Sep 15, 2023

Jasper Review 2024: Pros, Cons and Features

Suman Samal, Asst. Marketing Manager
Suman Samal
Jasper Review 2024: Pros, Cons and Features
Suman Samal, Asst. Marketing Manager
Suman Samal
Sep 15, 2023

Jasper Review 2024: Pros, Cons and Features

This comprehensive Jasper AI review dives deep into the core features of Jasper. Let's find out if the tool is worth the hype.
Jasper Review 2024: Pros, Cons and Features

Table of contents

Jasper is among the most popular AI writing assistants. 

However, it only provides writing and content optimization functions. 

Despite the absence of core SEO tools, their basic plan starts at $49 per month. 

So, when using Jasper, you require an individual SEO tool to help with content strategizing and tracking. 

Hence, new users may wonder if it is worth spending $49 on a writing assistant to create content. 

To see you free of that dilemma, we curated this in-depth Jasper AI review. 


  • Jasper is an AI writing assistant that helps users create long-form and short-form content within a few minutes. 
  • It is a brand-centric content approach executed via knowledge assets, and brand voice helps in writing highly personalized content. 
  • Additional features like a browser extension, AI image generator (Jasper Art), and chat are highly beneficial in introducing AI in day-to-day work activities. 

Here’s what you can expect in the upcoming section 

  1. What is Jasper? 
  2. Jasper Features Review 
  3. Pros of Jasper
  4. Cons of Jasper
  5. Jasper Rating 
  6. Jasper Pricing 
  7. Jasper Alternatives 2024

What is Jasper? 

Jasper (formerly known as Jarvis) is an AI-powered writing assistant that utilizes advanced natural language processing algorithms to generate human-like text. From social media posts to blog articles, copywriting, emails, and product descriptions, Jasper can help you create high-quality content for various purposes.

One-stop solution to all
your content needs.

Build a solid content strategy, generate
rank-ready content, and monitor your content performance - all in one place with Scalenut.
Get Started For Free

Jasper Features Review 

Jasper’s core functions are creating long and short-form content, providing writing assistance through AI chat, and helping users create visuals for their content. 

Here is a detailed review of each feature. 

Jasper AI writing 

Jasper AI is trained with a large language model and other artificial intelligence like OpenAI, Bard,, and Anthropic. Hence, it can curate highly informative and accurate blogs and articles. 

Content writers and marketers can use Jasper to write, re-write, and edit their content. Users can also generate a full-fledged article with just a click. 

The platform also integrates with Surfer SEO to help users create ready-to-rank content. It evaluates the content score and provides key term suggestions to optimize the content for search engines.

This add-on is essential as SEO and content writing go hand-in-hand. Even though Jasper does not provide many in-built SEO tools, this one function is highly beneficial to its users.

Jasper AI Writing Feature

One of Jasper AI's standout features is the ability to customize the tone and writing style of the content that relates to the user's brand and target audience. 

This feature ensures that the company's identity and style remain consistent across all produced content. 

Jasper AI also lets users save multiple "brand voice" profiles, allowing seamless content creation when working with multiple clients or projects.

Moreover, it also provides 50+ writing templates to help users follow fool-proof formats in their content for better conversion and engagement. Some templates include perfect headlines, Video Script Outline, topic ideas, SEO blog posts, marketing angles, etc.,

Jasper Chat 

Jasper offers an AI-powered Chat assistant to help users brainstorm and research ideas for a blog topic, social media posts or marketing copy. It is similar to ChatGPT but with additional features. 

Even with the Chat assistant, users can generate output that aligns with their brand voice by including brand assets. 

For instance, if you include a product information doc, the AI will generate content ideas based on that information or utilize the details to get additional context. This helps you generate relevant output for your prompts. 

Jasper Chat Feature 

With additional features like enhanced prompts, it is easier to communicate with the AI to generate brand-relevant content. This feature lets even non-writers use AI to its full potential. 

Jasper Campaign

Jasper also helps in writing social media ad copy like Facebook Ads, YouTube ad scripts, landing pages, email subject lines, sequences, and many more. 

Jasper Campaign Feature 

Users can bulk-generate all the campaign content in a click. Jasper requires only minimal input, like campaign overview information and brand guidelines, to be followed while generating content. 

This drastically saves time spent in providing prompts to generate high-quality copy for different channels like Facebook, YouTube, LinkedIn, Instagram, etc., 

Browser Extensions 

Jasper provides a browser extension that helps users include AI in their daily content tasks like writing and editing. 

Jasper AI Browser extension function

From writing social media posts to drafting client messages, Jasper can hand-hold the users throughout the writing process via its extension. 

Additionally, the Jasper API can integrate with Zapier, thereby helping users introduce the tool to the workflow. 

This browser extension eliminates the back-and-forth involved while using the tool. Users can access AI assistance wherever they work within the browser. 

Pros and Cons of using Jasper

Here are a few pros and cons of using Jasper AI. 

Pros of Jasper

  • 50+ inbuilt templates help users speed up their content generation process and reduce the time spent in curating  prompts
  • 30+ Language support allows users around the world to leverage AI for their business and personal writing needs.
  • Jasper's knowledge base helps users generate brand-centric content using internal assets. It is like working with a writer who understands the brand and creates custom-made content. 
  • Multiple user seats let large teams collaborate and work efficiently. 
  • In-built Grammer (Grammerly) and Plagiarism (Copyscape)  checker eliminates using individual third-party apps. 
  • Users also have more control over output length. They can adjust the length based on S, L and M length radars. 

