Scrunch AI vs AirOps Comparison: Where Should You Invest?

Key Highlights

• Scrunch AI excels at monitoring brand mentions and search visibility across major AI platforms, providing deep analytical insights. AirOps automates content creation and optimisation with a powerful, no-code workflow builder.
• The user experience differs: Scrunch AI is praised for its intuitive dashboard, while AirOps is noted for a steeper learning curve.
• Scalenut is a strong alternative by replacing separate AI visibility, content planning, and optimisation tools within one platform
• Both tools offer integration capabilities, but AirOps provides broader integrations with CMSs and data providers for end-to-end workflows.
• Both Scrunch AI and AirOps are rated 4.6/5 on G2.

Many teams struggle with fragmented tools that either track visibility without clear next steps or automate workflows without showing real impact on AI search performance. This lack of clarity makes it difficult to justify spending or take confident action.

That is where tools like Scrunch and AirOps come in. Both aim to help brands adapt to AI search, but they approach the problem from very different angles, serving different team needs and priorities.

In this blog, we compare Scrunch and AirOps side-by-side. We break down their features, strengths, limitations, and ideal use cases to help you decide which platform aligns best with your AI search and content goals.

Scrunch AI and AirOps Comparison: Which Tool Is Better?

Scrunch AI and AirOps both support AI-driven search and content strategies, but they focus on very different problems. Scrunch AI is built for AI search visibility, brand perception, and governance, while AirOps is designed around execution, automation, and content workflows.

What Is Scrunch AI?  

Scrunch AI is an AI search analytics platform that helps teams understand how their brand and content appear in AI-generated answers, making it easier to decide what content to create or improve. It tracks brand mentions, analyses citations, and measures share of voice across platforms like ChatGPT and Gemini.

Marketing teams use their dashboards to identify visibility gaps, assess sentiment analysis in AI-generated answers, and get data-driven recommendations to improve AI search performance.

Enterprises monitor their digital presence with GEO tools and persona tracking to ensure messaging connects with target audiences. Scrunch AI also highlights where to optimise for better website visibility.

What are the Key Features of Scrunch AI?

• AI Search Monitoring Across Platforms: Tracks brand, product, and content visibility across AI search experiences and answer engines, helping teams understand where and how they appear in AI-generated responses.
• AI Answer and Citation Tracking: Identifies when your brand is referenced, cited, or omitted in AI answers, including attribution gaps and competitor substitutions.
• Monitoring & Insights Dashboard: Centralised view of AI visibility trends, prompt data performance changes, and exposure over time, designed for ongoing tracking rather than one-off audits.
• Prompt Level and Query Level Analysis: Shows how different prompts, intents, and questions influence AI answers, enabling teams to optimise for real user queries rather than keywords alone.
• Competitor and Market Benchmarking: Compares AI visibility against competitors to highlight where others are winning citations, mentions, or authority signals.
• Agent Experience: Designed specifically for AI-driven discovery, focusing on how models interpret, select, and surface information rather than traditional SERP rankings.
• Actionable Optimisation Recommendations: Translates monitoring data into practical guidance on content, structure, authority signals, and coverage gaps to improve AI answer inclusion.
• Enterprise Ready Data Access and Scale: Supports large organisations with multi-brand tracking, role-based access, and structured insights suitable for executive reporting.
• Agency Friendly Client Management: Enables agencies to manage multiple clients, generate shareable reports, and demonstrate AI visibility impact as a measurable deliverable.

What are the User Ratings of Scrunch AI?

• G2: 4.6/5

What Is AirOps?

AirOps is a content operations platform that helps teams, including SEO teams, scale content creation and search optimisation. Its no-code workflow builder lets users automate tasks like research, drafting, editing, and publishing.

Designed for content teams and agencies handling high volumes of data. AirOps enables workflows for competitor analysis, article outlining, AI-powered drafting, and direct CMS publishing. It combines automation with human checkpoints, such as brand kit integration and manual reviews, to ensure consistent quality before content goes live.

What are the Key Features of AirOps?

