AirOps vs Profound: Which AI Tool Is Right for You?

Key Highlights

• AirOps is an AI workflow platform that turns insights from AI search into actionable content operations.
• Profound AI focuses on enterprise-level brand monitoring across major AI platforms, tracking mentions and sentiment.
• AirOps integrates human expertise with AI automation to help you create and refresh content at scale.
• Profound has notable gaps, including a lack of search engine tracking for AI lookups and no prompt research tools.
• Tools like Scalenut deliver greater value by unifying AI visibility, content research, creation, optimisation, and audits into one workflow.
• Profound's high entry price may not be justified for teams that need comprehensive GEO/SEO tools and workflow automation.
• On G2, Profound holds a rating of 4.6/5, while AirOps also holds a rating of 4.6/5

AI search and generative engines are changing how brands get discovered, but most teams still struggle to turn AI visibility into clear, actionable growth. Data is scattered, insights feel abstract, and it is hard to know whether to focus on execution, monitoring, or deeper analysis. Choosing the wrong platform can mean tracking everything yet improving nothing.

That is where tools like AirOps and Profound come in. Both aim to help teams understand and improve how their content performs across AI-driven search experiences, but they take very different approaches to audience, depth, and execution.

In this blog, we compare AirOps vs Profound head-to-head. You will see how they differ in features, use cases, pricing, and ideal users, so you can decide which platform fits your goals, workflow, and stage of growth.

AirOps vs Profound: Which is better for AI-powered SEO tasks?

AirOps and Profound take very different paths to AI search optimisation. AirOps focuses on execution, helping teams create, optimise, and scale content using AI-driven workflows. Profound, by contrast, is built for enterprise-level monitoring, tracking how brands appear across AI models. The better choice depends on whether you want to act on insights or simply measure them. This comparison highlights where each platform fits best.

What is AirOps and How Does it Work?

AirOps is an AI-driven SEO and content operations platform built around automated, customisable workflows. Rather than generating one-off content, it helps teams systemise research, writing, optimisation, and publishing at scale.

Designed for high-output content teams, AirOps connects your data sources, SEO tools, CMS, and AI models into a single, streamlined execution layer.

What are The Key Features Of AirOps?

• AI Search Insights: Tracks brand visibility across AI engines and search in one dashboard.
• AI Action: Automates content refresh and optimisation workflows.
• Grids for Scale: Runs AI-driven workflows across hundreds of pages at once, with centralised tracking and human review checkpoints for quality control.
• No-Code Workflow Builder: Uses a drag-and-drop builder to automate research, drafting, and optimisation with reusable templates and scheduled runs.
• Deep Integrations: Connects directly with CMS platforms like Webflow, Contentful, Strapi, Shopify, and SEO tools like Semrush.

What are the User Ratings of AirOps?

• G2: 4.6/5

What is Profound and How Does it Work?

Profound is positioned as an enterprise-focused AI search intelligence platform. It helps large brands understand how they are represented, referenced, and trusted across LLMs and AI agents.

The emphasis is on deep analytics, governance, and scalability rather than hands-on content creation or optimisation. This makes it ideal for large teams needing advanced AI visibility and strategic insights.

What are The Key Features of Profound?

• AI Answer Tracking: Tracks brand mentions across AI search engines such as ChatGPT and Google AI.
• Prompt Intelligence: Surfaces and analyses the prompts that trigger visibility for your brand.
• Source & Citation Insights: Reveals the websites and data sources AI models depend on.
• Share of Voice Analysis: Measures AI visibility trends and compares them with competitors.
• Agent Analytics: Monitors how AI agents crawl your site, interpret content, and send traffic via AI-generated answers.
• Enterprise Governance & Integrations: Designed for large teams with advanced security, permissions, and API access.
• Shopping & Product Visibility Analytics: Tracks how products and attributes appear in AI-led shopping and comparison responses.
• Competitive Benchmarking: Measure your visibility against key competitors and industry leaders.

What are the User Ratings of Profound?

• G2: 4.6/5

What are the Similarities between AirOps and Profound?

Before comparing where Profound and AirOps diverge, it helps to understand where they align. Both platforms address core AI search needs, such as AI answer tracking, AI-optimised content workflows, and strategic recommendations. These shared capabilities form the foundation of effective AI visibility and AEO analysis.

How does AirOps compare to Profound in terms of LLM tracking and optimisation?

