Jun 14, 2023

20 Best SEO Content Writing Tools to Increase Efficiency

Suman Samal, Asst. Marketing Manager
Suman Samal
20 Best SEO Content Writing Tools to Increase Efficiency
Suman Samal, Asst. Marketing Manager
Suman Samal
Jun 14, 2023

20 Best SEO Content Writing Tools to Increase Efficiency

Boost your productivity and efficiency with AI-driven seo content writing tools using these top 20 AI Content Writing tools.
20 Best SEO Content Writing Tools to Increase Efficiency

Table of contents

In today's world, where there is so much demand for content to fuel the digital age, it can be hard to keep up with the pace. 

But fret not! 

With AI writing tools now available, creating quality content has become easier than ever before. 

These tools help marketers and writers streamline their workflows and empower them to create more engaging content in less time. 

In this blog, we have curated a list of the top 10 AI writing tools for content that are bound to make an impact in 2023. 

So read on to find out which tool suits your needs best and revolutionize your content creation process.

Content Writing tools help you to research, curate and create SEO articles in just a click. These tools are ideal for creating the first draft of a blog post. If you want to eliminate the time spent on analyzing the competitors and weaving a ready-to-expand draft, these top 5 great tools can help you. 

Top 10 AI Writing Tools for Content in 2023

Content Writing tools help you to research, curate and create SEO articles in just a click. These tools are ideal for creating the first draft of a blog post. If you want to eliminate the time spent on analyzing the competitors and weaving a ready-to-expand draft, these top 5 great tools can help you.


Scalenut home page featuring its functions 

Scalenut offers AI-powered content writing solutions, making it effortless to generate high-quality content. With advanced AI algorithms, Scalenut provides features like automated writing, SEO optimization and outline creation. Its intuitive interface enhances the content creation experience, while AI-driven suggestions help improve your writing style. 

Scalenut has an in-built AI writer to help you create quality long-form content at scale. The cruise mode function allows users to generate the first draft of their outline in less than 5 minutes. Once you have the first draft, compare it with your competitor's content. This helps you see what points and subheadings you have missed. Instead of juggling multiple tabs, you can find all your competitor's content under the research tab. 

Scalenut research function 

Moreover, you can fine-tune the AI-generated copy in Cruise mode using the rephrase, shorten, or expand options. You can also generate additional information for each section using the write and instruct tools in the editor tab. Altogether, this gives you complete control over AI and allows you to generate brand-relevant content within minutes. 

ContentShake AI

Content Shake AI home page

Content Shake AI is an innovative content writing software designed to assist users in their content creation process. This AI-powered platform aims to improve productivity, enhance writing quality, and streamline the content creation process. By leveraging advanced algorithms, Content Shake AI can generate engaging and well-crafted content that resonates with a target audience.

With its user-friendly interface and intuitive features, Content Shake AI offers a range of benefits for content creators. From generating topic ideas to crafting compelling headlines and structuring articles, this tool provides valuable assistance throughout the writing process.

HubSpot's AI Blog Writer

Hubspot AI home page

Hubspot's AI is a powerful content creation tool that helps users generate engaging and compelling content that resonates with their target audience, assisting them in crafting messages that evoke emotion and drive action. 

With a focus on improving productivity, enhancing writing quality, and streamlining content creation processes, this AI-driven platform offers a range of features and benefits.

By leveraging advanced algorithms, Hubspot's AI provides users with functionalities such as content topic suggestions, grammar and style corrections, and SEO optimization. These features aim to save time and effort by automating various aspects of the content creation process.


 Frase home page

Frase is an AI-powered content optimization and creation solution that can take your content to the next level. With Frase's AI-powered summarization, you can efficiently generate high-quality content.

Frage is an innovative content marketing tool that combines artificial intelligence with natural language processing to assist users in their content creation process. 

With its advanced capabilities, Frase aims to save users time and effort by automating research, generating SEO-optimized content briefs, and providing valuable insights for improving writing quality.

One of the key strengths of Frase is its ability to generate AI-generated content briefs. By simply entering a topic or keyword, users receive a comprehensive outline that includes subtopics, relevant questions, and suggested sources. This feature not only helps users organize their content but also ensures that their writing is well-informed and aligned with user intent.

