Frase is a SEO content writing assistant that helps SEO strategists, and writers create content that outcompetes the top-ranking pages.
This tool is quite popular in the AI and content marketing space. One of the primary reasons is its affordability.
Even though their basic plan seems to meet the budget of all tiers of users, in-demand tools like Keyword search and Unlimited AI-assistant are secured as Add-ons.
The cost builds up too quickly when you purchase a basic plan and Pro add-on, the cost builds up too quickly. But does Frase offer tools that are worth the cost?
We reviewed Frase’s features to address that exact question. If you’re considering opting for their paid plans, this blog will help you make the right decision.
- Frase is a content writing assistant that helps users reduce the time spent on manual research to create the first draft of content.
- The famous Frase content brief creator allows users to generate a short brief for each blog section automatically.
- The AI writer can create a first draft for a given brief in a matter of minutes.
- It provides additional features like Keyword Search Volume, SERP Enrichment Data, and integrations with popular workflows.
Here’s what you can expect in the upcoming section
- What is Frase?
- Frase Features Review
- Pros of Frase
- Cons of Frase
- Frase Rating
- Frase Pricing
- Frase Alternatives 2023
- Is Frase worth the cost?
What is Frase?
Frase is an AI-powered content optimization tool that helps you create SEO-friendly articles. It uses natural language processing and machine learning algorithms to analyse competitors' content, identify relevant topics and keywords, and provide suggestions for improving your chances of ranking higher.
Frase Features Review
The core features of Frase include Content Research, Content Outline, AI Writer, Content Optimizer, and Keyword Search. Here’s a detailed review of each tool.
Content Research tool
Frase Content Research tool simplifies your entire content research by providing all your competitor's content and top-ranking page insights under one tab. You don’t have to manually research and juggle between tabs to analyse SERP content for a target keyword.
All the Google SERP insights are categorised into Outline, Headings, Questions, Stats, News and Wiki. Moreover, you can access competitors' domain authority and backlink count details under the overview tab (only available for Pro-add-on users). This helps you to consider all the factors contributing to ranking higher in the SERP.
Even though blog research goes above and beyond referring to competitors' content, this tool lets users quickly understand what is already working and which content grabs the reader's attention.
Most of the information presented in the research tool is derived from competitors’ content. If you’re planning to create authentic and unique content, you need to diversify your research sources.
Frase reviews the top 20 SERP pages to create an outline and gather research points for a search query. You can also manually select headings and subheads from the top-ranking page and curate an outline based on competitors' blogs.
Frase lets you filter all the competitor's headlines based on H1, H2, H3, Questions and long-tail keywords to ease the outline creation process. This tool is handy because it allows you to compare similar sections of each top-ranking page simultaneously and automate content brief creation process.
Alternatively, you can get an AI-generated outline in just a click.
The AI curates a basic outline, which you need to tweak according to your readers’ intent and requirements. However, combining competitor's outline summary and AI outline helps users generate a data-backed fresh outline for their content.
One of Frase’s unique features is the automated content briefs. However, the relevancy of the brief ultimately depends on the outline. Users must manually add or eliminate sections to create a relevant outline that meets their target audience's knowledge level. Entirely relying on Frase AI to generate SEO and funnel-based outlines can affect the quality of the content brief.
Frase AI can help users create a brief explanation of what is expected in each section of the blog. If you’re a content head or SEO strategist, this tool can help you drastically reduce the time spent manually creating briefs.
Frase AI writer is one of the popular writing tools as it helps users quickly generate the first draft for their content brief. It follows the instructions provided under each section and curates relevant content. You can even give specific instructions to the AI like writing tone to be followed and specific information to include and exclude in content. This helps users generate content relevant to their specific marketing goals.
Moreover, with the AI tool, you can rephrase and expand individual sentences and sections as often as you want. With the AI command and insert transition option, you can fine-tune the AI-generated content or edit human-written content more effectively.
Even though Frase AI can generate a full-fledged article in minutes, you need a writer or editor to develop and polish the draft to make it publish-ready.
Frase content optimizer suggests a list of key terms to include in content to make it rank-ready. It also shows how competitors have used those terms in their content.
This tool scores a piece of content based on key term usage and keyword density. In addition to that, you can find competitors' content scores. This helps you to decide on a score for your content that has the potential to compete with top-ranking pages.
They also present a heatmap to show how often a keyword has been used in the top 20 ranking pages. When you know the shared similarities in search results, it becomes easier to find the sweet spot and mimic best practices to create content that ranks higher.
The Topic Planner helps users quickly find all the topics of long tail keywords that competitors are ranking for. Users can also view the keyword volumes, sub-topics supporting a seed keyword, and Monthly Search Volume details.
Moreover, the Outline Builder generates auto-suggested keywords and a list of questions from Quora, Google and other social tools to build a relevant outline. You can find different variations for one seed keyword and get topic ideas to create a content plan and generate organic traffic.
Pros and Cons of using Frase
Frase is indeed a beginner-friendly tool that can help you create SEO articles. However, the tool has its own pros and cons. Here is a complete list of it.
Pros of using Frase
- Team collaboration tools like document sharing, project status update settings, and team project folders help users manage their content teams easily.
- Integration with Google Docs and WordPress allows users to introduce the tool to their workflow quickly.
- Templates like blog introductions, how-to blog posts, Sentence Rewriters, Feature-benefit converters, etc., help users create and edit content for better engagement.
- Community support provided within the tool is another huge advantage.
- It also offers SEO add-ons like GSC content analytics, outline builder, Wikipedia Content Map, and topic planner.