AirOps AI Search Insights

Pros of AirOps AI Search Insights

• Unifies SEO and AI visibility into a single dashboard, removing the need for multiple disconnected tools.
• Provides full visibility across traditional search and AI engines like ChatGPT, Gemini, and Perplexity.
• Highlights competitive gaps and high-impact opportunities.
• Delivers prioritised recommendations for content refreshes and new content creation.
• Links insights directly to workflows and Grids, enabling teams to act immediately without tool switching.

Cons of AirOps AI Search Insights

• Insights are most valuable for teams already producing content at scale; smaller teams may find the depth unnecessary.
• AirOps does not offer clear GEO-specific metrics for measuring brand visibility.
• It lacks insight into how AI search performance varies by geography or localised AI behaviour.
• Teams looking only for passive AI visibility tracking may find the action-oriented approach more than they need.

Read about the best tools for tracking AI visibility here

Profounds AI Answer Engine Insights

Pros of Profounds AI Answer Engine Insights

• Clearly shows where your brand appears across real AI prompts, helping teams prioritise high-impact queries.
• Share of voice, ranking, and trend tracking make competitive performance easy to assess.
• Sentiment analysis explains how AI positions your brand, which helps identify recurring narratives.
• Citation Authority highlights the sources influencing AI-generated answers and evaluates their authority.
• Keyword trend tracking reveals how visibility changes over time across regions, topics, and languages.

Cons of Profound AI Answer Engine Insights

• Focuses on visibility and gaps, but improving performance typically requires external tools and workflows.
• Dashboards, scores, and trend data can feel complex without dedicated analytics or GEO/SEO expertise.
• AI visibility and prominence scores lack clear weighting, making interpretation less intuitive.
• Citation and sentiment insights may be less accurate in niche or low-volume markets.
• Feature depth and pricing can be excessive for early-stage teams seeking fast, practical wins.
• Limited execution support and unclear citation improvement guidance make it harder to act on insights.

My verdict

AirOps offers the strongest overall AI answer tracking for teams that want to connect visibility with action. It links AI mentions to traffic, surfaces clear priorities, and enables immediate execution. In an Airops vs Profound AI visibility tracking comparison, Profound delivers deeper enterprise monitoring, but its insights often stop at analysis, making AirOps the more practical choice for most growth-focused teams.

Read about the 10 must-have tools you need to track citations and optimise content here

Which tool has the best AI-Optimised Content Workflows?

Profound’s AI-Optimised Content Workflows

Pros of Profound’s AI-Optimised Content Workflows

• Provides AI-friendly templates that reduce guesswork and speed up content structuring.
• Guides content creation decisions using AI visibility insights, clarifying what to create and why.
• Drag-and-drop workflow editor simplifies drafting and standardises production.
• Integrated AI citations and research improve content credibility during creation.
• Produces publish-ready drafts optimised for AI retrieval across platforms.

Cons of Profound’s AI-Optimised Content Workflows

• Workflows focus more on guidance than on full execution, limiting hands-on control over optimisation.
• Content creation remains dependent on external tools for scaling and ongoing optimisation.
• Templates may feel rigid for teams with highly custom content requirements.
• Less suited to rapid, high-volume production than execution-first platforms.
• Advanced features may add complexity for smaller teams seeking simple writing workflows.

AirOps No-Code Workflow Builder

Pros of AirOps No-Code Workflow Builder

• Visual drag-and-drop builder makes it easy to create complex workflows without technical skills.
• Automates the full content process with a  multi-step automation process
• Supports 40+ AI models and brand knowledge bases, keeping content accurate and on-brand.
• Brand kit integration ensures consistency in tone, messaging, and facts across all outputs.
• Captures live web and competitor data to surface trends, gaps, and content opportunities.
• It enables scalable workflows with human-review checkpoints for quality assurance.

Cons of AirOps No-Code Workflow Builder

• Initial setup and workflow design require time to configure effectively.
• Advanced workflows may feel complex for users with simple or occasional content needs.
• Heavily automation-focused, which may be unnecessary for teams producing low content volumes.
• The maximum value depends on clean data inputs and well-defined brand knowledge bases.
• Users seeking lightweight tools may find the feature depth overwhelming.

My verdict

AirOps delivers stronger AI-optimised content workflows overall. It supports true end-to-end execution, automation, and scale, making it ideal for teams that regularly produce content. Profound excels at guided creation and AI-aware structuring, but its workflows stop short of full optimisation and scalable execution, limiting impact for high-output teams.

Read this beginner's guide on GEO/ SEO to learn how to boost visibility and make your content discoverable.

Which Tool Is best For Scaling Content?