Another standout feature of Frase is its SEO optimization capabilities. The tool provides real-time SEO analysis, including keyword suggestions, content optimization recommendations, and SERP analysis. This ensures that users can create content that ranks well in search engine results and attracts organic traffic.


Jasper home page

Jasper is a content tool that can help writers, bloggers, and content creators curate highly engaging and non-robotic content. Users can generate both short-form and long-form content on Jasper. 

Similar to Scalenut, Jasper is rife with content marketing tools and templates. However, comparatively, Jasper's prices are higher than Scalenut's. 

Jasper AI is known for its accuracy and relevancy. The tool is super intuitive and filled with templates to ease the prompt creation process. However, to generate brand-centric content, you need to give more context, like who is your target audience, their funnel stage, and the purpose of the content. 

Moreover, Jasper pairs up with Surfer to help users with on-page optimization. As a standalone tool, Surfer SEO mainly helps users with NLP suggestions, outline creation based on competitor content, and content briefs relevant to a topic. You can access all the features when you use Jasper in SEO mode. 

Content Editing tools

Content editing tools help you to fine-tune your writing draft. Its functions include providing grammar checks, spelling correction, and tone and style modification. Here are the top 5 content editing tools. 


Grammarly home page

Grammarly is an AI-powered writing assistant that helps users improve their writing by providing real-time grammar and spelling checks, style suggestions, and even plagiarism detection. With its intuitive interface and user-friendly features, Grammarly has become an indispensable tool for professionals in the digital sphere.

Grammarly helps content writers by ensuring that their work is grammatically correct and error-free. It detects and highlights spelling mistakes, punctuation errors, and grammatical inconsistencies, allowing writers to polish their content before publication. This not only saves time but also helps to maintain a professional image and credibility.

Grammarly is incredibly easy to set up and integrate into existing workflows. It offers browser extensions, desktop applications, and integrations with popular software like Microsoft Office and Google Docs. This seamless integration allows users to access Grammarly's features across multiple platforms, making it convenient and efficient to use.


 Pro Writing Aid home page

Pro Writing Aid is an advanced writing tool designed to assist content professionals in improving their writing skills. It offers a wide range of features that help users enhance grammar, style, readability, and overall content quality. 

Pro Writing Aid's grammar and spelling checker scans your text for errors, highlighting them and suggesting corrections. It helps eliminate typos, punctuation mistakes, and grammatical errors, ensuring error-free content. 

The tool provides real-time feedback on sentence structure, readability, and style. It identifies complex sentences, excessive adverbs, and passive voice, enabling users to make necessary revisions and improve clarity and conciseness.

Moreover, it allows users to expand their vocabulary and improve word choice. It suggests alternative words and phrases, helping content professionals create impactful and engaging content.

All-in-all, the tool provides a comprehensive analysis of your writing, including readability scores, sentence variations, and overused words. This analysis helps content professionals identify areas for improvement and enhance the overall quality of their work.

Hemingway Editor

Hemingway Editor home page

The Hemingway Editor is a powerful editing tool designed to enhance the clarity and readability of your written content. Named after the renowned writer Ernest Hemingway, this tool provides a simplified interface that helps you identify and rectify complex sentence structures, excessive adverbs, passive voice usage, and other common writing issues.

For content professionals, the Hemingway Editor is a game-changer. It acts as a virtual writing assistant, providing invaluable feedback to improve the quality and impact of your content. It helps you craft concise and engaging paragraphs that are easy to comprehend, thus enhancing the overall reading experience for your audience.

By highlighting complex sentences and suggesting simpler alternatives, the Hemingway Editor ensures that your content is accessible to a wide range of readers, regardless of their literacy level. It also points out excessive adverbs, which can dilute your message and make your writing less impactful. The tool's ability to identify and rectify passive voice usage helps you create more dynamic and engaging sentences.

Word AI

Word AI home page

Word AI is an advanced artificial intelligence writing tool designed to assist content writers, marketers, and SEOs in creating search-engine-friendly content. It offers numerous benefits that make it an indispensable tool for professionals in these fields.

Firstly, Word AI enhances the efficiency and scalability of writing tasks. It generates content at a remarkable speed, saving valuable time for content creators. This enables writers to produce a larger volume of high-quality content in a shorter period, boosting productivity and meeting tight deadlines.