Cons of Jasper

  • The absence of SEO features like planning, clustering and management is a significant drawback, as content without SEO is non-profitable.
  • Redundancy and duplication in content may occur if there is only limited information online about it.
  • Even though the platform claims to provide factually accurate content, you still need a writer or editor to proofread and finalize the content. 
  • Their basic plan is pricey, considering it lacks SEO support.
  • There are many alternative tools that provide all these features, along with SEO tools, for an affordable price. 
  • Finding another platform that supports both SEO and AI writing is cost-effective instead of using individual tools for both. 

These are the top factors you should weigh side by side before opting for Jasper's paid plans.

Jasper rating 

Now that we've explained all the features in detail, here is our quick rating for the tool based on our first impression.

Criteria Rating
Ease of Use 4/5
Functionality 4/5
User Friendliness 4.5/5
Quality of Support 4/5
Value of Money 4/5

What do users think about Jasper? 

Some Jasper users have reviewed the tool in popular software review platforms like G2, Capterra, or Product Hunt. Here are the overall ratings and a few comments from Jasper users. 

Platform Ratings
G2 4.7/5
Capterra 4.8/5
Product Hunt 4.5/5

Jasper Positive Reviews

“Jasper’s best part is the large amount of templates that make content creation very easy. You can choose a template, i.e., a blog or LinkedIn Post, and Jasper comes with preconfigured settings for the specific needs. This makes Jasper easier than the usual Large Language models like Chat GPT.” - Nadja H. Source: G2. 

“It makes our content creation easy and fun to use. The mental fatigue and self-talk about what I wrote not being good enough is no longer a factor. I can start with an idea, Jasper runs with it, I tweak around the edges to clarify the message/point/CTA, and what would take me hours or days to do is completed way faster and much better than what I have previously created.” - Jonathan F. Source: G2. 

Jasper Critical Reviews

“After a while, it gets a little difficult trying to bring new ideas about specific topics. That is the only issue I have faced with Jasper, although I find ways to fine-tune the content and make it original.” - Rafael A. Source: G2 

“Sometimes it takes a bunch of generations to get what I want, and it all counts against the word limit on your plan. You can get refunded for 20% of your bad generations, but it just isn't enough for some things that take about 50 tries to get the perfect generations.”- Lawrence G. Capterra. 

Jasper pricing 

PlanPrice (Monthly)Price (Monthly cost if paid annually)
Creator$49 $39
Pro $69$59
BusinessContact SalesContact Sales

Jasper's starter plan begins at $49 per month. This creator plan includes one user seat, one brand voice, 50 knowledge assets, 50+ templates, SEO mode, and a browser extension. 

The team subscription plan starts at $125 per month with three user seats, three brand voices, 150 knowledge assets, customizable templates and collaboration facilities. 

The Business plan comes with a customizable offer with all features without any cap.  

Alternatives to Jasper

Here are the top 5 Jasper alternatives you can check out.


Scalenut is an AI-powered SEO and content marketing platform that includes a keyword planner, an AI writer, a content optimizer, and other SEO tools. Scalenut can assist you with the entire SEO lifecycle, i.e., content ideation, planning, creation, and optimization. Its basic plan starts at $39 per month with 1,00,000 AI words, 5 SEO articles, cruise mode, and SERP analysis features. 


NeuronWriter is an SEO optimization tool built to help businesses and individuals maintain a strong online presence via optimized long-form content. The unique functionalities of Neuronwriter include content optimization, topical authority, generative AI, and content management. 

With its minimal ecosystem, the platform is designed to help you improvise your content and publish high-quality content. Their basic plan starts at $23 with two projects, 25 writer analyses and 15,000 AI credits.


Frase is an AI content generation and optimization tool that helps businesses, agencies, and small teams of writers create content faster. Even though Frase is popular, its core features only include research, outline, writing, and optimization. 

This platform reduces the manual process of skimming and summarizing Google's first-page content to create SEO-friendly content. Their basic plan starts at $14.99 per month for one user seat and four articles.  


Writesonic is an AI-powered platform that helps content creators in various aspects of their work. From generating blog ideas to crafting high-quality articles, Writesonic offers a range of tools to streamline the writing process. Writesonic's basic plan starts at $19 per month. This includes Chatsonic, 100+ templates, AI writer, browser extension and many other unique features. 


Dashword is beginner-friendly content creation and optimization software that allows SEO writers and bloggers to create content that ranks on the first page. 

It only has three features: a content brief generator, an optimizer, and a monitoring tool. Their basic plan starts at $99 per month for 30 content reports, five user seats, content briefs, and an AI writer. 

Which tool is the best? 

Jasper does offer efficient writing support. However, if you want to integrate SEO and AI content creation processes together, you must opt for a centralized content marketing platform. 

If you’re looking for an all-in-one AI-powered SEO and content marketing tool, Scalenut can be a perfect fit for your content requirements.

You can analyze your competitors’ content, SEO score, target keywords and use AI to craft rank-ready content using Scalenut’s AI-powered tools. 

Moreover, in-built tools like cruise mode, content optimizer, keyword planner, and article writer help you rank higher on the SERP and gain topical authority in your industry. 

With Scalenut’s 7-day free trial, you can experience firsthand how Scalenut can simplify your content creation process. Sign up now!

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

View all articles by this Author -->
Thank you!
Our Product Specialist will connect with you shortly. In the meanwhile, please explore Scalenut
Oops! Something went wrong while submitting the form.
Create SEO-Ready Blog with Scalenut
Try Scalenut for Free
Boost Your SEO Game