Profound Agent Analytics

Pros of Profound Agent Analytics

• Provides clear visibility into how AI bots crawl your site
• Connects AI bot activity directly to visibility, technical readiness, and business impact.
• Identifies technical and structural barriers that may prevent AI systems from interpreting content correctly.
• Shows how AI-driven search activity translates into real user visits and traffic to your website.
• Links AI visibility to real user traffic and referral data, supporting measurable ROI analysis.
• Helps teams refine content and technical strategies based on real AI agent behaviour.

Cons of Profound Agent Analytics

• Insights are primarily diagnostic, with limited in-platform guidance on how to fix identified issues.
• Requires strong technical and analytical expertise to interpret bot activity and accessibility data effectively.
• Less actionable for content teams without dedicated engineering support.
• Value is highest for large or complex sites; smaller sites may see limited benefit.
• Attribution models can be difficult to validate in low-volume or niche AI traffic scenarios.

AirOps AI Actions

Pros of AirOps AI Actions and Workflow Automation

• Converts AI insights directly into execution, removing delays between analysis and action.
• Blends AI speed with human expertise to maintain accuracy, quality, and brand voice.
• Centralises content workflows, making it easier to manage multiple campaigns at scale.
• Improves coordination between writers, editors, and SEO teams, reducing back-and-forth.
• Copilot guidance streamlines complex workflows and reduces repetitive manual tasks.
• Designed to deliver faster turnaround without sacrificing consistency or control.

Cons of AirOps AI Actions and Workflow Automation

• Requires upfront workflow setup and process design to realise full benefits.
• Best suited for teams running multiple content workflows; smaller teams may find it excessive.
• Heavy reliance on automation may feel restrictive for highly bespoke editorial processes.
• Teams must actively manage human checkpoints to avoid over-automation risks.
• Users seeking simple task-based tools may find the orchestration layer too complex.

My verdict

AirOps is the stronger tool for scaling content in practice. It enables teams to execute, coordinate, and publish at volume through automated workflows. Profound excels at diagnosing AI crawl and visibility issues, but its insights require external effort to scale production, making AirOps better suited for sustained, high-output content growth.

Which Tool has Best Profound Enterprise Readiness?

Profound's Enterprise Readiness

Pros of Profound's Enterprise Readiness

• Built for enterprise scale with support for high volumes of AI interactions.
• SOC 2 Type II and GDPR compliant, suitable for regulated industries.
• Strong data governance with encrypted transmission and role-based access.
• Designed for security-sensitive, large organisations.

Cons  of Profound's Enterprise Readiness

• Premium pricing may be restrictive for smaller teams.
• Feature depth and complexity require dedicated technical and analytics resources.
• Focused on monitoring and governance rather than execution.

AirOps Enterprise

Pros of AirOps Enterprise

• GDPR compliant, meeting baseline data protection requirements.
• Strong execution and workflow automation capabilities for content teams.
• Well-suited for mid-market and growth-stage organisations.

Cons of AirOps Enterprise

• Lacks SOC 2 certification, limiting adoption in regulated enterprises.
• Not designed for multi-region data residency at a large scale.
• Security and governance features are less robust than enterprise-first platforms.

My Verdict

Profound is the stronger choice for enterprise organisations. It supports multi-region data residency, rapid data refresh cycles, and strict compliance needs. With SOC 2 Type II and full GDPR compliance, encrypted data handling, and role-based access, Profound meets the security and governance standards required by regulated, security-sensitive enterprises.

Also, read our full blog on Profound Alternative tools you can choose from

Which platform offers the best value for money?

Is Profound worth the premium price?

Profound uses a tiered, annual pricing structure. Plans start at $99 per month for basic ChatGPT visibility, increase to $399 per month for advanced AEO features, and extend to custom enterprise plans, with capabilities unlocked by tier and no hidden costs.

What is AirOps pricing?

AirOps provides multiple pricing tiers, including a free plan and custom pricing for larger teams. The free tier supports basic testing for solo users, while advanced features such as AI Search Visibility are reserved for paid plans.

My verdict

AirOps is better for teams that want flexibility and a low barrier to entry, especially smaller or growing content teams. Profound is better suited for organisations with defined AEO budgets that need structured, enterprise-grade capabilities and predictable pricing tied to advanced AI visibility and compliance needs.

What are the missing features in both Profound and Airops?