• AI Search Insights: Tracks brand visibility across AI search engines and traditional search within one dashboard, connecting AI mentions directly to traffic impact, search behaviour, and performance outcomes.
• AI Actions: Automates content refresh and optimisation workflows, helping teams reduce manual work while accelerating SEO improvements and AI-driven visibility.
• Grids for Scale: Executes AI-powered workflows across hundreds of pages at once, with unlimited users for centralised monitoring and built-in human review checkpoints to maintain quality.
• No Code Workflow Builder: Provides a drag-and-drop interface for automating research, drafting, and optimisation through reusable templates and scheduled workflows.
• Deep Integrations: Integrates directly with CMS platforms, SEO tools such as Semrush, Webflow, and Shopify, along with internal knowledge sources, to support end-to-end content execution.

What are the User Ratings of AirOps?

• G2: 4.6/5

What are The Similarities Between Scrunch AI and AirOps in Terms of Features?

Before we look into how Scrunch AI and AirOps differ, let's understand where they overlap. Reviewing their shared capabilities provides a clearer context for deciding which platform better fits your specific goals and use case.

Which Tool Has Better AI Search Visibility Tracking?

Scrunch AI's Search Monitoring

Pros of Scrunch Monitoring and Insights

• Purpose-built for AI search visibility, not retrofitted from traditional SEO tools, making the insights more relevant for AEO and AI-driven discovery.
• Scrunch Insights provides actionable recommendations to clearly track brand mentions and citations in AI-generated answers, helping teams identify inclusion gaps and missed attribution.
• Clearly tracks brand mentions and citations in AI-generated answers, helping teams identify inclusion gaps and missed attribution.
• Centralised dashboard reduces the need for manual prompt testing across multiple AI platforms.
• Prompt-level analysis reveals how different intents shape AI responses, enabling smarter content planning.
• Competitive benchmarking highlights which brands and competitors AI systems reference most often.
• Designed for ongoing monitoring across multiple brands or clients, making it suitable for enterprise teams and agencies.

Cons of Scrunch Monitoring and Insights

• Does not create, edit, or publish content, so teams need separate tools for execution.
• Insights require a defined AEO or generative engine optimization (GEO) strategy to translate data into action.
• Limited coverage of traditional SEO metrics like keyword rankings and backlinks.
• Interpreting AI visibility data may involve a learning curve for teams new to AI search.
• The depth of features may exceed what smaller teams need if AI visibility is not yet a priority.

Also, read our blog on the top AirOps Alternatives here

AirOps Insights

Pros of AirOps Insights

• Shows performance from both traditional search and AI search in one dashboard, making it easier to understand how your content production is doing overall.
• Helps you decide which pages to update or what new content to create, rather than just showing raw data.
• Combines SEO data, AI visibility, and on-site analytics for a more complete performance view.
• Points out areas where your content or brand visibility can be improved, which supports better planning.

Cons of AirOps Insights

• Does not clearly provide GEO-specific visibility or brand presence metrics.
• Lacks insight into how performance differs across regions or local AI search behaviour, which matters for global brands.
• Competitor comparisons appear high-level and are not broken down by geography, limiting regional competitive analysis.

My verdict

For pure AI search visibility tracking, Scrunch AI is the stronger choice. It is purpose-built for monitoring AI mentions, citations, prompts, and competitors in detail. AirOps Insights offers useful context by combining SEO and Google Analytics, but its AI visibility tracking is broader and less specialised than Scrunch’s focused approach.

Check out the top alternatives for Scrunch AI here

Which Tool Has Better AI Search Optimisation Signals?

Scrunch AI's Optimisation

Pros of Scrunch AI's Optimisation

• Provides content suggestions based on how AI systems interpret and select information, helping teams refine coverage, structure, and authority signals.
• Tracks page-level performance in AI answers and prompt tracking, making it easier to see which pages are contributing to visibility and which require optimisation.
• Includes an industry watchlist to monitor broader AI trends, competitor movements, and shifts in how industries are represented in AI-generated answers.
• Uses AXP insights to understand how AI experiences surface content, helping teams optimise for inclusion rather than rankings alone.
• Helps prioritise optimisation efforts by showing where changes are most likely to improve AI visibility.

Cons of Scrunch AI's Optimisation

• Content suggestions guide direction rather than apply changes, so execution still happens outside the platform.
• Page performance insights focus on AI visibility and inclusion, not traditional SEO metrics like rankings or backlinks.
• Industry watchlists provide strategic context but may feel less actionable without an established optimisation workflow.
• AXP insights require some interpretation, especially for teams new to AI-driven optimisation.

