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Jun 14, 2023

10 Best SEO Content Writing Tools for 2023

Suman Samal, Asst. Marketing Manager
Suman Samal
10 Best SEO Content Writing Tools for 2023


Are you looking for the best SEO content writing tools to write SEO-driven content that ranks? 

We have curated a list of the best SEO content writing tools that marketers and their teams leverage to create unique, SEO-optimized content. 

These tools use AI and NLP algorithms to save time and help you create engaging and well-optimized content, giving you the best chance to rank highly on search engine results pages (SERPs). 

Let's dive in!

  1. Scalenut AI

How Scalenut Helps with Writing SEO-Optimised Blogs

Scalenut is an AI-powered SEO and content marketing platform that offers powerful features for SEO writing. With Scalenut, you can generate SEO-optimized content anytime, anywhere, making it an essential tool for marketers.

Here is how Scalenut can help you in your  SEO blog writing endeavour:

  • Keyword research

Scalenut AI has a complete SEO content suite with AI-powered tools for keyword clustering and keyword planning to help you generate a list of topics for your pillar page strategy. The tool is called Keyword Planner. You can pick up the highest traffic keyword relevant to your services and kick-start your content writing journey as fast as possible. You can even try the free keyword clustering tool.

  • Content Generation

Scalenut’s Cruise Mode lets you generate SEO-optimized content in minutes once you have added in the basic context details asked. The final generated output is optimized for the best search engine guidelines and also includes the necessary NLP terms.

In addition, Scalenut also offers 40+ AI templates to help you create a range of marketing copies. These templates assist in various aspects of content creation, including blog introductions, product descriptions, social media posts, Google Ads copy, landing page text, and more. They provide a starting point and inspiration for creating compelling and optimized blog content.

  • Real-time SEO Score

Scalenut’s Content Optimizer offers comprehensive SEO analysis and powerful optimization suggestions. You can also get a real-time SEO score for your content. It evaluates factors such as keyword usage, readability, keyword density, URL optimization, and more. By following the AI's optimization tips and suggestions, you can improve your content's search engine ranking and visibility. The “Fix it” module within the Content Optimizer makes optimization for various on-page SEO factors a cakewalk.

Scalenut Pricing

Scalenut has a 7-day trial plan. 

There are three plans which are either billed annually or monthly:

  • Essential- 
  • $39/mo when billed monthly
  • $23/mo when billed annually
  • Growth- 
  • $79/mo when billed monthly
  • $47/mo when billed annually
  • Pro-
  • $149/mo when billed monthly
  • $89/mo when billed annually

You can create a free account with Scalenut and sign-up for a 7-day free trial to explore all the features. Scalenut also has a range of free SEO tools to help you create compelling marketing copies through the power of AI.  

  1. Surfer SEO

How to use Surfer SEO for writing SEO blogs

Surfer SEO, a cloud-based on page optimization tool, offers features like keyword research, content optimization, on-page SEO analysis, SERP analysis, content structure suggestions, content quality evaluation, backlink opportunities, and progress tracking. Its content writer is one of the best SEO content writing tools available in the market.

You can use these features to find relevant keywords, optimize your content based on top-ranking pages, improve on-page elements, create well-structured blogs, enhance content quality, identify backlink opportunities, and track your blog's performance. This tool provides valuable insights and recommendations to help you write SEO-friendly blogs that rank higher in search results and attract organic traffic.

Surfer SEO pricing

  • LITE: $19 USD per month, billed annually
  • ESSENTIAL: $69 USD per month, billed annually
  • ADVANCED: $149 USD per month, billed annually
  • MAX: $249 USD per month, billed annually
  • Pay-as-you-go: Surfer AI: $29 USD per article
  1. Frase - Best SEO Content Writing tool for Briefs

As one of the best SEO content writing tools, Frase helps with its topic research, content optimization recommendations, SEO metadata optimization, content briefs, content expansion with relevant information, and suggestions for internal linking. 

Frase's AI-powered algorithms analyze search queries, ensuring your blog covers important sub-topics and questions. It compares your content to top-ranking pages, offering real-time optimization suggestions. 

Frase has a set of free tools to generate content briefs and assist with content expansion, create blog titles, write introductions and much more. You need to provide the relevant data to create comprehensive and valuable blog posts optimized for search engines and higher visibility and ranking of your blogs.

