Sep 12, 2023

The Ultimate Guide to Top 9 SEO Certifications

Suman Samal, Asst. Marketing Manager
Suman Samal
The Ultimate Guide to Top 9 SEO Certifications
Suman Samal, Asst. Marketing Manager
Suman Samal
Sep 12, 2023

The Ultimate Guide to Top 9 SEO Certifications

Discover the top 9 SEO certifications, both free and paid, in our ultimate guide. Boost your knowledge and excel in the ever-evolving world of SEO.
The Ultimate Guide to Top 9 SEO Certifications

Table of contents

In today's competitive online landscape, search engine optimization (SEO) plays a crucial role in determining the success of a website or online business. With millions of websites vying for attention and top rankings on search engine result pages (SERPs), having a solid understanding of SEO practices is more important than ever. 

One way to demonstrate your expertise in this field is by obtaining an SEO certification. Whether you're looking to enhance your resume, impress potential employers, or simply expand your digital marketing skillset, obtaining an SEO certification can be a game-changer.

But with so many options available, how do you choose the right one for you? Should you invest in a paid certification program or opt for a free course? Don't worry; we've got you covered! This comprehensive guide will explore the top 9 best SEO certifications that offer free and paid options. So buckle up and get ready to unlock the secrets of effective SEO strategies!

What is an SEO Certification?

An SEO certification is a credential that demonstrates a person's knowledge and expertise in SEO techniques and strategies. It is often obtained through completing a course or passing an exam and signifies a level of proficiency in improving website visibility and driving organic traffic from the Google search engine.

What are the Benefits of SEO Certifications?

Here are some significant benefits of SEO certifications:

1. Industry Recognition: 

Obtaining an SEO certification demonstrates your commitment to mastering the latest SEO techniques and staying up-to-date with industry trends. It serves as a recognized credential that validates your knowledge and expertise in the field, making you stand out among other SEO professionals.

2. Enhanced Job Prospects: 

SEO certifications can significantly enhance your job prospects, whether you are seeking employment or looking to advance your career. Employers often prioritize candidates with recognized certifications as it ensures they possess the necessary skills and knowledge required to excel in the rapidly evolving world of SEO. Having a certification can give you a competitive edge over other applicants and increase your chances of landing your dream job.

3. In-depth Knowledge: 

SEO certifications provide comprehensive training on various aspects of search engine optimization, including keyword research, on-page optimization, link building, technical SEO, local SEO, and analytics. These certifications offer structured learning paths, enabling you to better understand the concepts, strategies, and best practices involved in optimizing websites for search engines.

4. Expertise in SEO Tools: 

SEO certifications often include training on popular SEO tools and platforms used in the industry. By obtaining a certification, you gain hands-on experience with these tools, allowing you to leverage their features effectively to analyze website performance, track keyword rankings, conduct competitor research, and optimize your overall SEO strategy.

5. Professional Credibility: 

A recognized SEO certification adds credibility to your professional profile and can help you build trust with clients, employers, or potential business partners. It demonstrates that you have invested time and effort into acquiring the necessary skills to drive organic traffic and improve search engine rankings. This credibility can lead to more opportunities and higher client satisfaction, ultimately contributing to your long-term success.

6. Continuous Learning: 

SEO certifications often require periodic recertification or ongoing education to maintain their validity. This requirement ensures that certified professionals stay updated with the latest industry standards, search engine algorithm updates, and emerging trends. By pursuing these certifications, you commit to continuous learning and growth within the field of SEO, enabling you to adapt and excel in an ever-changing digital landscape.

Comprehensive Review of the Top 9 SEO Certifications 

Free Certification

Google SEO Fundamentals by UC Davis 

Landing page of Google's SEO Fundamentals course by UC Davis on Coursera

Google SEO Fundamentals by UC Davis is a free online SEO course recommended by Google for individuals interested in learning the basics of search engine optimization (SEO). As part of the SEO Specialization series created by the University of California, Davis and powered by Coursera, this course consists of four modules that can be completed in approximately 29 hours. Each module features "bite-sized" video tutorials that explain concepts concisely, followed by quick quizzes to assess comprehension. 