Secondly, Word AI ensures the production of top-notch content by providing real-time feedback and suggestions. It helps users maintain grammatical accuracy, improve sentence structure, and enhance overall readability. With its advanced features, the tool helps in crafting engaging, error-free, and polished content.

Moreover, Word AI seamlessly integrates with various platforms and tools, making it convenient for content professionals. It can be easily incorporated into existing writing workflows, optimizing efficiency and streamlining the content creation process. This integration feature enhances user experience and facilitates a smooth transition between different writing tools.


Quillbot home page

Quillbot is a versatile tool that assists content writers, marketers, and SEOs

in creating unique and informative content. It offers a range of features that help improve overall writing style, effectively communicating brand messages and engaging audiences. Quillbot seamlessly integrates with various platforms and tools, making it a valuable asset for marketing professionals.

Quillbot's key feature is its ability to paraphrase and summarize text. This feature is particularly useful for driving organic traffic to websites, as it optimizes content for search engines by suggesting related keywords and optimizing content structure. 

Users can enter a piece of content into the tool, and Quillbot will generate multiple variations of the text with different sentence structures and word choices. This not only saves time but also sparks creativity, helping users overcome writer's block and generate fresh content.

Another advantage of using Quillbot is its language support. It provides accurate translations and language-specific ai writing assistant, making it a valuable tool for professionals working in multilingual contexts. This feature helps users communicate ideas and messages more effectively, regardless of language barriers.

Quillbot also offers a unique summarization feature, where users can input a lengthy article or document, and the tool will generate a concise summary of the text. This feature is particularly helpful for busy professionals who need to quickly understand the key points of a document without having to read through the entire text.

Overall, Quillbot is a valuable tool for professionals looking to improve the quality of their writing and enhance their professional image. Its ability to paraphrase and summarize text saves time and helps generate fresh content, while its language support and summarization features make it a versatile tool for marketing professionals.

Research tools

Answer The Public

Answer the Public home page

Answer the Public is a powerful keyword research tool that helps content writers, marketers, and SEOs gather valuable insights to enhance their content creation, marketing strategies, and search engine optimization efforts. It presents users with a visual representation of the questions, queries, and topics people are searching for online based on a particular keyword.

For content writers, Answer the Public is a goldmine of inspiration. It provides a comprehensive list of questions and queries that people have about a specific topic or keyword. This helps writers understand the pain points, concerns, and curiosities of their target audience, enabling them to create content that directly addresses their needs. By incorporating these questions and queries into their writing, content writers can optimize their content for search engines and drive more organic traffic to their websites.

With its real-time data, visual representation, and export options, Answer the Public empowers professionals to enhance their content creation, marketing, and SEO efforts.

Google Suites: Trends

Google Trends home page

Google Trends is a powerful tool that provides valuable insights into the popularity and search interest of specific keywords and topics. It allows users to explore and analyze the search behavior of internet users, providing real-time data on search queries from around the world. With its user-friendly interface and comprehensive features, Google Trends is an invaluable resource for content professionals, marketers, and SEOs.

One of the primary benefits of using Google Trends is its ability to help content professionals understand the interests and preferences of their target audience. By analyzing the search volume and trend patterns of specific keywords, content creators can gain valuable insights into the topics that resonate most with their audience. This knowledge enables them to create more targeted and engaging content that addresses the needs and interests of their readers.

Additionally, Google Trends can be a valuable tool for content professionals to tailor their marketing campaigns. By identifying the peak periods of interest for specific keywords or topics, marketers can strategically plan their content releases and promotional activities. This can help maximize the visibility and reach of their campaigns, ensuring that they are reaching their target audience at the most opportune times.

Optimization tools

Content Optimization tools enable you to make your content appealing to search engines. These tools help you to create highly optimized content that has the potential to rank on the first page of the SERP. Here are the top 3 content optimization tools. 


Scalenut home page featuring its functions

Scalenut is an AI-powered writing tool that generates high-quality content. It allows you to create engaging and SEO-friendly articles and blog posts. With real-time suggestions, Scalenut helps improve your chances of ranking higher in the SERP. 
One of the biggest obstacles for content writers and bloggers is producing rank-ready content. You might be spending hours and hours ensuring every piece of content you publish is optimized to rank on Google or other search engines. 