Frase Pricing

  • Solo plan: $14.99/mo or $12.66/mo if paid annually
  • Basic plan: $44.99/mo or $38.25/mo if paid annually
  • Team plan: $114.99/mo or $97.75/mo if paid annually
  • Pro Add-On: $35/mo

Formerly known as, Jasper is an AI content writing assistant. Its SEO content writing tool generates unique and persuasive content based on provided details. While editing and oversight are still required, speeds up content creation.

It uses natural language processing algorithms to suggest improvements, saving time and effort in content creation. You can choose a topic, research keywords, write the blog post using AI-generated drafts, and edit and revise with AI's assistance. Jasper AI optimizes content for SEO, improves readability, and increases the chances of higher search engine rankings. 

Jasper helps to achieve your SEO goals by assisting your content writer in producing engaging and well-optimized blog posts that resonate with their audience and achieve better search visibility.

Jasper Pricing

  • Creator Plan: $39/mo billed yearly
  • Teams Plan: $99/mo billed yearly
  • Business Plan: Custom Pricing based on requirements

5. SEO Writing Assistant by Semrush

The SEO Writing Assistant by Semrush offers keyword optimization suggestions, ensuring your content is optimized for relevant keywords. The tool analyzes the readability of your content and provides recommendations to enhance its structure and engagement. 

It suggests an ideal content length based on top-performing pages, helping you create comprehensive blog posts. The tool checks for content originality and provides insights into the tone of voice and style. 

It also suggests internal linking opportunities for better content organization and tracks content performance, enabling data-driven optimization. 

Semrush Pricing

  • Pro Plan: $119.95/mo
  • Guru Plan: $229.95/mo
  • Business plan: $449.95/mo or custom plan

6. BuzzSumo

BuzzSumo offers features that enable content discovery by scanning billions of articles and social posts, providing meaningful insights. With its vast index of social engagement data, you can identify top content formats and compare trends over five years. 

BuzzSumo also helps you analyze backlinks, sort by social engagement, and receive instant alerts for new links. Real-time updates ensure you stay current, and the ability to export reports for in-depth analysis is invaluable. 

BuzzSumo Price

  • Buzz Sumo has a 30-Day Free Trial period
  • Basic: $119/month for 1 user
  • Content Creation: $249/month for 5 users
  • PR & Comms: $249/month for 5 users
  • Suite: $499/month for 10 users
  • Enterprise: $999/month for 30 users

7. Hemmingway Editor

Hemingway Editor is a free tool for enhancing readability by suggesting improvements in sentence structure and word choice and highlighting excessive adverbs and passive voice. The tool promotes clear and concise writing, making content more engaging for readers and search engines. It encourages the use of headings and subheadings for better organization and navigation. 

Readability is one of the top factors that directly and indirectly affect your SEO score. Search engines like Google push highly readable content as it delivers a satisfactory experience to their target audience.  Therefore, editing and polishing your blog posts with Hemingway Editor helps you create user-friendly content that ranks higher in search engine results. 

8. NeuralText

NeuralText is an AI-powered writing tool and one of the best SEO writers that can assist in writing SEO-optimized blogs. The tool offers various features to help improve your content's SEO performance. It provides keyword suggestions based on search volume and competition, allowing you to target relevant keywords in your blog. 

NeuralText analyzes your content's readability and provides suggestions to enhance it. It also offers insights into the structure and organization of your blog, helping you create well-structured content that is easier for search engines to understand. 

Neural Text Pricing

  • 5-day Trial period at $1 for all plans
  • Starter Plan: $19 per month
  • Basic Plan: $49 per month
  • Pro Plan: $119 per month

9. Market Muse

MarketMuse is a content intelligence platform that offers valuable features such as content strategy insights, keyword optimization, content planning, real-time content scoring, and optimization suggestions. 

MarketMuse helps you create well-structured and comprehensive blog posts by analyzing top-performing content, suggesting headings and subheadings, and providing recommendations for relevance and depth. It also offers competitive analysis, allowing you to identify content gaps and differentiate yourself from competitors. 