AirOps Action

Pros of AirOps Action

• Turns insights into repeatable workflows, helping teams move faster from analysis to action.
• Automates content updates, testing, and optimisation at scale with enterprise pricing, while staying aligned with brand voice and guidelines.
• Connects closely with CMS and content systems, making publishing smoother and less manual.
• Lets teams build custom workflows instead of relying only on preset recommendations.

Cons of AirOps Action

• Does not provide strong guidance on GEO or AI search best practices, so teams must decide how to optimise.
• Does not clearly explain why a brand appears in AI answers or how to influence citations.
• Works best for teams that already have a solid GEO strategy, as it assumes you know what actions to run.

My verdict

Scrunch AI offers stronger AI search optimisation signals by clearly explaining why content appears or is excluded in AI answers, supported by page performance, AXP insights, and industry context. AirOps excels at execution through its AirOps AI workflow automation features, but Scrunch provides the clearer optimisation intelligence teams need before taking action.

Also, read about the top AEO tools you need to boost your strategy here

Which Platform Offers the Most Enterprise-ready Workflows?

Scrunch AI across Enterprise and Agency

Pros of Scrunch AI across Enterprise and Agency

• Supports multi-brand, multi-market tracking, making it suitable for large enterprises and agencies managing multiple clients.
• Gives leadership teams clarity on brand presence, citations, and gaps in AI-generated answers across categories and competitors.
• Agencies can demonstrate AI visibility, citation coverage, and competitive positioning as measurable outcomes for clients.
• Designed for analysts, strategists, and account teams, with insights that support collaboration and recurring reporting.
• Helps enterprises and agencies stay ahead of AI search shifts rather than reacting after visibility drops.

Cons of Scrunch AI across Enterprise and Agency

• Does not directly create, edit, or publish content, so enterprises and agencies still need separate tools for implementation.
• Works best for teams that already understand AEO or AI search optimisation, rather than beginners.
• The depth of insights may exceed what smaller brands or low-budget clients need.
• Not a replacement for keyword tracking, link analysis, or full SEO suites, making it a complementary tool rather than an all-in-one solution.

AirOps for Marketing Agencies

Pros of AirOps for Marketing Agencies

• Built for agencies handling large amounts of content across multiple clients, with repeatable workflows that scale easily.
• Automation helps speed up content creation, updates, and optimisation work.
• A flexible workflow builder lets agencies adapt processes to different industries and client needs.
• Works well with CMS platforms and existing content tools, reducing manual handoffs.

Cons of AirOps for Marketing Agencies

• AI visibility and GEO-focused reporting for clients is limited compared to specialised platforms.
• Explaining AI search performance to non-technical clients may require extra context or separate reporting tools.
• May feel too complex for agencies that mainly want monitoring, insights, or strategic reporting rather than hands-on execution.

My Verdict

AirOps offers stronger enterprise-ready execution workflows, especially for agencies managing large-scale content operations across clients. AirOps features for digital content agencies support scalable automation and publishing. Scrunch AI is more enterprise-ready for strategy, governance, and AI search visibility reporting, depending on whether execution or intelligence is the priority.

Do you want to  know how to integrate AEO with Traditional SEO Strategies for Maximum Visibility? Read our blog here

How Does the Pricing of Scrunch AI Compare to AirOps for Small Businesses?

What is Scrunch AI Pricing?

Scrunch offers scalable pricing that grows with your AI search needs as your visibility and usage increase. The Explorer plan, priced at $100 per month, is aimed at individuals, startups, and small teams who are just getting started with AI search monitoring and insights. It provides an entry point for understanding and tracking AI presence without the enterprise-level complexity.

What is AirOps Pricing?

AirOps uses tiered pricing. AirOps pricing includes a free plan for basic testing, with paid plans increasing as usage and workflow complexity grow. Advanced features like AI search insights, automation, and team workflows are available only on higher-level or custom plans.

My Verdict

Scrunch AI offers clearer value for money if your goal is AI search visibility and optimisation, especially with a transparent $100 entry plan. AirOps can become more expensive as workflows scale, but it delivers better value for teams focused on large-scale content execution rather than pure AI search insights.

Also, check out our blog on Profound vs Scrunch here

What are the Missing Features in Scrunch and AirOps?