Scalenut cruise mode 

However, manually checking the keyword density and finding relevant keywords to target can be a hassle. In situations like this, a reliable content report can boost your confidence that a piece of content is optimized for search. That's why Scalenut's Content Optimizer grades your content to generate a score and necessary suggestions to help you find a place at the top of the SERP. 

Moreover, you can use the fix-it button to auto-optimize your content based on the suggestion list. This eliminates manual editing time and acts as a supporting tool to fine-tune your content. 

Scalenut has advanced NLP and machine learning technologies to help you create content that ranks on the first page of the SERP for target keywords. You can see real-time NLP scores and custom SEO suggestions to improve your content. 

Scalenut content Optimizer  

Scalenut's SEO editor evaluates your content from different angles, like keyword density, links, content depth, key terms, and more. 

Whereas Article Forge does not provide a dedicated SEO editor to optimize your content for Google. Even though the tool helps with bulk content creation, non-optimized content does not stand a chance to drive traffic to your website. 

Surfer SEO

Surfer SEOhome page

Surfer SEO is an optimization tool designed to help content professionals improve their website's search engine rankings. It offers a comprehensive suite of features that analyze and optimize content based on search engine algorithms. By utilizing Surfer SEO, content professionals can enhance their SEO efforts and drive more organic traffic to their websites.

One of the key advantages of using the Surfer SEO optimization tool is its ability to provide in-depth content analysis. It offers a detailed analysis of top-ranking pages for target keywords, allowing content professionals to understand the factors that contribute to their success. This information helps them create highly optimized content that aligns with search engine preferences and increases their chances of ranking higher in search results.

Surfer SEO also helps content professionals overcome writer's block by providing data-driven content suggestions. It offers recommendations for ideal word count, heading structure, and keyword density based on the top-performing pages. This not only ensures that content is optimized for search engines but also engages readers and provides them with valuable information.


Clearscope home page

Clearscope is a content optimization tool that helps you create comprehensive and relevant content. It allows you to analyze top-ranking content, providing valuable insights on what works best. 

With Clearscope, you can access keyword suggestions and content briefs to guide your writing process effectively. This tool ensures that your content meets search intent, helping it rank higher in search results. 

Clearscopes' Content editor has advanced NLP and competitor analysis features to help you optimize your content for search engines. The best part is the filtering option in the content editor tools, which enables users to filter keywords based on importance, unused, and heading categories, helping content writers target profitable keywords. 


Frase home page

Frase is an AI-powered content optimization tool that assists in crafting strategic and SEO-friendly content. It aids in generating topic ideas, outlining content based on research, and even provides AI-written summaries and answers to commonly asked questions. 

Frase's recommendations enable content optimization for featured snippets and voice searches. Furthermore, it seamlessly integrates with popular content management systems, streamlining the process of content publishing.

Yoast SEO

 Yoast SEO home page

Yoast SEO is a popular plugin used for optimizing on-page SEO in WordPress. With Yoast SEO, you can easily analyze and optimize your content for target keywords. It also provides suggestions to enhance the readability of your content, improving the overall user experience. 

Additionally, Yoast SEO allows you to improve your website's meta tags and social media previews. It even offers advanced features like schema markup and integration with Google Search Console.

Content Brief Creator

A content brief creator is an essential tool for effective content planning and outlining. It helps you define the purpose, target audience, and key points of your content, ensuring that it stays focused and aligned with your goals. Here are the top 3 content brief creators. 


Scalenut home page featuring its functions

Scalenut provides a content brief creator that offers a structured template for planning your content. With this tool, you can define your target audience, main points, and desired outcome, helping you stay organized and focused throughout the writing process. 

Additionally, Scalenut allows for real-time collaboration with team members, allowing for seamless sharing and editing of content briefs. This ensures that your content meets your objectives and resonates with your audience.

Every value-rich long-form piece of content originates from a detailed outline and brief.

In Scalenut, you can create an AI-generated outline automatically or build a custom version by comparing top-ranking web pages under a single tab. 

With this information in one place, you can easily find content gaps, add frequently asked questions, and restructure your outline with the drag-and-drop option within minutes.  

