optimizing your sites for these assistants, Google will be able to utilize your responses for a variety of search queries, resulting in increased brand visibility and expertise in your niche.
How to Optimize for Featured Snippets?
To begin, it is critical to understand that you cannot persuade Google to pick your content for a featured snippet - the search engine determines which pages are qualified for featured snippets.
Second, featured snippets tend to alter, disappear, and reappear over time due to the numerous dynamic ranking signals and algorithms. However, you can try these best practices to pick the featured snippets for a certain query:
Perform keyword research to find keywords with featured snippets
Any SEO approach requires thorough keyword research. It can assist you in determining what sort of material you should create to gain attention. It may also help you find certain searches that already rank for "Position #0" so you can go after them with featured snippets.
There are several methods for identifying the best keywords for featured snippets. The first step is to manually enter queries and check how they turn out.
If you have any keywords in mind for your business or website, put them into the search field and see what comes up. Check for every keyword string that you get. Alternatively, you can use a keyword research tool like Ahrefs or SEMRush to find the keywords for the featured snippet.
Using these tools, you can find which SERP features are the keywords ranking for. Keyword research will also assist you in locating similar material. You may use features such as People Also Ask (PAA), Top Stories, and Knowledge Panels to see what questions people are asking about a topic and what information they are looking for.
Write clear, concise, and objective content
Your information should be brief and to the point. A good featured snippet should be simple to read and understand. Keep your material as concise as possible if you want to achieve featured snippets.
Make sure that the content adjusts to the readability of your audience. It is also crucial that you use relevant key terms related to your main topic. Scalenut SEO Assistant can help you with the readability based on the Flesch reading ease.
Plus, you get the suggestions to use the relevant terms that make your content relevant to user intent.
Simply add the keyword for which you want to optimize your content. Scalenut will give suggestions on readability word count, important terms, FAQs, and content outline based on the top 20 competing pages on Google.
It is also critical to make your information easy to read. Vary the length of your sentences and paragraphs to make your material more appealing to readers.
Bullet points and lists tend to increase the flow and clarity of your writing. Nobody wants to slog through a messy, perplexing article. Make it as simple as possible for readers to get the answers they need in your article.
Use effective headings and subheadings
Organizing and arranging your content effectively is one approach to boost your chances of receiving featured snippets. All of your headers and subheaders should be connected to one another, and your content should be organized so that it provides your users with the answers easily.
Scalenut SEO Assistant can make your task easier by suggesting the best headings for your content. Additionally, you can also look for the subheadings from competitors directly using the SEO Assistant.
Incorporate long-tail keywords
Long-tail keyword searches are more likely to result in featured snippets in their SERPs.
By optimizing your sites for long-tail keywords, search engines may utilize them as potential answers and present them as featured snippets for certain inquiries.
You can either use Google autocomplete or a keyword research tool to discover long-tail keywords.
After you've compiled a list of long-tail and question-like keywords, you can begin creating or optimizing existing content around them – simply incorporate those keywords into your pages as headings (h1, h2, h3, etc.) and write a relevant and direct content under these subheadings.
Also, you can further optimize your content using the Google Search console. Simply drop the URL in the page section and find the keywords you can rank for but haven't used in the content.
Add structured data to your page
Search engines use structured data to detect your content and provide rich snippets. Adding structured data to your content enhances the SERP results and may even increase your chances of landing a featured snippet.
Some SEOs also suggest that Google prioritize pages that have used schema markup for their piece of content using the structured data.
These are the types of structured data that you can add to the page:
It is also suggested to use Schema.org within your page HTML. It makes sure that your content is validated for the featured snippets.
To conclude, it is right to say that optimizing your website for featured snippets can be quite a challenge, but it's definitely worth the effort. Learning a few tips and tactics for expanding your reach may benefit your company's growth.
Remember that increasing organic traffic takes time, but if you establish and implement plans to enhance your impact regularly, your business will have the best chance of succeeding. Finally, you can use Scalenut SEO Assitant to improve your content and optimize for featured snippets.
Simply sign with Scalenut for free and test out if it works.
Q: What is People Also Ask?
Ans: PAA or People Also Ask is a rich snippet feature that presents consumers with additional information related to their search query.
Q: Do featured snippets drive more clicks?
Ans: There is no ONE answer to this question. Some believe that featured snippets may help drive more traffic, some do not. The fact of the matter is that it's difficult to say definitively - unless you have access to detailed SERP data, which Google doesn't allow publishers to share.
Q: Is Google the only search engine that features certain organic search results for snippets?
Ans: No, not necessarily. Google is certainly one of the most prominent search engines that offer featured snippets to publishers in terms of SERP placement and prominence, but Yahoo and Bing search engines also feature similar snippets.
Q: Featured snippets vs. rich snippets: How are these two different?
Ans: Rich snippets improve pre-existing search results, whereas featured snippets appear above standard SERP results. Rich snippets may be a rating or a star in the search results. They tend to have a higher CTR.