The course provides a comprehensive understanding of SEO principles and practices, ensuring participants gain the necessary knowledge and skills to improve website visibility and rankings on search results. Upon completion of the final exam, participants receive a Google SEO certification to showcase their proficiency in SEO fundamentals. 

Key Learnings: 

Key learning outcomes include understanding how search engines work in the digital garage, optimizing websites for search engines, conducting keyword research, and implementing on-page and off-page SEO optimization strategies.

Best Suited for:

This course is best suited for SEO beginners who want to establish a solid foundation in SEO techniques and principles.


Four modules of about 29 hours 



HubSpot's SEO Certification Course: 

Landing page of HubSpot's SEO Certification Course

HubSpot's SEO Certification Course is a free online offering that provides learners with a comprehensive understanding of SEO. Led by instructors Rachel Sheldon and Matthew Howells-Barby, this course is suitable for SEO beginners looking to enhance their knowledge and skills in the field. 

Participants can expect to gain valuable insights into various aspects of SEO, including on-page SEO, technical SEO, keyword research, link building, optimization for rich snippets, and SEO reporting. The videos are well-produced and serve as effective tools for learning and assimilating the course material. 

Upon successful completion, learners receive a certificate, validating their mastery of SEO fundamentals and providing a valuable credential to showcase their expertise in the field. 

Key learnings: 

Some key learning outcomes of HubSpot's SEO Certification Course include gaining a solid understanding of on-page and technical SEO strategies, developing essential skills in keyword research and link building, and learning how to do competitive analysis, optimize content for rich snippets and generate effective SEO reports.

Best Suited for:

This course is best suited for individuals who are new to SEO and looking to acquire a comprehensive understanding of the fundamentals, techniques, and strategies involved in search engine optimization.


This self-paced video course has a duration of approximately four hours, consisting of six lessons, 25 videos, and five quizzes.


Free to access.

SEO Training by SEMrush: 

Landing page of The SEO Training by SEMrush

The SEO Training by SEMrush is a course designed to teach you the key foundational steps needed to rank in Google. This course, presented by renowned SEO expert Brian Dean, offers actionable strategies and techniques to improve your website's visibility and increase organic traffic. The course covers various topics, including keyword research, on-page optimization, link building, technical SEO, and more.

Upon completion of the course, participants have the opportunity to take an exam and receive a certificate, validating their newly acquired SEO skills. This certification serves as a testament to their proficiency in SEO, enhancing their professional credentials. To further expand their knowledge, learners can explore other courses tailored to intermediate and advanced users, as well as digital agencies.

Key Learnings: 

Key learning outcomes include learning how to conduct keyword research, optimize website content, improve website structure, build high-quality backlinks, and track and analyze SEO performance using SEMrush tools.

Best Suited for:

The course is best suited for individuals who are new to SEO or have some basic knowledge but want to further their understanding and improve their skills.


2 hours 


It is free of charge.

Advanced SEO Program by Simplilearn: 
Landing page of The Advanced SEO Program by Simplilearn

The Advanced SEO Program by Simplilearn is a comprehensive training course designed to take your SEO skills to the next level. This program offers a deep dive into advanced SEO concepts and techniques, enabling learners to become proficient in optimizing websites for maximum visibility on search engines. The course covers a wide range of topics, including technical SEO, keyword research, on-page optimization, off-page optimization, link building, content marketing, and analytics.

Key learning outcomes: 

Key learning outcomes include keyword research, on-page optimization, link building, technical SEO, local SEO, and analytics.

Best Suited for:

This course is best suited for digital marketing professionals, website owners, entrepreneurs, or anyone interested in mastering advanced SEO techniques.


Thirty-six hours of self-paced video lessons.


It is available free of cost for 90 days of access. 

SEO Fundamentals by Ahrefs

A landing page showing YouTube playlist of SEO Fundamentals by Ahrefs showing different course videos 

SEO Fundamentals by Ahrefs is an excellent resource for individuals looking to gain a solid understanding of the core principles of search engine optimization. This YouTube playlist offers easy access to approximately two hours of instructional videos, making it ideal for beginners and intermediate learners.