Missing Features in Scrunch AI

• Built-in Content Execution: Scrunch does not create, edit, or publish content directly, so teams must rely on external CMS or content tools to act on insights.
• Traditional SEO Metrics: Lacks native keyword rankings, backlink tracking, and technical SEO diagnostics, making it a complement rather than a replacement for full SEO platforms.
• Prescriptive Optimisation Playbooks: Provides strong signals and suggestions, but limited step-by-step guidance on how to fix issues for specific AI search scenarios.
• Workflow Automation: Does not automate content updates or optimisation tasks, which can slow execution for teams managing large volumes of pages.
• Local and GEO-Level Depth: GEO insights are high-level but lack deep, granular optimisation guidance for regional AI search behaviour.

Missing Features in AirOps

• AI Search Attribution Transparency: Does not clearly explain why a brand appears in AI answers or how citations are earned or lost.
• GEO and Regional AI Visibility Reporting: Limited visibility into how AI search performance differs across regions, languages, or local contexts.
• Industry and Market-Level Monitoring: Lacks industry watchlists or market trend tracking focused on AI-generated answers.
• Strategic AI Search Insights: Focuses more on execution than on understanding AI behaviour, authority signals, or competitive inclusion patterns.
• Client-Friendly AI Reporting: Reporting is more operational and less suited to explaining AI's value to non-technical stakeholders.

Bottom Line: Scrunch is strong in understanding and diagnosing AI search visibility but weak in execution.
AirOps is strong at executing content workflows but weaker at explaining AI search behaviour and optimisation signals.

Where do Both Scrunch & Airops Fall Short?

• No End-to-End AI Search Solution: Neither platform fully covers the entire AI search lifecycle. Scrunch focuses on monitoring and insights, while AirOps focuses on execution. Teams often need both or additional tools to close the loop.
• Limited Traditional SEO Coverage: Both tools sit outside classic SEO functions such as keyword rankings, backlink analysis, and technical audits, so they do not replace full SEO suites.
• Dependence on Team Maturity: Each platform assumes a certain level of SEO or AEO knowledge. Teams without a clear strategy may struggle to turn insights or workflows into measurable results.
• Manual Interpretation Still Required: Insights and workflows still require human judgment. Neither tool fully automates decision-making around AI search optimisation.
• Not Ideal for Small or Early Stage Teams: For companies just starting with AI search or content operations, both platforms may feel heavier than necessary compared to simpler tools.

What are users saying about Scrunch and AirOps?

Scrunch Reviews

..."There's no good way to generate reports using Scrunch. I'm not advanced enough to figure out how to use the API to feed data into reporting tools",...says Tehra P, Owner/president

Real users say Scrunch AI is easy to use, quick to set up, and strong at tracking brand share of voice and custom prompts across LLMs. They like its clear dashboards, Google Analytics integration, and agent traffic insights, but note limits in reporting, historical data, and prompt caps.

AirOps Reviews

"The downside is the pricing model. If you’re not careful about monitoring team usage, it’s easy to burn through your task budget faster than expected", says Lesley M, Director of Organic Growth

Real users say AirOps excels at scaling content and reducing manual SEO work through powerful workflows. They value its ease of use for non-technical teams and strong support, but note a learning curve and the potential for costs to rise if usage is not carefully managed.

Scrunch AI vs Airops Comparison: Is There a Better Alternative to Scrunch and AirOps?

Yes. Scalenut addresses many of the gaps where Scrunch and AirOps fall short by combining AI search insights, content optimization, and execution into a single platform.

Unlike Scrunch, Scalenut does not stop at monitoring. It provides clear, actionable content recommendations and enables teams to optimise pages directly. Unlike AirOps, it does not assume a mature GEO framework and instead offers guided optimisation rather than workflow-first execution.

For teams that want insights and action without stitching together multiple tools, Scalenut offers a more complete and cost-effective solution.

Scalenut Overview: What Is Scalenut?

Scalenut is an all-in-one GEO and SEO platform that helps teams research, write, and optimise content in one place. It combines keyword research, competitor insights, SEO scoring, and AI search tracking to help content match user intent and how AI search tools surface information.

What are the Key Features of Scalenut?

• GEO Watchtower: Tracks how often AI tools mention your brand compared to competitors.
• Cruise Mode: Creates a fully SEO and GEO-ready blog in minutes.
• Prompt Context Tracking: Monitors up to 200 prompts to show when and why your brand appears in AI tools like ChatGPT, Perplexity, and Gemini.
• AI Visibility Tracking: Follows brand mentions, sources, and prompt trends over time.
• Keyword Planner and Clusters: Finds high intent topics and content gaps quickly.
• Content Optimiser: Gives real-time GEO and SEO suggestions while you write.
• Content Audit: Shows which pages should be updated, merged, or removed.
• Traffic Analyser: Reviews traffic trends, top pages, and keyword performance.
• Link Manager: Finds internal linking opportunities automatically.
• Social UpReach: Tracks Reddit discussions to spot early trends and demand signals.

