Content Audit
The Scalenut Content Audit bridges the gap between traditional analytics and Generative Engine Optimization (GEO). By identifying the specific AI Prompts that drive your traffic, this tool helps you understand how AI platforms perceive your relevance. It allows you to audit performance metrics and instantly pivot to the Content Optimizer for pages with the highest growth potential.
Key Highlights:
- GSC Integration: Sync live traffic, impressions, and CTR data directly from Google Search Console.
- AI Prompt Discovery: Uncover the core user queries your pages are currently answering.
- Ranking Opportunities: A dedicated tab for "quick-win" pages that can leap in rankings with minor optimizations.
- Flexible Auditing: Choose between automated "Top 100" page audits or manual URL selection.
1. Connecting & Selecting Pages Access Content Audit from the Apps section. Connect your domain via GSC and select your target country.
- Top 100: Use the recommended "Top 100 Pages by Traffic" for a quick health check.
- Manual: Select ‘Select Pages Manually’ to pick specific URLs based on impressions or search for a particular page. Click ‘Create Content Audit’ to begin.
2. The Dashboard & AI Prompts The dashboard tracks Content Score, Position, Traffic, and CTR.
- The GEO Edge: Look for the AI Prompt listed under each URL. This reveals the core intent or question your page satisfies—essential for ranking on AI discovery engines.
3. Finding "Quick-Win" Opportunities Switch to the Ranking Opportunities tab. This section highlights pages that are already performing well but could achieve explosive growth with a better Content Score. To take action, simply hover over a page and click ‘Optimize’ to send it directly to the Content Optimizer.
4. Managing Your Audit
- Update Pages: Use the ‘Add Pages’ or ‘Remove Selected’ buttons to keep your audit focused on your current goals.
- Domain Management: Add or delete tracked domains under the ‘Manage Domain’ setting.
- Data Refresh: Note that data is not real-time; click the refresh icon to update your metrics based on the refresh date shown.
Conclusion Regular content audits ensure you aren't just maintaining your site, but evolving it for the GEO landscape.
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