Although there is no formal certification upon completion, the course's practical knowledge and insights make it highly valuable. While certifications may not always accurately represent someone's expertise, the skills gained from this course can be applied immediately to improve website rankings and enhance online visibility. 

Key learnings: 

Key learning outcomes include SEO basics, link building, on-page SEO, and technical SEO.

Best Suited for:

The course is best suited for individuals who are new to SEO or have some basic knowledge and want to enhance their understanding of fundamental concepts.


The course has a duration of approximately two hours. 


It is completely free. 

Paid Certification

SEO Certification by Yoast:

Landing page of SEO Certification by Yoast

With Yoast's world-renowned expertise, this SEO training course provides a well-rounded education on all aspects of SEO. Taught by Joost de Valk, the founder of Yoast, and other SEO experts from the company, the course provides valuable insights into optimizing websites for search engines.

This certification course covers a wide range of topics, including website optimization, link building, keyword research, and much more. Participants will learn practical SEO skills that can be immediately applied to improve website visibility and outrank competitors. The course offers valuable insights and practical tips to help participants rank higher, attract more readers, and increase online sales.

Upon completing the course, participants receive a certification and have the opportunity to download actionable PDF files for future reference. Throughout the course, learners can also gauge their comprehension with multiple quizzes, requiring a minimum score of 80% to pass. 

Key Learnings: 

The key learnings of the Yoast SEO Certification course include understanding SEO fundamentals, mastering the Yoast SEO plugin, developing content optimization strategies, improving website performance, and analyzing SEO metrics and analytics.

Best Suited for:

This course is ideal for anyone who wants to enhance their SEO skills and stay ahead in the digital marketing industry. 


3 hours of videos 


Priced at $99 per year, the SEO Certification by Yoast also includes access to other courses in the Yoast Academy, as well as the Yoast SEO Premium plugin.

SEO Crash Course by ClickMinded: 

A certificate of The SEO Crash Course by ClickMinded

The SEO Crash Course by ClickMinded is designed to provide marketers, agencies, and entrepreneurs with the skills and knowledge needed to rapidly increase organic traffic to their websites. 

In this crash course, participants will learn how to define the main elements of a well-optimized website, ensuring that their sites are easily discoverable by popular search engines such as Google and Bing. They will also gain insights on conducting keyword research to understand user intent, enabling them to effectively target their audience and drive qualified website traffic. 

With a focus on sustainability and long-term growth, participants will acquire the skills necessary to build and grow their website traffic in a way that ensures consistent results.

Key Learnings: 

The program covers all aspects of search engine optimization, from website optimization and keyword research to link building and content creation.

Best Suited for:

The SEO Crash Course is best suited for marketers, entrepreneurs, small business owners, bloggers, and anyone interested in leveraging SEO techniques to improve their online presence and drive more targeted traffic to their websites.


The course has a duration of approximately 5 hours in total, spread across various modules and lessons.


Priced at $997 for lifetime access and free updates. 

Complete SEO Training Course by Bruce Clay

Landing page of Complete SEO training course by Bruce Clay 

This SEO training course, offered by the renowned SEO expert Bruce Clay, covers all aspects of SEO, from technical configuration to content optimization and link building. Participants will learn the latest SEO best practices, trends, and concepts that are essential for improving website visibility on popular search engines such as Google and Bing.

The course duration is three days, providing ample time for in-depth learning and practical application of the concepts taught. The training is available both online and in-person in Delhi, ensuring flexibility and accessibility for learners from various locations.

Key Learnings: 

The key learning of the course includes understanding the main elements of a well-optimized website, utilizing keyword research insights to understand user intent, and learning how to build sustainable and qualified website traffic. Participants will also gain knowledge on optimizing web pages and content for better conversions, a crucial skill for driving business success in the digital landscape.

Best Suited for:

This course is suitable for a wide range of individuals, including marketing professionals, website owners, entrepreneurs, and anyone interested in gaining expertise in SEO.


Three days


The course price is Rs 50,000, which includes:

  • 1. A full-color manual containing slides and materials from the course, valued at approximately Rs 7,000.
  • 2. A one-year subscription to the SEOToolSet valued at around Rs 20,000.