Market Muse Price

  • Free plan best for individuals with a low content volume
  • Standard Plan: $149/month or $1,500/year
  • Team Plan: $399/month or $3,900/year
  • Premium Plan: Custom (Annual agreements)

10. Clearscope

Clearscope‘s text editor helps you to create content briefs faster. You can identify relevant keywords and topics by analyzing top-ranking pages and providing keyword recommendations. It also provides content optimization suggestions by analyzing factors like word count, headers, and related terms. 

You can ensure your blog content aligns with search engine preferences and ranks higher in search results. It enables you to create well-structured, keyword-rich content that appeals to search engines and readers, ultimately improving your SEO performance.

Clearscope Price

  • Essentials Plan: $170/month
  • Business Plan: Custom pricing
  • Enterprise Plan: Custom pricing

11. PageOptimizer Pro

PageOptimizer Pro (POP) offers a powerful suite of tools for SEOs and content teams to simplify advanced on-page SEO. It boasts features like content briefs, a Chrome extension, a content editor, content prompts, and more. POP helps in-house SEO teams, marketing agencies, affiliate SEOs, and freelance SEOs to filter important SEO factors and provide easy-to-follow instructions. 

With POP, you can create content that Google loves, improve your chances of indexing and ranking, and Google-proof your site. Various users, including Freshbooks, Trifecta Nutrition, Thomson Reuters, Agoda, FOX, and Hostinger, have trusted it.

PageOptimizer Pro Single User Plans and Pricing

  • Unlimited: $490/year 
  • Premium: $38/month
  • Basic:  $27/month (7-day free trial)
  • Team Plans: 5 sub-accounts at $1200/year

How to choose the best SEO content writing tools?

With the long list of SEO writing tools, it is obvious to get overwhelmed. To help you make an informed decision and choose the best SEO content writing tool that aligns with your SEO goals, here are the things you must consider:


Best SEO writers need tools that offer essential features like keyword research, content optimization, readability analysis, and competitor analysis. For example, SEO writers can use Scalenut content optimizer to optimize content for better search rankings.

User Interface

Ensure the tool has a user-friendly interface that is easy to navigate and understand. A clear and intuitive interface will make your writing process smoother.


Check if the tool integrates with other platforms and tools you use, such as content management systems or keyword research tools. Seamless integration can improve your workflow and productivity.

Accuracy and Reliability

Read reviews and testimonials from users to gauge the accuracy and reliability of the tool's suggestions and recommendations. Accuracy is crucial for effective SEO optimization.


Look for tools that allow customization to match your specific writing style, industry, and target audience. The ability to personalize the tool's suggestions can significantly enhance the quality of your content.


Consider the pricing plans and value for money offered by the tool. Determine whether the features provided align with your budget and long-term needs.

Reputation and Reviews

Research the tool's reputation and read reviews from other users. Feedback from real users can provide insights into the tool's performance and effectiveness.

Best Seo Content Writing Tools FAQs

How do SEO blog content writer tools help in creating SEO-optimized content?

SEO blog writing tools have features ensuring you include relevant terms throughout your blog posts. These tools analyze your content structure, headings, and meta tags to ensure they align with SEO best practices. 

The SEO blog writing tools also offer suggestions to optimize readability, engagement, and brand tone. By utilizing these tools, you can create blog posts that are well-optimized for search engines and effectively target your desired audience.

How can SEO content writers use SEO content writing tools?

SEO content writing tools can benefit SEO content writers to a great extent. They save time, improve content quality, and ensure your blog posts are well-optimized for search engines. These tools offer valuable guidance in writing SEO-friendly content, helping you target specific keywords, optimize headings and meta tags, and structure your blog posts effectively. 


As an SEO marketer in the digital age, you must have access to the best SEO tools to create powerful and optimized content in 2023. 

The best SEO content writing tools are powered by AI and NLP algorithms, and offer a range of features that save time and assist in generating engaging and well-optimized content. 

By leveraging these tools and working with the best SEO writers, you can create content that ranks highly on search engine results pages (SERPs) and attracts targeted organic traffic, boosting their online visibility and success.

Scalenut empowers seasoned professionals and aspiring writers by offering a comprehensive suite, intuitive interface and seamless integration with other platforms. You can first sign up for a 7-day free trial to explore Scalenut’s features before deciding to subscribe to its plans.

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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