Missing Primarily in Profound

• True end-to-end content execution
  Profound guides what to create, but relies heavily on external tools for writing, optimisation, publishing, and scaling.
• High-volume content production workflows
  It is not designed for rapid, repeatable content output across hundreds of pages.
• Low-friction onboarding for non-technical teams
  Content marketers and writers may struggle without dedicated analytics or technical support.

Missing Primarily in AirOps

• Enterprise-grade security certifications
  Lack of SOC 2 Type II limits adoption in regulated or security-sensitive industries.
• Deep AI agent crawl diagnostics
  AirOps focuses on execution, not low-level AI bot crawling, interpretation, or technical accessibility diagnostics.
• Advanced sentiment and reputation analysis
  It does not deeply analyse how AI frames brand sentiment across answers.

Bottom line

• Profound is missing execution depth.
• AirOps is missing enterprise diagnostics and governance depth.

Neither fully solves demand modelling, authority execution, or end-to-end AI ROI measurement, leaving room for more holistic GEO platforms.

How do users rate AirOps vs Profound on platforms like G2 or Reddit?

AirOps Reviews

"One thing that can be challenging, especially for new users, is the initial learning curve of the tool. It might seem overwhelming due to the wide range of features and capabilities. So it does take some time to get fully acquainted with everything it has to offer". says Zhanna M, Search Engine Optimisation Specialist

AirOps stands out for streamlining SEO and content operations with customizable workflows, prompt tracking, and multi-engine visibility, delivering major time savings. However, users report a learning curve, concerns about usage-based pricing, and uneven post-sales support despite strong pre-sales communication.

Profound Reviews

"It would be great to see more actionable recommendations derived from the visibility insights, making it easier to move from observation to optimisation", says Ankit P.Marketing Lead

Profound is widely seen as a critical GEO and AI visibility platform, praised for its ease of use, fast setup, and depth of raw data across prompts, citations, sentiment, and AI engines. Users value the rapid product iteration and hands-on team, while drawbacks include occasional glitches, uneven prompt volume coverage, limited export options, and workflows that could offer more customisation and actionable recommendations.

Is there a better Alternative to Profound or AirOps?

Yes, since Profound excels only at enterprise-level monitoring and diagnostics, and AirOps focuses on execution through automated content workflows, neither fully covers deep visibility analysis and end-to-end optimisation in one place.

Platforms like Scalenut bridge this gap by combining AI visibility insights with keyword research, content creation, optimisation, and ongoing audits in a single workflow. This makes it better suited for teams that want to turn AI search insights into immediate, measurable action rather than just track performance.

Scalenut Overview: What is Scalenut?

Scalenut is an all-in-one GEO and SEO platform that helps teams track AI visibility while researching, creating, and optimising content from a single dashboard. It brings together AI visibility monitoring, keyword and prompt analysis, and real-time content scoring to ensure content matches both user intent and AI-driven search behaviour.

What are Scalenut’s core features?

• GEO Watchtower: Monitors how often AI engines reference your brand versus competitors.
• Cruise Mode: Generates a fully optimised, GEO and SEO ready blog in minutes.
• Prompt Context Tracking: Tracks up to 200 prompts to show where and why your brand appears across tools like ChatGPT, Perplexity, and Gemini.
• AI Visibility Tracking: Follows brand mentions, sources, and prompt trends over time.
• Keyword Planner and Clusters: Identifies high-intent topics and content gaps quickly.
• Content Optimiser: Offers live GEO and SEO recommendations as you write.
• Content Audit: Highlights pages that need updating, merging, or removal.
• Traffic Analyser: Reviews traffic patterns, top-performing pages, and keywords.
• Link Manager: Finds internal linking opportunities instantly.
• Social UpReach: Tracks Reddit discussions to surface early trend and demand signals.

What are Scalenut's User Reviews?

• Product Hunt: 5/5
• G2: 4.7/5
• Capterra: 4.8/5

What do the Real Users Say About Scalenut? 

"...This was the best AI writing tool for our SEO writers, and we tested over 20 of them! This one had the most features and the most capabilities for your team. We highly recommend this tool and train it for agencies every week!"... says Joseph S. Kahn, SEO and Digital Growth Expert

Users consistently describe Scalenut as a strong all-in-one GEO and SEO content marketing platform that has evolved significantly over time.

Reviews frequently praise its streamlined workflows, strong Google search performance, and Cruise Mode for producing fast, high-quality content drafts.

Why Choose Scalenut over Profound & AirOps?