Start your free trial today!

What are Scalenut's User Reviews?

• Product Hunt: 5/5
• G2: 4.7/5
• Capterra: 4.8/5

What do the real users say about Scalenut? 

"This is an exceptionally useful tool! I've tried others, but am most happy with Scalenut. Their team has been very active, continuously working on and regularly releasing new features and improvements," says Allyson Capreol

Reviewers often note that Scalenut continues to improve and add new features regularly. Users like how easy it is to use, the quality of the first drafts it creates, and how well it helps find ranking opportunities. Many consider it their go-to AI writing and SEO tool because of its steady updates and reliable results.

Why Choose Scalenut Over Scrunch and Airops?

• End-to-end execution: Scalenut combines AI visibility, keyword research, content planning, writing, and optimisation in one workflow.
• Action over monitoring: Scrunch and AirOps focus mainly on tracking and workflows, while Scalenut helps you directly improve rankings and AI visibility.
• Better value: Scalenut is significantly more affordable at $49 a month, compared to Scrunch's $100, reducing the need for multiple tools.
• Built for content teams: Faster, simpler workflows without enterprise complexity.

Ready to move beyond AI visibility tracking and start driving real results? Book a demo today!

Frequently Asked Questions

Which tool is better for improving website visibility and rankings in the U.S.?

For U.S. website visibility and rankings, Scrunch AI helps diagnose AI visibility gaps, while AirOps supports execution. Teams seeking both insight and action often prefer Scalenut for end-to-end optimisation.

What are the main limitations to consider for Scrunch AI vs AirOps?

The main limitation of Scrunch AI is its lack of built-in content creation or execution, meaning teams must act on insights using other tools. AirOps, while strong in automation, offers limited depth in AI visibility, GEO insights, and attribution transparency.

How does Scrunch AI work?

Scrunch AI monitors brand mentions, citations, prompts, and share of voice across Large Language Models. It analyses how AI systems reference your content, helping teams diagnose visibility gaps and optimise for inclusion in AI-generated answers.

What are the best alternatives to Scrunch AI?

Strong alternatives include Scalenut, which combines AI visibility tracking with content creation and optimisation, making it better for teams that want insights plus execution. Other options focus mainly on monitoring without built-in optimisation.

Is Scrunch AI a good choice for marketing agencies?

Yes, Scrunch AI suits agencies focused on AI visibility reporting, share of voice, and competitive insights across clients. However, agencies needing content execution may prefer tools like Scalenut that let them act on insights within the same platform.

What are the benefits of using AirOps?

AirOps helps teams scale content through automated workflows, reducing manual SEO tasks. It is ideal for agencies and content teams managing high volumes, though it relies on external strategy for AI optimisation guidance.

Is Scrunch’s AXP (Agent Experience Platform) a good approach for AI optimisation?

Scrunch’s AXP is valuable for understanding how AI agents interpret and surface content, but it stops short of execution. Platforms like Scalenut complement this approach by translating AI insights directly into optimised, publish-ready content.

Is Scrunch AI or AirOps better for improving website visibility in search results?

Scrunch AI focuses more on AI search visibility insights, while AirOps supports execution. For teams wanting both visibility tracking and execution, Scalenut offers a more balanced approach.

Which tool offers better content generation quality, Scrunch AI or AirOps?

AirOps provides stronger content generation through workflow-driven automation. Scrunch AI is not built for writing content. Scalenut combines guided content creation with optimisation, making it easier for teams to produce search- and AI-ready content without heavy setup.

Does Scrunch AI or AirOps offer more advanced tracking and reporting features?

Scrunch AI offers clearer AI visibility, sentiment, and reporting insights. AirOps reporting supports execution workflows but is less visibility-focused. Scalenut bridges both by offering AI visibility tracking alongside content performance and optimisation insights in one dashboard.

What makes Scrunch AI different from other GEO tools?

Scrunch AI stands out for explaining why content appears or does not appear in AI answers, with strong brand perception and governance insights. However, teams that want to act on those insights often pair it with execution-focused tools like Scalenut.

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