- Frase has a Chat-based AI language model to fetch quick answers for impromptu questions.
- The Frase team conducts webinars and workshops frequently to keep the readers updated about industry trends and product updates.
- Google Search Console integrations allow users to monitor their content performance and get internal link suggestions to optimize content.
- Frase has an Article Rewriter that helps users rewrite an entire article in just a click.
Cons of Frase
- The absence of a keyword research tool restricts users from finding easy content opportunities that provide them a better chance to rank higher.
- The lack of Keyword Cluster tool restricts users from achieving topical authority in their industry.
- High reliance on competitors' content for optimisation and keyword suggestions will not be beneficial in the long run.
- The tool focuses not on entire on-page SEO but emphasises keyword density and usage.
- Lack of advanced SEO tools like keyword explorer, content cluster creator, advanced on-page SEO suggestions, etc., are major drawbacks.
- The absence of short-form templates restricts users from leveraging the tool to create social media and other short-form content.
These are the top factors you should weigh side by side before opting for Frase paid plans.
Now that we've explained all the features in detail, here is our quick rating for the tool based on our first impression.
What users are thinking about Frase?
Frase has ample reviews on platforms like G2, Capterra, and Product Hunt. Here are a few reviews and comments from Frase users.
Frase Positive Reviews
“I've been using Frase for the last 4 months or so and truly love the platform, from the helpful community helping to use the platform to the Frase team for listening. I mean truly listening to their users and making the platform better and better.” - Kim D. (Founder and Partner Marketing Alchemy Agency); Source - G2.
“I find Frase really intuitive. I have used other on-page optimization tools and find the Frase interface really usable. I especially appreciate the ability to output competitor keywords and headings to a spreadsheet I can then process externally. Another great feature is the ability to create folders - I'm not sure what they're really called to organize your projects. The pricing model works for us as an agency, too. We're on the Team plan which allows unlimited optimization and writing for content pieces, which is great.” Will S.; Source- G2.
Frase Critical Reviews
“I am not entirely happy with the AI writer. Initially, when I started to use the platform, I tried it out, and the content it created was not usable due to repetitiveness.” - Kirill Z.; Source - G2.
“As it is a tool, it's just fetching content recommendations from the top pages, and human moderation is a must to include the right information in the content. So, it's an assistant and can't be a replacement for a human writer. Subject matter expertise and human reasoning are required to structure and write meaningful content.” - Bryan N. (Marketing Director); Source - G2.
Frase charges $1 for a 5-day trial period for first-time users.
Frase’s solo plan starts at $14.99 per month to write and optimize 4 articles along with one user seat. The basic plan starts at $44.99 per month for writing and optimizing 30 articles. You can access unlimited article optimisation and writing documents with two user seats for $114.99 per month.
All three plans include necessary features like automated content briefs, content scoring, content editor, document sharing, outline builder, and custom templates. They also provide team collaboration tools like Project status settings, project Folders, and document sharing.
They also offer add-ons like Keyword Search Volume, SERP Data Enrichment and unlimited Frase AI Writing for $35. You can only access the AI writer as a Pro-add, meaning you need to purchase a base plan and a Pro-Add-On.
Alternatives to Frase
If you are looking for an advanced SEO tool with AI assistants, here are the top 5 Frase alternatives you can check out.
Scalenut is an AI-powered SEO and content marketing platform that includes a keyword planner, an AI writer, a content optimizer, and other SEO tools. Scalenut can assist you with the entire SEO lifecycle, i.e., content ideation, planning, creation, and optimization. Its basic plan starts at $39 per month with 1,00,000 AI words, 5 SEO articles, cruise mode, and SERP analysis features.
Clearscope is an SEO-optimization platform that helps businesses create an SEO-driven content marketing plan. This platform provides SEO tools like a content editor, SEO reports, a real-time content tracker, and more. Clearscope is an ideal tool for businesses trying to produce SEO-friendly content. Their basic plan starts at $170 per month with one user seat, ten content reports, 20 content inventory pages, and integrations.
NeuronWriter is an SEO optimization tool built to help businesses and individuals maintain a strong online presence via optimized long-form content. The unique functionalities of Neuronwriter include content optimization, topical authority, generative AI, and content management. Their basic plan starts at €19 euro with two projects, 25 writer analyses and 15,000 AI credits.
MarketMuse is an AI-powered content planning and optimization platform solely dedicated to helping businesses create tailor-made content strategies. The key tools of MarketMuse include a competitor content analyzer, content planning, content clustering, keyword research tool, and content optimizer. Their basic plan starts at $149 per month for 100 queries, full page-level insights, link recommendations, and many more.
Outranking is an SEO tool that helps you with content ideation, optimization, and monitoring your content consistently to track and improve SEO performance. The core features of the tool include a content optimizer, an AI writing assistant, a content strategy builder, and a centralized hub to manage your content teams. Their basic plan starts at $69 per month for 10 SEO documents, AI writing, audit, and plagiarism checker with one user seat.
Which tool is the best?
Even though Frase offers the necessary features for an affordable price, it lacks advanced features that SEO strategists and writers need to create traffic-generating content.
If you’re looking for an all-in-one AI-powered SEO and content management tool, then Scalenut can be a perfect fit for your content requirements.
You can analyze your competitors’ content, SEO score, target keywords and use AI to craft rank-ready content using Scalenut’s AI-powered tools.
Moreover, in-built tools like cruise mode, content optimizer, keyword planner, and article writer help you rank higher on the SERP and gain topical authority in your industry.