• Start with insight, finish with action
  Scalenut turns insights into execution by letting teams create, optimise, and publish content in one platform, with clear workflows and minimal tool switching. Profound and Scrunch stop at insights.
• Built for content teams, not just analysts
  Designed for marketers and writers, Scalenut offers guided workflows, lower technical complexity, and faster onboarding. Profound is more complex, while Scrunch is audit-focused.
• True end-to-end content workflow
  Covers topic research, briefs, writing, optimisation, GEO readiness, and publishing prep. Profound and Scrunch focus mainly on analysis, not production.
• Balanced SEO and AI readiness
  Combines traditional SEO signals with AI discovery optimisation. Scrunch lacks demand depth, and Profound offers insights without hands-on optimisation.
• Faster time to value
  Easy to adopt, less technical, and delivers immediate productivity without long setup cycles.
• Designed to scale content production
  Supports high-volume output with standardised workflows, collaboration, and content scoring. Scrunch does not scale writing, and Profound lacks production tooling.
• More actionable, day-to-day insights
  Recommendations are directly tied to writing and editing actions inside the platform, without the need for external tools or specialist interpretation.

Ready to move beyond AI visibility tracking and drive real results? Try Scalenut today.

Frequently Asked Questions

What are the main differences between AirOps and Profound for AI-powered SEO?

The main difference is action versus observation. AirOps is an AI tool that integrates AI search insights into an actionable content strategy with workflows for search optimisation. Profound is a monitoring tool that tracks brand mentions but lacks the features for active engine optimisation or executing on the data it provides.

Is Profound more cost-effective than AirOps for automated content tasks?

No, Profound is not cost-effective for automation. Its high pricing structure is designed for enterprise teams needing monitoring, not content operations. AirOps offers a more flexible and value-driven solution for teams of all sizes looking to build an efficient SEO workflow and automate content tasks, making it a better investment.

How do real users rate AirOps and Profound on review platforms?

On review platforms, user feedback often highlights Profound's high price and limited features, positioning it as a niche monitoring tool. AirOps, in contrast, is frequently praised for its actionable workflows and ability to connect SEO tools with content creation, helping teams improve their visibility score and prove ROI.

What should I consider before choosing between AirOps and Profound for my AI SEO strategy?

Focus on whether you need analytics or execution. Profound leads in AI visibility data comparison, while AirOps emphasises workflows. Teams looking for creation and optimisation should consider Scalenut for comprehensive GEO/SEO needs.

Is Profound AI pricing justified by the value it delivers?

Profound AI pricing can make sense for enterprises that need deep AI visibility, tracking, and benchmarking. Smaller teams often find more practical value in platforms like Scalenut that combine insights with content execution.

Why consider Alternatives to Profound AI for AI visibility tracking?

Many teams explore alternative approaches to AI visibility tracking due to high pricing and limited hands-on optimisation. Profound AI reviews often note strong analytics, but tools like Scalenut and AirOps appeal to teams that want faster execution and clearer day-to-day impact.

Between AirOps vs Profound comparison, have teams switched platforms, and what was the experience like?

Some teams have moved from Profound to AirOps after profound AI reviews highlighted strong analytics but limited execution. The switch is usually driven by AirOps AI workflows features and a need to act faster on visibility data. Users find Scalenut a better platform because of its comprehensive GEO/ SEO capabilities,

Are there any performance benchmarks directly comparing AirOps and Profound?

No public benchmarks exist for an AirOps vs profound visibility data comparison. Most evaluations compare features, pricing, and workflow fit, with teams choosing between Profound’s analytics depth and AirOps features and capabilities for execution focused AI SEO.

Why Consider AirOps Alternatives?

Teams explore AirOps alternatives when they want a more accessible, all-in-one workflow without complex setup or higher pricing. Platforms like Scalenut appeal to teams by combining AI visibility insights with keyword research, content creation, and optimisation in a single, execution focused platform.

Does AirOps offer any unique features that Profound does not?

Yes, AirOps offers unique features like SEO workflow automation, content management system (CMS) integration, and a no-code interface, making it more accessible for teams. Unlike Profound, which focuses on AI visibility and deep analytics, AirOps emphasises ease of use and scalability.

Who wins in the AirOps vs Profound Data Visibility comparison?

AirOps focuses on SEO workflow automation and content management, while Profound AI specialises in deep analytics and AI search tracking. Both offer valuable data visibility, but in different areas of focus.

What are the best Profound AI alternatives for AI visibility tracking?

The best Profound AI alternative for AI visibility tracking is Scalenut, which combines AI visibility tracking with content optimisation to provide a comprehensive solution to improve search performance.

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