Advanced SEO Certification by Market Motive: 

Landing page of The Advanced SEO Certification course by Market Motive

The Advanced SEO Certification by Market Motive is a comprehensive, industry-leading training program designed to provide individuals with an in-depth understanding of advanced search engine optimization techniques. 

The course covers a wide range of topics, including keyword research, on-page optimization, technical SEO, link building, local SEO, mobile optimization, and more. Led by industry experts with years of experience, the program offers a combination of video lectures, interactive quizzes, and hands-on projects to ensure a practical learning experience. 

Upon completion of the certification, individuals will receive a recognized credential that demonstrates their expertise in advanced SEO techniques, making them stand out in the competitive digital marketing landscape.

Key Learnings:

Participants will gain practical knowledge and strategies to optimize websites for better visibility in search engine results, increase organic traffic, and improve overall website performance. 

Best Suited for:

Professionals who have a foundational understanding of SEO and are looking to enhance their skills and expertise, including digital marketers, SEO specialists, website owners, content creators, and anyone interested in improving their organic search visibility. 


30+ hours self paced video + Access to 15+ hours of live instructor led online classes

  • Self-Paced Learning: 846 INR
  • Online Bootcamp: 39,999 INR

Your Next Steps in Becoming SEO Certified

To kick-start this journey your journey to become a certified SEO professional, follow these actionable steps:

Begin by identifying the most suitable SEO certification program that aligns perfectly with your career goals and aspirations. Thoroughly research and select a certification that will add value to your professional profile. Consider factors like the credibility of the certification provider and the comprehensiveness of the course content.

Once you have made your decision, take the certification course. Develop a solid understanding of the fundamental aspects of SEO, such as keyword research, on-page optimization, off-page optimization, and technical SEO. 

To further implement the new knowledge and hone the skills of search engine optimization you can take help from tools like Keyword Planner and Content Optimizer. 

Scalenut Keyword Planner to plan keywords for a content strategy and showcase these skills in your next interview. 

Scalenut Content Optimizer to optimize content for on-page SEO in almost no time. The tool provides you with on-page SEO suggestions such as NLP optimization, keyword density, content depth, featured snippets, URL optimization, outbound linking, and more. Thus increasing your efficiency.

A strong foundation in these areas will greatly enhance your chances of success throughout the certification process.

FAQs on SEO Certifications

What is an SEO Certification, and Why is it Important?

An SEO certification is a recognized qualification that demonstrates your expertise in search engine optimization. It's important because it validates your knowledge and skills, increasing your credibility as an SEO professional and giving you a competitive edge in the SEO industry.

Are SEO Certifications Worth the Investment?

Obtaining an SEO certification is indeed a valuable investment for professionals aiming to establish themselves as experts. It sets them apart from their competitors and demonstrates their competence and proficiency in SEO techniques.

How Much Does a Search Engine Optimization Certification Typically Cost?

The cost of an SEO certification can vary depending on the provider and level of certification. Generally, you can expect to pay anywhere from $200 to $1,000 for a reputable SEO certification program. It's important to research different options and consider the value and recognition that the certification will provide in your career.

How Can I Obtain an SEO Certification?

Individuals can obtain an SEO certification by enrolling in reputable online courses or training programs. These programs cover diverse SEO aspects such as keyword research, on-page and off-page optimization, link building, and analytics. Successfully completing the program assessment leads to earning the certification.

Can I get a job solely based on having an SEO certification?

While earning an SEO certification can enhance your employability, it's typically not the sole factor determining job eligibility. Employers often consider a combination of education, experience, skills, and certifications when hiring for SEO positions. However, having a certification can set you apart from other candidates and demonstrate your commitment to professional growth.

Should I pursue multiple SEO certifications?

Pursuing multiple SEO certifications can provide a broader understanding of different approaches and methodologies. However, it's more important to focus on gaining practical experience and applying your knowledge effectively. Instead of collecting numerous certifications, consider obtaining one or two well-regarded credentials and combining them with hands-on experience in the field.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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