Moreover, Scalenut provides additional features like writing points and social listening tools to generate questions from forums like Quora, Reddit, and SERP. This ultimately reduces the time taken to search and create an outline manually.  

Content Harmony

Content Harmony home page

Content Harmony is a user-friendly content brief creator that helps you craft data-driven and strategic content outlines. By utilizing insights from keyword research and competitor analysis, Content Harmony enables you to create comprehensive and detailed content briefs. 

This tool also provides recommendations for optimizing your content structure and headings. Additionally, Content Harmony allows for real-time collaboration with team members, making the content creation process seamless and efficient.


Topic home page

The topic is a content optimization platform designed to help content marketers and SEO writers do the groundwork faster than before. The tool streamlines the process of creating briefs and optimizing content. 

The functionalities of this platform are similar to what Frase or Content Harmony has to offer. If you’re a content head or manager, you can reduce your workload using this tool. 

With Topic, you can use SERP results, competitor content, and unique content ideas to create a ready-to-use brief. 

In Topic, you can generate a data-backed outline that includes H2, questions, topics to cover, and many more. Additionally, you can use drag-and-drop options to organize your brief's structure and generate GPT-3 powered outlines. 

Further, the content grader evaluates your content based on a letter grading system. The tool does a decent job of scanning for keyword density and suggesting expected criteria to rank a piece of content. 

Visual Content Tools

Visuals play an equally important role in helping writers convey their messaging effectively. You need to include visuals in your content to make it readable and scannable. Here are the top 5 tools that can help you create visual assets. 


Canva home page

Canva is an intuitive graphic design tool that enables users to create visually stunning visuals. It offers a vast selection of templates for different purposes, making it easy to design graphics for social media posts. With Canva, customization is a breeze, allowing you to personalize colors, fonts, and layouts effortlessly. The drag-and-drop interface ensures accessibility for all users. Canva's user-friendly features make it an excellent choice for anyone seeking to enhance their content with eye-catching visuals.


PicMonkey home page

PicMonkey is a versatile photo editing tool that offers a range of filters, effects, and retouching options to enhance your images. Its intuitive interface makes it easy to edit photos by resizing, cropping, and adding text. Whether you're a blogger, marketer, or social media enthusiast, PicMonkey is perfect for creating stunning visuals that captivate your audience. With its user-friendly features, this tool is a must-have for anyone looking to elevate their content.


File Name: Shutter Stock home page
Image Title: Shutter Stock home page
Alt text: Shutter Stock home page

Shutter Stock photo websites offer a diverse range of high-quality images covering various categories and themes. Incorporating stock photos is a great way to enhance the visual appeal of your content, saving time and effort on photography. These images are not only affordable but also come with appropriate licenses to ensure legal usage. 


Pexel home page

Pexel is a popular stock photo website that offers a large collection of high-resolution images. It provides both free and paid options for downloading photos, catering to various content needs. With its user-friendly interface, you can easily search for specific keywords and find relevant images for your project. Whether you're a blogger, marketer, or social media enthusiast, Pixel is a go-to platform for enhancing the visual appeal of your content.


Adobe home page

Adobe is a renowned suite of powerful tools that are essential for creating professional multimedia content. With Creative Cloud, users gain access to industry-standard software like Photoshop and Illustrator. These Adobe tools offer advanced features for graphic design, video editing, and more. The use of Adobe software ensures the creation of high-quality, visually appealing content, making it a top choice for professionals in various creative fields.

In Closing 

There is no shortage of AI content writing tools in 2023 to help you create high-quality content. From content creation and editing to research and optimization, these tools cover every aspect of content production. 

However, choosing the best tool depends on your specific needs and preferences. So, it’s smart to first find out your content marketing demands before opting for the popular AI tools. 

If you’re looking for an all-in-one content solution that helps you plan, research, create, and optimize content, you can check out Scalenut.

Scalenut is your one-stop solution to streamline content creation workflow. It reduces the time taken to group keywords, create an outline and build the first draft of a content piece. Get a first-hand experience of using Scalenut with the 7-day free trial. Opt in now!

Suman Samal
Asst. Marketing Manager
ABout the AUTHOR
Suman Samal
Asst. Marketing Manager

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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